Unit 11 Research Project: Cultural Diversity at Bentley Motors Ltd

This research project focuses on managing cultural diversity in the workplace, specifically examining Bentley Motors Ltd. The project begins with an introduction, outlining the aims and objectives, which is to investigate the significance of managing cultural diversity for organizational success. The research findings highlight the importance of cultural diversity in enhancing growth, creativity, and productivity, while also reducing employee turnover. The project emphasizes the need for effective communication with stakeholders, including directors, managers, and employees, to implement strategies for a better workplace environment. The conclusion underscores the importance of cultural diversity management for increased productivity, creativity, and employee motivation. Recommendations include leading effective communication, adopting inclusive HR practices, and promoting teamwork. This assignment provides a comprehensive analysis of cultural diversity within a corporate context, offering valuable insights and practical recommendations for Bentley Motors Ltd.

Research Project

Table of content
Introduction
Aims and objective
Research findings
Communication with Stakeholders
Conclusion
Recommendations

Introduction
The topic for current presentation is Managing Cultural
Diversity in the workplace. A Research project on Bentley
Motors Ltd. This presentation consists an overview of
research aim and objectives along with stated research
questions. Finally a discussion about research findings along
with justified recommendations and conclusion is also there.

Aims and objective
Aims
The main aim behind conducting current research project is, “ To
investigate about the main need and importance of Managing
Cultural Diversity in the workplace for success of an
organisation. A Case study on Bentley Motors Ltd.
Research Objectives
To determine the ways that could be opted by Bentley Motors ltd to
strike effective managing cultural diversity at its workplace to
enhance its success.

Research findings
On the basis of current investigation it has been find out that
Managing Cultural Diversity at workplace is highly important and
essentially needed as it facilitates enhance growth and expansion
opportunity, better creativity and motivation, improved
productivity and reduction in employees turnover. Further, it has
been also observed that a positive impact is lead by Managing
Cultural Diversity on the success and productivity of an
orgnisation and also lead to better competitive strength and
enhanced market position through leading enhanced brand
reputation.

Communication with Stakeholders
To achieve the desired objectives it is vital to communicate above
research findings with stakeholders of Bentley motors Ltd that
consist of directors, managers, employees, customers and other
associated participates to help them making efficient strategies
regarding management of culture diversity in order to lead a better
workplace environment. Use of online modes of communication
like social media other digital forms are made to communicate
findings if current research with above stated stakeholders.

Conclusion
It can be concluded on the basis of current investigation that
management of cultural diversity is highly important and
essentially needed at workplace as it lead to enhanced productivity
and creativity along with leading better motivation in employees
that reduce the issue of high employee’s turnover. At last, it can be
concluded that leading effective communication, Promoting
teamwork and bonding, regular cultural and diversity training
along with inclusive HR practises are efficient way to strike
effective management of cultural diversity at workplace.

Recommendations
With respect to current investigation following recommendations
could be made for Bentley Motors Ltd to have better
management of cultural diversity.
Leading effective communication is recommended for Bentley
Motors Ltd
Adoption of inclusive HR prcatises is also recommended for
Bentley Motors Ltd

Thank you !!!!