Effective Communication Strategies for Samsung: A Report

This report provides a comprehensive analysis of communication strategies employed by Samsung, a leading electronics and consumer goods brand. It examines the importance of effective communication in decision-making, stakeholder management, and achieving organizational goals. The report explores various decision-making levels within Samsung, including strategic, tactical, and operational decisions, and identifies the crucial role of information sources in enhancing these processes. It discusses the significance of internal and external information, including financial, marketing, and sales data, as well as information from news sources and government websites. The report also details how Samsung engages with its stakeholders, including shareholders, employees, suppliers, and customers, and suggests appropriate communication channels for each group. It analyzes Samsung's existing communication structure, including sponsorships, advertising, and traditional methods, and offers recommendations for improving these systems to meet the challenges of the modern business environment, including the use of social media and feedback mechanisms.

Managing Communication

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1.1...........................................................................................................................................3
1.2...........................................................................................................................................4
1.3...........................................................................................................................................4
1.4...........................................................................................................................................4
Task 2...............................................................................................................................................5
2.1...........................................................................................................................................5
2.2...........................................................................................................................................6
2.3...........................................................................................................................................6
2.4...........................................................................................................................................6
Task 3...............................................................................................................................................7
3.1...........................................................................................................................................7
3.2...........................................................................................................................................7
3.3...........................................................................................................................................8
3.4...........................................................................................................................................8
Task 4...............................................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Communication played a prominent role in each and every business unit. A poor
communication create conflicts and confusion between the staff member and the management.
Therefore an effective communication is required to communicate with their stakeholder. There
are various stakeholder involves shareholder, employees, customers, suppliers, investors,
government and the society. Samsung is one of the leading brand in electronics and consumer
durable goods. It is one of the leading brand in UK (Cahn, and Abigail, 2007). The company are
investing a large amount of money to promoting the brand and their products. The purpose of
this report is to identify and analyses appropriate communication system and strategies to attain
the organisational goals and objectives. It is also to make a effective communication with their
stakeholder. It is also important for an effective decision making process of the company. The
report contains the range of decision to be taken in the entity and analyse the information and the
knowledge so that effective decisions can be take
Task 1
1.1
There are various decision are to be taken by Samsung to improve the performance of the
company. For that an effective decision making is required to take managerial decisions. There
are various managerial decisions which includes organizing, planning, directing, staffing and
controlling (Cornelissen, 2014). It is important for a company to make their decision more
effective so that they can attain their goals and objectives.
To maintain the brand image of the company it is important for Samsung. In a
organisation there are three level of decision which are to be taken by the management. Strategic
decision are played a significant role to achieve the goals and objectives of the company. These
decision are more risky there fore these are to be taken by the top management of the company.
These decision are greatly affected by the external factors. Tactical decisions are to be taken by
the middle level of management. These decision are related with the performance of the
company. The third decisions is regarding the operational decisions. These decision are related
with the daily operations of the company (Ulmer, Sellnow, and Seeger, 2013).

1.2
There are various information which helps to improve the decision making process. It is
Important for Samsung to make their decision effective so that they can attain their targets. This
company use the value judgement which is the basic part of any decision making. These
information essential in a strategic plan for their business. Because for an effective strategic plan
and to implement these plan effectively the information and knowledge is significant. So that
they can achieve their strategies objective. It is important for Samsung they their decision to
considered the Law of UK (Allen, and at el., 2007). Because they can not operate their business
activities to breach these laws and legislation. For taking an appropriate decisions making, the
management required that right data and information and the advantage and disadvantage of
these information.
1.3
There are various sources of information which helps improve the decision making
process of Samsung. Company can gather these information through internal and external
sources. The internal sources of information is collected internally by the company. These
information can be gathered from financial, marketing, sales, production, and administrative data
and information. Financial information includes the revenue and profit and loss of the company,
marketing information is used by the company which helps to success of the product and
services (Sriussadaporn, 2006). The sales information is used to the sales targets, past sales
records and other information. Production information includes information regarding economies
of scale, quality check information and the production target.
External information is collected through news papers, magazines, government websites, and
other websites. These information can be used to make their decision more effective. So that a
company can attain their organisational goals and objectives in a time manner.
1.4
Today business is more competitive and complex there fore a appropriate information is
essential for each business unit. It is also important for a company that to analyses and selecting
a appropriate information for decision making. There are various improvement which can help
for the company:
The first stage for improving a management team is that to acknowledge all different
things which re to be related with the goals and objectives. The another important task is to

identifying the needs and desire of the customers. It helps to to meet the exact need of the
customers to producing their products and services accordingly. To knowing about the
competitors also important for the company (Anantatmula, and Thomas, 2010). Because it
directly to helps to design their strategies and tactics in much better way. The organisation also
make sure on their financial plan. Because an effective financial plan can help to improve the
performance of the company through on effective control over the resources. These are
improvement can help to attain the organisation goals and objective.
Task 2
2.1
Stakeholders of an organisation are the person or a group which are influence of a
company. There are various stakeholder for the company, it involves employees, suppliers,
customers, investors, shareholder, government and society at large.
Shareholder are too important for the company. These are the actual owner of an
organisation. Therefore, Samsung can call their stakeholder at the occasion in launching new
product in the market. Investors are one of the important stakeholder of the company, because
they invest their money in to the company. So that it is the responsibilities of the organisation to
call them. Higher authorities can send a formal invitation letter for their programme or they can
also call them which is also suitable tools for communicate them. It can also increase the sense of
connection with the business unit, if they will invited such occasions. Suppliers are those who
supply the raw materials and other components to the company at the right time and right price
which can provide competitive advantage to them. Therefore, if management can call them they
feels confident. Firm can send a formal mail for invitation or they can also send printed
invitation letter. It can help to build long term relationship between company and suppliers.
Samsung can also call their selected employees which can help to increase their confidence and
motivation towards the target. It can leads to increase the productivity and performance of the
company. To call them in the event they can indirectly informed for the programme or they can
formally send a mail to them. It can help to increase the personal networking of the company
which can leads to increase the potential sales of an organisation.

2.2
The relationship between the stakeholder is significant for the company. It is requires an
effective communication process so that they can communicate on a regular basis. There are
various channels of communication with their stakeholder. For that a cost effective
communication tools can be used to invite there stakeholder on that event. Communication with
their shareholder is important on the regular basis. It is responsibility of the company to call a
meeting with their shareholder for taking important decision. Management can invite in these
meeting to all shareholder for that event (Liu, and at el., 2012). It is most appropriate method for
communication. If any shareholder are available for the meeting they can call them directly. The
most appropriate way to call their employees in the event to sending invitation through email.
For the investors the company can sending a invitation letter which is one best way of
communication. The company also send fax to their suppliers to inviting for the event.
2.3
The participation is important of all stakeholder of the company. Feedback of their
stakeholder is significant for the success of the event. The opinion can be help for the
improvement of that event and also helping them to design and implement the strategies in much
better manner. Opinions and suggestions can be shared between the company and their
stakeholder which can help to improve the performance of the company (Vidyarthi, and at el.,
2006). New type of participation increase the influence of the citizens through the citizen
charters and the panels and also increase the influence of the community or the society on the
process of decision making of Samsung according to the policies of the public. By involving the
group of the investor in the judgements and the opinion can reduce or diminish the powers of the
society members because they are involved in the choices to improve the opinions.
2.4
To make the event more effective and memorable it is important for the company to
implement different types of strategies. Company requires to set the goals and objectives of that
event. Once goals are to be set the management to select an appropriate location for that right
event. There are various factor to select a right location. The sufficient space must required for
that company. The guests which are coming for the event the management provide good gifts for
them. It shows a good impression with their stakeholder. Apart form that it helps to maintain
good and long time relationship with them. They can also use various promotional strategies for

their events. It is important for to the success for the event. It creates and develop the awareness
about that event (Axelsen, and et al., 2013). So that more and more people can attract and make
their event successful. To promote this event the use of social media platforms which includes
Facebook, YouTube, Twitter, and other media. Apart form that the news paper and electronic
communication channels to be used by the company. Apart from that higher authorities also can
taking feedback from their guests and other peoples which can help to know the mistakes and
errors of the event. Suck kind of feedbacks help to improvement in the near future events.
Task 3
3.1
A effective communication is make the organisation better and helps to maintain the
good relationship with their stakeholder. Therefore effective communication is necessary for the
company like Samsung. Their existing communication structure of the company are as follows:
To promote their products and services more effectively the company are using an extensive
sponsorship through sponsors a sports and other event at the international level (Oetzel, and at
el., 2015). For example in 2012 the company promote London Olympic and other programmes
and events. For advertising their brand and products they are using other TV and print media
according the regional area. Apart from that the organisation also using their traditional
communication tools like emails, letters, website, memos, and formal and informal meeting.
Company website is important for a company to promote their brand more effectively. Therefore
the company is more focused on that. Social media platform also played an important role in
21stv century. So that company is also concentrate on these platform also.
3.2
It is essential for the company to improve their existing communication system. So that
they can meet the new challenges and changes which are happening in a business environment.
There are multiple channels to be used by the company to communicate with their various
stakeholder (Zhong, and Pheng Low, 2009). It is important for the company to evaluate and
regular review of the existing channels. The feedback is one of the important element in the
communication process. Most effective communication tools involves emails, meeting with their
management, telephone, letters, faxes etc. These tools are help to make strong communication
between the tom management and lower management. So that it can improve the performance

and productivity of the company. The main problem is their existing communication system is
the transmission of the massage and the feedback. So that the make a smooth environment at the
work place and outside as well.
3.3
It is significant for a company that to make an effective communication with their local
community. Samsung requires to make effective and regular conversation with their stakeholder
specially with local community. There are various tools to make and maintain communication
with them. The electronic and print media are the most appropriate method for this situation. For
plan and conduct meetings in the company town hall with their local media. It helps to create and
develop a good relationship with them (Monalisa, and at el., 2008). It also develop a sense of
connection with the local community. Because a company working in the society so the it is
responsibility of a company to make effective communication. It requires an effective strategies
to improve the existing communications process and system. So that they can attain their
organisational goals and objectives in a effective manner.
3.4
As a trainee at the managerial post it is important for a management trainee to identify his
strength and weakness which can help in the personal development and professional
development. There are following SWOT analysis of a management Trainee:
Strength Strong communication skills
Positive attitude
Positive thinking and open-minded
Effective time management
Weaknesses Say 'Yes' which create problem sometimes
Straight forward
Too frank
Opportunities Plan ahead
Learning new things
Threats Loss enthusiasm
Take too much time for starting a project

Personal communication skills played an important role as manager in the company. Therefore it
is required for a manager to focus and improve the his/her personal communication skills. As a
Samsung company to concentrate on the personal communication of their managers. So that they
can communicate with their subordinates and staff. There are various steps which can be used to
improve the personal communication skills (Decker, and at el., 2007). It helps to make a
employees smart and more capable. Apart from that it also reducing the conflicts between the
management. Because effective communication helps to resolve a conflicts in a much better way.
It can leads to increase the performance and productivity of their employees. In this they have to
complain if required. The staff members would not complain constantly. If it is happens then the
persons would not attract to the Samsung.
Task 4
The data and information are significant for the company. These information are helps to
make their decision making more effective. Samsung requires to make an effective tools to
collect these data and information for the betterment of the organisation and their products.
There are various approaches to be used to collect the information and data. These data are to be
collected through internal and external ways (Okoro, 2012). The internal information is gather
from the different department of the company. And the external data is collected from the
external sources like government websites, newspapers, magazines and other external sources.
Once these information is collected, there are a team which is dedicated to the verify these data
and information. So that it can be used for the decision making. After verifying these information
these are sending for the formatting. It is important for element to format the relevant
information for the company. Data and information storage is one of the significant task for the
management. These information can be used in the near future. Therefore an appropriate and
effective data storage system is required for the company (Managing Communications in Health
Care, 2017). It is important for the company to make sure that these information can not miss use
by the company and others also. Because there are various information of the stakeholder and the
company.

There are various modern techniques can be used to collection the information and data
for the company. For example if the company wants to conduct the customer survey about the
quality of their product. They can use online survey for that. It is one of the cost effective and
most appropriate way to conduct these type of survey (Holtz, and Whitten, 2009). The advantage
of these type of techniques. These are user friendly and easily analyses by the company. Another
important part is to upgrade their verify and formatting system of the company. So that it can
increase the efficiency with in the company. They can also improve the storage system of the
company. So that these data can be safe for the future requirements. It is important for Samsung
is that to make and implement their strategies so that their information can be shared to their
shareholders. Organisation can make a effective system and strategies so that these information
to be accessible for their stakeholder (Managing Marketing Communication, 2017). An effective
communication system help to Samsung operational and management strategies. They can
communicate with various stakeholder such as employees, customers, suppliers, government and
the community. It is important for Samsung manager to make an effective communication on
regular basis which can help to build long term relation with them and create a good image of the
company.
Conclusion
As per the above report it has to be concluded that a effective communication helps to
Samsung to implement their strategic plan. Company has to use the various methods and tools to
collect their data and information which help in to the decision making process. It also described
that how a company can use their communication channels more effectively to attain their goals
and objectives.

References
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Online
Managing Marketing Communication. 2017. [Online]. Available through
<https://www.cim.co.uk/courses/managing-marketing-communications/>. [Accessed on
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Managing Communications in Health Care. 2017. [Online]. Available through
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