Research Project: Impact of Cultural Diversity at Hilton Hotel, London

This report is a comprehensive research project focusing on the impact of managing cultural diversity, using the Hilton Hotel (Park Lane, London branch) as a case study. The report begins with an introduction outlining the importance of equality and diversity, followed by a detailed discussion of the research aim, objectives, and research questions. A thorough literature review examines various forms of workplace discrimination, the need for managing equality and diversity, and the impacts of cultural diversity on the success of the Hilton Hotel, including organizational policies and practices. The project includes a project management plan, WBS, and Gantt chart, along with qualitative and quantitative data analysis. The report concludes with data interpretation, recommendations, and a reflection on the findings, offering valuable insights into the practical application of diversity management in a real-world business context.

Unit 11 - Research Project
(Equality and Diversity at
Work)

Table of Contents
Topic: Impact of managing cultural diversity. A case study on study Hilton Hotel (Park Lane
London branch) ...............................................................................................................................1
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim:.......................................................................................................................................1
Research Objectives:...................................................................................................................1
Research Questions.....................................................................................................................2
Literature Review ............................................................................................................................2
P2 Develop a project management plan that covers aspects of cost, scope, quality,
communication, risk and resources.............................................................................................5
P3 WBS and Gantt chart ...........................................................................................................6
TASK 2............................................................................................................................................8
P4 Qualitative and Qualitative....................................................................................................8
TASK 3..........................................................................................................................................11
P5 Data Interpretation...............................................................................................................11
P6 RECOMMENDATIONS.....................................................................................................15
TASK 4..........................................................................................................................................17
P7 REFLECTION.....................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

Topic: Impact of managing cultural diversity. A case study on study Hilton
Hotel (Park Lane London branch)
INTRODUCTION
Equality is a practice which assures equal rights and opportunities to all the individuals
within entity workplace. While in terms with diversity, this concepts facilitate organisation to
hire employees from different backgrounds. Implementation of equality and diversity enhances
motivation of employees that automatically maximises company stability and profitability in
market (Pramanik, Mondal and Haldar, 2020). Present report has been conducted on, Hilton
hotel (Park Lane London Branch ), company offers wide range of services and facilities to
consumers while operating their business operations in hospitality sector.
In this report involves formative discussions upon research aim, objectives, project
management plan, and literature review. Along with this, report include data qualitative and
quantitative data collection evaluation along with questionnaire. Lastly, reflection in addition
with recommendation is being covered in preset report.
Background of the organisation
Hilton Hotel is conducting its business operations as a leading hotel and provide wide range of
products, services and facilities to customers. This organisation is performing its business
operations as a leading organisation thus, it is essential for company to provide equal treatment
to all employees. It has been evaluated that being a large scale organisation hotel faces
difficulties to provide equal treatment to employees. Therefore, proper implication and
management of equality and diversity practices becomes essential and vital for this organisation

in order to maintain equality and diversity within its operations in order to have positive
relationship with employees.
TASK 1
P1 Aim:
Research aim
To get better understanding about the concept of equality and diversity along with
evaluating impact of managing cultural diversity on the success of a company.
Research Objectives:
 To review about the various forms of discrimination present in the workplace of
company.
 To determine the need and importance of managing equality and diversity.
 To evaluate the impacts of managing cultural diversity on the success of Hilton Hotel.
 To review about the organisational policies and practises that support better management
of equality and diversity at workplace of Hilton Hotel.
Research Questions
 What are the various forms of discrimination present in the workplace of company?
 What is the need and importance of managing equality and diversity?
 What are the impacts of managing cultural diversity on the success of Hilton Hotel?
 What are the organisational policies and practises that support better management of
equality and diversity at workplace of Hilton Hotel?
Rationale for selection of topic
The selection of current research topic is rational and significant as it is associated with
key issues faced in a corporate governance which become vital and important for all organisation
to keep a check and control on mismanagement. Further, current research work is vital to have
better understanding about the concept of corporate governance that is vital and essentially
needed by a firm to meet legal as well as ethical consideration while conducting its business
operations. Apart from this, current research project is also important and vital to meet the

academic purpose and educational background of the investigator along with leading improved
skills and competencies.
Literature Review
Literature review is defined as all-inclusive summary of research topic in which articles,
books, surveys, scholarly articles and other essential relevant sources are being included through
which authority and authenticity of research can be effectively ensured. With the help of proper
research review effective description, evaluation and summary of research can be done. In
addition to this, it has been evaluated that by conducting research review, researcher can
effectively provide foundation of respective research topic through which it can further be
prevented from duplication (Gozali and et. al., 2020). Mentioned below research review has
been conducted through which systemic evaluation or analysis of research questions is being
done:
Various forms of discrimination present in the workplace of company
According to the view point of Hamada, 2020, a workplace is defined as a location in
which individuals of different skills, talent, knowledge and other characteristics perform their
roles and responsibilities to fulfil organisational objectives and aims. It has been evaluated that it
is essential for an organisation to make sure that there is no discrimination prevails in their
workplace structure as it can badly affect their long term sustainability and brand visibility.
However, according to the perception of Kumuthavalli, 2020, there various types of
discrimination can be founded in workplace. In this some of the certain factors on which workers
get discriminated in related to age, disability, race, national origin, pregnancy, religious,
gender/sex, sexual orientation, equal pay discrimination and more (WHAT ARE DIFFERENT
FORMS OF DISCRIMINATION?. 2018).
In addition to this, it has been evaluated that workplace discrimination can be direct,
indirect or both. In term with direct discrimination which is also known as disparate
discrimination mainly takes place when any individual treats or encourages other person to treat
someone badly because of their protected class (Gurca, Markovic and Koporcic, 2020). Further it
has been analysed that this form of discrimination mainly undertakes place due to stereotypes
that has been made about qualities and abilities of those individuals who are in protected classes.
While on the other hand, if it is talked about indirect discrimination it occurs when a condition or

policy is being duly get imposed which is having disadvantage, side effects upon protected group
(Baron, 2020). Thus, according to the above analysis it has been evaluated that there are number
of elements and ways upon which employees or workers within an organisational workplace
structure discriminated (Heath, 2020). All these discriminated measures are having significant
tendency to affect morality and job satisfaction of employees in number of ways.
Need and importance of managing equality and diversity
According to the view point of Podgorodnichenko, 2020, equality is defined as a practice
in which entity or management ensures that each and every are being provided with equal
opportunities and get treated on equal manner. While on the other hand, diversity is termed as a
measure in which an organisation embraces and promote differences among individuals in an
effective manner while offering a positive workplace environment to individual. It has been
evaluated that it is essential for an entity to manage equality and diversity as with this they can
add new skills to team, promote innovation, improve brand reputation, attract more talented
individual and many other more benefits (Butler, Vijayasarathy and Roberts, 2020). Further it
has been determined that, embracing equality and diversity is also important for organisations as
it will aid them in creating more positive workplace environment in which individuals creatively
perform their roles and responsibilities that automatically increases entity sustainability (What
Are The Benefits Of Equality And Diversity In The Workplace?. 2020). Along with this, by
having a workplace structure in which every individual get treat in an equal manner without get
discriminated on any basis it significantly increase motivation and loyalty of employees towards
entity. It will further allow company to retain skilled, experienced and talented employees for
long period of time.
Along with this as per the view point of Harry, 2020, by promoting diversity within
workplace structure organisation can effectively enhance productivity of employees in a creative
manner through which entity can assure more competitive advancements in respective industry.
As diversity is a essential aspect that allows entity to bring talent, knowledge, skill, ideas and
expertise of different individuals from diversified locations. This will aid entity to increase
creativeness within workplace. In addition to this, it has been determined that practising equality
and diversity is also playing most important role for an entity as with the help of this practice
company can maximise overall performance of their employees (Pichler, 2020). Thus, according
to the above mentioned analysis it has been evaluated that, there managing equality and diversity

play most important role for entity sustainable growth and expansion. Along with this, it will
also aid entity to appeal to wide base of consumers, as if employees get positive treatment then
they will deliver their best contribution in company goals and objectives. In addition to this,
managing equality and diversity is also playing as an important need for an entity as this concept
is having significant tendency through which brand reputation of company can be increased. This
will automatically enhances entity ability to acquire talented and best staff.
Impacts of managing cultural diversity on the success of Hilton Hotel
Culture diversity within a workplace is when an organisation is open to recruit employees
form all backgrounds, irrespective of culture, race, religion and other factors. By employing
individual from wide backgrounds organisations and well as employees are exposed to many
benefits. It has been evaluated that, by effectively managing cultural diversity Hilton hotel can
increase productivity, creativity, profits, employee turnover, company reputation, employees
engagement and cultural insights in an effective manner. According to the evaluation it as been
identified that, Hilton hotel by embracing and managing cultural diversity can build positive
image in market that further aid them to attract more talented and skilled employees.
Organisational policies and practises that support better management of equality and diversity at
workplace of Hilton Hotel
By embracing equality and diversity in organisation workplace structure entity can
effectively encourage loyalty among employees along with their high commitment towards
fulfilment of company goals and objectives. In order to comply with the practices of equality and
diversity it is essential for Hilton hotel management to create an inclusive culture with the
assistance of effective practices and policies. By providing a culture of fairness and inclusion by
involving everyone management of Hilton hotel and demonstrate the importance of equality and
diversity within company. In addition to this, with having open communications and creating an
environment in which employees are encourage towards offering suggestions, ideas for
improvement Hilton hotel can effectively place equality and diversity concept within entity.
Along with this, by taking advantage of employee engagement Hilton hotel can
effectively use talent and knowledge of employees in order to assure high productivity of entity.
Further it has been evaluated by evaluating performance of employees and providing training to
them according to their skill gap Hilton hotel and offer better career progression, rewards and
benefits to them through which their performance can be increased (PRACTICAL STEPS FOR

PROMOTING EQUALITY IN THE WORKPLACE. 2020). Hilton hotel by conducting transparent
and fair operations and offering appropriate diversity and inclusion training of employees can
effectively raise awareness of this concept. In addition to this, with the use of policies and
practices to identify and prevent unconscious biases and acknowledge them in time effective
manner Hilton hotel can offer a healthy working environment to all of their employees while
making sure that, no form of discrimination prevails within entity. Thus according to the above
mentioned analysis it has been evaluated that Hilton hotel by adhering with all the legal laws and
legislations associated to equality and diversity can assure that each and every individual within
organisational workplace structure is being treated in equal and fair manner. Along with this,
respective hotel by making making employees being valued develop sense of belongingness
among them.
By practising all the policies and practices and managing them in effective manner Hilton
hotel can not only increase creativity, performance and productivity of employees but can also
maximise their corporate reputation in industry (Sospeter, Rwelamila and Gimbi, 2020). These
practices will not only aid entity to increase their overall profit generation capabilities but can
also allow them to assure more competitive advancements in industry as compared to other
rivals.
P2 Develop a project management plan that covers aspects of cost, scope, quality,
communication, risk and resources.
A project management plan involves different factors such as cost, time, resources,
quality, scope and more that are required to conduct project in effective manner. With the help of
this formal document, execution of project activities can be done with higher efficiency.
Cost :- It is a sum of overall money which is going to be utilized in the execution of all
activities inclusive in project. In terms with present research of Hilton hotel approximately
£60,000 is being determined.
Scope :- This factor is basically a combination of objectives and requirements which are
essential for conducting research. In context with present research it has been evaluated that this
research is facilitating wide scope for Hilton hotel, as it allows them to fulfilment their objectives
with higher effectiveness.

Quality :- It is an essential aspect that facilitate execution of project in best effective
manner. In order to conduct present research with maximum quality, researcher ensure
performance of all activities in given time frame (Grube and Wynn, 2020). Along with this,
stake-holder's are being informed with all the necessary informations in order to maintain quality
of present research. This will ensure higher consumer satisfaction for Hilton hotel consumers.
Communication :- Proper communicate facilitate carrying out of all the research
activities with the use of effective informations and data. In order to execute present research
with higher efficiency use of advertisement, telephone, social media is being undertaken. This
will lead towards accomplishment of research objectives with more efficiency.
P3 WBS and Gantt chart
Work Break down structure:
It is a systematic framework that allows segregation of activities into manageable
manner. With the help of WBS, each and every activity can be done in time effective manner
(Butler, Vijayasarathy and Roberts, 2020). Further it has been evaluated that with the help of
WBS present research can be done in an effective manner through which overall achievement of
research objectives can be assured.
Gantt chart:

This is basically defined as a graphical representation activities and task of research or a
project (Issa, 2020). A gantt chart is also defined as a visual form of representation through
which all the activities of research get fulfil in effective manner.

TASK 2
P4 Qualitative and Qualitative
Data are some information, usually facts and figures, that are integrated through analysis
and observations. Basically data is categorized into two forms, primary data and secondary data.
So the following is the detailed study of both the forms of data.
Primary Data: This is also known as raw data. It is collected by the analyst or
investigator from personal or direct sources. This is done using approaches like surveys,
interviews, questionnaires, observations, focus groups or experiments (Fahri, Arilaha and
Pratama, 2020). Benefits of primary data are that it is specific, accurate, ownership, up to date
information and controllable. Primary data are collected originally from the direct sources which
are considered up to the mark information. It's different forms and methods are designed in such
a way that it can be benefited in every aspect like professionally as well as for study also. For

better research, it is most important that the data should be reliable which is only possible
through first hand information that is primary data.
Secondary Data: It is the data which is not collected directly. This information is gained
through sources like social science include census, organization records, books, published
sources, unpublished personal sources, journal, newspapers, bots, radio, library, internet enabled
devices, websites, blogs, diaries, podcasts or information by government departments. These are
the data which are collected through the sources which has been already collected for other
researches previously (Hartley, 2020). Analysis of secondary data can be done by research
designing, developing the research question, identifying and evaluating the secondary data. It's
merits includes that these are easy to access, inexpensive, time saving, longitudinal and
comparative study and generating new insights.
In order to conduct present research of Hilton hotel effectively both primary and
secondary data collection method is being undertaken by researcher in order to assure successful
research outcomes.
Quantitative Research:
This data collection method is based on facts and numbers, it is mainly undertaken to test
and assure the theories as well as assumptions which is being duly expressed in numbers and
graphs (Yıldırım and Korkmaz, 2020). This form of data is basically structured via statistical
evaluation. With the assistance of this method researcher can undertake utilization of large
sample size, focuses on factors and series effectively and can allocate information in quick
manner. Experiment, survey, observation are some of the methods that can be used to collect
data.
Qualitative Research:
Qualitative research includes collection and evaluation of data in non-numerical form.
This is mainly get use to effectively understand, opinions, concepts and experiences (Levitskaia
and Chaikovska, 2020). There are different types of ways through which qualitative data can be
collected that include one-ended survey questions, focus groups, expert's opinions, case studies,
interviews and more. It has been evaluated that this method of data collection is comparatively
more flexible than qualitative data analysis.
In order to conduct present research of Hilton hotel with high efficiency qualitative data
collection method is being undertaken by researcher. By this researcher aim towards evaluating