BU1108 Managing Consumer Markets: Cafe Havana's 7Ps Marketing Mix

This report provides a comprehensive analysis of Cafe Havana's marketing mix strategies within the Australian consumer market, based on a mystery shopper's observations. It evaluates the company's product offerings, pricing strategies (premium and psychological), promotional activities (push and pull), and the strategic placement of its outlets, primarily in central business districts and tourist spots. The report also examines the business function processes, emphasizing customer service professionalism, workforce diversity, training programs, and the physical environment of the outlets. It highlights Cafe Havana's strengths, such as employee training, workplace diversity, and a diverse product range, contributing to its success in the competitive Australian coffee and beverages market. The report concludes that these strategic advantages enable Cafe Havana to establish a strong market capitalization and maintain its position as a leading company in the industry.