Research Project: Managing Cultural Diversity at Marriott Hotel

This research project focuses on managing cultural diversity in the workplace, specifically using Marriott Hotel as a case study. The project begins with an executive summary and detailed table of contents, followed by a research proposal outlining the aims, objectives, research questions, and rationale for the study. The literature review explores the concept of cultural diversity, its benefits, and strategies for effective management, referencing key academic sources. The research methodology section details the research philosophy, approach, design, type, data collection methods (including questionnaires), sampling techniques, and data analysis methods. The project aims to identify the importance of cultural diversity, examine management strategies, investigate its benefits, and evaluate its impact on the workplace environment. The project then presents the research findings, discussing the impact of cultural diversity, benefits, and strategies for managing it within the hotel environment. The conclusion summarizes the key findings and their implications, supported by an appendix and a comprehensive list of references.

Research project

Executive summary
In this proposal it has been described about study which is being conducted on topic of managing
cultural diversity at workplace. Also, it consists of research aims and objectives along with
research question. Besides that, it has been discussed about two reasons of conducting research.
In addition to it, the literature review is been explained and what methods is been used in it.
Moreover, timescale of study is been mentioned in proposal.

Contents
Executive summary.........................................................................................................................2
Contents...........................................................................................................................................3
Research proposal............................................................................................................................4
INTRODUCTION...........................................................................................................................5
Background..................................................................................................................................5
Literature review..........................................................................................................................6
Research methodology.................................................................................................................7
Timescale.....................................................................................................................................8
Research project.............................................................................................................................10
INTRODUCTION.........................................................................................................................10
LITERATURE REVIEW..............................................................................................................12
Theme 1 The impact of cultural diversity in the workplace environment.................................12
Theme 2 The investigate the benefits of the cultural diversity at workplace............................13
Theme 3 Examine the strategies of examining the cultural diversity........................................14
RESEARCH METHODOLOGY..................................................................................................15
DATA INTERPRETATION.........................................................................................................18
CONCLUSION..............................................................................................................................28
APPENDIX....................................................................................................................................29
REFERENCES..............................................................................................................................31

Research proposal

INTRODUCTION
For every organization it is necessary to maintain cultural diversity. It is because there are
various types of employees who are working in it which belongs to different caste, cred, color
background etc. Thus, they have to respect each other dignity and value them. Also, managing of
diversity enable in developing a positive culture and boost employee morale and trust. Moreover,
diversity allow in gaining competitive advantage as it highly impact in positive way on
workplace culture. There are several ways of managing diversity at workplace such as
performance appraisal, motivation, recruitment and selection policy etc it depends on company
and management that what type of policy is being followed in it. Basically, these are common
practices which is followed in it. Furthermore, diversity allows in providing a positive culture to
work. This means that more team work is done and goals and objectives are attained in effective
way. It is identified that managing diversity refer to removing of individual differences between
employee of different caste, creed color etc.
Background
Hospitality sector is rapidly growing at global level. There are various types of services which is
being offered to people. Besides that, there are many people who are working in it. They belong
to different background, caste etc and work together to achieve aims and objectives. Moreover,
in Marriott hotel there is diversified people working in it. The hotel recruit and select candidate
from different caste creed etc. Alongside, there are several techniques which is followed to
manage diversity in it. With this it allows in creating a positive culture. Through it, staff morale
and confidence is increased. They are able to work in team in more effective way.
Aims and objectives
Aim – To identity the importance of managing cultural diversity at workplace. A case study on
Marriott
Objectives –
To examine strategies of managing cultural diversity
To investigate benefit of cultural diversity at workplace
To evaluate impact of cultural diversity on workplace environment
Research questions
What are the strategies of managing cultural diversity?
How it benefit at workplace?

What is impact of diversity on workplace environment?
Rationale
This study is been done to find out that importance of cultural diversity at workplace. It will be
useful in finding out why it is necessary to maintain diversity and how it benefit to Marriott
hotel. Besides that, it will helpful in evaluating benefit of diversity as well on workplace
environment. Alongside it, how work place culture is impacted due to it and what are its
outcomes on overall hotel. Due to this, the study is been conducted.
Literature review
As said by ( cultural diversity refer to managing of people of all caste, creed color etc in effective
way at workplace. An organization consists of many employees who work at different levels.
They follow various ethics and norms. Alongside, when diversity is maintained it enables in
providing a positive environment. In this staff work together and respect each other dignity and
value. It allows in working in team and no discrimination is done by management. However,
diversity results in creating positive impact on employee behavior. They get encouraged and
communicate with one another. Moreover, people interact with each other and respect value and
dignity of them.
As stated by ( there are several benefit of managing cultural diversity. This can be analyzed that
when people of various caste, creed etc engage and work in team they share experience and
knowledge. In this way there is exchange of knowledge and skills. Also, they contribute in team
work by putting hard efforts and achieving of goals and objectives. In addition, diversity leds to
bringing creativity within team work. The employee try to implement new ideas and do work.
Along with it, people share experience with one another and this result in high and effective
communication with them.
According to ( when diversity is maintained it enables in reduction in conflict as there is
effective communication between employee. They interact and discuss personal problems.
Furthermore, they gain knowledge about ethics and value of others. There are several strategies
which is followed by company to manage diversity. By providing training to all it led to enhance
in their and development. Besides that, providing equal opportunity for growth makes it easy to
manage staff. There are different ways as well on basis of which employees are motivated. By
providing offer and benefits by measuring their performance diversity is maintained. However,

there are certain policies as well which is followed and applied by organization in diversity. The
policy state of recruiting all candidates regardless on basis of their background, religion etc. It
has to be change in things of how diversity is managed by firm. Having a diverse workforce with
multi-lingual employees and employees from varying ethnic backgrounds can also be helpful for
organizations who want to expand or improve operations in international, national, regional and
local markets. When diversity is maintained employee are able to understand the organization
environment in better way. They know values of organisation and how it has to be supported.
Other than this, there get insight about type of culture been followed within company. It is
identified that managing diversity refer to removing of individual differences between employee
of different caste, creed color etc. For leadership to effectively manage diversity in the
workplace, they need to understand their backgrounds and how their behavior and beliefs can
affect their decision-making within a diverse environment
Research methodology
Research philosophy- it deals with nature and scope of research and provide a framework of
conducting study. Basically, there are 4 types of philosophy that are positivism, interpretivism,
realism and pragmatism. It is applied as per nature of study and willingness of researcher. In
present study, positivism philosophy will be used. It will enable in gathering factual knowledge
by observing things.
Research approach- it consists of a plan or procedure in which all steps are included of how to
collect and analyse data in appropriate way. Generally, there are two types of approach available
that are deductive and inductive. Thus, in current study, scholar will use inductive approach. This
is because it is suitable to use it in qualitative research and getting answer of research question.
Research design- this consist of elements which enable in getting the answer of problem or
addressing issue in it. Usually, it is of three types that are casual, exploratory and descriptive.
Thus, scholar will use exploratory research design in it to explore how cultural diversity is
managed and what strategies or practices are followed in it.
Research type- this is procedure of identifying research on basis of its objectives and research
question.. There are two common type which is qualitative and quantitative. Therefore, in this
scholar will use qualitative research type to gain theoretical data on managing diversity at
workplace.

Data collection- it is the main method in research where data is collected. Here, in order to get
relevant and accurate data and info data collection is done. It is a process of gathering data from
reliable and arithmetic sources. There are two types of data collection technique which is
available that is primary and secondary. In this study, scholar will use both methods, the
secondary data will be gathered from articles and primary will be through questionnaire.
Sampling- it refer to selecting of target audience from population on which research is to be
conducted. This makes it easy for scholar to gather data from it. There are various types of
sampling technique available like probability, non probability, cluster, etc. So, here scholar will
use random sampling method. It is because it consume less time and easy to identify sample. The
sample size will be 30 employees of Marriott hotel.
Data analysis- this is crucial method in research as it is process of analysing and interpreting data
to obtain useful outcomes. The scholar needs to have knowledge of using data analysis technique
as well. There are many types of technique available which is used in it. Here, researcher will use
thematic analysis. It will help in interpreting data on basis of themes.
Timescale
Activity 2 days 5. days 3 days 2 days 2 days 3 days 3 days 8 days 7 days 2
days
Identify
research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire

Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission

Research project
Aim- To identify the importance of the managing cultural diversity at the
workplace – A case study on hotel Marriott.
INTRODUCTION
Equality and diversity in the workplace have bene considered as the grown-up level of trends
with the respective passage of times due to the increase in the globalizations. Diversity is
significantly is about their culture level of differences in terms of race ethnicity, languages,
nationality, religion, and sexual orientation are represented within a community. In addition to
the increase level of globalizations and migrations to have managing the effective diversity have
been turned out to be challenging and important aspect of business (Booysen, Bendl and Pringle
eds., 2018). There is existence of the ide level of agreements have been needed to deal with
diversity in the hospitality industry by the involvement of various agents. There is great level of
importance in the hotels to have the proper taking of account regarding the difference among the
proper and respective groups of the people which is placing the positive value on the difference
to have maintaining of diversity in effective manner.
Hotel Marriott have the specific concern to meet up the statuary level of requirements for
completing the managerial level of commitments as the firm have the need to be identified as the
prudent regarding the managing the significant workforces as its going there under massive level
of metamorphizes. In the other hand, the fir manager tends to face the level of challenges in
managing the diversity and equity. Hence, this research project has helped the researcher is
analysing the benefits which have been arising in the upcoming future by introducing the
effective level of managing the diverse level of workforces in the hotel Marriot.
The report has been structured in the introduction chapter for the better level of
understanding regarding the different aspect of the topic in relational to the hotel Marriott. The
chapter of introduction is being followed by the literature review in order to have research gaps
in the previous studies . As the management have the need to create the better level of
understandability in analysing the different aspects and needs of the employees to have the
avoidance if the employee tensions and conflicts and result in maintaining workplace harmony.
Next to that’s research methodology have been discussed which have helped in providing the
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implication of accurate tools and techniques for data collection through the structure
questionnaire. Data analysis will be the major parts which laid out interpretations of the different
initiative of the Marriott to have the focus on the valuating difference and non-discrimination
concerns.
Objectives
 To evaluate the impact of cultural diversity in the workplace environment of hotel
Marriott.
 To investigate the benefits of the cultural diversity at workplace.
 To examine the strategies of examining the cultural diversity.
Research gaps
There has been the countless level of studies which have been taken place of the workplace
diversity have provoked there gap which is the left unfilled on the sustainable level of research
with the signification of the corporate culture. The diversity management have been forces to the
company as the embracing the concept aim of increasing the level of productivity and profit.
This have the created divergence and level of uncertainty on the respective workforces as the
management is any considered to be skills in order to have the controlling the diversity
management and respective tactics. Hence the manager are facing the level of issues in the
practicing the effective level of diversity managements as it have been turn out to be albatross in
there neck.
Manager have the ned to make the proper level of understandability in the term of the factor
which are contributing in the o effective diversity management or the exact leadership tasks that
can be achieved to effectively and efficiently deal with issues related to workplace diversity.
Hence in this repot there will be the identifying there ascertain level of factors which have the
formation of the favourable level of working environment and prestaining in the diversity
management. In reality, it is also important to establish the implications this has had on
companies so as to create a very conductive working atmosphere through workplace diversity
management.
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LITERATURE REVIEW
Theme 1 The impact of cultural diversity in the workplace environment
Globalization of markets have the level of forced changes in the demographic level of
characteristics. Diverse workforces have the systematic level of the consisting of the individuals
which have the belongingness form different characteristics, aspirations, and expectations. As
per the view of the Ali and Konrad, (2017), managements have the need to understanding the
importance of maintaining the workplace harmony in order to have the increase level of
productivity. On the other hand, the Mertkan and et.al., (2017) have contradiction over the point
stating as that’s the firm are more level of focused in the avoidance of the workplace equality by
the trying to them avoid “us” verses “them” type of allusions and comments. Tis have their
resulted in there “diversity policy” and equality policy have turned out to be typical level of label
in the hospitality industry around the world.
According to the (Westwood, (2017), cultural mentoring which palsy and important role
in managing the diverse workforces which have the employees form the different cultural
background regarding the new activities in order o have the enjoying the following the different
culture believes meet. On the other hand, the (Poushter, Fetterolf and Tamir 2019) constrict
that’s in order to have there become the cultural mentor doesn’t have the rely on the on any
conception of elegance. It is how the workers experience the mentoring relationship that
determines its success.
The cultural management leads to have the proper level of interaction among the
employees and manager as well as the fact of diverse level of workforces in order to have the
serving as the important aspects of the Marriott hotel policy making. In addition to that’s
manager of the different firm have maintaining the workplace cultural diversity will helps in the
bring out there interaction among the different people along with different ideas which enable the
firm in achieving the success at the workplace. Om the other hand, the Stein, Hannah and
Zimmerman, (2019) agued that’s the customer diversity management have bene turned out to be
the destruction for the firm stating the increase in the lack of concentration as well as low
performance.
In addition to that author supported the statement as there is the increase in discrimination
and preferential treatment which have reduce the productivity and impacts the profitability of
firm. Hence it has been stated as their workplace cultural diversity in the helpful in enabling
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