Managing Communication Report

This report analyzes the organizational communication and culture at Hilton Hotels. It begins by introducing the importance of organizational culture in boosting morale, reducing turnover, and increasing sales. The report then delves into Hilton's culture, exploring how it motivates employees through both intrinsic and extrinsic methods, including financial rewards, benefits, and involvement in decision-making. The core of the report analyzes Hilton's culture through the lens of two distinct management theories: administrative theory (Fayol) and scientific management theory (Taylor). The administrative theory analysis focuses on the principles of planning, organizing, commanding, coordinating, and controlling, highlighting the pragmatic culture fostered by this approach. The scientific management theory analysis examines how Hilton uses this approach to improve efficiency and productivity, focusing on the academy culture that emphasizes employee qualifications and training. The report also touches upon human relations theory (Mayo) and its relevance to Hilton's normative culture. Finally, the report offers recommendations for Hilton, emphasizing the importance of managerial communication skills, written communication methods (emails, memos, letters), and the overall contribution of effective communication to the organization's success.

MANAGING COMMUNICATION

Table of Contents
Introduction..........................................................................................................................................4
Culture of the organization..........................................................................................................4
Analyse the culture of the organisation with reference to two different theories of culture.......5
References............................................................................................................................................9

INTRODUCTION
Organizational culture is the manner by which organizational members relate to each other,
their work. It hold importance for the enterprise to maintain a proper culture so as to boost
employee morale, reduce turnover and increase sales (Burns and Bossaller, 2012). Hilton is one of
leading hotel in the United Kingdom. It provides effective services to its consumers in the nation.
The present file introduces Culture of the organization being practised at Hilton. It also explains the
role of culture in the organisation. It further makes use of theories related to culture.
Recommendations are also given with respect to it. In addition, it describe the functions of
managers like informational and decisional roles in the hotel.
Culture of the organization
Mainly culture of organisation is very effective for employees in the organisational premises. This
process is also helping the firm to increase its efficiency and performance in the Hospitality market.
Hilton follow better strategies to motivate its employee's. Enterprise also uses many method like
external and internal motivational tool to inspire its worker to encourage them (Johansen and
Andersen, 2012). It also provides good salaries, bonus, better incentives and medical insurance to
lure the staff members by maintaining optimistic culture in the hotel. Hotel also utilizes intrinsic
theory to motivate people in the corporation. Further, Hilton also provides non financial rewards as
well as associating important employee's in decision making process. Culture of hotel also help the
employees to realize their importance for work. This way, employees also prepares internally to
understand role and responsibilities towards job by giving this type of culture in Hilton (Dininni,
2011). These things also help the firm to hold people for sustainable time. With aid of this method,
organisation gets profit in the hospitality industry. Human resources policies are also good for
employees which provide them effective reliability regarding working in the Hilton. Management
of organisation also manages training and induction program for new and exiting employees to
update their knowledge regarding job. So this approach also contribute effective role to develop
various type of strategies like competitive and marketing plan (Mazzei and Ravazzani, 2011). These
things also help to provide better consumer service in order to earn more income in hospitality
sector of United Kingdom. This way, Hilton achieve effective efficiency and productivity for better

growth with help of this culture. Management of Hotel also manages many type of extra activities
like cultural as well as sporting games to entertain its staff members. This kind of actions effectively
help to create good image in workers mind in the Hilton. In addition, Organisation also organizes
one to one interaction with every employees to maintain proper culture Further, management of
hotel also ask various queries to staff members regarding their job experience (Pina, 2014). They
also take many suggestions to improve present services in the corporation. Hilton does not impose
heavy load on the workers. Culture of enterprise also renders optimistic autonomy regarding
working to its employees. This type of process also delivers better job flexibility to its workers in
the organisation. Staff members also share its ideas and concepts to the management for improving
present services in the firm. This type of culture also help to achieve market growth and image in
the United Kingdom (Rowley and Cooke, 2014).
Analyse the culture of the organisation with reference to two different theories of culture.
Management theory is used to improve productivity and performance of organisation by
using scientific manner in the Hilton. It is divided in many parts like administrative, scientific as
well as human relations theories. It is described below the paragraph.
In the administrative theory, it is given by Henry Fayol. It states that how management
communicate with employees in the organisation. It also provide broad way for its concepts to
manage operations in the Hilton. It is based on five principles like planning, organizing,
commanding, coordinating and controlling. It is a step by step procedure to implement any type of
activities to improve overall productivity of Hilton (Lipman, 2013). Corporation can use pragmatic
culture with this this approach. This culture also support the hotel because this thing more
emphasize on better consumer service at any cost in the nation. On the other side, administrative
management theory is most important concept to deal with management techniques. Mostly, It is
used in many organisations to improve work in appropriate manner which is effectively help the
firm to get success in the market. Pragmatic culture also provide reliability to employees to design
its goal and objectives. Administrative theory also provides complete details regarding improving
area in the Hilton. Pragmatic culture of hotel also gives good help to increase productivity by team
work in the organization. This process also gives effective information to improve the productivity
of firm (Ale Ebrahim and et.al., 2011). So corporation gets better direction to enhance its results as
comparison of other processes with help of culture as well as administrative theory. On the contrary
note, It takes lot of time for the implementation in the Hilton. Follow- up of the whole process is
necessary to improve performance of hotel. Pragmatic culture also increase the pressure which
obligate the firm to hire human resources in the nation. This procedure consumes so much monetary
funds of Hilton in the nation. It is time consuming activity in the organization. In addition, These

approaches is applied as per suitability of firm which creates so much complexities to implement
these theories.
Scientific management theory is given by Frederick Taylor's. It is used to improve the
efficiency of the work process which is based on a systematic study of employees, tasks as well
work behaviour (Bronn, 2014). Hilton can also use this theory to improve its performance in the
hospitality market. Taylor's concept break the work procedure into the smallest possible units in the
firm. These process also help the hotel to measure the most efficient method for accomplishing a
particular job. Hilton can use academy culture as per this management theory because jobs are
allotted to employees on the basis of qualification of them in the hotel. On the other side, it also aid
to increase better services and production. Generally, academy culture also help its employees by
providing effective facilities of training in the Hilton. It also help to improve the business operations
of firm for example innovation of better facilities for consumers. Scientific theory also contribute
effective role to decrease inaccuracy by giving effective cultural environment. It also modify
management and works in better way within Hilton. It also aid to reduce autocracy which keeps
employees satisfied (Grandien and Johansson, 2012). This process also help the hotel to hold its
staff members for longer time with help of academy culture. It also associate piecework pay system
which gives effective help to increase incentive of staff members. It also contribute effective to take
optimistic decision in the firm by providing better cultural environment. On contrary note, it also
increases the probability of financial loss. Scientific management theory increases the planning cost
in the Hilton. Mainly, culture of firm also increase cost of process due to excessive training
programs. It requires huge investment to make the strategies of standardization, work study as well
as training of workers as comparison of others management systems. This process also contains
lack of flexibility due its culture. This concept is also monotonous because it need so much
specialization. These thing creates so much problem for workers in the firm (Cavusgil and et.al.,
2014).
Human resource theory is given by Elton Mayo in 1920 when every organisations are
focusing about productiveness to earn more profit in the market. As per this concept, organisation
applies this theory to increase productivity of firm. This method also belief that workers to be part
of team who help to increase development and growth of firm (James and et.al., 2010). Hilton can
also use this approach to increase its speed in the Hospitality market. In addition, hotel can use
normative culture to implement this management theory in the organisation. This concept also
provides individual attention on the work of employees in the Hilton. It also increases the
motivation of workers by showing the importance of working in the hotel. It also encourage the
employees to follow rules and regulation of firm (Burns and Bossaller, 2012). This way, Human

relations management theory also help the organisation to understand behaviour of its staff
members with the help of normative culture. On the other perspective, this concept also increases
heavy work load on its employees due to strict rules and regulation of its culture to complete goals
and objective of firm to provide better consumer service in the market in Hilton. To increase
productivity, this management theory does not more emphasize on quality of services in the firm.
This concept does not provide more satisfaction to workers regarding this work which lead to
employee's turnover due to its cultural environment (Hair and et.al., 2015).
Recommendations
In the Hilton, managers play effective role to provide effective information and ideas. These
people also take social and legal responsibilities to manage operations as a figurehead in the hotel.
Managers must leadership skill to lead its team in the organisation which help to complete its goals
and objectives in hospitality industry of United Kingdom. This process will help firm to increase the
performance and efficiency in the nation (James and et.al., 2010). Manager of firm can also play
better role to make better internal and external relationship to increase its network which helps to
increase business of Hilton in the hospitality sector.
There are many written communication skills which help the employees to deliver the
important information one to another in the Hilton. Effective communication abilities are necessary
for the professional development in the firm. It also play important role to convert performance of
employees into success in organisation (Burns and Bossaller, 2012). Hilton can mske use of E mail,
Memo as well as letters for conversation of various level in the Hilton. Staff members of firm
should deliver any type of reports and data to top level managers in the organisation. It can also
transfer the information among various levels like strategic, tactical and operational levels. Memos
and letters are used to communicate different types of employees in the enterprise. This way,
organisation gets reviews regarding improving services of hotel in the market. Staff members gets
huge aid to explain their ideas and concepts in the Hilton. With help of these skills, corporation also
improves its strategies and planning to provide better services for consumers in the United Kingdom
(Pina, 2014). In addition, memo and letters are also utilized to communicate with government
officials to take suggestions regarding legal and political policies in the nation.
CONCLUSION
From the report, it is found that culture of firm also is helping the hotel to motivate staff
members. In addition, it is contributing effective role to improve organizational efficiency as well as
performance in hospitality sector of the United Kingdom. Critical analysis of management theories

like administrative, human relationship management along with scientific theory provides effective
help to the management of Hilton to manage its operations in nation. It can be concluded that roles
of managers contribute optimistic aid to take important decisions which help to make good
strategies and policies of organization on the basis of effective information. In addition, managerial
skills of managers are aiding the Hilton to earn more profit from consumer by providing effective
services in the United Kingdom. Further, they also render better services to make good relationship
with other firms which is proving beneficial for hotel to manage resources in the market.

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