Managing Cultural Diversity in the Workplace and Business Growth

This research project examines the benefits of managing cultural diversity in the workplace and its impact on business growth, using Merrie England Coffee Shop LTD as a case study. The study employs a quantitative research approach, utilizing primary and secondary data sources to assess the significance of diversity. The report includes an introduction with background and rationale, literature review, research methodology, data analysis, findings, and a conclusion with recommendations. The findings highlight the importance of diversity management in enhancing business performance, developing talent, and fostering innovation. The project aims to provide insights into the strategies that businesses can implement to effectively manage a culturally diverse workforce and drive sustainable growth. The study concludes with recommendations to improve diversity initiatives within organizations.

Research Project

Executive Summary
The project mainly aims to determine the benefits of managing cultural diversity in
workplace and its impact on growth of business. Therefore, the assessment of diversity is the
primary consideration of the management is to manage equality and diversity at workplace to
enhancing the operations of the business. The key motive of executing this analysis is evaluating
the potential significance of managing diversity at workplace and how it influences the
operations of the business. In this present study the analysis is based over Merrie England Coffee
Shop LTD. Hence, it is a leading private limited company, which has its major concern over
increasing the profitability of the business via managing diversity at workplace, thus people with
diverse culture, age, gender, region, skills and ability are imperative in emerging new and
advance idea to generate more opportunities for the business. In this, present study, quantitative
research is being applied by the researcher, thus it is effective in developing descriptive
evaluation over the specific subject and this information is accumulated within actual facts and
figures. Furthermore, both primary and secondary sources are implemented to gather valuable
information. Thus, data analysis is conducted via the help of executing survey as in this
questionnaire is being prepared to gather information. On the other side, secondary research is
also imperqtive in developing theoretical framework via the assistance of secondary sources i.e.
books, journal, articles and so on. Conclusion and recommendations are drawn over the analysis
and the findings of the project, thus the outcome of the project inities the potential significance
of managing diversity live increasing business performance, developing top talent. Increasing
talent pool and so on and its impact over the progression operations of the business. After that,
recommendations are provided to the businesses for making furthermodification regarding the
improvement of diversity at workplace.

Table of Contents
Executive Summary.........................................................................................................................2
Title of the Project...........................................................................................................................1
Introduction......................................................................................................................................1
Background of the Research...................................................................................................1
Rationale of the Research.......................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Literature Review.............................................................................................................................3
Research Methodology and Data Collection...................................................................................5
Data Analysis and Interpretation.....................................................................................................9
Findings and Outcome...................................................................................................................20
Research Reflection.......................................................................................................................21
Conclusion.....................................................................................................................................22
References......................................................................................................................................23

Title of the Project
“Benefits of managing cultural diversity in workplace and its impact on growth of
business”
Introduction
Background of the Research
The present study initiates to determine the benefits of managing cultural diversity in
workplace and its impact on growth of business. Diversity can be defined as recognising,
understanding and accepting individual differences irrespective of their race, gender, age, class,
ethnicity, physical ability, race and so on. Due to effective trend in globalisation and the
increasing ethnic and gender diversity, it is important that employer learn how to access cultural
difference and the individual work attitudes (Blau and Kahn, 2017). Cultural diversity both has
opportunities and challenges for the business. Therefore, opportunity basically involves gaining a
competitive edge through embracing alternation in the marketplace and the labor force. On the
other hand the challenges involves suitably managing employees with the different attitudes,
value and belief in addition to avoiding liability when leadership handles assorted work situation
improperly. In this present report the analysis is based on the study of Merrie England Coffee
Shop LTD, thus it is a leading private limited company. This is a restaurants company which is
based out of 10-12 KIRKGATE HUDDERSFIELD, Huddersfield, United Kingdom. The
company was incorporated in the year of 1966 and work with the zeal to become the most
recognised coffee business. The primary obligation of the business is to attaining higher growth
and success and for this the business is concern over managing diversity at workplace for the
intention to attaining higher growth and success.
Rationale of the Research
The project into consideration is based on determining the benefits of managing cultural
diversity in workplace and its impact over the growth of business. Therefore, the potential
intention of conducting an analysis over this particular area is that as the project is creating value
for the researcher in exploring in-depth idea about the aspect of cultural diversity and how the
management of diversity is required for a business to attain higher growth and success (Drolet
and Mumford, 2012). The project is also creating value for the businesses in the manner to
managing diversity and aid the operations in the right direction to attain advancement, however,
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in the modern business era, it is required for the businesses to managing diversity within the
workforce as it is the best approach to attain advancement. The project is mainly significant for
Merrie England Coffee Shop LTD, to analysing the significance of culturally diverse workforce
and how it creates huge impact over the operations and progression of the business. The another
intention of executing the analysis is the individual interest of the researcher as the investigator
wants to gain suitable in-depth idea about the culture diversity and how it is important for the
business to manage diversity to attain growth.
Research Aim
“The aim of this research project is “To analyze the benefits of managing cultural diversity
in workplace and its impact on growth of business. A case study on Merrie England Coffee Shop
LTD.”
Research Objectives
The objectives in relation to this research are mentioned below:
 To understand the significance of managing cultural diversity in workplace.
 To determine the benefits of managing culturally diverse workplace in Merrie England
Coffee Shop LTD.
 To assess the impact of managing cultural diversity on growth of business.
 To identify the strategies that Merrie England Coffee Shop LTD can employ to manage
culturally diverse workplace.
Research Questions
The questions in relation to this study are mentioned below:
 What is the significance of managing cultural diversity in workplace?
 What are the benefits of managing culturally diverse workplace in Merrie England Coffee
Shop LTD.?
 What is the impact of managing cultural diversity on growth of business?
 Which are the strategies that Merrie England Coffee Shop LTD can employ to manage
culturally diverse workplace?
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Literature Review
Literature review is defined as a comprehensive summary of previous investigation over a
specified topic. Therefore, this aspect helps the entire work in effective execution of theoretical
framework which support the entire work with the assistance of gathering information through
secondary sources i.e. books, journals, articles and so on. In the context to this, present
investigation work based on the aspect of analyzes the benefits of managing cultural diversity in
workplace and its impact on growth of business, literature review is imperative in providing
detailed theoretical understanding in relation to the aspect of the significance of cultural diversity
and how create value for the business in the attainment of growth and development.
The significance of managing cultural diversity in workplace.
According to Sawyer (2020), culture is mainly defined as the underlying values which
direct how individual behave, therefore, cultural diversity in the workplace is a outcome of
practices, values, traditions and the beliefs of employees encompasses over the race, age,
ethnicity, gender and religion. Cultural diversity is the major consideration of equality and
diversity management as it is imperative for the business and its management to manage
diversity at workplace as it creates significance for the business in the manner to developing
individuality at workplace, strength workforce with the emergence of unique skills and ideas,
engagement of employees within business operations, effective in problem solving (Khoreva,
2011). In today’s business era organisations are working with the potential to attaining higher
growth and success. Therefore, effective management of diversity is imperative for the
businesses to improvising the profitability and productivity with the emergence of innovative
thoughts and unique skills. Workforce with diverse experiences and backgrounds can bring
together assorted unique and innovative perspectives on matters which therefore increase the
productivity in the workplace (Ng and Sears, 2020).
The benefits of managing culturally diverse workplace in Merrie England Coffee Shop LTD.
According to Zojceska (2018), workplace diversity is not just asn inclusion fad but it has
a tangible and direct advantage. Therefore, the businesses who have wider workplace diversity
outperform their rivals and attain higher growth. Diversity in the workplace means that a
business employs a wider range of diverse individuals and a diverse workforce involves people
with different characteristics. Merrie England Coffee Shop LTD is a small and leading coffees
shop which ahs its operations within London and for the better enhancement of organisational
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operations the business and its management are concern over developing diversity within the
workplace as it has assorted benefits like increasing profitability, developing organisational
performance, strength the workforce, reducing employees turnover, improver cultural insight,
wider market reach and so on, this these are the major benefits which are widely attained by
Merrie England Coffee Shop LTD with the appropriate management of diversity at workplace.
In addition to this, suitable management of diversity is also creating value for the business in
effective engagement of employees with each other and this developed value for the business in
increasing the operations of the business with sharing of unique ideas and skills (Auspurg, Hinz
and Sauer, 2017).
The impact of managing cultural diversity on growth of business.
According to Kweitsu (2019), Cultural diversity mainly refers as the representation, in
one social system, of individual with distinctly assorted group affiliations of cultural
significance. The traditional approach to handling multiculturalism in complex organizations
has been to expect members of the minority culture to adapt to the cultural requirements
of the majority group. Therefore, managing cultural diversity mainly has direct positive impact
over the operations and progression of the business. Diverse workforce defined to the
co-existence of individual through the assorted socio-cultural backgrounds
within the business. thus, Diversity at workplace basically involves factors
likewise race, gender, age, colour, physical ability, ethnicity, etc. It has a
fairly wide connotation and could include everything from age, culture,
gender, race, religion and even thought. Typically, diversity refers to the
demographic description of the people working for an organization and
human resource policies to correct gender and other imbalances (Bamberger,
Biron and Meshoulam, 2014). Cultural diversity representatives have various
encounters which furnishes association with sound information base. Social
variety additionally builds the capacity of labour force in the association to
beat culture stun when the business extends its tasks in different nations.
There are various impediments that an association may confront while
growing its business activities in different countries and social variety help in
defeating these snags. With the culturally diverse workforce, the energy cost
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and season of organization will be spared which drives the association
towards development and achievement (Dickens, Womack and Dimes, 2019).
Literature Gap
As per the descriptive analysis of the author’s opinion it has been evaluated that, cultural
diversity is the most imperative aspect which is widely recognised by the management of the
business to attain higher growth and success. Therefore, authors has states that, the suitable
assessment of cultural diversity is imperative for the business to attaining higher growth and
success with the integration of innovative ideas, thoughts, perspective and the understanding.
The views evaluation of authors has states that, cultural diversity creates assorted benefits for the
business in terms of increasing profitability, developing organisational performance, strength the
workforce, reducing employees turnover, improver cultural insight, wider market reach and so
on. In addition to this, the authors have also states that, the suitable management of cultural
diversity has direct positive impact over the operations of the business. However, the indepth
analysis of the authors opinion helps in bridging the gap of the literature and determined that, the
suitable assessment of cultural diversity is the potential role of human resources managers and
the management of cultural diversity also helps the business in aiding the innovation, new ideas,
skilled working and extrowart ideas within the business and this create value in the manner to
enhancing the entire operations of the business. hence, the assessement of cultural diversity helps
the business in enhancing collaboration and coordination among employees and develop the
entire operations of the business.
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Research Methodology and Data Collection
Type of Research: The selection of suitable research methodology is the primary consideration
of the researcher as the entire project is based on suitable recognition of the appropriate tool.
Research is either qualitative or quantitative in nature (De Mel, McKenzie and Woodruff, 2012).
In the context to this present investigation work, quantitative research is being implemented by
the researcher as it is effective in conducting detailed analysis over the aspect of analyze the
benefits of managing cultural diversity in workplace and its impact over the growth of business.
Therefore, quantitative evaluation is imperative in gathering information over the aspect of
cultural diversity with analysing actual facts and figures.
Research Approach: Appropriate selection of research approach is important to guide the work
in right manner. Research approach is mainly categorized into aspects like deductive and
inductive research approach. the context to this existing evaluation deductive approach is being
supplied by the researcher as it is the most appropriate choice for conducting quantitative
analysis and this theories and hypothesis are developed over the aspects that are connected to
analyzing the impact of cultural diversity and its effective management to enhance the operations
of the business (Post and Byron, 2015).
Research Philosophy: The philosophical selection's is based on positivism and interpretivism
Research philosophy. For considering the present investigation work positivism research
philosophy is being applied by the researcher as it is Important in gathering genuine knowledge
that are exclusively derived through the experience of natural phenomena and their properties
and relations (Panicker, Agrawal and Khandelwal, 2018). positivism philosophy is appropriate in
gathering information that real in nature and interconnected with the aspect of analyzing the
importance of managing cultural diversity for the intention to improvise in the operation of the
business.
Data Collection tools: The information accumulation is based on two imperative sources that are
called essential and optional. Primary information will be data assembled through direct or
unique exploration. Secondary research includes the outline, gathering and union of present
investigation. The two sorts of information assortment sources are helpful and significant in
current examination (Gerhart and Fang, 2014). If there should be an occurrence of primary
source, data will be gathered from survey as in this survey is being conducted with the support to
questionnaire. In secondary research, information will be assembled from number of secondary
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sources including, journals, books, newspapers, distribution research and so forth These sources
just utilized for writing audit since it will helps in get-together of secondary information that
outcomes is accomplishment of exploration point just as destinations in effective way. Hence, as
per the current investigation the two sources primary and secondary are significant in
accomplishment of point and goals of the examination.
Questionnaire
Name:
Age:
Gender:
Email:
Address:
Q1) Do you have an appropriate idea about the concept of cultural diversity in the context to
business?
Yes
No
Q2) What do you think, the suitable consideration over diversity maintenance helps the business
to attain growth and success?
Yes
No
Q3) According to you, the suitable assessment of cultural diversity is imperative for Merrie
England Coffee Shop LTD to attain higher growth and success?
Yes
No
Q4) As per your perspective, what are the major significance of managing diversity in the
workplace?
Promotes individuality at workplace
Increasing creativity at workplace
Enhancing productivity
Developing problem solving
Q5) What do you think, are the potential benefits that are attained by Merrie England Coffee
Shop LTD via managing cultural diversity at workplace?
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Reducing employee turnover
Increasing profitability
Improve cultural insights and company reputation
Enhance employee engagement
Wider talent Pool
Q6) According to you, what are the possible challenges that arises in the management of cultural
diversity at workplace?
Ethnic and Cultural Differences
Acceptance and Respect
Unconscious bias
Gender inequality
Q7) According to you, which kind of impact does cultural diversity have over the operations of
Merrie England Coffee Shop LTD?
Positive
Negative
Neutral
Q8) What do you think are the appropriate, strategies those strategies that Merrie England Coffee
Shop LTD can employ to manage culturally diverse workplace?
Suitable Diversity Training
Encouraging Team work
Increasing diversity at workplace
Enforce diversity policy
Uncover and Overcome Unconscious bias
Q9) As per your perspective, is it important for Merrie England Coffee Shop LTD to manage
diversity in their workforce to gain higher growth and success?
Yes
No
Q10) Provide suitable suggestions for Merrie England Coffee Shop LTD to gain higher
competitive edge with the suitable management of diversity at workplace.
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