Analyzing the Impact of Cultural Diversity Management at Morrisons

This report delves into the critical topic of managing cultural diversity in the workplace, with a specific focus on the supermarket chain Morrisons. The research explores the importance of cultural diversity, analyzing its impact on employee operations and overall organizational success. It investigates the challenges Morrisons faces, such as language barriers and cultural differences, and proposes strategies to overcome these issues, including effective leadership and training programs. The report employs a quantitative research methodology, collecting data through primary and secondary sources, including surveys and literature reviews, to provide a comprehensive analysis of the subject. The literature review covers the importance of managing cultural diversity, challenges faced, and ways to overcome them. The report concludes with reflections and recommendations for alternative research methodologies, aiming to provide valuable insights into fostering a diverse and productive work environment.

Research Project

Table of Contents
Title .................................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review .........................................................................................................2
Chapter 3: Research Methodology ..................................................................................................6
Chapter 4: Data Analysis and Interpretation ...................................................................................7
Research Outcome ...................................................................................................................14
Chapter 5: Reflection & recommendation for alternative Research Methodology......................16
Conclusion.....................................................................................................................................17
REFERENCES..............................................................................................................................18

Title
Managing Cultural Diversity in the workplace.
Chapter 1: Introduction
Overview of the Research
The existing exploration aims to analyse the influence of overseeing cultural diversity in
convalescing the employees operations, thus, cultural diversity is an effective area which refers
to the differences among individual because of their different background, culture, ethics, racial,
tradition, attitude and language (Colquitt and et. al., 2011). Furthermore, it is significant for the
business to oversee culture assorted variety as it is successful for the firm in accomplishing
higher development with the rise of individuals from various zone, locale, culture and
foundation. With the guide of this methodology organizations employ up-and-comers who are
not quite the same as one another based on culture. In this current examination, Morrison’s is the
picked association, in this way it is a huge general store which perceived as the fourth biggest
chain of market in United Kingdom (Cascio, 2015). The organization was built up by the
potential endeavours of William Morrisons in the time of 1899, along these lines the headquarter
of the firm is in Bradford, England, United Kingdom. The organization is worked at worldwide
level and significantly bargains in nourishment and drink, dress, books, magazines, CDs and
DVDs. The business is having around 110,000 employees who are giving their finest to the
operations of the firm. The primary motivation of the organisation is to achieving significant
enlargement and success via managing diversity at workplace. Thus, it is effective in emerging
talent and attaining growth (Hung And et. al., 2011).
Rationale of the Research
The investigation into real deed is encompasses over analysing the influence of
overseeing cultural diversity in recovering the employees operations. Therefore, this is a wide
area of academic writing, thus investigation over this area is mainly executed because it is an
effective issue which has a wide influence on the operations and function of an exploration
(Truss and et. al., 2013.). In addition to this, the present analysis is efficacious in exploring an
individual as well as professional acquaintance in relation to the specific area. The another
intention of executing this evaluation is the individual attention of the investigator, as the
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researcher wants to develop idea in relation to this precise area and use their capabilities in future
perspective to attain success in their career (Caligiuri and Tarique, 2012).
Research Aim
“To identify the impact of managing cultural diversity in improving the workforce
performance. A study on Morrisons”.
Research Objectives
 To evaluate the importance of managing cultural diversity at workplace.
 To determine the challenges faced by Morrisons while managing cultural diversity at
workplace.
 To evaluate the ways which Morrisons can use to overcome the issues of managing
cultural diversity at workplace.
Research Questions
 What are the importance of managing cultural diversity at workplace?
 What are the basic challenges faced by Morrisons while managing cultural diversity at
workplace?
 What are the key ways that Morrisons can use to overcome the issues of managing
cultural diversity at workplace?
Chapter 2: Literature Review
Literature Review is characterized to be the most basic zone of an examination, along these
lines it perceived to be the base which is huge in building up a hypothetical system and this is
powerful in improving the comprehension according to the picked investigation zone. This area
is in-comprise over auxiliary sources like books, diaries, distributed articles and non-distributed
articles and so on. Subsequently these sources are huge in giving proper investigation over the
territory of distinguishing the effect of overseeing social assorted variety in improving the
workforce execution (Posthuma And et. al., 2013).
The importance of managing cultural diversity at workplace.
According to the opinion analysis of Katie Sawyer, 2018, culture miscellany in the terms
of an organisation is defined as the aspect when businesses are open to recruit people from
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different area, religion, background, race, religion and culture. In the present current business
condition the significant intention of every little just as enormous business undertakings is to
achieving higher development and accomplishment at commercial centre through overseeing
assorted variety at work environment (Epstein and Buhovac, 2014). In the context of
Multinational Corporation diversity is effective and has various significance like increasing
organisational productivity, strengthen the workforces, retaining talent pool, improve company’s
reputation, improving employees engagement etc. In this manner these all are the key importance
of social assorted variety which may in turns in making an incentive for the business in
accomplishing higher development and achievement.
According to the opinion stated by Vince Scopelliti, 2018, Cultural diversity is
imperative aspect which is effective in promoting diverse knowledge and skills that facilitates
stronger interconnection with the customers to serve them effectively and gain competitive edge.
In addition to this, having a diverse skills and experience at workplace can also encourage
innovation and out of the box creativity which in turns in creating value in attaining growth and
success. In the context of business, cultural diversity is effective in increasing productivity,
improves creativity, developing profitability, improved business reputation and so on, thus
diverse workforce is imperative for the business in enhancing their operations through emerging
effective and unique talent at workplace (Leiter and et. al., 2011).
The challenges faced by Morrisons while managing cultural diversity at workplace.
As per the views expressed by Harold Andrew Patrick and Vincent Raj Kumar, 2012,
Diversity management mainly refers as the process which is planned to develop or preserve a
positive employment atmosphere where the similarities and differences of individual are
appreciated (Wang, Chen and Chen, 2012). Morrisons is a large supermarket which is operating
at global level and the key focus of the business is to attaining higher growth and success via
managing diversity at workplace, but in managing cultural diversity company has faces a
multiple issues and conflicts that affects the overall functioning and operations of the business
(Guillaume and et. al., 2014). Morrison’s is facing assorted issues like language and cultural
barriers, ethnic and cultural differences, gender equality, language and communication and so on,
thus these issues are affecting the operations and functions of Morrison in adverse manner.
Furthermore, various cultures can likewise lead in poor acknowledgement, less network among
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labourers. It might contrarily influence on efficiency of employees (Klingner, Llorens and
Nalbandian, 2015).
As per the views analysis of Scott Clark, 2020, workplace diversity is significantly
defined as the aspect of difference among individual in a business, Morrison’s is a large
supermarket chain which has its operates at wider area and encourage diversity at workplace,
thus the business is attaining assorted benefits via managing diversity at workplace but issues are
also taken place, Hence business leaders who encourages diversity faces assorted challenges like
acceptance and respect, resistance to change, less competitive benefit and holistic understanding
regarding market place, communication barriers, Cognitive Biases and Stereotypes' lower
collaboration and so on, thus these issues influence the productivity and operations of the
business. From the views evolutional of Katie Reynolds, 2020, Embracing cultural diversity in
the context of business is an essential first step for businesses that want to be competitive on an
international scale. Therefore, integration among multicultural teams can be difficult in the face
of prejudice and negative cultural stereotypes. Thus, this recognised to be the key challenge for
the business which has direct impact over the operations and progression of the business.
Morrison's is a large supermarket chain which has its operations in the entire globe and faces
assorted issues regarding diversity at workplace and needs to be managed by the management of
the business to gain growth and success.
The ways which Morrisons can use to overcome the issues of managing cultural diversity at
workplace.
Cultural diversity defined as a crucial aspect which is effective in terms of increasing
opportunities for the businesses helps the business in Achieving higher growth and sustainability.
In today’s world and business scenario the level of competition is very much higher and is
increasing at a rapid level so “of business is to expanding their operations at large level and
cultural diversity mainly also helps the businesses in attracting large number of customers the
help of facilitating them good and appropriate facilities. Morrison’s is a famous and well reputed
supermarket which is operated with the help of its supermarket chain and the company is also
having its operations all over the world and facing various issues of managing cultural diversity
at work so there are multiple ways that can be opted by Morrison’s for the help of reducing the
issues of diversity at work place (Kossek, Baltes and Matthews, 2011). According to the opinion
of Jacqueline Whitmore, 2016, In today's competitive era, diversity is termed to be the critical
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aspect which requires to be considered by the businesses for the intention of enhancing the talent
pool to encourage higher productivity and performance. Morrison’s is a large supermarket chain
which has its major focus over generating more profitability and revenue, thus for reducing the
bad effects of managing diversity it is required for the firm to take initiate actions, thus, There
are multiple ways like effective leadership, suitable training and development sessions,
appropriate communication process, equal treatment of employs, incentives and promotions of
the workers etc. there for these all are the sensual ways that can be off by Morrison’s in the
manner of overcoming the issue of managing culture diversity those Morrison’s is taking
proactive approach to enhancing employs well-being as employs are the potential key of a
business and liable to enhancing the operations with maintaining their strength and skills (Dul
and et. al., 2012). As a global brand company is mainly recognised to provide equal
opportunities and appropriate training to their employees as it is effective for the business in gain
success with the suitable contribution and implementation of employees ability and knowledge.
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Chapter 3: Research Methodology
Type of Investigation: The perceived to be the most receptive part of an examination as in the
usage of an exploration the key thought of the specialist is to choose the most reasonable
technique to assist the universal exploration in significant manner to drawn substantial outcomes.
An examination can be qualitative or quantitative, Therefore, the decision of approach depends
on data that is gathered for a particular examination territory. In the existing exploration,
quantitative investigation is mainly implemented through the investigator as it is successful in
providing descriptive analysis with the assistance of real facts and figures (Bell And et. al.,
2011).
Data Collection Tools: It is the fundamental piece of Research venture as the general Research
undertakings rely upon data and information that are amassed by the researcher (Faragher, Cass
and Cooper, 2013). For complete a Research work, two fundamental kind of data grouping
devices like primary and secondary wellspring of information assortment tools. In the
momentum Research project, both primary and secondary instruments are used in the report to
examining the issue with genuine data and information. Subsequently primary source is effective
in coordinating a survey with the help of questionnaire. At any rate in this survey is seen as the
most fitting wellspring of essential data combination with set up raw numbers. On the other
hand, secondary sources like books, diaries, paper, past research adventure, articles, etc are
convincing in execution of writing survey through the best possible assistance of journalists
point of view. Suitable execution of these two instruments is feasible for making authentic or
trustworthy outcome for the investigation.
Data Sampling: This can be surveyed as the procedure for choosing the individuals from the
first populace for social occasion data from genuine sources. It relies upon examiner to either
pick probabilistic or non-probabilistic sampling tools. In this present investigation work sample
has been select randomly via the probabilistic sampling tool, thus it is the most appropriate
source of making suitable selection of participants (Chiang and Hsieh, 2012). With the assistance
of this, respondents chose 40 respondents based on random sampling tool. As all the chose
individuals is the worker of organization.
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Chapter 4: Data Analysis and Interpretation
Data Analysis and interpretation is defined as the procedure of assigning meaning to
gathered data and evaluating the outcome, significance and implication of the results. This
section plays vial role in analysing the information via assistance of effective tools and
technologies to generate appropriate outcome. In the context of this existing research project,
data has been analysed with the help of using thematic analysis, thus it is effective in evaluating
primary research to drawn valid and reliable outcome (Salas and et. al., 2015). In this overall
analysis is based on themes as in this themes are developed over the questions of questionnaire to
guide the entire investigation in right manner to drawn valid and reliable outcome. In addition to
this, the representation of the data is based on developing graphs, charts, digram and so on, with
the prior support of frequency table.
Thematic Analysis
Theme 1) Yes the individual selected for this analysis are having an appropriate idea about the
concept of cultural diversity in the context of business.
Q1) Are you having an appropriate idea about the concept of cultural diversity in
the context of business?
Frequency
Yes 38
No 2
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Interpretation:
In the existing analysis the survey is being conducted over determining the
understanding of individual in relation to the area of cultural diversity and from the evaluation it
has been analysed that, 38 out of 40 people are having suitable idea about cultural diversity and
leftover individual are not in concern with the equivalent.
8
Yes No
0
5
10
15
20
25
30
35
40
38
2
Frequency

Theme 2) It is important for a business to manage cultural diversity at work place for the purpose
of attaining higher growth and success.
Q2) Do you think that, it is important for a business to manage cultural diversity at
work place for the purpose of attaining higher growth and success?
Frequency
Yes 36
No 4
Interpretation:
According to the assessment of the above given chart it has been assessed that, 36 out of
40 individuals said that yes it is significant for a business to oversee social decent variety at work
place to accomplish higher development and achievement. Furthermore, staying individual are
not in worry with equivalent to per their view it isn't a lot of fundamental for a business to
oversee social assorted variety at work place to accomplish higher development and
achievement.
9
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 3) There are assorted significance of managing cultural diversity within an organisation.
Q3) According to you, what are the key importance of managing cultural diversity
within an organisation?
Frequency
Increasing understanding 8
Developing coordination among employees 12
Strengthen the workforce 10
Increasing creativity 10
Interpretation:
The detailed evaluation of the research report represents, here are assorted significance
of managing cultural diversity within an organisation, thus 8 out of 40 are in favour of increasing
understanding, 12 people are go with Developing coordination among employees, 10 are in
favour of strengthen workforces and leftover people are in worry with Increasing creativity.
10
Increasing understanding
Developing coordination among employees
Strengthen the workforce
Increasing creativity
0
2
4
6
8
10
12
8
12
10 10
Frequency