Analysis of Communication, Knowledge, and Information at Star Printers

This report provides a comprehensive analysis of communication, knowledge, and information management within Star Printers London (SPL). It begins by exploring the decisions made at different organizational levels and the importance of information and knowledge for effective decision-making. The report delves into both internal and external information sources utilized by SPL, including SWOT and PESTEL analyses, and emphasizes the role of information communication technology and supply chain management. It then identifies key stakeholders, such as customers, employees, government, suppliers, and shareholders, and their influence on SPL's operations. The report outlines strategies for improving communication, including attending conferences and implementing effective communication channels, alongside personal development plans for enhanced communication skills. Furthermore, it discusses approaches to knowledge and information systems, including data collection, formatting, storage, and dissemination, and suggests strategies to improve these systems through trend analysis, reliable data sources, and current, valid information. The report concludes with a focus on stakeholder engagement and its importance for SPL's success.

MANAGING COMMUNICATION,
KNOWLEDGE AND
INFORMATION MANAGEMENT

ABSTRACT
Stakeholder is a party which can affect or affected by the actions of organisation and
which has a large stake in the business as social group or society. The analysis of stakeholder is
the process of identifying those people who are affected by the project or event. This report is
based on the Star printers in London which prints the stationery of business and local magazines
with the wide range of the varied commercial interests. There are various major stakeholder
which can influence or influenced by the performance of SPL, those stakeholders are customers,
employees, suppliers, shareholders and government and regulatory bodies. These stakeholder
plays major role in SPL those including the customers in which they identify the needs and
demand of customers for creating sales. The most of the consumers are contribute through giving
efficient content as per the requirement of the people so that it leads to the development.
Further, government and regulatory bodies plays an important role in which they have to manage
the operations of organisation so that they can manage the business in foreign countries
efficiently. In addition to this, suppliers are the people who facilitate the organisation by
integrating needs and efficient resources. At last, the shareholders play an important role in an
organisation by making financial investment in a company and they share the profit on the
behalf of an organisation. There are some strategies for improvement in personal networking at
SPL which helps them to manage the effective communication is to attend conferences, seminars
and consultant meeting and seminars which helps to manage proper relations with the employees
of the stated organisation. Further, the process of communication which is used at organisation is
including the written communication, conference and training programs which are required to be
proper so that it fulfil all the aspect of the organisation according to the requirement. It helps in
improvement in the level of communication with different aspects so that issues can be resolved.
In addition to this, the report is also considering the personal plan to improve own
communication at organisation which involves learning and development, presentation skills,
language proficiency, appropriate use of volume and extrovert personality these all helps to
improve the communication skills which will overall give idea to enhancement of SPL. These
are the most effective methods by which people do conversation with each other at high level
and there are various channels of communication including the face to face meeting regarding
the proper integration. Moreover, there are various approaches for the information and
knowledge system which is helpful in collecting the data such as marketing, finance, research

and development and human resource , thus there all are helpful in making the proper use of
collection of data to manage the effective and efficient use of data at organisation. Thus, there is
a requirement of improvement in the knowledge and information system through data collection,
formatting data, storing the data and dissemination of information. At last this report covers the
various strategies to improve the system of knowledge and information such as trend and pattern
analysis, reliable data sources and current and valid data for the organisation.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1&1.2...................................................................................................................................1
1.3...........................................................................................................................................2
1.4...........................................................................................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................4
Abstract...................................................................................................................................4
TASK 4............................................................................................................................................4
4.1...........................................................................................................................................4
4.2...........................................................................................................................................5
4.3...........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Now a days, management of communication is the important part of the business which
includes proper communication helps the members in order to always linked and keeps an
organisation for operating the activities effectively. It is required in an organisation to
understanding of knowledge, information and appropriate process of communication for
competitive advantage. Present report is based on Star Printers London is a printing company
which prints business stationery, local magazines with a range of diversified commercial
interests(Borghoff and Pareschi, 2013).
This report covers the range of decisions and to identify the knowledge and information
which is required to ensure effective decision-making. Further, it also covers the internal and
external sources of information and understanding. This report also includes the decision-making
process in SPL. Stakeholders play an effective so that companies also involve them in decision
making process. SPL has developed an effective means of collecting information. It also covers
the strategies for improvement at SPL. Moreover, the process of communication in the stated
organisation based on findings. The success of organisation defines the relevance of this system.
At last, implementation of strategies to improve the system of information and knowledge(Ward
and Peppard, 2016).
TASK 1
1.1&1.2
There are large range of decisions to be taken at SPL which helps an organisation in
decision-making process. This decisions are taken to improve the performance of an organisation
and to increase productivity. Management try to train their employees fir better decisions
making and even provide them with supportive environment to take proper decisions without
any problem. So there are various range of decisions which are taken by the SPL: Corporate level decisions- The top level management of the company take the grand
strategic decision which are related with the growth and strategies of the company. It
includes financial performance, mergers and acquisitions and proper allocation of
resources are considered in this level of decision.
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 Tactical level decisions- These decisions are taken by the middle level management
which includes the requirement of resources and the management of performance to
achieve the strategies of the business(Schwalbe, 2015).
 Operational level decisions- Operational level decisions are taken on the daily basis
activities or it participating in taking short term decisions of the department or meeting
the goals and objectives of a team which can influence their own performance.
In order to examine the information and knowledge required to make sure effective
decision taking. SPL ensures the efficiency of knowledge and information for the employees. It
helps to evaluate and analyse the growth in the economy. In the current competition level, the
efficient research of the competitive analysis helps in evaluating the chances to grow for the
company. There is also a efficient part of the business activities is the government policies and
legal framework. To ensure knowledge and information about this factors helps an organisation
to grow in efficient manner. This can be achieve by develop in knowledge and apply that
knowledge in innovative ideas, to strengthen competitive position,improvement in flexibility and
to maintain the environment of work(Whitman and Mattord, 2013). There is a crucial part of
decision-making process is the internal identification of the organisation. Thus, effective
communication with members of the organisation and initiate smooth working environment for
the business. Decision making is a one off activity which doesn’t give any other chance to
decision makers. To be establishing in the retail sector one must be aware about the know-how
of the retail business. The important decisions to be taken include capital investment, structure of
business, location of the store, items to be kept, managing inventory, supply chain management,
suppliers etc. In addition to this, it can be said that proper analysis of competitors allows to have
effective development of strategies in order to overcome issues. Proper information in regard to
long term sustainability and methods to overcome issues is also significant because it helps in
meeting objectives.
1.3
Management of information is the important part of the organisation for working. SPL
manage the proper range of the information in organisation both internal and external. The
internal sources of information includes data of finance, information related to marketing and
administration information(Richter and et.al., 2013). To identify the successful products and
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services they use marketing information from the team of market. Manufacturing information is
related to the production cost, cost of material and details of suppliers. In SPL as they source all
around the world so they have many details. To manage and maintain internal data, SPL has
adopted SWOT analysis. This helps company in identifying the strength, weaknesses,
opportunities and threats with respect to grow in the competitive market. With the help of
Porter's five forces model SPL gathers the information related to competitive analysis.
On the other side, external sources of information includes government, trade grouping
and commercially provided information which help them to make correct decisions for business.
Databases and research helps them to increase the sales and interest in their business. There is
important information that is related to the government advancement in technology and policy
for the efficient process of the company(Alhawari and et.al., 2012). Trade grouping is a business
group operates in the same area but not with the same object so as a business and as a member of
group of trade as it enables to access substance helps in running business properly. Further, when
there is use of external method of content it is important about the reliableness of the data and to
access the relevant information. Thus, SPL gathers information with the help of PESTEL
analysis.
1.4
It is hard for managing the different sources of content when there is broad range of
business transaction and varied location of the units of the business. SPL should adopt following
means to with efficiency acquiring the retention of market and create consumer and employee
environmental as friendly(Panahi, Watson and Partridge, 2012):
Information communication technology: it is very essential for an organisation to foster effective
communication and increase the productivity of an organisation. The software of an organisation
will help the business in efficiency as the making of different decisions through the management
the data of an enterprise effectively and efficiently. Further, the use of latest technologies like
online transaction processing, instant messaging, e-mail and decentralized computing helps an
organisation to manage all the aspects of transferring data. To resolve the complexities of
collection of information and management and it will ultimately help an organisation. Moreover
this will also decreases the possibility of mistakes too(Von Solms and Van Niekerk, 2013).
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Supply management chain: Supply chain management helps an organisation in efficiently
maintaining the supply and distribution system. It helps an organisation to maximize both
efficiency and speed of the quality of work. By adopting this, the efficiency of work will be
enhances and it will minimize the risk of errors in the system by influencing the activities of the
company. There are cost benefits from the efficient supply chain management which increases
the negotiating power such as suppliers and retailers which benefit for doing business faster(Von
Krogh, 2012). Thus, they should adopted the supply chain management system for the
improvement in an organisation.
TASK 2
2.1
Stakeholders is party which can affected by the action of companies, policies and the
various objectives. Stakeholders and their engagement is important for Star printers London to
express it value, carry out mission, developing strategies, implement process and improve
relationship on a continue basis.
There are some major stakeholders of the Star printer London which plays an important
role in decision making process:
Customers- There is a major focus on the customers in an organisation where all the decisions
taken by them as per the needs and wants of customers(Abdelhak, Grostick and Hanken, 2014).
They helps to identify the sales, information considering the demand and taste for the planning
and the development.
Employees- They work for generating the sales for organisation and working according to the
policies of the stated organisation. They are those one who involves in strategic planning and
provide suggestions for the improvement at SPL.
Government-In order to efficiently manage the organisation they must follow the rules and
regulation of government. The government complying with the legal framework and policies for
maintaining the CSR in foreign countries.
Suppliers-These are the people who facilitate the needs of organisation and efficient resources
for better functioning of SPL. In the stated organisation, suppliers maintain the creditability of
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the them and manage the report of supply by inventory control measures(Alhawari and et.al.,
2012).
Shareholders-These are the people who invest in the company and they mainly focus on the
profit in share. As the shareholders make the financial investments at SPL as they attend board
meeting and the rights of them are also equal as per the rules of the company.
Stakeholders Decision making process
Government To approve the location and project
Banks To get approved the financial needs and loans
Suppliers Could be helpful in pricing strategy
Employees Depends on the size and requirements
Competitors Formulation of strategies
2.2 & 2.3
Business relation management helping the company in order to maintain the efficiency of
the transaction of business by the in effect development of environment of loyalty and trust. In
order to manage the contacts with the stakeholder, there are some of the ways by which this can
be maintain at SPL which are mentioned below:
Annual general meeting: This is way to communicate with shareholders by which the decisions
are taken.
Advertisement: The advertisements helps to attract the customers in huge amount.
Reports- Through reports is becomes easy to communicate with the regulatory bodies and
government, audit report of company so that it helps in the communication.
Business Networking- The powerful system of the organisation helps an company for manage
the efficient and effective relations with the other business enterprise. Thus is helps SPL in
leveraging its supply and sales system. So the business networks facilitate in the growth and
development of the firm(Borghoff and Pareschi, 2013).
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Customer relationship- This helps the company in order to gain the trust of customers by solving
the queries and complaints. SPL manage the database with efficiency of the different customer
information for managing the involvement of the people in organisational development.
Newsletters article- This are used to contact and manage relation with the suppliers as they get
all the news for the different aspects which are to manage by the organisation.
The decision making process of SPL is influenced by the various stakeholders as they
plays a critical role when there is time of decision-making in the organisation. In order to involve
them in the process as they provide useful information related to the pricing strategy for the
organisation. Customers are the first and foremost priority for an organisation so that every need
and desire of them must be fulfil which is based on their preference. Further, the role of
shareholders is also important as they invest in the organisation so that it is helpful in the
development of the company and also they want huge amount of return on investment(Galegher,
Kraut and Egido, 2014). In order to manage the internal functioning of the organisation it is
essential to manage all the aspects related to the employees so that they provide proper services
to the customers. In addition to this, government plays and important role in the formation of the
company and they have to follow all the rules and regulations of the company as per the
regulatory bodies so that they give benefits according to that only. In case of providing services
to the customers there is need of proper maintenance of the environment of the organisation
which is based on the culture and structure of the company as there is proper arrangements of the
facilities regarding the aspects of the company(Von Solms and Van Niekerk, 2013).
2.4
Covered in PPT
TASK 3
3.1
Communication is a two way process of reaching common perceptive in which people
are not exchanging information and the various ideas as they also share the meaning of them. In
general, communication means linked the places or people. Effective communication helps in
building better understanding and connect people in an organization. In context of SPL, there are
various measures of communication followed by them:
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Conference- Conference is the common form of the oral communication between more than two
people which are connected with the different people and so that meet them for the common
objective in a meeting. The problems are efficiently discussed by the means of two way
communication to find out a a proper conclusion. This is also used as a formal source of the
communication.
Written communication- The most common and favourable way of communication at the
organisation and this standard is used for delivering the message to the receiver. It is used
efficiently and effectively at SPL as the conventional way of communication. Further, the
message in written can also be used as a document for the reference. To discuss the problem of
gap between the employees of the organisation(Von Krogh, 2012).
Training programmes- For enhancing the knowledge and skills training programs are useful to
manage the organisation. It is the most common way of communication where the trainees leans
the working system of the organisation. Thus, to train the freshers in effective and efficient
manner it is useful for the organisation.
3.2 & 3.3
In order to develop the various ways for the communication at SPL they uses those
methods. There are the following measures which re to be used:
Multiple channels of communication- To increase the efficiency of the communication within the
organisation by using multiple channels of communication it can be easily measured and it helps
in solving more than one issue at organisation. In order to solving the issue organisation must
implement the various transmission of communication that assist the communication method
among the employees.
Horizontal integration- The division way of communication measure is not impressive in the
organisation as the issue seen between the employees. The efficient integration between the
employees between the department id needed to solve the mentioned problems. Thus, it
improves the communication efficiency by the means of creativity of effective integration and
working(Barnett, 2014).
Face to face meetings- In order to avoid different issues related to the communication at SPL the
organisation must provide facilities as an effective means of the meet among the various
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employees. Further, this also helps in saving the time and energy so that it creates a good
opportunity for the organisation.
According to the case of SPL is facing the issues between the interdepartmental
communication system so that it describes the ideas for the effective development in order to
influence the activities of the company. Thus, it shows the consolidation of communication
system which is managing by the organisation. Further, to integrate proper system of
communication as there is need of proper formal discussion between the employees and
employers. To improve the system there is requirement of regular meetings and formal system of
the behaviour. Moreover, establishment of efficient and effective hierarchy of communication
ans so that it also helps in the development of the organisation. There are different measures of
communication such as memos, e-mails and conversation through telephone may regulate the
process effective. Thus, there are the barriers of the communication may also be deleted from the
system from the system of communication such as physiological. So that the employees must be
trained and motivated through the communication so that it gives overall growth of the
organisation(Chen, Kacperczyk and Ortiz-Molina, 2012).
Abstract
Communication is imparting or exchange of information by writing, speaking or any
other medium. It is an act of conveying intended meanings from one entity or group to another.
Present condition is based on development of communication process at Star Printers Limited in
which they used various types of process of communication so that they can achieve goals and
objectives. There is personal plan to improve own communication skills at workplace including
learning and development through continuous learning from different sources such as
newspapers, journals and to improve own communication skills through training and
development. Further, it also includes presentation skills so that people present skills
confidently. Moreover, they used various strategies to improve communication like effective
channels, proper listening of message, face to face meetings etc. Thus, it is concluded that
communication plays an important role in an organisation and it is essential to follow the
effective communication process for the betterment of organisation.
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