Communication, Knowledge, and Information Management at Primark Report

This report examines the communication, knowledge, and information management practices within Primark, a global retail company. It explores the range of decisions made, emphasizing the importance of effective decision-making processes and the roles of both internal and external information sources. The report details the types of decisions made, including operational, strategic, and tactical, and highlights the information and knowledge necessary for effective choices. It also investigates internal and external sources of information, providing recommendations for improvement in areas such as stakeholder engagement and the development of business relationships. The report also discusses various communication methods, strategies for enhancing communication appropriateness, and plans for improving communication skills, as well as outlining approaches to improve information systems within Primark. The findings highlight the importance of communication in decision-making, stakeholder involvement, and the need for continuous improvement in organizational practices.

Managing Communication
Knowledge and Information

Table of Contents
INTRODUCTION....................................................................................................................................................3
TASK1......................................................................................................................................................................4
1.1 The rang of decision is to taken in the Primark company............................................................................4
1.2 Information and knowledge which are needed to ensure effective decision making...................................4
1.3 Internal and external sources of information................................................................................................5
1.4 Recommendations for improvement.............................................................................................................6
TASK 2 ....................................................................................................................................................................6
2.1 Stakeholders help to decision making;-........................................................................................................6
2.2Develop the business relationship:................................................................................................................7
2.3 Involve in Decision making appropriate. ....................................................................................................8
2.4 Strategy for improvement.............................................................................................................................9
TASK 3.....................................................................................................................................................................9
3.1 Ways of communication...............................................................................................................................9
3.2 Ways to improve appropriateness:..............................................................................................................10
3.3 Implementing improving............................................................................................................................10
3.4 Plan to improve communication skills. ...................................................................................................10
TASK 4...................................................................................................................................................................11
4.1 Approaches . .............................................................................................................................................11
4.2 Changes to improve approaches. ............................................................................................................11
4.3 Strategy to improve information system.....................................................................................................12
CONCLUSION......................................................................................................................................................12
REFRENCES ........................................................................................................................................................12
.............................................................................................................................................................................12

INTRODUCTION
Managing communication is the process of sharing information and exchanges their
views with each other. Effective communication must be held among the employees and
employers in order to take corrective action regarding company. Various types of
communications are use in the organization through which they can gather lots of information
and improve their performance as well. Stakeholders of the organizations are help them to
take corrective decisions. Proper way of communication is motivates employees in order to
improve their performance and work quality as well. Managers and leaders are responsible to
use formal communication with their subordinates in order to improve their performance and
boost up their confidence as well. The present report is based on Primark which is a
international cloth retailing company. It provide varieties of cloth to their customer for attract
large number of customers. They needs to create personal plan in order to communications
among members. Staff members have to frame some plans and strategies for build up
improvement in organization. They have to take effective decision which are helpful for them
and firm as well (Schwalbe, 2015).
TASK1
1.1 The rang of decision is to taken in the Primark company.
Before staring any business organization members have to take right decision which
are helpful for them to meet their set of target and objectives. Effective decision are taken by
the higher authority which are helpful for to attain their long term as well as short term goals.
Some various types decision which are taken in the Primark by their stakeholder are as
aligned below:
Operational decision- The decision are taken by the entire staff members of Primark
with their mutual consent which are related with their day to day activities which are use on
the daily basis. Leaders and managers are have to gather information from their customer in
order to improve their performance and work quality as well. Also they needs to take
corrective action action which are help to reduce their operational cost and improve their
profit margin (Afifi and Afifi, 2015).
Strategic decision- Theses are the effective and important decision which are taken by
the higher authorities of company and also set goals and objectives. These are helpful to meet

their set of target and improve their work quality as well. In order to take long term decision
managers have to take risk which are improve their profit margin (Routledge.Alvarez, 2016).
Fuller utilization is able to increase production capacity and provide best customer services to
people. So that, which can be possible with the help of this factor.
Tactical decision- These decisions are help managers to implement strategies ans
plans. Through which they can take corrective actions. They have to motivate their
employees in order to build up their skills and knowledge. Managers of Primark are able to
take best decision.
1.2 Information and knowledge which are needed to ensure effective decision making.
Staff members of Primark have to take decisions which are able to improve quality
and performance as well. Best decisions are helpful to take corrective actions and also attain
their long term goals and objectives. Managers have to make proper coordination with their
subordinates in order to improve their knowledge and boost up their confidence. Employees
have to take gather important information and data from the various factors and use them in
achieving their set of goals. Managers and leaders are have to provide proper training their
workers and also conduct development programmes for them. In this modern world, people
want hight quality of cloths with company which Primark have to provide in order to meet
their expectations. Members have to collect information and also identify current market
demand of consumers and provide goods and services according to their needs. Firstly,
managers have to identify current market demand in order to meet their expectation.
Organization have to provide best quality of goods and services for attract large number of
people and improve their profit margin as well (Wilensky, 2015). For the stated purpose,
members of Primark needs to gather information, improve quality and take best possible
decision in the interest of people as well as for the firm.
1.3 Internal and external sources of information.
There are two types of sources are opted in order to opted information which help
companies to collect information. Here, information which is gather with in the organization
are known as internal sources. And the information which is collect from outside the
company are known as external sources. These two types of sources are helpful for
companies to meet their long term as well as short term objectives and goals.

Internal sources- The informations are collected without any help of researchers. It
can include various types of information such as sales, manufacturing and so on. Managers
and leaders are have to monitor information which are related with the sales of goods and
services. Manufacturing information can be collected from number and quality of goods and
services which are produce with in the company (Hashim and Tan, 2015). It important for
every company to gather information about their internal operational management which play
an important role. Marketing information is related with providing of goods and services to
their customers in international market. So that, primark have to take complete information
about taste, nature and preference of their customer and provide products and services to
them according their current needs. This firm have to collect data from their various
departments and functions.
External sources- With the help of these sources managers and leaders are able to
gather information of outside the company through they can improve performance inn
international market. These include information which are related with government, data
bases and current market demand. Continuous success is possible with the help of gathering
data and implement them when it is required. Staff members must be be ensure that data
which they collected are accurate and reliable in nature (Donate and Pablo, 2015).
1.4 Recommendations for improvement.
Every company have to best decision in order to effective changes in them which
leads to improvement in it. Staff members have to set some goals and objectives for
improvement in organization and improve performance as well.
Personal and legal consideration- The managers are have to identify the data for
collect information which are necessary for the organization. They to conduct research from
time to time in order to identify the current market market demand and needs. Primark have
to produce goods and services which have largest demand in company. Managers must
ensures that products are have to meet expectations of customers. With the help of this step
productive is able to improve in a attractive way which is helpful for them to meet their set of
target and goals. Research are to provide continuous improvement to firm which is able to
fulfil their long term objectives (Voinea, D.V., Busu, O.V., Opra and Vladutescu, 2015).
Financial consideration- The staff members of Primark needs to properly utilise
funds which are helpful for them. In order to gather information they have to utilise their

funds in a effective manner. Organization have to provide good quality of services to their
customer by offering decent quality of products to them. Managers and leaders are
responsible to share information with their subordinates and try to improve their skills and
knowledge by providing motivation to them. Also they needs to set some plans and strategies
for attain standard quality of services and improve their performance as well.
TASK 2
2.1 Stakeholders help to decision making;-
Managing communication is communication process way to communicate with
others. Communicate with others include a process of planning, implementation and
monitoring all the communication channels within employees and an organisation.
Communicate with knowledge to give the information to employees, stakeholders of a
organisation. Stakeholders manage the communication process with information about the all
factors of communication help to take decision. Stakeholders of primark help in decision
making with knowledge of all factors and element of communication in the market for satisfy
the needs and wants of customers. There are various types of stakeholder which as aligned
below:
Internal stakeholders:- These are key players of a company. Important internal holders
is a group of employees. Primark include the internal stakeholder are managers, marketing
experts, manufacturers, designers, sales employees. These stakeholders help to take decision
of planning, procurement, legal, financial, sales etc.. Managers help to take decision at high
level in the company. Primark employees help to take decision I pat rate, recognition,
communication, share information, job security, compensation and acknowledgement.
Internal suppliers of primark provide the products and services used by end customer and
equitable business opportunity an organisation. Investors help to provide return of
investment, Income.
External stakeholder:- This type of stakeholders play an important role for a company.
External stakeholders are users, customer, distributors, investors, government, suppliers, laws
and regulation. Government is a type of stakeholder help to take decision with taxation
policies, employment policies, truthful reporting. Customer are main key players in the
market. Customers is the king of the markets. Customers create the value,, position of a

product and services of company in the market with the communication elements like
publicity, word of mouth. Primark are focus on quality of its products for its customer
demand.
2.2Develop the business relationship:
Management of Communication help to develop the business relationship of an
organisation with internally and externally. Build the relationship for primark help in many
ways in sharing advices employees to your managers to related with expertise, experience,
information of work place. Managers sharing many investment opportunity. Create the
relation with customer use of publicity and word of. The purpose of relationship in the market
to facilitate the marketing activities and maintain the relation with customer. Primark work on
business to business and business to customer model. Business to business model suggest the
result of interaction process. Business to customer model depend the logistic suppliers. The
primark retailers maintain external relationship with vertical and horizontal dimension.
In the vertical dimension relationship represent those all integrate or part of supply
chain through the suppliers, manufacturer's, mediators.
Horizontal dimension represent by the organisation in the same point of of suppliers
and channels of distribution included competitors.
Develop the relation by network, build trust, work hard, focus of giving by the
employers of primark. To the Primark Buyer-seller relationship are not independent its
depend on customers and sellers and there is play a important role between them.
Relationships become resources because they are contribute to the organisation's ability and
employees ability to efficiently and effectively produce market offerings have a great value
to the customer. Primark Relationship external and internal theory suggests that
interdependence reduces the transaction costs and create better quality for its customer while
keeping management cost lower.
2.3 Involve in Decision making appropriate.
Decision making play an important role every organisation. Decision making is
process of making choice identify the discussion, gathering information and assessing the
resources. Primark involve the stakeholders, suppliers, customers, creditors, employees etc.
Stakeholders includes the managers, employers, distributors, investors involve in decision

making. Involve the employees in decision making the discussion about the problem, help to
identify the elements, select the suitable techniques, discuss with higher authority to take
decision, Investors help to take decision in the return of income and investment. Distributes
help in the distribution the product and services of the company. Primark also involve the
customer to take decision to create the values and position in the market of its products and
services against its competitors. Competitors is key player in the decision making to get the
position in the market. Participation of workers in the process of decision making have a
great result in creation of value of a organisation. Involvement in primark decision making at
different level.
At the broad level- Representation of employees at the board level called is industry
democracy. Its represent the all problems and issues of employees in front of managers and
guided by the board members to invest schemes in employee benefit.
Decision though ownership:At this level of decision Inducing the buy equity shares, advance
loans, investors giving financial income and many financial assistance to enable to buy equity
shares of company the ways to involved in decision-making. Decision making are many
types like programmed or non programmed, routine or strategic, tactical or operation,
personal, individual, group, major and miner at different level in primark.
2.4 Strategy for improvement.
Strategy is art and science for implementing, formulating, evaluating the function help
in making decision to achieve the goals. Strategy are play an important role in improvement
of an organisation to create value. Primark use strategy according their capabilities to
improve their business. To improve a business use 3 types of strategies;
Growth strategy: Primark use growth strategy to help in introducing the product and adding
new features to exiting product in market. In this strategy use the searching new features
about the product an services according customer to customer demand.
Product differentiation: Primark use this type of strategy in the market to differentiate its
product comparable its competitors. Primark use differentiate its product in many ways like
quality, colours, prices, design.
Pricing skimming: A price-skimming strategy involves the all charges high prices for a
product, particularly during the introductory phase in the market and differentiate its

competitors. Price skimming strategy play an important role in improving primark business in
the market.
Acquisition strategy: Acquisition strategy purchasing another company, to increase its
product lines of that company in the market. Primark with extra capital may use in
acquisition strategy to gain competitive advantage, increasing values in the market and
provide better quality product of its customers.
TASK 3
3.1 Ways of communication.
Formal communication- It is a system passing information, massage between an
organisation. Primark use this element the flow of information top level management for
decision making and give the review its lower level management. Company use this process
to secure the information and its only through by the internal channel.
Informal communication- It is casual and unofficial form of passing the messages
and information. Primark use this casual element in the ways of mails. Phone calls, text
message. This element move freely message and no time consumed in this process. Its use
to identify the customer demand in the market.
3.2 Ways to improve appropriateness:
Improve the communication of an employer at a workplace in many ways to listen
your senior, focus on speaker. Primark employers can improve their communication with
help of following ways:
Listing- To improve communication skills become a good listener. Primark improved
the skills to plan a meetings, conferences, events, group decisions for it employers to become
a good listener.
Meet the person- It is use in the interviews of h to face to face meetings. Primark
design a event for its employees are observing body language, way to speak and to aware
differences between good personality.
Follow through- It is use to contact with customers or your workers by delivering on your
promises and build trust.

3.3 Implementing improving.
Effect of interaction elements in the organisation decisions made by managers of a committee
or a large group of employers and peoples, depending on the nature and capabilities of the
organization. These impacts and effects are;
Acceptance- Communication is improved by every employers in the decision-making
process to feels her contribution in the organisation.
Authority- Some techniques are characteristics by one way, top down in the company
interaction. This from of interact in the organisation leads to decision that affect the priorities
and knowledge of the top level of the company.
Corporation- Corporative communication the equal exchange of ideas, information
between the parties.
3.4 Plan to improve communication skills.
Improvement of interaction skills in many ways like use of listing, humility, evaluate
your needs, use of resources, use gesture, use appropriate volume of persons in the company.
Evaluate employers need- To improve the interpersonal skills to evaluating the needs
and wants. Create a list of skills need to develop. Persons are need to improve listing power,
humility, technical skills, presentation skills with your subordinates and culices.
Look for resources- Its depending on employers needs and goals available of multiple
resources help to increase your skills.
Create a plan- Choose a mastery topics to improve styles, develop voice, use appropriate
volume and try to keep eye contacts is better.
TASK 4
4.1 Approaches .
It is used for collecting and evaluate marketing methods and elements which affects
the organisations profit.
Collection- Primark use many ways for collect and measuring the information about
the customer demand to increase the value of of its product in the market. Collection of data
in two ways;
Primary data by research in the market to identify the demand of consumer, availability of
products, position in the market.

Secondary data collecting from the newspapers, magazines, notes etc.
Formatting- Formate the data by the managers of primark.
Storage- Store the all information by the top level management to use in the new
strategy development.
Dissemination- At this stage to evaluate all factors to effect on company values.
4.2 Changes to improve approaches.
Management information system- This element help to change and improve the
system of approaches in the company. The use of information system use as a processing tool
to provide the information through the computer and to support decision making in
organisation. This system help to identify their strength and meeknesses. Its give a overall
picture of primark. To help to identify consumer data and feedback about its products.
Decision support system- This type of element computer based information system to
support in decision making activities, result ranking, choosing alternatives for organisation.
This system serve the planning , management, operation of an company and help to
employers to take decision.
4.3 Strategy to improve information system.
Strategy is a way of implementing, formulating, evaluating the function help in making
decision to achieve the organisation goals. Strategies are very important to improvement of a
company to create values. Primark use strategy according their capabilities and availability
of resources improve their business.
CONCLUSION
On the basis of above report it has been concluded that, Primark have to recruit best
person for the right job through conducting recruitment process which is a necessary step for
every organization.

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