Project Report: Designing Inclusive Strategies for Bentley's Workforce

This report examines strategies and initiatives needed to design, develop, and implement a diverse and inclusive workforce at Bentley Motors. The report includes an introduction outlining the aims and objectives, followed by a project management plan detailing costs, quality, time, risk, communication, resources, and scope. A work breakdown structure and Gantt chart are used for project management. The research methodology, including quantitative and qualitative approaches, is described. Data analysis and findings are presented, leading to recommendations for Bentley. The report concludes with a reflection and is supported by references and appendices. The core focus is on understanding diversity and inclusion, identifying strategies, and determining the advantages and limitations of an inclusive workforce within the context of Bentley Motors.

Managing a Successful
Business Project

Table of Contents
Topic-“To identify the types of strategies and initiatives that need to be designed, developed and
implemented by an organisation to build a diverse and inclusive workforce”................................1
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1) Aim and objectives for the project...................................................................................1
P2) Project management plan.................................................................................................2
P3) Work breakdown structure and Gantt chart ....................................................................4
LO2..................................................................................................................................................6
P4) Research methodology to achieve project aims and objective .......................................6
LO3..................................................................................................................................................9
P5) Analysis of data and findings ..........................................................................................9
P6) Recommendations..........................................................................................................17
LO 4...............................................................................................................................................18
P7) Reflection.......................................................................................................................18
REFERENCES .............................................................................................................................19
APPENDIX I.................................................................................................................................21
APPENDIX II................................................................................................................................23
Template for Performance Review to be attached with the report by the learner:........................23

Topic-“To identify the types of strategies and initiatives that need to be
designed, developed and implemented by an organisation to create a
inclusive and diverse manpower”.
INTRODUCTION
For successfully managing a business it is necessary to timely conduct research to get
information about latest trends of environment and to keep a balance with desire and demands of
customers and other stakeholders. In today's business environment phenomena of Equality and
diversity at workplace is increasing at employees from different culture and diversified
characteristics are appointed by organisation to have better creativity and talents at workplace.
An inclusive and diversified workforce also provides competitive advantage to organisation
through enhancing their performance (Abdullah and Foo, 2019). For this research chosen
organisation is Bentley which is a British manufacturer and marketer of luxury cars and SUV.
This research report includes aims, objective and timeframes of project. Beside this a small scale
research is also included to gather data to support this research. Use of appropriate tools and
techniques is also made to analysis the collected data. Finally, recommendations and reflection
are also included ion this research report.
LO1
P1) Aim and objectives for the project
Regular market research and analysis of business environment is essential for managing a
business organisation as it provides all relevant information need to make effective decisions.
This research ensures better determination and evaluation of factors of business environment and
attitude and behaviour of customers and stakeholders and it also make an organisation aware
about latest concepts and trends that are prevailing in environment (Barzelay, 2019). Bentley is a
multinational organisation which deals in Luxury cars and its business activities include
marketing and manufacturing of theses luxury cars. Its main headquarter is in England, UK but
having its business operations in various parts of world thus, it become necessary for Bentley to
identify and develop strategies for management of diversity and equality at its organisation.
Therefore this research is conducted on Bentley motors with the following aims and objective.
Aim
1

The main motto of this investigation is, “To identify the types of strategies and initiatives
that need to be designed, developed and implemented by Bentley to have a inclusive and diverse
workforce.”
Objectives
The main objective and focus behind conducting this research on Bentley are provided
below:
 To understand the conception of development of equality and diversity at workplace.
 To identify the various types of strategies and initiatives that can be developed and
adopted by Bentley to build an effective diverse and inclusive manpower at its
workplace. To determine the possible advantageous and limitation of increasing equality and
diversity at workplace of an organisation.
Question tags
 What are the relative perspective and implications of development of equality and
diversity at workplace?
 What are the various types of strategies and initiatives that can be developed and adopted
by Bentley to build an effective diverse and inclusive manpower at its workplace?
 What can be the possible advantageous and limitation of increasing equality and diversity
at workplace of an organisation?
P2) Project management plan
This is defined as a written piece of writing which is in used by an organisation in order
to facilitating detailed and clear guidelines for performing all the activities related to the project
(Chapman, 2019). This plan involves several activities such as designing, beginning,
implementing as well as executing and controlling related to project. The project management
plan is used to research about the several aspects that are required for effective planning in order
to achieve organisational objectives within a specified period of time. This includes cost, quality,
resource, scope, time, communication, risk etc. that are described below:
Cost: It is related to the estimation of expenses that are made on the different research
activities such as investment, raw material, employees, equipment’s etc. To evaluate the cost of
any project or research are as follows:
2

Budgeting- it is a process used for creating a plan of all the possible expenses that will be
made on a project and allows to determine in advance the amount of finance required to meet the
objectives.
Cash flow statement- it is a tool that provide information about inflow and outflow of
cash thus, facilitates effective control on movement of cash through reduce the amount of
wastage of finance.
Cost breakdown structure- it provide a breakdown of various components of costs and
facilitates a continuous compare of actual costs with budgeted thus, lead to a better cost control
system.
Use of Budgeting process is made for this research. The research cost is approximated by
appropriately evaluate the current price that are in the market as well as other elements in order
to prepare budget that are shown below:
Budget Approximation:
Particulars Amount
Expenses on promotion £80
Cost of technology £100
Other costs and expenses £90
Total Cost £370
Quality: It includes the planning towards the research quality that are totally depends on
the data’s reliability as well as authenticity. In order to maintain the faithfulness of information
through applying several methods such quantitative as as well as qualitative methods of
investigation. Use of following two approaches are made to maintain the relatability and
authenticity of data and ensure the quality of research.
Control chart- a control chart provides study about process changes that take place over
time and data are premeditated. A control chart always provide a mid line for the average, an top
line for the upper control limit and finally a lower line for the lower control limit.
Flow chart- It is basically a type of diagram that represents a workflow or a set of process.
A flowchart can be defined as a diagrammatic representation of an algorithm or a step-by-step
approach for solving a task.
3

Time: This concept is related to the period of time that is needed in order to achieve the
research objectives. This required for conducting the research activities within the time period
that are totally depends on investigators as well as its team members. For the completion of task,
it requires approximately 3 months time duration.
Risk: This factor shows that while conducting research activity several issues are occurs
that are faced by investigators as well as project manager to adopts changes as per the research
information. This will occur due to the lack of time as well as efficient resources in order to fulfil
the research tasks. While conducting this research various risk are faced that include technical
risk which is related with random changes taking place in technological environment. Beside this
many external risk related with political, social and other legal issues are also prevailing. Further,
project related risk associated with insufficient finance and time are also faced.
Communication: Effective communication networks are needed to make sure that
information’s are flow freely by using formal as well as informal methods of communication
channels in order to demeanor inquiry activity.
Communication matrix- it is a commonly used assessment tool that is designed to spot how the
findings of research will be communicated and provide a framework for logical communication
of findings. Following table is providing information.
Stakeholders In this part of communication matrix all the stakeholders of Bentley
i.e. all its clients, business associates, customers, suppliers, and all
other related party are included.
Communication method Use of thematic approach of presentation and pie chart are made to
have better communication and apart from this use of both formal and
informal communication method and channels are made.
Frequency Timely information is communicated to employees for effective
accomplishment of this research with a rapid frequency.
Responsibility It is the responsibility of researcher and other top authority to
properly communicate findings of this research.
Notes Use of both modes of communication I.e. oral and written form of
communication are made to provide all relevant information to team
4

members.
Resource: This is to be considered as a financial, physical as well as technological
resources that are in used for the purpose of conducting research activity as these all are needed
in order to accomplish the research objectives. For this research use of human resources,
financial resource and other technical resource like various statistical tools etc. are made. Timely
training and motivations is provided to workforce to maintain their efficiency and level of skills.
Scope: It is considered as a helpful aspect that are required to enhance the skills and
knowledge of researchers as well as facilitates wide scope in future and opportunities. As
researcher get high success in future as they have high knowledge towards the uses of resources
and methods of research and data collection.
P3) Work breakdown structure and Gantt chart
There are several techniques and procedure that are used by investigators in order to know
about the winding up of task within a specified span of period of time. In this research report a
researcher used WBS as well as Gantt chart to complete the research activity within the time
period that are considered as follows:
Gantt Chart: It is considered as a time management tool that facilitates graphical
presentation of all steps of tasks in order to provide work simplicity and transparency (Christian,
2019). It displays bar diagram that provides clear information about the task as it shows the
horizontal as well as vertical axis on time intervals that are based on the project activities
schedules. It is very useful for the investigators as it shows the start and end time of all elements
in order to complete them as well as it reduces the cost by minimising the wastages.
5

6

Work breakdown structure:It is related to the project management tool that are basically
used by the project manager as well as researchers in order to appropriately allocate the entire
complex tasks into the smaller sections which are managed and controlled efficiently. Work
break down structure facilitates clear guidelines and frameworks for completing the tasks within
a specified time period as assigning all roles and responsibilities among the working staff
(Doyle, 2019). Using WBS is useful for conducting research in order to avoid work duplication
chances as well as effectively assigned tasks by dividing among team members. This will helps
in achieving research objectives within a specified time as well as remove confusion towards the
task completion.
7

Basically there are three types of organizational structure that can be adopted by a
researcher which are as follows:
Functional structure- in this type of structure all the task are divided and distributed
among various group on the basis of their common function.
Pure project structure- under this type of structure various self contained team are there
which works for full time on project. Under pure project structure the project manger or head
researcher have the total control over the various activities of project.
Matrix structure- it is a structure that facilitates the horizontal flow of skills and
information with the team and drawing employees and team members from different assignment
without removing them from there respective positions ans work.
For this research work use of functional structure is made as provide benefit of
specialization thus, improve and enhance the efficiency of team members.
8

LO2
P4) Research methodology to achieve project aims and objective
Research mythology basically provide a set of specific techniques and procedure that are
used to identify, gather and evaluate a particular set of data related with any specific topic. The
most used resrch method for conduction any research are explained below:
Quantitative Research Method- This method is used for collection of numerical or
arithmetical data for any topic and just provide a perception or viewpoint about behaviour
and attitude of respondents (Gechman, 2019) . Mainly use off polls, questionnaire, etc. is
made to collect data through making use of this method. Data in numerical terms can be
easily converted into tabular or graphical form.
Qualitative Research Method- Use of this method is made by a researcher for
collecting in depth and detail information regarding behaviour and nature of respondents.
The most used techniques for data collection under this research method are observations,
interviews, experiments, surveys, etc. The data collected with the help of this is in
theoretical or subjective form thus, difficult to get converted in tables or diagrams.
Sources of data
The two main origin of data from where data is actually created and gathered by
researcher which are explained below:
Primary source- it is the original source of data from where data is actually generated
and provide first hand information to research regarding any topic without any modification.
Data from this source can be collected with the help of interviews, surveys, polls, etc
(Huovinen, 2019) .
Secondary source- this source of data provide access to pre recorded data which was
collected by some other researcher thus, its is related with some past situation and
circumstances. This data can be collected from past records, documents, literature, journal
and can also gathered from online website (Islam, 2019) .
Sampling – it is basically a method or process of selecting and choosing some pre
determined units and observations from a large population to conduct research effectively in
minimum possible time. Sample is selected on the basis of some common characteristics
and features of population (Kerzner, 2019) .
9

For this investigation the method used is random sampling is made to remove biasness
from selection process and to maintain the reliableness of research. From the all stakeholders
and customer of Bentley a sample of 30 respondents is selected for taking their perceptive and
view point on the development of Equality and diversity at workplace which emphasis the
needed of strategies and polices to build a more diverse and inclusive workforce. Use of
questionnaire is made to evaluate responses and behaviours of respondent. A questionnaire is a
written document which includes a set or combination of questions.
Questionnaire
Q1) Do you having any perception or awareness about the development of conception of
equality and diversity at workforce?
a) Yes
b) No
Q2) What can be possible reasons or actions that facilitate development of equality and
diversity at workplace of an organisation?
a) Worldwide operations of an organisations
b) Availability of cheap labours in some other nation
c) Better interactions of economies and culture
Q3) What are the possible strategies that can be designed and adopted by Bentley for
developing and building a diverse and inclusive workforce in its organisations?
a) Formation of inclusion council or committee
b) Effective cultural training
c) Use of more interactive leadership style
d) All of the above
Q4) Are you agree with the fact that increasing equality and diversity also have some
negative impact on operations and working of an organisations?
a) Agree
b) Disagree
Q5) What can be the possible adverse implication and negative effects of development of
10