Research Project: Managing Cultural Diversity and Performance at JLR

This research proposal investigates the impact of managing cultural diversity on organizational performance, specifically using Jaguar Land Rover Automotive Plc as a case study. The proposal outlines the research aim, objectives, and questions, focusing on the dysfunctional issues arising from cultural diversity and its positive influence on organizational performance. It explores the concept of cultural diversity, its significance for Jaguar Land Rover, and the challenges faced in implementation. The research methodology includes a qualitative approach with descriptive research design and interpretivism philosophy. Data collection methods involve primary and secondary sources, including surveys and literature review. Thematic analysis will be used for data analysis. A Gantt chart outlines the project's activities and timescales. The proposal also includes sections on literature sources, research approach, and ethical considerations, demonstrating a comprehensive plan for exploring the complex relationship between cultural diversity and organizational outcomes.

Research Proposal

Table of Contents
Research Proposal Form..................................................................................................................3
Research Ethics Approval Form....................................................................................................12

Unit 11 Research Project (RQF) L5
Project Brief
Session: February 2019
Research Proposal Form
Unit
Proposed title: The impact of managing cultural diversity on the performance of an
organisation.
Section One: Title, objective, responsibilities
Title or working title of research project (in the form of a question, objective or hypothesis)
Research Aim
To determine the dysfunctional issues that are arises due to cultural diversity and its positive
influence over organisational performance. A case study on Jaguar Land Rover Automotive plc.
Research project objectives (e.g. what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
Research Objectives
 To understand the concept of cultural diversity in an organisational context.
 To analyse the influence of cultural diversity over the performance of Jaguar Land Rover
Automotive Plc.
 To identify the dysfunctional challenges that Jaguar Land Rover Automotive Plc face due to
cultural diversity. To access the ways that are opt by the management Jaguar Land Rover Automotive plc. for
managing dysfunctional issues.
Research Questions
 What is the concept of cultural diversity in an organisational context?
 To analyse the significance of managing cultural diversity for Jaguar Land Rover
Automotive Plc.
 What is the influence of cultural diversity over the performance of Jaguar Land Rover

Automotive Plc?What are the key dysfunctional challenges that Jaguar Land Rover
Automotive Plc face due to cultural diversity?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The major reason for conducting the research is the personal interest of the research, thus the
research wants to explore their idea and knowledge base in regards to the area of the impact of the
managing cultural diversity on the performance of an organization. This study area is effective in
developing the personal as well as professional ability of researcher and learner and this could be
effective for them in attempting their future projects in more effective manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
The concept of cultural diversity in an organisational context.
According to the views expressed by David White, 2018, cultural diversity is defined as a
term which is mainly applied to analyse different cultures that are co-exists within a larger culture.
In addition, culture diversity is also refers as the variety of the make-up or the combination of
culture of a group or an organisation or region. It mainly involves the different social structure,
belief systems and strategies which are implemented by a specific culture for adapting a life
situations in different part of globe. Cultural diversity in the context of business is an effective
outcome of practices, values, traditions, or beliefs of employees that encompasses over race, age,
ethnicity, religion, or gender. In the modern business environment, businesses are concern over
diversifying their culture for the purpose of strengthen their workforce by the emergence of talent.
https://study.com/academy/lesson/defining-cultural-diversity.html
The significance of managing cultural diversity for Jaguar Land Rover Automotive Plc.
From the opinion stated by Ruth Mayhew, 2019, Culture diversity within the organisational context
is defined as the integration of diverse elements of the society within the workplace. Although, the
cultural diversity is mainly depend over ethnic background, gender, social stats, physical abilities
and age of an individual. Jaguar Land Rover Automotive Plc. is a large and British multinational
company which is widely concern over attaining higher growth and success via managing diversity
at workplace. Thus, cultural diversity is effective in increasing productivity, improve culture
insights, developing learning curves, improve company reputation, enhancing employee engagement

etc. For these reasons Jaguar Land Rover Automotive Plc is concerning over promoting cultural
diversity as this is effective for the firm in attaining growth at global level.
https://smallbusiness.chron.com/diversity-workplace-important-employees-10812.html
The influence of cultural diversity over the performance of Jaguar Land Rover Automotive Plc.
According to the opinion stated by Gumede, Manquba Starnslaus, 2016, cultural diversity is a
crucial aspect which has a huge impact over the performance of an organisation. In the competitive,
business environment, organisations are concern over managing cultural diversity for the purpose of
improvising business practices in effective manner. Jaguar Land Rover Automotive Plc, is a large
automotive company which has its global business operations. The firm is focuses over promoting
cultural diversity as it positively affects the operations and performance of the firm via managing
business operations through encouraging engagement of employees. With the proper management
of cultural diversity, Jaguar Land Rover Automotive Plc has attain benefits in easy expansion of
business within new areas, thus people from different culture are more liable in providing proper
assistance to the firm in attainment of growth and success via satisfying the needs and wants of
people.
https://researchspace.ukzn.ac.za/handle/10413/14745
The challenges that Jaguar Land Rover Automotive Plc face during the implementation of
cultural diversity.
According to the opinion stated by Angela Hood, 2019, Cultural diversity is recognized as the
prominent challenge which are mainly faces by businesses. It is essential for the businesses to
manage cultural diversity for the purpose of smooth execution of organizational operations and
functions. There are multiple challenges like generation gap, communication issue, cultural
differences, acceptance and respect etc. that are faces by Jaguar Land Rover Automotive Plc due to
cultural diversity.
https://www.thiswayglobal.com/blog/top-diversity-issues-in-the-workplace/
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g. research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
How long
this will
take: (See
Gantt

the report): Chart
below)

Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
Research Methodology
Research methodology is defines as the most affecting zone of an examination, consequently
it is compelling in helping the investigation work in right way to coming to at potential outcomes.
This area depends on different instruments which are described as underneath:
Type of Investigation: This refers as the key role of an investigator is to choose the most reasonable
sort just to do the research work in right way. An investigation is either qualitative or quantitative in
nature, subsequently the choice of investigation type depends on the information gathered by the
researcher. In the present research, qualitative research will be the most appropriate technique as it is
compelling in providing help to the general work by means of leading inside and out assessment in
right way.
Research Design: This part is principally includes on three significant regions like descriptive,
exploratory and experimental research design. In the current exploration work descriptive research
design will be the most suitable instrument, as it is powerful in supporting the work through
executing inside and out investigation in detailed way and this is also effective for qualitative
research.
Research Philosophy: This is another key component which supports the work in legitimate way.
This part of approach depends on interpritivism and positivism philosophy. In the present

investigation into actual action Interpretivisim philosophy will be the most appropriate way of
thinking as it is viable for subjective research and best in giving point by point examination through
analysing the perspectives on writers and journalists.
Data Collection: This segment is predominantly based upon, primary and secondary source of
information collection. In the present exploration zone, both primary and secondary sources will
appropriate in gathering of legitimate and solid information, that supports the work in right way.
Secondary sources like books, diaries, journals, research articles and so on are applied to execute
literature review. Alongside, primary data will be assemble by means of directing survey through
the assistance of filling the questionnaire from the selected people who are having suitable idea
regarding the chosen subject area.
Data Analysis: In the present examination work, Thematic investigation will be the most reasonable
approach for analysing the information in suitable way. Therefore, in this themes are made over the
area which are covered in the questionnaire.
Sampling: This part is fundamentally founded on probabilistic and non-probabilistic sampling,
therefore this region underpins in choice of respondents who are imitates from the original
population. In the present investigation region random sampling tool will be the most appropriate
source, that leads the work in suitable manner by gathered proper and authentic data. In this work
size of 30 will be suitable to accumulate data.
What your areas of research will cover:
Comments and agreement from tutor
Comments (optional)
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate
Agreed Name: Date:
Comments and agreement from project checker (if applicable)
Comments (optional)
I confirm that the project is not work which has been or will be submitted for another

qualification and is appropriate
Agreed Name: Date:

Gantt Chart
Milesto
ne
Projectiv
e
Activities
W
1
W
3
W
4
W
7
W
8
W1
1
W1
2
W1
6
W1
7
W2
0
W2
1
W2
3
W2
4
M1 Project
formulatio
n and
Project
Planning
M2 Literature
Review
M3 Methodolo
gy
M4 Data
Collection
and
Analysis
M5 Discussio
n of the
results
M6 Report
writing
M7 Presentati
on of the
project to
the Board
of
Directors

Achievement based on Gantt chart (To be completed by students)
Week Activities to achieve planned milestones Tutor’s feedback
and date
W3 Problem formulation and Project Planning
Research Problem and background to the problem
Research Topic
Research objectives
W7 Literature Review
Key sources of information
W11 Methodology
Choice of methodology
Sampling
Brief description of how data would be collected and analysed
W16 Data Collection and Data Analysis
Data collection
How it was collected
Advantages and disadvantages of the technique
Data Analysis
Technique used to analyse the data
Advantages and disadvantages of the technique
Interpret the results
W20 Discussion of the results
What do the results mean based on the literature reviewed?
Recommendations to solve the research problem
W23 Report writing
Appropriate structure
W24 Presentation of the project to the Board of Directors