Research Report: Cultural Diversity at Tesco - Strategies & Issues

This report, titled "MANAGING CULTURAL DIVERSITY," explores the significance of cultural diversity in the workplace, using Tesco as a case study. The introduction establishes the aim to determine ways of managing and improving cultural diversity, along with specific objectives and research questions. The literature review covers key themes such as understanding cultural diversity, its benefits (innovation, trust, improved communication, and employer branding), and the issues related to its incorporation (miscommunication, group formation, and unequal voice). The research methodology employs a qualitative approach, utilizing a deductive research approach. The report examines the data analysis to extract key themes. The research outcome, reflection, and conclusion provide recommendations for managing cultural diversity effectively. This report provides a comprehensive analysis of the benefits and challenges of cultural diversity within the workplace.

MANAGING CULTURAL
DIVERSITY

Table of Contents
Table of Contents.............................................................................................................................1
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY....................................................................................................7
DATA ANALYSIS.......................................................................................................................10
Theme 9: Profitability is linked with cultural diversity in an organization...................................18
RESEARCH OUTCOME..............................................................................................................21
REFLECTION...............................................................................................................................22
CONCLUSION AND RECOMMENDATION............................................................................23
REFERENCES..............................................................................................................................24

INTRODUCTION
Title: To ascertain ways of improving cultural diversity at workplace
Aim-
To determine the ways of managing and improving cultural diversity at workplace: A case study of Tesco
Objectives-
 To develop understanding about cultural diversity at workplace.
 To evaluate variety of benefit which is brought by cultural diversity in an organization.
 To determine variety of issue which are faced at the time of incorporating cultural
diversity in Tesco.
 To recommend the best way through which cultural diversity can be managed in the
workplace.
Research Question
 What does cultural diversity mean?
 What are variety of benefit which is brought by cultural diversity in an organization?
 What are variety of issue which are faced at the time of incorporating cultural diversity in
Tesco?
 What is the best way through which cultural diversity can be managed in the workplace?
Research Background
Culture diversity is one of the concern which is growing very rapidly as it is very important for
all an organization to have the workforce which mainly have more than one culture employee in
company. As this supports the business with variety of the benefits. it to the employee but also
there are many challenges also of the same. Tesco (Tobi and Kampen, 2018). Tesco is the british
multinational retail company with headquarters in Welwyn Garden City, Hertfordshire, England,
United Kingdom. Tesco is the biggest retail store of UK in current scenario. This report explain
the literature review on the topic “importance and way through which cultural diversity in
workplace can be incorporated”. After that the report explain research methodology. After that
the report explain data interpretation and the recommendation to an organization. It also support
in increasing profit and achieving goal as it support in increasing efficiency of the employee . It
also support in increasing sales and attract more customers. It act as motivator because

competition increase the morale of the employee which leads to gain competitive and strategic
advantage in the market.
Company is allowed to appoint employees of any race , caste , gender , culture , age etc.
It is very important as it support in getting diverse workforce which lead to develop innovative
and creative ideas .it made company competitive in the market. For increasing productivity and
profitability of the market culture diversity should be adopted and mental which act as a source
of development of company.
Rationale:
As in it is very important to build the diverse force in cited firm, cultural diversity
provides the good hand of the support for the same. The biggest think which has drive to choose
the current topic is to evaluate the importance, impact and way through which it can be brought.
Significance:
This research is very significant for the researcher to prove the variety of metal which is
possessed by the scholar in the field of research. This report is also very significant for an
organization as with the support of the same in company will able to find out the solution of the
variety of issue which is faced by an organization. This will provide crucial support company in
showcasing the variety of result to consumer also. This report will also support competitor in
seeing the solution of the issue if any faced by them in cited firm. Also, this research will support
other scholar in getting good sort of solution to the variety of issue which will be faced by them
in carry out the study in the market.
LITERATURE REVIEW
Theme 1: “understanding about cultural diversity at workplace”
Rice, (2015) explain that cultural diversity means that amount of the employee who
belonging to the variety of culture and background in the workplace. For managing cultural
diversity at the workplace. Company mainly hire the variety of the employee on the basis of the
culture, background on the basis of the race, religion. Generally this provide crucial support
organization in advertising good image of company internally to the stakeholder and the
investment at the same time also support in promoting externally as well in front of the
employee. Policy of the Tesco also used to highlights that the organization need to hire the

employee of different background to build good and efficient diversified workforce in the
organization. Equality policy of Tesco also used to highlights that all the employee in the
organization should get the good amount of training to the employee in the organization After all
the employee should get equall oppoutunity to showcase their talent in the organization.
Ang and Van Dyne, (2015) explain that organization mainly take the variety of action to
incorporate the cultural diversity in an organization. Awareness is one way which can support in
incorporating cultural diversity at the workplace. This can be done by educating employee about
the variety of culture and background. Singh, (2018) explain that organizational also give good
opportunity to employee of the variety of culture to showcase their talent in company which
provide crucial support in promoting the cultural diversity in cited firm.
Theme 2: “benefit which is brought by cultural diversity in an organization”
As Cultural diversity mainly promote the positive sign externally as well as internally it is
very important for all the business. Riccucci, (2018) explain that the most important thing which
cultural diversity brought is that it mainly allow a good flow of the innovation in the company.
As employee have variant sort of the knowledge and belief as all the culture is drive on the basis
of variant belief. As a result organization will have the good flow of the idea which will result in
better innovation in the firm.
Lambert, (2016) has the opinion that it also mainly provides crucial support company in
improving the amount of the trust and communication in company. This eventually builds the
environment in cited firm. As in good cultural diversity employee mainly communicate with
employee freely in cited firm and also employee find it easy to trust each other in company.
Hofhuis, van der Zee and Otten, (2015) explain that cultural diversity in an organization supports
the business in scheduling and planning the variety of activity in cited firm. As human resource
in an organization mainly trust one another in company. So organization easily can make the
decision and implement the sa+me in cited firm to improve an organizational performance. Rice,
(2015) Support the author by highlighting that cultural diversity mainly build good working
environment in which organization can bring variety of new policy very easily in company. At
has been analysed that having good cultural diversity provide crucial support company in
building a good relationship with all employee in an organization. This eventually mainly
provide crucial support company in getting good sort of support from employee who are working
in cited firm.

Mwaniki, (2016) has an opinion that cultural diversity is not only important for the
business for the internal operation but it is also important for the external operation as well.
Managing cultural diversity in an organization provide crucial support business in presenting the
good image of the company in front of the employee who is seeking a job which will improve
the employer brand value, as employee will be keen to join company. Dalton, D'Netto and
Bhanugopan, (2015) explain that it will also provide crucial support company in building the
good goodwill of the company in the market as it will provide crucial support organization in
getting the social recognition as well.
Theme 3: “variety of issue which are faced at the time of incorporating cultural diversity”
There are many sorts difficulties and problem which are faced by the company as the
time of incorporating the diversity in cited firm. Rice, (2015 explain that one of the biggest
challenge or obstacle is the misinterpretation of the communication which has been passed on to
the employee regarding the cultural diversity. As all the culture mainly be drives variety of belief
and knowledge, variety of culture employee mainly interoperate the information in the variety of
ways. .Ang and Van Dyne, (2015) another challenge which is faced by an organization is that it
is difficult for the company to bring employee together, as it has been find out that the employee
with the variety of culture and background mainly form the variety of group in cited firm. This
asks a good amount of the efforts from an organization to promote the togetherness in company.
Singh, (2018) explain that the another obstacles which are seen by at the time of
incorporating cultural diversity is that it may happen that the employee with some culture in
cited firm may find that there voice are less heard as compare to the other employee in cited
firm. Ang and Van Dyne, (2015) explain that variety of understanding of professional etiquette is
another big challenge which is faced at the time of incorporating the cultural diversity in the
firm. As policy of the Tesco used to implify that all employee in the organization used to get the
equal chance to showcase their talent in the organization also it used to look at bringing all
background employee in the organization this has eventually created the variety of the issue for
the organization to maintain the same in the organization.
Theme 4: Variety of issue faced due to not incorporating culture diversity in an organization
There are many variety of type of difficulty which is faced by organization who is not having
good sort of cultural diversity in an organization. Mwaniki, (2016) Author mainly explain the

biggest issue which is faced by an organization is that it get difficult for an organization in
resisting variety of the change in an organization. As all employee mainly have variety of sort of
point of view regarding variety of operation in company. Another issue which is faced is that it
mainly increase the amount of conflict in an organization, as there is good sort of unclariety
among the variety of employee in cited firm. Dalton, D'Netto and Bhanugopan, (2015)Explain
that it also mainly impact the employee performance and efficiency of variety of operation which
are performed in cited firm. As organization has to invest variety of the resources toward
maintain good sort of cultural diversity in cited firm.
RESEARCH METHODOLOGY
Research Methodology is the process in which scholar generally mainly select variety of
procedure and technique which is generally help in finding outcome of the research. It is very
important for all scholars to collect variety of the information from reliable source, as it is very
important for the scholar to have reliable information.
Research type: Research is the process in which variety of activities are performed in an
organization with the sole motive of finding out the solution of the issue faced by cited firm.
Qualitative and quantitative are the two type of common tool which can be used by the
researcher. Qualitative research stands for the researches which mainly provide the result in non
numeric form. Quantitative researches mainly provide he results in numeric form. Researcher has
taken support of qualitative research type as it was getting tougher for the researcher to present
the data in the numeric form (Kumar, 2019).
Research Approach: Research Approach is variety of plan and procedure that mainly
look at variety of assumption regarding the variety of way through which data can be gather and
analysis. Two type of approach are commonly known in the field of the research namely
inductive approach and deductive approach. Inductive approach mainly check the suitability and
the attainability of the already made theory. At the same time deductive approach tries to make
new theory to be tested by taking result as a consideration. Deductive approach is the approach
which will be used by the Scholar as it is very handful for the qualitative research type.
Research philosophy: Research philosophy is variety of belief regarding the way data
can be collected and gathered. Interpretivsim and positivism are the two philosophies which can
be used by the scholar. Interpretivism philosophy consider the human interest involve in the

study at the same time positivism philosophy consider and look at the natural phenomenon. As
Scholar was having the thought that studying a human interest is very necessary for this study
scholar has taken the support of interpretivsm philosophy.
Data collection: process of collecting different data to conduct the report is known as a
Data collection process information and data related to research will be collected in a way that,
scholar is able to find out efficient outcome of research. Research in the field the research always
takes support of primary and secondary data collection tool. (Caillaud, Rose and Goepp,
2016).To gather primary data Scholar has gone with the option of the survey in which different
question will be asked to the respondent in the organization. Secondary at the same time was
collected by going through book of different author related to the topic of the project.
Data Analysis: Data analysis is the set of the thing which is performed by scholar to
understand the data in better way which is collected with the support of primary and secondary
data collection tool. In this analysis tool researcher will analysis the variety of data. In this tool
the researcher will be taking support of the variety of graph and the table to present the data in
more attractive way to the viewer.
Questionnaire
Name:
Age:
Are you Familiar with the concept of cultural diversity
a) Yes
b) No
What does Equality stands for you
a) Equal opportunities
b) Same treatment
c) No discrimination
Is cultural Diversity play a crucial role in managing Human resource?
a) Yes
b) No

What benefit are brought by cultural diversity at workplace?
a) Improves working environment
b) Communication and Trust
c) Improves Goodwill
d) All of Above
Is Tesco mainly take the corrective action to improve cultural Diversity?
a) Yes
b) No
In your thought what are commonly faced obstacles in incorporating the cultural diversity
at workplace.
a) Cultural based group
b) Misinterpretation of communication
c) Conflict on the basis of culture
d) All of Above
What are effect of not having culturally variety of workforce in an organization
a) No new ideas
b) Foreign branches of company can face difficulty
What impact which are brought by Cultural diversity on the performance employee in
cited firm
a) Mental Stress
b) Negative impact on the performance
c) Both of Above
Is profitability is linked with cultural diversity in an organization

a) Yes
b) No
What are the Best way through which cultural diversity can be incorporated at the
workplace
a) Awareness about variety of culture
b) Training and Development
c) Providing equal opportunity to all employee
d) All of Above
In your thought what are the variety of factor mainly drive the company to build the
diverse workforce
In your thought what are the variety of factor need to consider by an organization at the
time of incorporating the diverse workforce
Sampling: Sampling is the systematic process of selecting the pool of respondent from
total population available. This is generally done on target respondent base of an organization.
Research was having the option to choose any technique from the two present that is
probabilistic in which give all the respondent to get selected. Scholar has chosen 20 manager of
the Tesco to conduct the survey on the same.
Ethical consideration, Cost and Access: It is very important for researcher to have a
good sort of finance for finding out and go through operation of research. To collect the data
scholar has taken the consent of all before hand itself. Also, scholar has maintained the good
amount of the confidentiality throughout the process of collecting and presenting the data.
(Gabriel, 2015).
Cost: It is the amount of the money which will be require by the scholar carry out the
study for the organization. It will require 20000 pound to complete the study for the client of the
company.

Ethical issue: The biggest issue which was found in carrying out the project was to
maintain a good sort of confendentiality in the project in context of safeguarding the information
of different respondent in the study. Another was to select the good respondent for collecting
good primary data.
DATA ANALYSIS
Theme 1: Familiar with the concept of cultural diversity
Particular Respondent Percentage in respondent
Yes 18 90
No 2 10
Total 20 100
Interpretation: It has been interpreted that respondent is having good knowledge and
conceptually clear about the cultural diversity. This is good sign for Tesco as knowledge about
that can drive employee themselves to manage the same. Reason behind the same is that the