Investigating Cultural Diversity Management at TESCO: A Report

This research project investigates the importance of managing cultural diversity in promoting equality and diversity within TESCO, a multinational retailer. Employing a quantitative methodology with primary and secondary data sources, the study explores the benefits of cultural diversity, potential ...Read More

RESEARCH
PROJECT
1

EXECUTIVE SUMMARY
The currents study all about investigating the importance of managing cultural diversity in
promoting equality and diversity at workplace by focusing over the TESCO. It is a multinational
retailer that operates in general merchandise and groceries. It maintains a diversified workplace
hence the study would be helpful in providing a basic understanding regarding importance of
equality and diversity practices for organisation. To conduct this study quantitative method was
used which allows collection of data in numerical form that remains much easier to evaluate and
interpret to present appropriate findings. Other than this both primary and secondary sources are
used to gather information. This study put emphases toward finding several issues that TESCO
may face while managing cultural diversity and action it must take to recover from those issues.
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CONTENTS
RESEARCH PROJECT....................................................................................................................1
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................4
Background of study....................................................................................................................4
Rational........................................................................................................................................4
Aim:.............................................................................................................................................4
Research Objective......................................................................................................................4
Research questions.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
To identify the importance about the equality and diversity at workplace..................................5
To determine the several ways that help Tesco in controlling cultural diversity at workplace...5
To ascertain the manging the cultural diversity and implementation of equality and diversity
among the employees of Tesco....................................................................................................6
CHAPTER 3: RESEARCH MTHODOLOGY:..............................................................................6
CHAPTER 4: DATA INTERPRETATION....................................................................................9
Data interpretation.....................................................................................................................10
CHAPTER 5: RESEARCH OUTCOME......................................................................................13
Covered in PPT..........................................................................................................................13
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................13
Conclusion.................................................................................................................................13
Recommendations......................................................................................................................13
CHAPTER 7: REFLECTION & RECOMMENDATION OF ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................14
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CHAPTER 1: INTRODUCTION
Background of study
Equality and diversity at workplace play a crucial role in managing the employees belongs
to different background much effectively all together at workplace and directing them toward the
organisational goals. Therefore, it remains crucial for an organisation to manage cultural
diversity at workplace as it brings a huge number of benefits for organisation that operates in
different countries (Hatipoglu and Inelmen, 2018). This is so because it provide an understanding
for the culture of new market and consumer behaviour so that they can be treated as per their
expectation and company be able to strengthen its foundation in a particular country. Apart from
this managing cultural diversity also support in enhancing the employees performance and
productivity while keeping them retained in organisation. For further determining the importance
of managing cultural diversity this study is conducted which is based on TESCO a larger
multinational grocery retailer that operates in several different countries (Sanyal and et. al.,
2015). Hence it remain crucial for the company to get an understanding about the ways it can
effectively manage cultural diversity at workplace and be able to enhance its overall
performance.
Rational
The main aim of this study to develop basic understanding regarding the importance of
managing cultural diversity at workplace and manner in which it supports in implementing
equality and diversity within the organisation successfully (Wrench, 2015). Further it also
supports in determining the ways through which TESCO can manage its cultural diversity at
workplace effectively so that talent of organisation can be retained for longer.
Aim:
To investigate about the importance of managing cultural diversity in promoting equality and
diversity at workplace. A study on TESCO
Research Objective
 To identify the importance of equality and diversity at workplace
 To determine the several ways that help TESCO in managing cultural diversity at
workplace
 To ascertain the relation between managing cultural diversity and implementation of
equality and diversity among employees of TESCO
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Research questions
 What is the importance of equality and diversity at workplace?
 Explain about the several ways that help TESCO in managing cultural diversity at
workplace?
 Describe about the relationship relation between managing cultural diversity and
implementation of equality and diversity among employees of TESCO
CHAPTER 2: LITERATURE REVIEW
It helps to determine the research requirement and determining the nature of current
research approaches topic is related to investigate the importance of managing the cultural
diversity in promoting equality and diversity at workplace with the context of Tesco Company.
To identify the importance about the equality and diversity at workplace.
As per the opinion of the Michelle Seidel, 2019. As per the Tesco company the importance
of managing equality and diversity by implementing the equal pay structure, there should be no
discrimination as well as by enhancing the opportunities for workforce to make sure that the
opportunity is driven to everyone and having fair judgement which allows the positivity in the
workforce and organizational culture. Female workforce getting discriminate and not providing
the, and resource and appraisal where they mapped their performances, in Tesco plc have an
effective diversity for women workforce by allowing them to equal opportunities. The gender
discrimination creates the conflict or barrier among the organization and workforce by getting
focuses the development only their preferences but not to everyone where it arises the barriers by
not getting noticed and specially it happen with women when they work in the organization
premises.
To determine the several ways that help Tesco in controlling cultural diversity at workplace.
According to the Michael J, Coren, 2019. The organization faced many implication or
challenges where the most influencing in negative term is workplace discrimination which
directly or indirectly effect towards the employee performance by which they couldn’t generates
the productivity some of the factor which effects workplace discrimination is not getting
appraised by superior, facing lot of violence, harassment or bulling somehow it creates stress and
demotivate to the individual workforce by which it could not able to concentrate to their work
and in spite of they fail to generates the valuable outcomes, as in Tesco plc company the
elimination or fight against the gender discrimination which creates the negativity in the
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workplace for removing the factor which can occur by biasness, not having the proper
compliances regarding with the women allowances and making sure that all employees should
get equal opportunity in the premises where they can coordinate with each other which brings the
effective managerial system towards the company growth, have to minimize the gender pay gap
it means if men are getting equal wages as per the designation and performances there should be
same equality treatment for women pay structure.
To ascertain the manging the cultural diversity and implementation of equality and diversity
among the employees of Tesco.
As per the opinion of Oliver Staley, 2016. In the perspective of Tesco company the
strategies which could help to promote the equality at workplace there would be having effective
compliances in organization premises which makes the work culture stronger, workforce should
have their proper education qualification which helps to enhanced the work discipline as well as
it develop the performances and by having productive skills in terms of communication,
grooming which indicate towards the behavior and attitudes for others and how the decision
making is effective to analyze the situation. All these factor with a leadership quality can
motivate to the team member where they can boost up their morale. As the above summarization
of the review is context with the Tesco company which helps to lead the efficiency in the
workforce as well the organization but the significance factor of gender discrimination arises
through some elements which has been elaborated above.
CHAPTER 3: RESEARCH MTHODOLOGY:
Research Philosophy:
Positivism: It is a research Philosophy which is been used by the researcher to
considering the major prediction and observation of research results.
Interpretivism: According to the interpretivism research philosophy is determine the
only the collection and procurement of the precious and subjective data where it generates eth
better specification (Knights and Omanovic, 2015).
As for the above research there is use of Positivism research philosophy which is helps to
facilitates the new current research information and also provides the scientific method as for
evaluation and investigation about the data.
Research Approaches:
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Deductive: This research approach is involves the better selecting theory which is opted
and improvised by hypothesis which elaborate the theory and analyzation the data collection on
the aspect given hypothesis.
Inductive: The approach of research is focuses with the generation of new theory that
emerging from the providing data, and this approach is provides the logical form of process
through multiple assumption and premises which are involved for compiled the specific
conclusion research (Kumar, 2019).
The above discussion of research there is optimum use of Deductive approach by which it
provides the better specialization and specification on the basis of hypothesis in the aspect of
quantitative research method.
Research method:
Qualitative method: By using of this method it is formatted by researcher when the
research wants the depth and theoretical knowledge about the data which reflect the attitude and
behavior of the respondent participation on the basis of purpose of research is collected.
Quantitative Method: According to this research method the research collects the data
in the form of numeric and arithmetic which represent the data information as in graphical units
numbers and also shows the brief perspective of participant but not aspect of the depth
knowledge about research topic (Mackey and Gass, 2015).
For this research the use of Quantitative research method for reason to leads by providing
the present scenario investigation and evaluation for better procurement and collection of data in
numeric format which also ensures the effective presentation.
Sources of data Collection:
Primary Source: The collection from this source is generates the first hand information
of collection about data which is scrutinizing by researcher through self assessment examine of
data by the sources of interview, survey, questionnaires, feedbacks etc.
Secondary Source: According to this sources it generates the accessibility and mobility
about data investigation and collection through other resources which having the existence in the
other research framework where the data is been come through documents, newspaper, websites,
articles etc.
As for the discussion about the source of data collection is basically uses of both primary
and secondary where the data of which evaluate through the questionnaire and secondary
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information will be gathered through online sources such as books, journals, articles etc., for
critically evaluating the view point of several scholar to develop deep understanding about the
research area (Omland and Thapa, 2017).
Instrument Used:
Questionnaire: It is a process of written document where the set of questions is related
to respective topic on the basis of conduction of research and gathering of data through the
participation of respondent. As there is undertaken of 50 workforce form Tesco company to
analyze the behavior and attitude in perspective of Cultural diversity framework of equality in
workplace.
QUESTIONNAIRE
Q1 Do you have any knowledge regarding importance of equality and diversity at workplace?
a) Yes
b) No
Q2 According to you what is importance of cultural diversity for TESCO?
a) Inspire creativity
b) Integrate knowledge
c) Retain employees
Q3 What benefits does TESCO get with its implementation of equality and diversity in
organisation?
a) Enhancing productivity
b) Team work
c) Employee satisfaction
Q4 As per your perception, how management of cultural diversity help TESCO in implementing
equality and diversity at workplace?
a) Develop a work collaboration culture
b) Value and integrity of diversity
c) Equal opportunity to workers
Q5 What are several challenges that TESCO may face while managing cultural diversity at
workplace?
a) Increasing disputes
b) Ineffective communication
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c) Conflict in working style
Q6 What are several actions that TESCO can take in order to manage cultural diversity at
workplace?
a) Inclusion training
b) Enhance communication
c) Providing equal opportunity
Sampling Method:
A sampling method is assorted by an individual researcher for to choose or selected a
group of people out of larger population with the motive of collecting data. As in this sampling
method are of two type such as probabilistic and Non-probabilistic sampling method where
probability sampling method used that avoid the chances of bias behavior in selecting
respondents. The sample size would be 50 employees of TESCO.
CHAPTER 4: DATA INTERPRETATION
This section of a research focuses toward evaluating the gathered data so that appropriate
meaning and findings can be extract out to conclude it in a manner that represent the actual
accomplishment of research aims and objectives (Scotland, 2012). Here the data analysis will be
performed with the help of content analysis method where themes will be created to provide an
idea to reader about forthcoming discussion.
Q1 Do you have any knowledge regarding importance of equality and
diversity at workplace?
Frequency
a) Yes 42
b) No 8
Q2 According to you what is importance of cultural diversity for
TESCO?
Frequency
a) Inspire creativity 15
b) Integrate knowledge 15
c) Retain employees 20
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Q3 What benefits does TESCO get with its implementation of equality
and diversity in organisation?
Frequency
a) Enhancing productivity 15
b) Team work 20
c) Employee satisfaction 15
Q4 As per your perception, how management of cultural diversity help
TESCO in implementing equality and diversity at workplace?
Frequency
a) Develop a work collaboration culture 25
b) Value and integrity of diversity 10
c) Equal opportunity to workers 15
Q5 What are several challenges that TESCO may face while managing
cultural diversity at workplace?
Frequency
a) Increasing disputes 10
b) Ineffective communication 15
c) Conflict in working style 25
Q6 What are several actions that TESCO can take in order to manage
cultural diversity at workplace?
Frequency
a) Inclusion training 30
b) Enhance communication 10
c) Providing equal opportunity 10
Data interpretation
Theme 1: Any knowledge regarding importance of equality and diversity at workplace
Q1 Do you have any knowledge regarding importance of equality and
diversity at workplace?
Frequency
a) Yes 42
b) No 8
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Interpretation: From the data presented above it has been determined that majority of
people i.e. 42 out of 50 are aware about the importance of equality and diversity at workplace.
This is so because it is a major concern in society and specially for multinational organisation as
TESCO operate in different country so it has to recruit people belong to different background
that are required to manage effectively for managing the performance at marketplace.
Theme 2: Importance of cultural diversity for TESCO
Q2 According to you what is importance of cultural diversity for
TESCO?
Frequency
a) Inspire creativity 15
b) Integrate knowledge 15
c) Retain employees 20
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Interpretation: By performing investigation it has been determine that around 15
employees said cultural diversity support in inspiring creativity, another 15 said it integrate
knowledge and around 20 people said that it help in retaining employees. From analysis of data it
has bene determined that majority of responses are in favour of retaining employees, as cultural
diversity help TESCO in providing employees with a positive working culture with due respect
and value that support in keeping them happy and retained in company.
Theme 3: Benefits that TESCO get with its implementation of equality and diversity in
organisation
Q3 What benefits does TESCO get with its implementation of equality
and diversity in organisation?
Frequency
a) Enhancing productivity 15
b) Team work 20
c) Employee satisfaction 15
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Interpretation: There are number of benefits that TESCO will get through
implementation equality and diversity, on this 15 said it help in enhancing productivity, 20 said
team work and 15 said employee’s satisfaction. Through analysis of data majority of responses
are toward team work which is so because the equality and diversity support in developing a
mindset of treating all people equality which bring coordination and team work environment at
workplace.
Theme 4: Management of cultural diversity help TESCO in implementing equality and diversity
at workplace
Q4 As per your perception, how management of cultural diversity help
TESCO in implementing equality and diversity at workplace?
Frequency
a) Develop a work collaboration culture 25
b) Value and integrity of diversity 10
c) Equal opportunity to workers 15
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Interpretation: From the above mentioned data it has been identified that 25 out of 50
said that cultural diversity help in developing a work collaboration culture, 10 said it bring value
and integrity of diversity and 15 said it provide equal opportunity to worker. Through
interpreting this it has been analysed that by managing cultural diversity, TESCO be able to
develop value and respect for different culture among employees. This further support in
developing a feel of equality and collaboration which further help the management in
implementing equality nad diversity effectively.
Theme 5: Several challenges that TESCO may face while managing cultural diversity at
workplace
Q5 What are several challenges that TESCO may face while managing
cultural diversity at workplace?
Frequency
a) Increasing disputes 10
b) Ineffective communication 15
c) Conflict in working style 25
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Interpretation: From investigation it has been found that according to 10 employees main
challenge faced by TESCO while managing cultural diversity at workplace is increasing dispute,
15 said ineffective communication, while 25 said conflict in working style. From this it has been
found that people belongs to different culture are different in their working practices. This may
become the major issue as working practices may contradict at workplace which creates internal
issues. Hence major challenge to cultural diversity is conflict in working style.
Theme 6: Several actions that TESCO can take in order to manage cultural diversity at
workplace
Q6 What are several actions that TESCO can take in order to manage
cultural diversity at workplace?
Frequency
a) Inclusion training 30
b) Enhance communication 10
c) Providing equal opportunity 10
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Interpretation: From the above mentioned data it has been identified that for managing
cultural diversity at workplace, around 30 employees believe inclusion training would be
effective, while 10 said enhancing communication would be better and 10 said it provide equal
opportunity to manage this. Through this it has been identified that from view point of majority
of people inclusion training would be effective as it make employees understand the value of
different culture and help in developing respect among them when they get training and work all
together.
CHAPTER 5: RESEARCH OUTCOME
Covered in PPT
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above conducted investigation, it has been determined that managing workplace
diversity plays a significant role in enhancing the organisational performance. This is so because
by managing a diversified workforce it become possible for an organisation to manage a high
skills and competent workforce with a range of expertise that support in accomplishing
organisational goals much effectively. There are several benefits that an organisation gets with
managing cultural diversity such as Inspire creativity by bringing group of people all together,
integrate knowledge by promoting team work and retain employees by providing them positive
working culture. Despite of this it also supports in promoting equality and diversity at workplace,
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this is so because by managing cultural diversity it become easier to keep employees value the
culture, ethnicity, beliefs of one individual belong to different background. This in turn
contribute toward providing them with equal opportunity at workplace.
Recommendations
By performing investigation, it has been determined that there are number of issues that
TESCO may face while managing the cultural diversity at workplace. In order to deal with those
issues following recommendations are being provided,
 For promoting cultural diversity at workplace the manager of TESCO must focuses
toward providing them inclusion training which in turn further support in building up the
environment of collaboration and also develop respect among employees toward a
particular culture.
 The leaders of TESCO must focuses toward managing and guiding employees using
democratic leadership style where employees feel free to communicate about how they
feel and issues they are facing so that the practices of inequality or discrimination can be
reduced effectively by taking corrective actions.
 The manager of TESCO must focuses toward motivating and influencing the employees
despite of their ethnicity, culture, gender etc. to participate in activities and try to perform
well. This in turn help in encouraging and feeling valued at workplace that further
contribute toward promoting equality at workplace.
CHAPTER 7: REFLECTION & RECOMMENDATION OF ALTERNATIVE
RESEARCH METHODOLOGY
I am glad that I got this opportunity to work over such an interesting and knowledgeable
topic. While performing this investigation I become able to develop my researcher skills and
capability which support me in performing future research much effectively. There are number
of methods used for performing this investigation over importance of cultural diversity in
implementing equality and diversity practices. In this for performing investigation I opt for the
quantiati8ve method of investigation which is very much effective as it allowed me in gathering
data in more specific manner which simplify the further proceed of analysing data and present
accurate information. Despite of this, for collecting information I make use of both the sources
such as primary and secondary. Wherein, for secondary information I used online sources such
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as books, journals, articles etc. which support in getting an in depth understanding about the
research topic so that I can build yup the strategy to gather primary information based on that
understanding. Despite of this, the primary information is collected using questionnaire which
was an effective approach as it allow me to gather larger amount of data in less possible time
period. From the findings of this study I came to know that ethical consideration plays a
significant role in a research, as I followed the principle of confidentiality, informed consent etc.
which support me in convincing the respondents to present their fair and valuable responses
without being concern about disclosure of their personal information or its misuse.
The investigation was good and help me in achieving my aim behind this study, but while
conducting investigation I came across several things that can make a study better. Hence, I
decide to use interview instead of questionnaire in future study as an alternative method as it
allow a face to face interaction with respondents and also provide larger amount fo information
to present findings and align with objective.
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REFERENCES
Books & Journals
Hatipoglu, B. and Inelmen, K., 2018. Demographic diversity in the workplace and its impact on
employee voice: The role of trust in the employer. The International Journal of Human
Resource Management, 29(5), pp.970-994.
Sanyal, C., and et. al., 2015. Diversity and inclusion depend on effective engagement. Human
Resource Management International Digest.
Wrench, J., 2015. Diversity management. Routledge International Handbook of Diversity
Studies. New York, 254, p.262.
Knights, D. and Omanovic, V., 2015. Rethinking diversity in organizations and society. The
Oxford handbook of diversity in organizations, pp.83-108.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge
Omland, H.O. and Thapa, D., 2017, May. Methodological approach for identifying mechanisms
in ICT4D: A critical realism perspective. In International Conference on Social
Implications of Computers in Developing Countries (pp. 182-193). Springer, Cham.
Scotland, J., 2012. Exploring the philosophical underpinnings of research: Relating ontology and
epistemology to the methodology and methods of the scientific, interpretive, and critical
research paradigms. English language teaching. 5(9). pp.9-16.
Online
Michelle Seidel, 2019 The Effects of Gender Discrimination in the Workplace. [Online].
Available through </https://smallbusiness.chron.com/effects-gender-discrimination-
workplace-2860.html / />.
Coren. M., 2019. The roots of the gender pay gap are deeper than discrimination. [Online].
Available through:< https://qz.com/1567008/the-systemic-reasons-why-the-gender-pay-
gap-increases-over-time/ >
Oliver Staley, 2016.. Things employers can do to improve gender equality at their workplace.
. [Online]. Available through:< https://qz.com/work/713048/12-things-employers-can-do-to-
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