Analysis of CSR Implementation: A Project Report for Black Penny

This report examines a project focused on implementing Corporate Social Responsibility (CSR) within The Black Penny, a small UK restaurant. The report begins by outlining the project's aims and objectives, emphasizing the importance of CSR for business sustainability and competitive advantage. It details a project management plan, including cost, scope, time, quality, communication, risk assessment, and resource allocation. A Work Breakdown Structure (WBS) and Gantt chart are also included. The report then describes the qualitative research method used, including research design, philosophy, approach, data collection (primary data from 15 employees), and analysis using a questionnaire. The questionnaire's findings are analyzed, revealing employee perspectives on CSR's effectiveness. Recommendations are provided to enhance CSR practices and ensure business sustainability. The report concludes with a reflective section and references.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1. Aim and objectives of the project.........................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work Breakdown structure and Gantt chart..........................................................................2
PART 2............................................................................................................................................2
P4. Qualitative and quantitative research method to conduct small scale research....................2
PART 3............................................................................................................................................4
P5 Analysis of research by using tools and techniques of research methods. ...........................4
P6 Recommendation.................................................................................................................10
P7 Reflective.............................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Managing successful business operations is the most crucial part for management as it
demands sustainable efforts for which it is important for the organizations in today’s era to
implement corporate social responsibility in enterprise. CSR are the integrated and self-regulated
efforts incorporated in business model to increase efficiency and effectiveness of business
operations. The report will analyze the aim and objectives determined by The Black Penny, a
small sized restaurant in UK to implement CSR practices in order to measure goals, performance
and engagement of key stakeholders with maintaining sustainability of business operations.
Moreover, it will outline the qualitative method used by restaurant to evaluate the employees'
response towards project plan. Thus, it will identify the recommendations for entity on
effectiveness of CSR practices, policies and activities for maintaining sustainability of operations
in order to attain competitive advantage.
PART 1
P1. Aim and objectives of the project
Corporate social responsibility activities within the small enterprise are effective for the
business in order to maintain the sustainability of company. CSR concept is an approach which
assists the organization in coordinating with social, economic and environmental benefits in
order to establish stability of business operations. Implementing CSR activities in organisation
assists in making efforts to promote social welfare. It is the best way which assists firm in
improving its public image as it focuses on social responsibility. Further, The Black Penny, small
restaurant of UK will conduct research on making project plan in order to analyse the
effectiveness of implementing CSR in company to maintain sustainability for attaining
competitive advantage (Why Corporate Social Responsibility is Important 2017). The plan for
implementation demands appropriate and specific aim and objectives for the project in order to
evaluate its success and effectiveness along with future growth and development.
Aim: “To investigate the importance and effectiveness of incorporating corporate social
responsibility for maintaining sustainability in order to stand out in competition: a case study on
Black Penny”
Research Objectives
 To determine the nature of corporate social responsibility
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 To determine the importance of CR activities within organisation
 To evaluate the relation between competitive advantage and corporate social
responsibility To determine the solution to improve business performance after incorporating CSR
practices.
Research Questions
 What is the role of CSR practices in Black Penny?
 How it assists the organization in establishing social welfare?
 What is the relationship between competitive advantage, sustainability and corporate
social responsibility?
P2 Project management plan
Cost: Black Penny will invest 5 percent of its revenue in implementation of Corporate social
responsibility.
Scope: The company will increase the investment in initiative with the increase in profits by the
implementation of Corporate social responsibility.
Time: Black Penny will formulate the policies and plans of organisation every 6 month in order
to maintain the effectiveness of CSR to maintain sustainability of environment and to attain
competitive advantage.
Quality: For evaluating quality of implementation plan the company will make use of
Benchmark and key performance indicator.
Communication: To enhance the plan of CSR activities the company will focus on following the
hierarchical concept in functional structure.
Risk: For managing risk Black penny will formulate risk assessment plan which will assist the
firm in determining the loopholes a different strategy. Every 6 month the organisation will
analyse the changes in plan and will further formulate plan in order to minimize the chance of
uncertainties with implementing Corporate social responsibility.
Resources: Expert employees, funds, volunteers and legal advisers.
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Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Research project 4 days?
Tue 14/11/17 Fri 17/11/17
Auto
Schedule
d
Preparation 1 day?
Tue 14/11/17 Tue 14/11/17
Auto
Schedule
d
Determining topic for
research 1 day Tue 14/11/17 Tue 14/11/17
Auto
Schedule
d
Developing statements
of problems 1 day Wed
15/11/17
Wed
15/11/17 3
Auto
Schedule
d
Analysing time frames
to make proper allocation
resources
2 days Thu 16/11/17 Fri 17/11/17 4
Auto
Schedule
d
Implementation 29 days
Mon
20/11/17 Thu 28/12/17
Auto
Schedule
d
Literature review 10 days Mon
20/11/17 Fri 01/12/17 5
Auto
Schedule
d
Determining
investigation methods 5 days Mon
04/12/17 Fri 08/12/17 7
Auto
Schedule
d
Computing Cost 4 days Mon
11/12/17 Thu 14/12/17 8
Auto
Schedule
d
Interpretation and
analysis of data 10 days Fri 15/12/17 Thu 28/12/17 9
Auto
Schedule
d
Assessment of
outcomes and conclusion 5 days Fri 15/12/17 Thu 21/12/17 9
Auto
Schedule
d
Project closer 5 days
Fri 22/12/17 Thu 28/12/17
Auto
Schedule
d
Summary and
recommendation 2 days Fri 22/12/17 Mon
25/12/17 11
Auto
Schedule
Proper documentation
of outcomes
2 days Tue 26/12/17 Wed
27/12/17
13
3

d
Auto
Schedule
d
Submission of report 1 day Thu 28/12/17 Thu 28/12/17 14
P3 Work Breakdown structure and Gantt chart
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Illustration 1: Critical path

PART 2
P4. Qualitative and quantitative research method to conduct small scale research
It is important for the organisation to evaluate the best method of conducting
investigation in order to reach to an appropriate result. In order to conduct research it is
important for the enterprise to follow a systematic process which is described under research
methodology (Lewis, 2015).
Types of Investigation
There are two types of research that is qualitative and quantitative and for analyzing the
views of employees in Black penny the organisation will make use Qualitative technique in
which the management will prepare a questionnaire for some specific employees in order to
evaluate their view over the CSR practices and its relation with competitive advantage. In
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Illustration 2: Gantt Chart

qualitative research the researcher has to follow appropriate and determined process which
comprise:
Research Design: It is the most logical way of conducting research and analyze the view of
employees on some specific topic. Further, in this the investigator prepares a design which
comprise all the study and different type of data which can be beneficial in gathering data. This
is used by Black penny restaurant to collect information and identify the role and importance of
Corporate social responsibilities in enhancing business operations.
Philosophy of research
It denotes that the process is hypothetical and the researcher has to analysis data after
interpretation every gathered information. Further, with the use of this approach the investigator
analysis various assumption which denotes the benefits and limitation of specific topic or
practices(SeddonCalvert and Yang, 2010). Like in case of incorporating CSR practice in small
size restaurant the scholar will collect the information form employees and according to the
information the management will determine the best possible alternatives in order to attain
objectives and goals of firm.
Research Approach
It assists the investigation in conducting research process in systematic manner. The
approach has two types of methods that deductive and inductive where deductive approach assist
the researcher in collecting only specific information by testing theory and it is majorly used in
qualitative research methods. Whereas, the inductive approach aims at evaluating new theories
which can assist in collecting information and data.
Data Collection
It is the process in which the researcher collects the data about the specific topic with the
use of research method and research approach. It is the best method of collecting appropriate
information form various sources. Further, in this the investigator can collect information
through two sources that is primary and secondary. The management of Black penny restaurant
used the Primary sources in which the scholar gather data about corporate social responsibilities
from 15 employees working withing the organisation.
Data Analysis
After collection of data the researcher focuses on anaylsing data in order to draw
appropriate conclusion (Short, Ketchen Jr, and Ireland, 2010). For this the investigator has two
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ways such as statistical and mathematical. Further, in this, scholar draws graph and chart to
determine the final outcome of information which has been collected from employees.
Sample
To make research process effective the investigator used random sampling method in
which it prepared a questionnaire on Corporate social responsibility and its relation with
competitive advantage. Moreover, the questions are being asked 15 employees working with
organisation by using primary source of data collection.
Research Limitation
The data collection by using primary source is time consuming and costly. Moreover, it is
based on assumption therefore relying on the answers can be sometimes risky.
PART 3
P5 Analysis of research by using tools and techniques of research methods.
Questionnaire is the best technique which assists enterprise in collecting data and
information about any new policy and practices (Du, Bhattacharya and Sen, 2010). Further, it is
important for organisation to evaluate the views of employees and management before
implementing new practices. Therefore, questionnaire in small scale research of The Black
Penny for incorporating CSR in restaurant will analyze and interpret the view 15 employees.
Questionnaire
Name:
Age:
Gender:
1. Are the practices of corporate social responsibility effective and necessary of Black Penny?
 Disagree
 Neutral
 Agree
2. Is there any relationship between competitive advantage and CSR?
 Disagree
 Neutral
 Agree
3. Do you believe that Black Penny will be benefited by the activities and practices of corporate
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social responsibility?
 Yes
 No
 Not sure
4. What according to you is the major problem in restaurant?
 Employee’s safety
 Child labour
 Unequal distribution of responsibilities
5. What according to you will be considered and initiated from CSR activities?
 Health and safety
 Equal distribution of responsibilities
 Stability of environment
6. Which is the best measure for incorporating CSR in Black Penny?
 Managing charity event at the end of financial year
 Delivering financial support to societal firms
 Voluntary organization
7. Which department according to you is responsible for incorporating corporate social
responsibility in the restaurant?
 Human resource department
 Top management
 Administrative department
8. According to you what strategies and techniques can assist the process of incorporating CSR
practices in restaurant?
 Individual department for complete process
 Line Department
 Systematic flow of information in horizontal direction
 Foundation Trust
9. Any suggestions for improving CSR activities in The Black Penny
___________________________________________________________________________
Theme 1: Effectiveness of Corporate social responsibility in Black Penny.
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Are the practices of corporate social responsibility effective and
necessary of Black Penny?
Frequency
Disagree 2
Neutral 5
Agree 8
Reasoning and Interpretation: In accordance with analysis, it has been determined that out of 15
employees, 8 are agreed with implementing the practices within restaurant. The workers strongly
believe that corporate social responsibility is the best technique to improve effectiveness of
business operations and earn consumer loyalty. However, in contrary, according to two staff
members, company is already focused on its value of serving quality services and it is not
important and effective to incorporate these practices. Apart from this, 5 staff members were
neutral as according to them, it is necessary for The Black Penny to focus on its sustainability but
on the other hand, process will consume a lot of time due to which firm can lose its cost
effectiveness (Carroll and Shabana, 2010).
Theme 2: Relationship between competitive advantage and CSR.
Is there any relationship between competitive advantage and CSR? Frequency
Disagree 2
Neutral 2
Agree 11
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Reasoning and Interpretation: Corporate social responsibility is the best strategy which assists
management in maintaining suitability of business environment that help organisation in
attaining the competitive advantage. In accordance with the analysis, it has been demonstrated
that 11 employees out of 15 agreeing that the incorporating CSR activity and attaining advantage
over competitors has a strong relation as practices are focused on providing benefits to
stakeholders, evaluating financial performance in accordance to goals which is the best method
to stand out in competition. On the other hand, according to 2 employees, it is not important to
implement CSR in order to attain advantage over rivalries as restaurant can measure its
performance by regularly monitoring the business operations.
Theme 3: Black Penny will be benefited by the activities and practices of corporate social
responsibility.
Do you believe that Black Penny will be benefited by the activities and
practices of corporate social responsibility?
Frequency
Yes 12
No 1
Not sure 2
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