BTEC HND Research Project: Cultural Diversity Management at Tesco

This research project investigates the management of cultural diversity within Tesco, a multinational retailer. The study aims to evaluate the importance of incorporating cultural diversity in the workplace. The research methodology employs a qualitative approach, utilizing primary and secondary data collection methods, including interviews with 20 Tesco employees. The findings reveal that the majority of respondents recognize the significance of cultural diversity, its positive impact on human resource management, and its role in enhancing productivity and profitability. The research identifies cultural-based group dynamics and communication misinterpretations as key obstacles. Recommendations include improving awareness of different cultures and implementing training programs. The study concludes with the importance of managing cultural diversity within organizations and suggests that Tesco should enhance its existing efforts to incorporate cultural diversity. The report provides a comprehensive overview of the research process, findings, and recommendations for fostering a more inclusive and productive work environment at Tesco.

MANAGING
CULTURAL DIVERSITY

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Culture diversity is one of the concern which is growing very rapidly as it is very
important for all the organization to have the workforce which used to have more than one
culture employee in the organization.
 As this used to provide the variety of the benefit to the employee but also there are many
challenges also of the same. Tesco.
 Tesco plc trading as Tesco, is a British multinational groceries and general merchandize
retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United
Kingdom.

AIMS AND OBJECTIVES
Aim
 The aim behind conducting current study is to evaluate the importance and way through which
cultural diversity in workplace can be incorporated. A study on Tesco.
 Objectives
 • To develop understanding about cultural diversity.
 • To evaluate the importance of having cultural diversity in the organization.
 • To determine the obstacles which are faced at the time of incorporating cultural diversity.
 • To recommend the best way through which cultural diversity can be managed in the
workplace.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Qualitative research type
Research approach Inductive approach
Research philosophy Interpretivism philosophy
Data collection Primary and secondary methods
Sampling 20 employees of Tesco
Data analysis Thematic data analysis

Theme 1: Familiar with the concept of
cultural diversity
Particular Respondent
Percentage in
respondent
Yes 18 90
No 2 10
Total 20 100

Theme 2: Cultural diversity help the
business in managing the human resources
Particular Respondent Percentage in respondent
Yes 16 80
No 4 20
Total 20 100

Theme 3: Yes, equality and diversity
enhance the productivity and profitability
of the company
Particular Respondent
Percentage in
respondent
Improves working environment 2 10
Communication and trust 3 15
Improves goodwill 2 10
All of Above 13 65
Total 20 100

Theme 4: Tesco used to take the corrective action to
manage cultural diversity
Particular Respondent
Percentage in
respondent
Yes 14 70
No 6 30
Total 20 100

Theme 5: Cultural based group and Misinterpretation
of communication are commonly faced obstacles in
incorporating the cultural diversity at workplace
Particular Respondent Percentage in respondent
Cultural based group 8 40
Misinterpretation of
communication 7 35
Conflict on the basis of culture 2 10
All of Above 3 15
Total 20 100

Theme 6:Impact does cultural diversity brought to the
employee in the organization
Particular Respondent
Percentage in
respondent
Mental stress 14 70
Negative impact on the
performance 2 10
Both of above 4 20
Total 20 100

Theme 7: Best way through which cultural diversity can be
incorporated at the workplace
Particular Respondent
Percentage in
respondent
Awareness about different
culture 14 70
Training and Development 1 5
Providing equal opportunity to
all employee 2 10
All of Above 3 15
Total 20 100