Research Proposal: Ways to Improve Cultural Diversity at Tesco

This research proposal investigates the management and improvement of cultural diversity within Tesco. It explores the rationale for the study, which stems from the increasing importance of human resource management in a globalized world and the challenges Tesco faces in maintaining a diverse workforce. The proposal outlines the research objectives, questions, and literature review, highlighting the benefits of cultural diversity such as innovation, as well as the challenges like group dynamics and communication barriers. The methodology includes a qualitative research approach with deductive reasoning, interpretivism philosophy, and data collection through secondary sources and surveys. The study aims to provide recommendations for Tesco to effectively manage cultural diversity, drawing on a sample of 20 managers and employing thematic data analysis. The proposal also includes a Gantt chart and references to support the research.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Title: To determine the ways of managing and improving cultural diversity at workplace: A study on Tesco
Aim- The aim is to identify ways of managing and improving cultural diversity at workplace in the context
of Tesco.
Objectives-
 To develop understanding about cultural diversity at workplace.
 To evaluate ways through which cultural diversity can be managed within Tesco.
 To evaluate.
 To recommend strategies to Tesco in relation to managing cultural diversity at
workplace.
Research Question
 What does cultural diversity mean?
 What are different benefit which is brought by cultural diversity in an organization?
 What are different issue which are faced at the time of incorporating cultural diversity
in Tesco?
 What is the best way through which cultural diversity can be managed in the
workplace?
Section Two: Reasons for choosing this research project
Rationale:
The reason behind choosing this project is that in the rapidly developing era of
globalization it is very important for all the organization to manage good amount of the human
resources in the organization. Cultural diversity is one of the factor which used to play a very
crucial role in the same. Tesco is also finding it difficult to maintain the good amount of human

resource in the organization. This study will help them in overcoming the same issue. Another
reason for conducting the research was to gain the different knowledge about the cultural
diversity in the organization.
Section Three: Literature sources searched
Literature Review:
As per the view point of Rice, (2015) cultural diversity means a situation in which the
companies used to hire all sort of the employee in the organization, with different backgrounds,
culture and religion. This is generally done by the organization to dispel negative stereotypes
and personal biases about the different group in the organization and promote the trust and the
respect among the different group in the organization.
Cultural diversity used to bring the variety of the benefit in the organization. Ang and
Van Dyne, (2015) highlights that the biggest benefit which is brought by the cultural diversity
is the innovation in the organization. As the employee used to belong to the different
background and culture, as all the culture used to drive on the basis of different belief and path.
This help the company in improving the amount of the innovation in the organization. Singh,
(2018) highlights that not only that cultural diversity help the company in building the good
working environment and also used to help the business in bringing the new changes very
easily in the organization.
There are many types of the obstacles which are also seen by the organization at the
time of incorporating the cultural diversity. Riccucci, (2018) highlights that the different group
on the basis of the culture are already being made in the organization it is very difficult to melt
that group and promote the awareness of working together in the organization. Lambert, (2016)
has a opinion that another challenges is misinterpreted of the professional communication by
the different cultural employee in the organization.

Section Four: Activities and timescales

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:
 Research Type: Research is the systematic conduct of the investigation on the study of
the material to find out the outcome of the issue. There are two type of research type
that is qualitative and quantitative research type. Scholar will be taking help of
qualitative research type as it will be difficult to present the data in numeric form.
 Research Approach: Research approach is the set of the assumption regarding the
method of data collection, analysis and interpretation. Inductive and deductive approach
are the two type of research approach which can be used by the scholar. Deductive
approach will be taken by the scholar as it used to provide good support to qualitative
research type (Caillaud, Rose and Goepp, 2016).
 Research Philosophy: Research philosophy looks at the different belief regarding the
way data should be gathered, analysed and used. There are two common type of
research philosophy which is used by all the scholar that is interpretivism and
positivism. Scholar will be using interpretivism as a philosophy as it will help in
understanding about human interest included in the study as well.
 Data collection: Data collection is the process of collecting the data to conduct the
study on the basis of same. Scholar will be collecting the secondary data by taking help
of different journals and book related to the topic. Primary data will be collected with
the help of the survey.

 Data Analysis: Scholar will be using the thematic data analysis tool to conduct the
research (Kumar, 2019).
 Sampling: Sampling is the process of deciding the sample size out of the total
population to conduct the survey on them. Probabilistic and non probabilistic are the
two type of sampling method. Scholar will be taking the help of simple random under
probabilistic method to select the sample size. Sample size is 20 managers of Tesco.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
REFERENCES
Rice, M.F., 2015. Diversity and public administration. ME Sharpe.
Ang, S. and Van Dyne, L., 2015. Handbook of cultural intelligence. Routledge.
Singh, N., 2018. Prospective and Strategies Managing Cross Culture Diversity in
Workplace. GST Simplified Tax System: Challenges and Remedies. 1(1). pp.166-168.
Riccucci, N., 2018. Managing diversity in public sector workforces: Essentials of public policy
and administration series. Routledge.
Lambert, J., 2016. Cultural diversity as a mechanism for innovation: Workplace diversity and the
absorptive capacity framework. Journal of Organizational Culture, Communications and
Conflict. 20(1). p.68.
Hofhuis, J., van der Zee, K.I. and Otten, S., 2015. Measuring employee perception on the effects
of cultural diversity at work: development of the Benefits and Threats of Diversity
Scale. Quality & Quantity. 49(1). pp.177-201.
Mwaniki, M.W., 2016. The effect of cultural diversity in negotiations. a study of multicultural
organisations in narok county.
Dalton, L., D'Netto, B. and Bhanugopan, R., 2015. Cultural diversity competencies of managers
in the Australian energy industry. The Journal of Developing Areas. 49(6). pp.387-394.

Alidadi, K., 2017. Cultural diversity in the workplace:
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Caillaud, E., Rose, B. and Goepp, V., 2016. Research methodology for systems engineering:
some recommendations. IFAC-PapersOnLine. 49(12). pp.1567-1572.