Analysis of Communication, Knowledge, and Information at Tesco Report

This report provides a comprehensive analysis of communication, knowledge, and information management within Tesco. It begins by examining the existing communication processes employed by the company, including methods such as emails and letters, and identifies their strengths and weaknesses. The report then explores various strategies to improve these processes, such as implementing multiple communication channels, obtaining feedback, repeating important messages, and focusing on active listening. Furthermore, the report includes a detailed plan for developing personal communication skills, including aspects such as empathizing, improving listening skills, and managing emotions. The report concludes by emphasizing the importance of effective communication and its impact on organizational success. The report is available on Desklib, a platform offering valuable study resources for students.

MANAGING
COMMUNICATION,
KNOWLEDGE AND
INFORMATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Existing processes of communications in Tesco and ways in improve such systems..........1
3.2 Ways to improve the communication processes...................................................................2
3.3 Developing a plan to develop self communication skills......................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Illustration Index
Illustration 1: Communication process............................................................................................2

INTRODUCTION
In an organisation, it is essential to develop a wide network of communication with each
and every part of their management and department (Bhattacharya, 2011). Communication plays
a significant role in connecting all the individuals working in the organisation and completing all
the assigned task. The report is covering the information about a set of effective communication
processes.
TASK 3
3.1 Existing processes of communications in Tesco and ways in improve such systems
It is necessary to consider the current business of Tesco, for identifying the
communication methods adopted by them. It is evident that the organisation is implementing
some changes in order to face all the challenges related to the customers and targeted market.
Communication is termed as process that helps the sender to transfer a message to another
person known as receiver (Mutch, 2008). It helps in developing a strong connecting network that
maintain and holds up a link between all the members of an organisation.
It is examined that Tesco uses a common method of communication for connecting to
their workforces. They use methods of sending and receiving messages through emails, letters,
etc. which are useful in establishing a direct relationship with their customers. These mediums of
communication assist Tesco in directly handling and assessing the issues faced by their
customers Similar to this, the communication processes used by Tesco are:
 Sender – In this process, an individual or group of members that starts communication. It
is considered that a sender’s attitudes, experiences, behaviour, knowledge, culture and
representation which highly influence the message.
 Encoding – The sender needs to convey an encoded message to the receiver such as
translating the information in meaningful form of symbols (Shimp, 2010). These symbols
need to be familiar and understandable by receiver.
 Transmission – The message further is transferred to an appropriate receiver or group of
receiver.
It is ascertained that in Tesco, there are more than 4,00,000 employees in all over world
and communicating all of them is quite difficult. However, it is beneficial for the organisation
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but still has some limitations that affects the organisation's functioning. The limitations of such
processes are:
◦ A slow process of connecting and communicating.
◦ Time consuming method.
◦ No direct feedback or reviews.
Methods such as words, spoken, written can be used to generate an effective process of
communicating the messages (Canary and McPhee, 2010). Tesco should also use the activity of
telephonic conversations, direct meetings and informal relations will be highly beneficial in
implementing good communication. The management can implement these processes by
introducing changes and new methods of communicating with their individuals. This would
ensure the organisation that they are integrating strong communication network. They would
help in generating feedback and issues that are faced by the employees and workers while
communicating to each other and their superiors.
3.2 Ways to improve the communication processes
The organisation can use various methods to improve their communication processes.
Concerning the business and market position of Tesco, the best method to develop an effective
network for better communicating is multiple channel communication which connects all the
different departments of the organisation to a single network. Tesco can use the method of
establishing networks via meetings, regular emails, telephonic conversation, memos, etc. The
way to improve such communication processes are:
2
Illustration 1: Communication process

 Attaining feedback and reviews – The management of Tesco needs to develop ways to
attain feedbacks and reviews from their workforces in order to implement changes in the
communication process as well as in other department. Repeating the important messages – The sender could use the method of repeating the
important content of the message again and again for improving the communication
network. Message gets across – It is recommended to all the connectors that they should listen and
understand the message properly and communicated to others with the same and exact
intention (Fothergill, 2008). Being honest, straightforward, implied and respected will
help all the individuals to understand and examine whether the message received is
accurate and transferred to the concerns. Communication Problems handle – The communication problems faced by Tesco are
raised within their communication process and hence, should be resolved effectively and
monitored after the implementation of the changes. However, problems such as personal
conflict, misinterpretation between the workforces, cultural and social differences among
the personnels and issues from dealing the difficult people can affect the communication
process. Hence, all this factors should be managed and controlled effect fully.
 Listening focus – It is one of the best way for improving the communication method. It is
termed as in important method that implies a one-on-one communication activity
(McKenzie and Winkelen, 2003). This enable the actively listening of an individual to a
message that ensures a maximum level of understanding the message transferred.
3.3 Developing a plan to develop self communication skills
In relation to the understanding and knowledge so ascertained about the importance and
structure of communication process, which has contributed a better scope and information about
its necessity. I have marked that it is very essential to develop a good set of communication skills
at personal as well as organisational level. It will help me in implementing a strong network of
communication with all the individuals. Developing good skills of communication will assist me
interacting with the other people (Riddle, 2013). According to my perspective, there are various
aspects which are to be considered by me in order to develop a good personal plan for generating
better communication skills. These prospects which are to be concerned are:
What do I What will I do to What resources What will my Target dates for
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want/need to
learn and why?
achieve this? or support will I
need?
success criteria
be? how have I
implemented my
learning and
what impact has
this had (at
work/outside of
work)?
review and
completion
Empathizing
attention- It is
evident that the
person should
view things and
examine them
with the
perspective of
others.
Through proper
meditation and
attending classes.
A skilled
instructor and
motivator
Such
communications
should avoid the
activities like
fault-findings or
some biassed
belief according
to personal ideas
and beliefs.
A time period of
one month
Improving skills
of listening –It is
recommended
that active
listening is
contrary to
hearing.
Telephonic
conversations,
attending
meetings and
lectures
(Fothergill,
2008).
A well developed
professor and
dictator.
There are many
methods which
can be used to
clarify, explain
and confirm the
content of the
message to all the
other person
without any
confusion.
15 to 20 days
Concerning the
person's
emotions - It is
Classes and
programmed
assessment of
Good
communicator or
an experienced
The person needs
to maintain an
eye contact, a
25 to 30 days
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ascertained that in
a communication
process, it is vital
to understand the
emotions of other
persons.
such emotions. teacher. good facial
expressions,
considering
opinions of other
and observing the
person's
behaviour while
communicating
with them
(Bhattacharya,
2011).
CONCLUSION
This report has concluded the importance of communication processes and ways to
improve an ineffective method of communicating the message from a sender to receiver. In
addition to this, it also includes a method of improving personal communication skills.
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REFERENCES
Mutch, A., 2008. Managing Information and Knowledge in Organisations. Routledge.
Bhattacharya, S., 2011. Consumer attitude towards green marketing in India.IUP Journal of
Marketing Management. 10(4). pp.62-65.
Canary, H. E. and McPhee, R. D., 2010. Communication and Organizational Knowledge:
contemporary issues for theory and practice. Routledge Publications
Fothergill, S., 2008. Business is from Mars, IT is from Venus: Understanding IT Governance and
Security. J Wiley and Sons.
McKenzie, J. and Winkelen, C. V, 2003. Understanding the Knowledgeable Organisation:
Nurturing Knowledge Competence. Thomson Learning.
Shimp, T. A., 2010. Advertising, Promotion, and Other Aspects of Integrated Marketing
Communications. 8th ed. Cengage Learning.
Online
Riddle, J., 2013. Effective Communication Skills. [Online]. Available through:
<http://workawesome.com/communication/effective-communication-skills/>. [Accessed
on 8th April 2016].
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