Land Rover: Case Study on Equality and Diversity in Business

This report presents a case study on Land Rover, focusing on the critical aspects of equality and diversity within the organization. The project aims to understand the implications of equality and diversity, particularly in relation to the gender pay gap. The report includes a project management plan, outlining scope, costs, quality, and time considerations, alongside a Gantt chart and Work Breakdown Structure (WBS). A small-scale research study was conducted, employing both qualitative and quantitative methods, using questionnaires to gather data from stakeholders. The analysis of the collected data, presented thematically, reveals insights into perceptions of equality and diversity, the factors enhancing it, policies facilitating discrimination, and the role of equality and diversity in addressing discrimination. The report concludes with recommendations for Land Rover to improve its management of equality and diversity and reduce gender pay gaps, supported by references and appendices including a performance review template.

Managing a Successful Business
Project

Table of Contents
Topic: “ Equality and diversity”, a case study on Land Rover.......................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1) Project aims and objectives..................................................................................................1
P2) Project management plan.....................................................................................................2
P3) Gantt chart and WBS............................................................................................................3
LO 2.................................................................................................................................................4
P4) Small scale research..............................................................................................................4
LO 3.................................................................................................................................................7
P5) Analysis of research and data using appropriate tools and techniques.................................7
P6) Recommendation................................................................................................................12
LO 4...............................................................................................................................................12
P7) Reflection...........................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDIX I.................................................................................................................................15
APPENDIX II................................................................................................................................17
Template for Performance Review to be attached with the report by the learner:........................17

Topic: “ Equality and diversity”, a case study on Land Rover
INTRODUCTION
Management of a business is related with taking efficient decisions and adopting best
registries on the basis of some research work to have a better balance with on going activity of
business environment and other latest trend to ensure the long term success of an organisations.
The current research work is base on the consequences of equality and diversity and how it
facilitated gender pay gap in an organisations (Kerzner, 2018). The organisation selected for this
assignment is Land Rover which is a well known British brand of a Four wheel drivers cars that
is engaged in providing exclusively premium and luxury sport vehicles around the various
locations of world. This assignment includes the main aim and objectives of project accomplish
with a project management plan and various tools like WBS and Gantt chart. Beside this, a
research is also conducted to collect reliable data and an evaluation and interpretation of this data
is also there.
LO 1
P1) Project aims and objectives
With grater expansion of business operation at various locations and integration with
diverse culture has created a issue of managing significant level of equality and diversity at
workplace is arising to ensure a better coordination and workplace environment with in a
business premises (Tonchia, Tonchia and Mahagaonkar 2018). Land Rover is a British
multinational organisations having its headquarter in UK and providing a vast range of luxury
and premium sports cars and utility across the world, thus, it is also encountering a risk of
equality and diversity. Apart from this being in a automotive sector where a trend of male
dominance is quite common an issue of gender pay gap is also seen in business premises of Land
Rover. Thus, this research conducted on Land Rover is having following aim:
Aim
The main aim of this research report conducted on Land rover is, “ to get a knowledge
about consequences of equality and diversity and its implication on reducing gender pay gap
with in an organisation”.
Objectives
The main objectives of this research conducted on Land rover are as follows:
1

 To understand and study the meaning of equality and diversity.
 To evaluate the role of equality and diversity in handling and conquering the various
issues of discrimination like gender pay gap which are prevailing in work premises of
organisations like Land Rover (Wellin, 2016). To identify the overall impact and influence of equality and diversity on performance and
productivity of an organisation.
Question tag
 What is understand by the the meaning of equality and diversity?
 What crucial role lead by equality and diversity in handling and conquering the various
issues of discrimination like gender pay gap which are prevailing in work premises of
organisations like Land Lover?
 What is the overall impact and influence of equality and diversity on performance and
productivity of an organisation?
P2) Project management plan
This is basically a written document that provide facilitate effective planning concerning
different aspects of research and a project thus, provide a base and supervision for all team
members for proper execution and accomplishment of a research.
Scope- This research is executed the met the objective of having better appreciative about
phenomenon of equality and diversity thus, use of most efficient research methods and source of
information is made to maintain the authenticity and relatability of data (Swain and Lightfoot,
2016). It will enhance the overall knowledge and lead to effective personal and educational
development of researcher thus, having a wider future scope.
Cost: It represent the information about total expenditure made for completion of a
project. The estimated cost of this project is £200.
Quality: It represent the reliability and trustworthiness of data collected thus, to maintain
the quality of this research use of best research method and authentic source of data are made
(Eskerod and Jepsen, 2016).
Time: This component represent the time duration needed for meeting the objectives and
completion of research. The expected required for this research is 5 to 6 weeks.
Risk: This factor is related with the issues and barriers faced in journey of research like
challenges related with insufficient amount of finance and time.
2

Communication- It is needed to ensure a free flow and smooth transfer of information
and data among various team members and other associated parties. Use of both formal and
informal mode of communication is made for this research.
Resource- Use of various human resource, monetary resources and other statistical tool
and techniques are made for achievement of objectives of this research (Altfeld, 2016).
P3) Gantt chart and WBS
Work breakdown structure
Use of this management technique is made for conducting this research to properly
bifurcates various complex tasks in small chunk to have better efficiency in research work. It
facilitates more clarity and properly describe role and responsibility of all team members to
ensure timely completion of task without any misconception and chaos (Butler, Vijayasarathy,
and Roberts, 2019).
Gantt chart
It provide an effective and clear overview of starting and completion of all task through
providing a diagrammatic presentation of whole research. Thus, it lead to prevention of chaos
and duplication of work and facilities cost efficiency in research work (Kerr, 2016).
3

LO 2
P4) Small scale research
Use of effective research methodology is made for this research which includes adoption
of most suitable research method as per need and objective of investigation to properly collect
and evaluate the findings to have better presentation and communication of collected data. The
two main types of research methods are:
4

Qualitative research method- Use of this methods is made by a researcher when a in-
depth and more theoretical and subjective data is required to have a deep in understanding about
the attitude, nature and behaviour of individuals (Harrison and Lock, 2017).
Quantitative research method- The data and information acquired through using this
method is in numerical form that can be effectively represent in form of tables, graphs and charts
thus, facilitate effective presentation of collected data.
For this research use of Quantitative data is made to have better presentation of findings
about brief perspective of respondents.
Source of data
use of following types of sources of data is made for collecting information for this
particular research:
Primary source- Use of this resource is made to collect first hand and most authentic data
for this research through making use of an questionnaire (Smith and Dodds, 2017).
Secondary source- Use of this sources is made to support finding of primary data
through making use of various past records, literature, books, and other online website.
Use of sampling method is made by a researcher to accomplish a research in a cost
effective and efficient way to accomplish the objective on time. Sampling is process of
identifying and selecting a pre set or determined number of observations and units from a sum of
large number of units belonging to a homogeneous population (Schaltegger and Wagner, 2017).
To maintain the fairness and authenticity in this research use of random sampling is made and a
sample size of 20 stakeholders is selected from all the mangers, customers, directors, business
associates and partner, suppliers, etc. of Land Rover. Use of a questionnaire is made for
gathering opinions and view point of of various respondents on the topic of “ Equality and
diversity”.
Questionnaire is basically a written document that consists a set or group of questions related
with a particular or specific topic (von Danwitz, 2018).
Questionnaire
Q1) Are you having any perception or idea about the meaning of Equality and diversity?
a) Yes
b) No
5

Q2) What are the factors that has played an important role in enhancing equality and
diversity at a workplace?
a) Expansion at various locations
b) Integration with diversified culture
c) Search for cheap labour
Q3) What are the current policies and reasons that has facilitated discrimination like
gender pay gap in various organisations like Land lover?
a) Strategy of male dominance
b) Biased HR practises
c) Partial attitude of leaders and top authority
Q4) What important role is played by equality and diversity in handling the issues of
discrimination like gender pay gap which are prevailing in work premises of organisations
like Land Lover?
a) Eliminate male dominance
b) Provide equal growth opportunity
c) Lead to effective management of diversity
Q5) What steps should be taken by Lander Lover to manage equality and diversity and
reduce issue of gender pay gap within its organisation?
a) Adoption of unbiased HR practices
b) Transparency in promotional strategy
c) Effective and fair leadership style
Q6) What is the overall impact and influence of equality and diversity on performance
and productivity of an organisation?
a) Improve productivity
b) Enhance productivity
c) Boost morale
6

Q7) Any further recommendation for Land Lover?
LO 3
P5) Analysis of research and data using appropriate tools and techniques
For analysis of data collected through various respondents, thematic approach is used for
presentation a description of that is given below:
Theme 1: Meaning of Equality and diversity
Q1) Are you having any perception or idea about the meaning
of Equality and diversity?
Frequency
a) Yes 16
b) No 4
16
4
a) Yes
b) No
Interpretation
it can be interpreted that 16 respondents are having a knowledge and perception about
Meaning of Equality and diversity while 4 are not aware about this phenomenon on the basis of
above pie chart.
Theme 2: Factors enhancing equality and diversity at a workplace
Q2) What are the factors that has played an important role in
enhancing equality and diversity at a workplace?
Frequency
7

a) Expansion at various locations 8
b) Integration with diversified culture 5
c) Search for cheap labour 7
8
5
7
a) Expansion at various loca-
tions
b) Integration with diversified
culture
c) Search for cheap labour
Interpretation
it has been reflected by this picture that 8 respondents believes that expansion of an
organisation at various location lead to enhancing equality and diversity at a workplace while 5
support Integration with diversified culture further 7 respondents are in favour of Search for
cheap labour for leading equality and diversity at a workplace.
Theme 3: Policies and reasons that has facilitated discrimination like gender pay gap
Q3) What are the current policies and reasons that has
facilitated discrimination like gender pay gap in various
organisations like Land lover?
Frequency
a) Strategy of male dominance 12
b) Biased HR practises 3
c) Partial attitude of leaders and top authority 5
8

12
3
5
a) Strategy of male dominance
b) Biased HR practises
c) Partial attitude of leaders
and top authority
Interpretation
it has been interpreted on the basis of above shown pie chart that 12 respondents believes
that Strategy of male dominance is the main reason for gender pay gap in Land Lover. Further, 3
are in favour of unbiased HR practises where as 5 support Partial attitude of leaders and top
authority for creating discrimination in organisation.
Theme 4: Role of equality and diversity in handling the issues of discrimination like gender
pay gap
Q4) What important role is played by equality and diversity in
handling the issues of discrimination like gender pay gap which
are prevailing in work premises of organisations like Land
Lover?
Frequency
a) Eliminate male dominance 10
b) Provide equal growth opportunity 5
c) Lead to effective management of diversity 5
9

10
5
5
a) Eliminate male dominance
b) Provide equal growth oppor-
tunity
c) Lead to effective man-
agement of diversity
Interpretation
it has been interpreted that 10 respondents are having a view point that eliminating the
male dominance is the biggest role of equality and diversity for handling the issues of
discrimination like gender pay gap where as 5 support providing equal opportunity and beside
this 5 individuals are in favour of effective management of diversity to handle issue of
discrimination.
Theme 5: Steps to manage equality and diversity and reduce issue of gender pay gap
Q5) What steps should be taken by Lander Lover to manage
equality and diversity and reduce issue of gender pay gap
within its organisation?
Frequency
a) Adoption of unbiased HR practices 5
b) Transparency in promotional strategy 8
c) Effective and fair leadership style 7
10