Analyzing Cultural Diversity Management at Lloyd's Register: Project

This research project investigates the management of cultural diversity within Lloyd's Register, a technical and business services entity. The project aims to examine the challenges faced by higher authorities in managing a diverse workplace. It explores the concept of cultural diversity, its influence on employee performance, and the benefits of effective management, such as improved employee retention and a positive work environment. The research employs a quantitative methodology, including questionnaires to gather data and interpret findings. The study analyzes the knowledge of cultural diversity among employees, the perceived benefits of diversity management, and the preferred strategies for managing a diverse workforce. The project concludes with recommendations and reflections on alternative methodologies, providing valuable insights into fostering an inclusive and productive workplace.

Research project

Contents
INTRODUCTION.......................................................................................................................................4
Research Aim:.........................................................................................................................................4
Literature Review........................................................................................................................................5
Research methodology................................................................................................................................6
Interpretation &Findings.........................................................................................................................9
Recommendations:................................................................................................................................12
Reflection..............................................................................................................................................12
Alternative methodology.......................................................................................................................13
CONCLUSION.........................................................................................................................................13
REFERENCES..........................................................................................................................................15

INTRODUCTION
Cultural diversity refers to one of the most essential element where different background
people working together for the attainment of organizational goals and objectives without
considering age, gender, religion and any other factor. In the current environment, while doing
business expansion it becomes essential for the higher authorities to manage diversified culture
atmosphere at their workplace in an effective and appropriate manner. In the present research
project, Lloyd’s register ischosen as the base organization. It is a technical aswell as business
services entity& a maritime diversified society, fully owned by Lloyd’s Register Foundation. It
is a charity organization which mainly works for conducting research in the field of engineering
and science. The company was founded in the year 1760. Theirmain aim is to improve the safety
of property, life, and the environment, by assisting its clients in order to ensure the quality
construction alongwith operation of critical infrastructure. The current research is mainly based
on the topic named as managing cultural diversity at the workplace. For this aim and objectives
has been developed by the investigator along with this research methodology is also going to be
discussed in this report.
Research Aim:
“To examine the impact face by higher authorities while managing cultural diversity at
their workplace. A detail study on Lloyd’s register.”
Research Objectives
 To understand the concept of managing cultural diversity.
 To examine the influence of diversified culture over the employees performance.
 To evaluate various benefits attain by management team by managing diversified culture
at the workplace.
Research questions
 What is the concept of managing cultural diversity?
 What are the main influence of diversified culture over the employees performance?
 What are the various benefits attain by management team by managing diversified culture
at the workplace?

Literature Review
Concept of managing cultural diversity.
Dias, Zhu and Samaratunge, 2020 says that the process of managing different cultural
background people is quite crucial but at the same time is quite necessary. It define as the
procedure in which culture, background, tradition and norms of each and every staff members
are different which have the capability to influence the performance of employees. It becomes
necessary for higher authorities to manage effectively the diversified culture arise at workplace
so that positive outcome will be produced in an effective manner. Various organizations adopt
equality and diversity practices within their workplace so that they can easily manage diversified
workforce in an effective manner. By adopting such practices, it has also been said that managers
can effectively develop positive working environment at their workplace which leads towards the
growth and development of the company at the marketplace.
Influence of diversified culture over the employees performance
According to the opinion of Gharama, Khalifa and Al-Shibami, 2020, it is said that if higher
authorities of an organization manage diversified culture at workplace in an effective manner it
will positively influences the performance and functionality of the business entity at the
competitive marketplace. Apart from this, it is the process which have both positive and negative
influence over the performance of employees. It has been said that every element have their own
impact based on the way it has been considered. Similarly management of diversified workforce
at the marketplace have their both positive and negative influence on the performance and
efficiency of staff members. If talking about positive influence, it will assist in developing
positive and strong relationship between employee and employer at workplace. But in case of
negative impact manager get restless and irritated while managing different cultural background
people. Therefore, it has been concluded that management of diversified workforce have both
positive and negative influence over the performance of employees.
Benefits attain by management team by managing diversified culture at the workplace.
As per the view point of Savic and Dariescu, 2020.it has been identified that there are ample
number advantages and benefits attain by the higher authorities in order to manage different
background people working within the organization. One of the biggest advantage gain by higher

authorities is that they will be able to retain their staff members for a longer period of time which
increases the brand image of the company. With the help of effectively managing diversified
culture at the workplace, managers of the organization can easily retain their potential staff
members as they feel motivated and encouraged while working within the organization. Apart
from this another benefit gain by higher authorities is that they will be able to create positive
working environment within their organization which leads towards the growth and development
of business entity at the competitive marketplace. By developing positive working environment
at the workplace managers can easily retain their staff members as they can easily perform their
functions and operation in an effective and appropriate manner. This will leads towards the
attainment of organizational goals and targets in an effective manner.
Research methodology
Research philosophy
Research Philosophy is considered as a set of beliefs concerning the nature of reality being
investigated. It is basically analyzed in respect of ontology as well as epistemology. Mainly,
research philosophy is of two types such as interpretivism as well as positivism. For this
research, the interpretivisim is applied as it helps researcher to interpret study elements in
effective and efficient manner.
Research approach
It is referred as a plan as well as process that is utilized for research which undertakes step form
wider assumption for detailed associated with interpretation, data collection and others. It is of
two types inductive and deductive. For this investigation deductive method is utilized as this help
them to support their data analysis related to research topic in quantitative type.
Research methods
Research a method is referred as techniques that is utilized through researcher for accumulating
relevant as well as reliable data associated with topic. Mainly it is of two types qualitative and
quantitative. For this research, the researcher utilized the quantitative method as it will assists to
gather appropriate data associated to research topics.
Data collection

This is considered as the procedures of accumulating as well as evaluating data upon variable of
interests in an established systematized way which allows individuals to answer that states test
hypothesis, research questions and evaluate results. Mainly, it is of two types that are primary
and secondary methods. Primary method is define as the data which s accumulated for the first
time where as secondary data is considered as an information which is already collected through
someone else and subsequently published. For this research, researcher utilized primary research
as it formed questionnaire for developing understanding related to respective topics. As this help
them to accumulate valid and accurate information in appropriate way. Into this, a series of
question is formed through researcher as per the particular topics. Moreover, this is ascertained
that respective methods outcomes more relevant outcomes in comparison to another data
collection methods. In addition to this, questionnaire method is very much time taking as well as
occurs low cost in comparison to another method.
Ethical consideration
For performing respective research effectively, researcher required to undertake various ethical
considerations as it will assists to perform its task appropriately. In context of respective
research, researchers have to undertake various ethical considerations like it should accumulate
data by reliable sources.
Time horizon
Time horizon is considered as a time frame in which the project is aimed for completion. Mainly,
it is of two types such as longitudinal and cross sectional. For this research, the researcher
applied the cross sectional time horizon as this help them to compare various groups of
populations at a single point in time.
Sampling
It is referred as method that is adapted through investigator for opting particular amount of
people from overall population. For choosing sample from all population, research can opt two
methods such as non probability and probability sampling. The sample size chosen for this
research is 30.

Questionnaire:
Questionnaire
Q1) Do you knowabout the concept of cultural diversity? Frequency
a) Yes 20
b) No 10
Q2) As per your opinion do you think managing diversified culture at
workplace provides benefits to the organization?
Frequency
a) Yes 25
b) No 5
Q3) According to your views, what are the main benefit gain by higher
authorities of a company by managing diversified culture?
Frequency
a) Equalityat workplace 15
b) Growth and development of employees 6
c) Positive working environment 9
Q4) As per your point of view, which one is the best strategy needs to be
adopted by managers in order to manage diversified culture?
Frequency
a) Providing training session 10
b) Involvement of staff members in decision-making process 10
c) Equality opportunities to each employee 10
Q5) What kind of impact is faced by management team of an organization
after managing diversified culture at workplace?
Frequency
a) Positive impact 25
b) Negative impact 5

Q6) Does implantation of equality and diversity practices creates positive
influence on the employees performance in the business organization?
Frequency
a) Agree 26
b) Disagree 4
Q7) Providesome recommendation to higher authorities in order to manage
diversified culture at the workplace.
Interpretation &Findings
Theme 1: Concept of cultural diversity
Q1) Do you know about the concept of cultural diversity? Frequency
a)Yes 20
b)No 10
Interpretation: According to the information stated in the above graph, it has been analysed that
from the total of 30 respondents around 20 are having knowledge about this concept of cultural
diversity. This is so because, these people have been indulged into the company which follows
cultural diversity from longer period of time. On the other hand, the leftover 10 people have
denied with the same as they are not having any sort of knowledge related to the same which
have directly keep them away with this concept.

Theme 2: Managing diversified culture at workplace provides benefits to the organization
Q2) As per your opinion do you think managing diversified culture at
workplace provides benefits to the organization?
Frequency
a) Yes 25
b) No 5
Interpretation: As per the information mentioned in the graph, it can be said that management
of the diversified culture directly helps individuals at workplace because it provides huge
benefits to the entity. This has been supported with the respondents’ viewpoint. Here, 25 out of
30 people have mentioned that yes they agree with the same as they thinks it is not true. On the
other hand, the leftover 5 people have denied with the same as according to them, it is not at all
true.
Theme 3: Main benefit gain by higher authorities of a company by managing diversified culture
Q3) According to your views, what are the main benefit gain by higher
authorities of a company by managing diversified culture?
Frequency
a) Equality at workplace 15
b) Growth and development of employees 6
c) Positive working environment 9
Interpretation: Effective management of diversified culture helps the business entities in
gaining several benefits which includes Equality at workplace, Growth and development of
employees, Positive working environment and many others. The graph clearly depicts that 15
respondents believes that equality at workplace is main benefit, whereas 6 believes that the main
benefit is Growth and development of employees. The leftover 9 believes that it creates positive
working environment which ultimately contributes in providing huge benefit to the entity.
Theme 4: Best strategy needs to be adopted by managers in order to manage diversified culture.

Q4) As per your point of view, which one is the best strategy needs to be
adopted by managers in order to manage diversified culture?
Frequency
a) Providing training session 10
b) Involvement of staff members in decision-making process 10
c) Equality opportunities to each employee 10
Interpretation: There are range of strategies which can be adopted by the business managers for
managing diversified culture at workplace. This simply includes several strategies such as
providing training session, Involvement of staff members in decision-making process, Equality
opportunities to each employee and many others. According to the response shared by
respondents it can be said that 10 people believe training session is effective strategy, other 10
thinks involvement of employees in decision making is good strategy whereas the leftover 10
specified that Equality opportunities to each employee can be seen as effective strategy.
Theme 5: Impact is faced by management team of an organization after managing diversified
culture at workplace
Q5) What kind of impact is faced by management team of an organization
after managing diversified culture at workplace?
Frequency
a) Positive impact 25
b) Negative impact 5
Interpretation: On the basis of the information specified in the graph, it can be said that 25
respondents thinks management team of an organization after managing diversified culture at
workplace would face positive impact. On the other hand, the leftover 5 have denied with the
same because it is not at all true as its impact is negative on them.
Theme 6: Implantation of equality and diversity practices creates positive influence on the
employees performance in the business organization

Q6) Does implantation of equality and diversity practices creates positive
influence on the employees performance in the business organization?
Frequency
a)Agree 26
b)Disagree 4
Interpretation: The above mentioned graph shows that implantation of equality and diversity
practices create positive influence on the employees’ performance in the business organization.
Regarding this statement 26 respondents have shown positive impact whereas other 6 believes
that it is not true.
Recommendations:
Withthe assistance of above stated information, ithas been said that there are some
recommendations given by the investigator to the higher authorities of Lloyd’s Register. These
recommendations help them in order to maintain diversified workforce at the business entity
which are going to be discussed as follows:
 First and the foremost recommendation is that business organization need to maintain
positive working environment at their workplace by providing equal opportunities to their
staff members. This will positively enhance the performance and profitability of the
company at the competitive marketplace.
 It hasalso been suggested to themanagement team of the company that they must manage
diversified workforce within their organizational premises by adopting equality and
diversity practices at their workplace. This will also assist them in order to retain their
potential candidates within the organization for a longer period of time.
Reflection
Iam very glad and overwhelmed to get an opportunity where I was conducting a research on one
of the most emerging topic in today’s era which is managing cultural diversity. First phase for