Managing Communication in Business

This report discusses the critical role of communication in business success, focusing on Sainsbury's strategies for decision-making, stakeholder engagement, and improving communication processes. It outlines various tasks related to internal and external communication, stakeholder identification, and recommendations for enhancing business relationships. The report emphasizes the importance of effective communication in achieving business objectives and provides insights into the methods used by Sainsbury to manage information and knowledge effectively.

MANAGING
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Different decisions made and considered at different levels............................................3
1.2 Examining information and knowledge required for making decisions to start business 4
1.3 Internal and external sources of information and undertaking ........................................5
1.4 Recommendations for improvements in methods ...........................................................5
TASK 2............................................................................................................................................6
2.1 List of stakeholder for decision-making process..............................................................6
2.2 Methods to develop business relationship with different stakeholder..............................7
2.3 Plan which involves to identified people in the decision-making process.......................8
2.4 Strategies for future improvements..................................................................................8
M1...........................................................................................................................................9
M3...........................................................................................................................................9
D1...........................................................................................................................................9
TASK 3............................................................................................................................................9
3.1 and 3.2 Existing process of communication and design a way to improves appropriateness
................................................................................................................................................9
3.3 How can improve appropriate communication to ensure integration of system of
communications....................................................................................................................10
3.4 Personal plan to improve communication skills.............................................................11
TASK 4..........................................................................................................................................11
4.1 Existing approaches to the collection, formatting, storage and disseminating of
information and knowledge..................................................................................................11
4.2 Improving procedures.....................................................................................................12
4.3 Improving access and usage of system...........................................................................12
M2.........................................................................................................................................13
D2 ........................................................................................................................................13
D3.........................................................................................................................................13
CONCLUSION .............................................................................................................................13

REFERENCES................................................................................................................................1

INTRODUCTION
Communication plays an important role in the success of every business. For
accomplishing these functions, effective communication is required at each level of the firm
(Colapinto and Benecchi, 2014). For the present study, Sainsbury is chosen that is the second
largest supermarket of UK which dealing in different types of products to save customer life and
enhance their living standards.
For gaining insight knowledge of the organisation, present report covers different types
of decisions which are made to examine information and knowledge in the firm. Furthermore, it
also includes different types of stakeholders for decision making process. Moreover, it considers
the strategy for future improvements within process. In addition to this, with comparing different
communication processes, organisation can improve their communication according to business
objectives. At last, report also carry out changes to improve collection, formatting, storage and
dissemination of information and knowledge.
TASK 1
1.1 Different decisions made and considered at different levels
In order to attain business objectives, there are various decisions which are required to be
followed at the workplace. With respect to the same, Sainsbury can segment market for
development of brand and revenues in the market. It also proves to be helpful to enhance the
market share to enhance business operations with effective tools and techniques and proper
functions (Barak, 2016). Thus, different types of information and knowledge are essential for
designing proper plan for achieving organisational objectives. At strategic level, decisions are
made to set proper goals and objectives of company. For this, various sources are required at the
workplace such as investment and budget for carrying out operations of firm. It is done by top
management and high level authorities for delivering effectiveness of business objectives
(Dickins and Germaine, 2014).
In addition to this, structured decisions are taken which influence internal and external
environment factors. This is considers for make judgement from the help of strategies. Decisions
are taken at middle level management and strategies are formulated to attain the business
objectives (Zerfass, Verčič and Wiesenberg, 2016). In this context, planning is done through
senior manager and authorities who are working at higher level. In addition to this, divisional

plans are major formulate in this stage with establishing proper distribution channel. They are
also assigned task and duty with lower level employees and line managers. At last, employees at
lower level workers are operating functions according to the given guidelines of strategic level
management. Hence, proper planning is done with executing business operations for achieving
the final targets and goals (Clegg, Kornberger and Pitsis, 2015).
1.2 Examining information and knowledge required for making decisions to start business
Sainsbury is planning to expand their business in new areas to accomplish their
objectives. In this context, they have to make proper plans with strategic decisions to take actions
for the development solutions. Further, details information are requires by the firm from various
external environment aspects such as political, economical and environment for making strategic
plan (Hollensen, 2015). Thus, it is very important for every business to comply with legal and
regulatory frames which are formulated by the government. Further, proper information and
policies for the chosen organisation are made by government to smooth running of business.
Thus, the chosen organisation can manage their outcomes properly (Emmer and Evertson,
2016).
In addition to this, guidelines and instructions are needed to be followed by Sainsbury
which are made by the government. Guidelines are framed which are related to selection
procedure and conducting training program to manage employees at workplace (Campos and
Valencia, 2015). In this aspect, UK government regulate Company Act 2006 for settled business
operations. In order to make decisions, different acts are framed by the government. In this, Sex
discrimination Act 1975 determines guidelines to provide equal opportunities to female and male
at workplace. No discrimination is placed with women and men regarding any operation of
company. Equal training and employment is placed for male and female candidates. The
organisation also determines appropriate details of legal and regulatory frame for each activity of
business (Moran, Abramson and Moran, 2014). Hence, manpower is the most significant asset
for Sainsbury to manage business outcomes. With the help of accurate recruitment and selection
process, cited firm can regulate various activities in a proper and planned manner.
1.3 Internal and external sources of information and undertaking
In Sainsbury, management requires formulating market penetration plan to grow business
operations. In order to grow business operations, proper and appropriate information should be

collected for designing an effective plan. With the help of different resources, intrinsic and
extrinsic details are required to collect information. Intrinsic details can be taken from the
records of organisation (Samovar, Porter and Roy, 2015). It includes sales figure data and
accounting details from finance part of the firm. With making budget data, business operations of
the chosen firm can easily execute information which is related to proper allocation of financial
outcomes. Hence, it can support to organisation’s functions which are needed to be accomplished
at the workplace.
Employees and customers of Sainsbury are the most important stakeholders that give
proper information about customer records. It can be generated through personnel and customer
records of organisation (Landaeta Olivo, Landaeta Olivo and Stantchev, 2016). With the help of
external details, chosen organisation can gather information through outside resources. It can be
done through outside survey agencies which take place in the market. It assists in saving time
and cost of the chosen organisation so that company can easily meet their objectives. In addition
to this, market research is also helpful to gather information regarding demand of products and
services provided by the firm in target areas. Data and knowledge which achieve by the firm can
be collected from trade and various association in their research programs. Hence, realistic and
authentic information can be gathered at the workplace easily (Yoder-Wise, 2014).
1.4 Recommendations for improvements in methods
Management team of Sainsbury can take different improvements in their business for
enhance their initiatives for attract potential customer. First recommendations is that effective
marketing which is formulates for accomplish business objectives and goals (Harvey and Allard,
2015). In this aspect, marketing tools are appropriates for the enterprise through they can access
successful operations. Further, promotional strategies must be use by the cited firm to organise
various operations and outcomes to achieve goals and objectives. In management of the cited
firm includes various people who give their effective participation to achieve business objectives
and goals (Petronio, 2013). Hence, the chosen organisation can support innovative functions and
ideas to achieve business goals. In addition to this, organisation structure of the business can also
segment market in different types of customer group. It will assist to target different types of
customer together at workplace.
Further, business letter can be sent by Sainsbury through E-mails to customer. In this
aspect, they can include features and attributes of products and services that offer by the

organisation to customer (Molloy and Heath, 2014). In this technique, the chosen business can
create brand awareness of their corporation to manage business functions effectively. In addition
to this, they can also use social networking sites to save their time and efforts for playing
functions and operations. Hence, they can easily create effective environment for operate
functions in effective manner. A Million of people are using Facebook, Twitter and other social
sites. Thus, advertisement of the business can be posted on these sites to create awareness for
business products and services to customers (Vangen and Winchester, 2014). It is helpful to
identify customer requirements and demand from the company. Thus, the cited firm can make
their changes in products to satisfying customer requirements.
TASK 2
2.1 List of stakeholder for decision-making process
Success of every business is depended on stakeholders' performance. With the help of
executive plan, operations of Sainsbury can be make in productive manner. In order to involve
stakeholders, the organisation can easily get innovations and ideas to make products and services
(Lawson, 2015). In this aspect, the cited firm can make necessary changes which determines to
take actions and strategies which affected by stakeholder performances. There are different types
of stakeholder in the company. They are as follows:
Customers
Main aim of every business is to satisfy customer demand and requirement which need to
be achieve at workplace. Policies and strategies are adopted by the company to focusses on
customer (Colapinto and Benecchi, 2014). With the help of assessing requirements, the chose
firm can easily develop goods according to requirements.
Employees
All strategies which frame by top level management is executing by lower level
employees. They are play very important role to give positive efforts to operate business
operations. Hence, they are take important part to make decisions in company (Dickins and
Germaine, 2014).
Suppliers
To manufacturing goods, Sainsbury purchase raw-material from different stakeholder to
serve effective services to customer. Thus, the organisation have to maintain relations with

supplier to gain right material at right time. In addition to this, the cited firm also possess
responsibilities towards them to give payment at right time (Zerfass, Verčič and Wiesenberg,
2016). Hence, supplier are play a very important role in business running and operational process
of the enterprise.
Local community people
Resources which are executing by Sainsbury never harm to local community people.
Thus, it is responsibilities of the company to give social benefits to community in which they are
performs various functions. In order to fulfil this thing, the cited firm can use corporate social
responsibilities (CSR) activities to achieve objectives (Clegg, Kornberger and Pitsis, 2015).
2.2 Methods to develop business relationship with different stakeholder
Sainsbury is entering into new market with new products for developing various
outcomes at workplace. In respect to this, they have to create awareness to accomplish business
objectives and goals. In this aspect, the cited firm can use effective communication channel at
workplace. With the help of cost effective communication channel, the organisation can inform
people regarding their products and services to promote effective services (Landaeta Olivo,
Landaeta Olivo and Stantchev, 2016). There are different types of methods can be adopted by the
company for communication with different stakeholders are as follows: Customers: With the help of business letters through E-mail, Sainsbury can determine
their products features and attributes of new products and services. In order to use social
networking sites, the cited firm can easily promote their events to create awareness in
front of customer. Employees: To develop relations with employee, the organisation can also use public
notice board to invite them to attend events. In addition to this, telephonic message can
also take to deliver effective information (Zerfass, Verčič and Wiesenberg, 2016). Suppliers: For maintain relations with suppliers, Sainsbury can use fax and e-mail in
which they can provide information regarding new products and new market which they
want to launch.
 Local community: The organisation can use poster and banners to promote relations with
local communities. It can be done at different places such as main road, cinemas and
many more areas.

2.3 Plan which involves to identified people in the decision-making process
When the organisation informed all relevant information of products with their
stakeholder, they can easily promote new thing within market. In this aspect, Sainsbury can use
different methods to promote products and services in effective manner. Proper and appropriate
message can be deliver to stakeholder to ensure management (Emmer and Evertson, 2016).
Hence, all stakeholder have opportunities to share their ideas and views regarding new products
before launching in market. They can give information to make necessary changes in products
and services. The cited business prepare questionnaire and given it to community to fill it very
carefully. Hence, they can easily support to business operations and functions.
Evaluation of this method can be assist to identify customer requirement and their
demand of local people. In this aspect, interaction is done through identifying customer
preferences on social sites. People can share their views and ideas regarding products through
messages on sites and phone calls as well (Dickins and Germaine, 2014). In addition to this, the
firm can also organise open discussion which give suggestions from staff member. Hence, the
cited firm can easily lead with different objectives at workplace. Line managers of the firm
assign roles and responsibilities to record all recommendations which given by different
stakeholder. With the help of innovations and recommendations Sainsbury can easily implement
their plan.
2.4 Strategies for future improvements
New product launching event which is organized by Sainsbury has different types of
stakeholder such as customer, employee, suppliers and local communities. In this aspect,
initiatives can be made by management for create effective event and memorable it to attract
various customer (Zerfass, Verčič and Wiesenberg, 2016). Content can be organize in general
questions which are related with features and attributes of products. For improvements, the cited
firm can give monetary rewards and gift to winners who take participation in contest. Further,
role playing session can also arrange within the business to perform various task at workplace. It
can be create fun to various employee through playing different roles and characteristics.
Celebrity and sports person can also invited by the firm for launching their products and services.
With the help of these methods, the cited firm can make more improvements in event.

M1
Internal and external sources of information used by Sainsbury which proved effective
system of the company. This is because, it assists to collect required information, data and
figures to support business activities (Clegg, Kornberger and Pitsis, 2015). Financial information
can be take by the cited firm from their documents which support to gather information for the
company. Further, external agency also provide relevant information data to support the
organisation through external market. Management of the company uses this information for
better and effective decisions in the business.
M3
In the business I take various steps for improvements in communication skills. In this
aspect, positive outcomes can be made at workplace which support to take positive interaction
with senior and other people of the firm. Hence, I support to effective presentation skills to make
positive results with better instruction and direction to subordinates.
D1
Sainsbury organize event in which various stakeholder are participated such as customer,
employee, staff member and local community. In this strategy, the cited firm is supported to
increasing interaction among various people to create aware about different attributes and
positive interaction to people to aware them for new products. Thus, the business have to make
plan to achieve it very carefully (Zerfass, Verčič and Wiesenberg, 2016).
TASK 3
3.1 and 3.2 Existing process of communication and design a way to improves appropriateness
Communication is critical approach which make either success and failure for every
business. Thus, it is important to deliver effective information and message in appropriate and
proper manner. In present case study, communication channel is not well developed so that they
cannot achieve their targets and profitability in effective manner. The organisation can using
internal and external two types of communication process. Thus, it delivers high quality of
products and services to customer (Emmer and Evertson, 2016). Internal communication is done
through E-mail, letters and many more things which is not using by the firm. On the other hand,
external communication is done through conducting telephonic interviews with outside
stakeholder such as shareholders, suppliers and so on which major using by the enterprise.

Further, rules and regulation can be frame by government to staff members by posting
notice and announcement. Present organisation can also conduct formal meetings to make
discussion with various stakeholder. Informal meetings can also deliver to take urgent decisions
and functions to satisfying customer requirements. Hence, customer can easily access different
types of information related with products and services. Business letters are also providing detail
information related with products and services that offers by company. For developing solutions,
the present scenario of the organisation need to use horizontal communication channel at
workplace.
3.3 How can improve appropriate communication to ensure integration of system of
communications
In order to improves attractive communication, present case scenario can use business to
business (B to B) channel at workplace. Brand awareness and customer loyalty is requires to
making effective these techniques. Resources for manufacturing goods of the organisation can be
taken from surrounding environment. Thus, it is ethical responsibility of the firm to share their
profit part with local community. For accomplish business objectives, proper interaction is
requires with local community to serve effective goods and services. Corporate social
responsibilities take initiatives towards company to take positive step for society (Clegg,
Kornberger and Pitsis, 2015).
Every individual of local community is well aware about new products and services. In
this aspect, organisation can easily achieve their objectives and goals with launching new
product. With the help of CSR, they can also take initiatives for manage business functions.
Present case organisation can also arrange regular meetings at workplace to create high
communication skills of employee with different members. In order to conducting meetings,
social media platforms can be useful to develop business communication. Facebook and Twitter
promote to each and every activity of the organisation in effective manner to ascertain task and
responsibilities.
In addition to this, present organisation of case scenario can also use poster and banners
to take place within the market. Maximum people can easily aware regarding business products
and services. Regarding CSR activities, organisation have to deliver information in meetings
which held by them. In addition to this, they can also determine benefits with each activity to
perform functions effectively (Dickins and Germaine, 2014).

3.4 Personal plan to improve communication skills
Voluntary supervisor for the organisation need to support effective presentation to the
business.
In this context, below plan can be made at workplace:
 Weak performing areas: In order to make plan, it is assessed that as a voluntary
supervisor I require speaking skills to perform various task and making effective
communication level. My body gestures are not appropriate for doing effective functions
in systematic manner .
 Steps to make improvement: With the help of television and radio programs, I can
improve speaking skills within the business environment. In addition to this, I will also
join coaching to take assistance power and knowledge from experts. I can also improve
my vocabulary through reading books, magazines and articles, etc. This skill can be
developed within 2 to 3 months. Hence, it can support to profitability at workplace. On
the other hand, for improvements in body gesture, I can closely attach with director and
learn many things from them. In addition to this, I can also attend training programs
which assist to make improves in posture. This skill can be develop in 1 month.
TASK 4
4.1 Existing approaches to the collection, formatting, storage and disseminating of information
and knowledge
Different types of techniques can be used by present case for gather information and
knowledge from different sources. In this aspect, internal information can be collected from
financial data of company such as sales figure and accounts. These can be done through taking
assistance from accounts managers who manage business goals and objectives. Line manager
recorded all information so that they are also provided useful information regarding customer
(Landaeta Olivo, Landaeta Olivo and Stantchev, 2016).
However, company is using only external sources such as survey agencies who take
charges from activities of the company. They are also taken government data from websites
which are authentic and reliable. Thus, it is essential to make proper functions through removing
unnecessary details from the workplace.