Research Report: Impact of Conflicts Due to Diversity at Unilever
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This research report investigates the impact of conflicts arising from cultural diversity in the workplace, using Unilever as a case study. The report explores the background of the research, its rationale, aims, and objectives, including an examination of equality and diversity, cultural diversity concepts, and the drawbacks of diverse culture employees in retailing. The literature review synthesizes secondary sources to provide a comprehensive overview of the topic, while the methodology section outlines the research approach. Findings are analyzed to identify the impact of conflicts due to varied cultures, leading to conclusions and recommendations for managing diversity effectively. The report also includes research limitations, suggestions for future research, and reflection on alternative research methodologies.

Research Project
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ABSTRACT
Present report states about the identify impact of the conflicts which occur due to
diversity. The diversity arise the conflict at workplace because there are different culture and
backgrounds people are working at common place and they all have different opinions and
thinking. The aim of this research developed on the basis of specific area. Aim of present
investigation is “To identify impact of the conflicts which occur due to diversity.” A study on
Unilever. In doing literature review part, secondary sources have been used such as books,
articles, journals and others. In research methodology part, quantitative and qualitative both
method of research have been used. There has been positivism research philosophy and
deductive research approach used. For collection of data, there has been close ended and open
ended questions developed. For analyzing the findings, there has been thematic analysis method
used.
Present report states about the identify impact of the conflicts which occur due to
diversity. The diversity arise the conflict at workplace because there are different culture and
backgrounds people are working at common place and they all have different opinions and
thinking. The aim of this research developed on the basis of specific area. Aim of present
investigation is “To identify impact of the conflicts which occur due to diversity.” A study on
Unilever. In doing literature review part, secondary sources have been used such as books,
articles, journals and others. In research methodology part, quantitative and qualitative both
method of research have been used. There has been positivism research philosophy and
deductive research approach used. For collection of data, there has been close ended and open
ended questions developed. For analyzing the findings, there has been thematic analysis method
used.

Table of Contents
ABSTRACT................................................................................................................................................2
CHAPTER 1: INTRODUCTION................................................................................................................4
Overview of Research.............................................................................................................................4
Background of Research..........................................................................................................................4
Rationale of Research..............................................................................................................................5
Research Aim..........................................................................................................................................5
Research Objectives................................................................................................................................5
Research Questions.................................................................................................................................6
CHAPTER 2: LITERATURE REVIEW.....................................................................................................7
Introduction.............................................................................................................................................7
Equality and diversity at workplace.........................................................................................................7
Cultural diversity concept........................................................................................................................8
Drawbacks of diverse culture employees in retailing..............................................................................9
Impact of the conflicts which occur due to varied cultures of employees..............................................11
Summary...............................................................................................................................................12
CHAPTER 3: METHODOLOGY.............................................................................................................13
CHAPTER 4: ANALYSIS AND FINDINGS...........................................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS................................................................24
Research Limitation...............................................................................................................................25
Future research......................................................................................................................................25
Reflection..............................................................................................................................................25
Alternative research methodologies.......................................................................................................25
REFERENCES..........................................................................................................................................27
ABSTRACT................................................................................................................................................2
CHAPTER 1: INTRODUCTION................................................................................................................4
Overview of Research.............................................................................................................................4
Background of Research..........................................................................................................................4
Rationale of Research..............................................................................................................................5
Research Aim..........................................................................................................................................5
Research Objectives................................................................................................................................5
Research Questions.................................................................................................................................6
CHAPTER 2: LITERATURE REVIEW.....................................................................................................7
Introduction.............................................................................................................................................7
Equality and diversity at workplace.........................................................................................................7
Cultural diversity concept........................................................................................................................8
Drawbacks of diverse culture employees in retailing..............................................................................9
Impact of the conflicts which occur due to varied cultures of employees..............................................11
Summary...............................................................................................................................................12
CHAPTER 3: METHODOLOGY.............................................................................................................13
CHAPTER 4: ANALYSIS AND FINDINGS...........................................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS................................................................24
Research Limitation...............................................................................................................................25
Future research......................................................................................................................................25
Reflection..............................................................................................................................................25
Alternative research methodologies.......................................................................................................25
REFERENCES..........................................................................................................................................27
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Topic: “Managing cultural diversity in the workplace”.
CHAPTER 1: INTRODUCTION
Overview of Research
The cultural diversity is group of the diverse people from various societies or cultures.
Cultural diversity arises at workplace when organizations are recruiting staff members from sorts
of various backgrounds, culture and religion. When firm hire and sustain the large number of
people then this brings about many advantages to firm along with staff members. A culturally
diverse team supports to represent both local as well as global mind-sets, and thence check that
their product and service are relevant to their marketplace and appeals to an international
audience. Approximately 172,000 people representing around 150 nationalities work for
Unilever (Unilever Shares 5 Ways Diversity is Good For Business, 2015). Under this, arisen of
conflict is one of the main issues that arise from the cultural diversity at workplace. Unilever is
British- Dutch consumer goods firm in United Kingdom. The product of this company consist
cleaning agents, personal care goods, beauty products, food and beverages. The present report
states about conflicts which arise at workplace because of the cultural differences among people.
The present report is going to discuss about different parts which considered in the research like
developing aim and objectives, literature review, methodology, findings, conclusion and
recommendation
Background of Research
Diversity at workplace is necessary for staff members because this manifest itself in
developing better reputation for an organization, leading to enhanced profitability and also
opportunities for staff. The workplace diversity fosters the mutual respect between staff
members. They work into the groups comprised of the co- workers with the different work styles
and disabilities. In this, cultural diversity can impact workplace by enhancing tendency of the
organizational personnel in order to indulge interpersonal conflicts. In context to Unilever,
culturally diverse teams assist to represent the local and global mindsets and assure the services
or products is relevant to market those appeals to global audience. The diversity is regarding
embracing all the differences across cultural and physical boundaries, management styles, life
stages and time horizons. Unilever believes that diverse business reinforces positive social
CHAPTER 1: INTRODUCTION
Overview of Research
The cultural diversity is group of the diverse people from various societies or cultures.
Cultural diversity arises at workplace when organizations are recruiting staff members from sorts
of various backgrounds, culture and religion. When firm hire and sustain the large number of
people then this brings about many advantages to firm along with staff members. A culturally
diverse team supports to represent both local as well as global mind-sets, and thence check that
their product and service are relevant to their marketplace and appeals to an international
audience. Approximately 172,000 people representing around 150 nationalities work for
Unilever (Unilever Shares 5 Ways Diversity is Good For Business, 2015). Under this, arisen of
conflict is one of the main issues that arise from the cultural diversity at workplace. Unilever is
British- Dutch consumer goods firm in United Kingdom. The product of this company consist
cleaning agents, personal care goods, beauty products, food and beverages. The present report
states about conflicts which arise at workplace because of the cultural differences among people.
The present report is going to discuss about different parts which considered in the research like
developing aim and objectives, literature review, methodology, findings, conclusion and
recommendation
Background of Research
Diversity at workplace is necessary for staff members because this manifest itself in
developing better reputation for an organization, leading to enhanced profitability and also
opportunities for staff. The workplace diversity fosters the mutual respect between staff
members. They work into the groups comprised of the co- workers with the different work styles
and disabilities. In this, cultural diversity can impact workplace by enhancing tendency of the
organizational personnel in order to indulge interpersonal conflicts. In context to Unilever,
culturally diverse teams assist to represent the local and global mindsets and assure the services
or products is relevant to market those appeals to global audience. The diversity is regarding
embracing all the differences across cultural and physical boundaries, management styles, life
stages and time horizons. Unilever believes that diverse business reinforces positive social
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impact that assist in attract and also sustain the talented people which purchase goods. This part
of research is related with the literature review. It is stated about the cultural diversity concept
and the drawbacks of diverse culture employees in retailing. The cultural diversity arising the
complexities at workplace and this generate conflict among the staff members in an organization.
There has been included about the impact of the conflicts which occur due to varied cultures of
employees.
Rationale of Research
The present report is based on impact of conflicts that occur because of diversity. Given
research helps in provide the proper understanding regarding workplace cultural diversity and the
factors which impact for arising conflict at workplace. In collection of data in literature review,
there have been secondary sources used because through this researcher can able to find the
authentic data and information for gaining better understanding regarding the cultural diversity
and the conflict arise from this issue. From this, the research skills of an investigator will be
enhanced and from collection of data, it bridges the literature gap. This research is helpful in
improving and enhancing competencies and skills of an investigator effectively so that proper
outcomes can be attained effectively. Through this, learner can able to gain better understanding
about concepts and learn the steps for completing an investigation in an efficient manner.
Problem statement: There are number of issues of diversity in the workplace Unilever
such as acceptance and respect, ethnic and cultural difference, accommodation of beliefs, gender
equality, mental and physical disability, conflict, generation gaps, communication and language
etc. These are major issues that have negative impact on business performance as well as
productivity of employees. Therefore, management of diversity is important for company as it
help them in retention of employees for long time and also support them in improvement of its
growth and success (Samnani and Singh, 2012).
Research Aim
“To identify impact of the conflicts which occur due to diversity.” A study on Unilever.
Research Objectives
To examine equality and diversity at workplace.
To understand concept of Cultural diversity.
of research is related with the literature review. It is stated about the cultural diversity concept
and the drawbacks of diverse culture employees in retailing. The cultural diversity arising the
complexities at workplace and this generate conflict among the staff members in an organization.
There has been included about the impact of the conflicts which occur due to varied cultures of
employees.
Rationale of Research
The present report is based on impact of conflicts that occur because of diversity. Given
research helps in provide the proper understanding regarding workplace cultural diversity and the
factors which impact for arising conflict at workplace. In collection of data in literature review,
there have been secondary sources used because through this researcher can able to find the
authentic data and information for gaining better understanding regarding the cultural diversity
and the conflict arise from this issue. From this, the research skills of an investigator will be
enhanced and from collection of data, it bridges the literature gap. This research is helpful in
improving and enhancing competencies and skills of an investigator effectively so that proper
outcomes can be attained effectively. Through this, learner can able to gain better understanding
about concepts and learn the steps for completing an investigation in an efficient manner.
Problem statement: There are number of issues of diversity in the workplace Unilever
such as acceptance and respect, ethnic and cultural difference, accommodation of beliefs, gender
equality, mental and physical disability, conflict, generation gaps, communication and language
etc. These are major issues that have negative impact on business performance as well as
productivity of employees. Therefore, management of diversity is important for company as it
help them in retention of employees for long time and also support them in improvement of its
growth and success (Samnani and Singh, 2012).
Research Aim
“To identify impact of the conflicts which occur due to diversity.” A study on Unilever.
Research Objectives
To examine equality and diversity at workplace.
To understand concept of Cultural diversity.

To examine drawbacks of diverse culture employees in retailing.
To determine the impact of the conflicts which occur due to varied cultures of employees.
Research Questions
What is equality and diversity at workplace?
What is cultural diversity concept?
What are the drawbacks of diverse culture employees in retailing?
What is impact of the conflicts which occur due to varied cultures of employees?
To determine the impact of the conflicts which occur due to varied cultures of employees.
Research Questions
What is equality and diversity at workplace?
What is cultural diversity concept?
What are the drawbacks of diverse culture employees in retailing?
What is impact of the conflicts which occur due to varied cultures of employees?
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CHAPTER 2: LITERATURE REVIEW
Introduction
Literature review refers to comprehensive summary of the past investigation on topic.
Review should be enumerate, explain, summaries and evaluate the previous investigation. The
literature review is mainly addressed the research objectives by using the secondary sources such
as articles, magazines, books, journals and others. This part of research is helpful in providing
the detailed explanation and description about the research objectives effectively.
Equality and diversity at workplace
As per the view point of Kelly, 2019. Equality within the organization means that
employees prevailing at workplace is treated fairly as well as equally by the higher authorities of
company whereas diversity means an organization welcomes candidate in the organization who
belongs from different background as well as attitude. Adoption of this behavior and attitude
within the organization effects positive on the environment which is given to employees at
workplace. Equality and diversity plays vital role in an association as it builds healthy working
culture and reach company towards growth as well as success. Hiring of people of all races &
gender develops organization stronger and compatible. In order to become a leading company at
market, it is important for top level management to ensure that all the employees are treated
equally as well as fairly at the workplace.
An employee feel equality the organization if there inputs is equal to the achievements
they gain by the higher authorities of company. An employee feel motivated when they are
appreciated and treated fairly in front of all the staff members by the manager of the company as
per the efforts they give towards the attainment of goals within the time frame. Diversity
involves religion, culture, gender, mental abilities and so on. In today’s world, every
organization works globally or ant to work worldwide so it is important for them to hire
employees from diverse background so that employees can understand different markets and it is
easy for them to target as well as analyse their needs. In addition to this, it will also help
company to deal with any type of market or customers appropriately and gain the trust of
Introduction
Literature review refers to comprehensive summary of the past investigation on topic.
Review should be enumerate, explain, summaries and evaluate the previous investigation. The
literature review is mainly addressed the research objectives by using the secondary sources such
as articles, magazines, books, journals and others. This part of research is helpful in providing
the detailed explanation and description about the research objectives effectively.
Equality and diversity at workplace
As per the view point of Kelly, 2019. Equality within the organization means that
employees prevailing at workplace is treated fairly as well as equally by the higher authorities of
company whereas diversity means an organization welcomes candidate in the organization who
belongs from different background as well as attitude. Adoption of this behavior and attitude
within the organization effects positive on the environment which is given to employees at
workplace. Equality and diversity plays vital role in an association as it builds healthy working
culture and reach company towards growth as well as success. Hiring of people of all races &
gender develops organization stronger and compatible. In order to become a leading company at
market, it is important for top level management to ensure that all the employees are treated
equally as well as fairly at the workplace.
An employee feel equality the organization if there inputs is equal to the achievements
they gain by the higher authorities of company. An employee feel motivated when they are
appreciated and treated fairly in front of all the staff members by the manager of the company as
per the efforts they give towards the attainment of goals within the time frame. Diversity
involves religion, culture, gender, mental abilities and so on. In today’s world, every
organization works globally or ant to work worldwide so it is important for them to hire
employees from diverse background so that employees can understand different markets and it is
easy for them to target as well as analyse their needs. In addition to this, it will also help
company to deal with any type of market or customers appropriately and gain the trust of
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customers which not only increases company profitably but also enhance positive word of
mouth.
Selection as well as acquisition of people from various background brings more
creativity and innovation within the organization which leads to raise in sales and profit level of
company. It has also been stated that diverse teams resolve issues and problems effectively and
rapidly as compare to similar teams. Equality and diversity at workplace assist companies to
understand customer needs and issues in a better way. This will also allow companies to
emphasize more on customer requirements and then fulfill it (Reguera-Alvarado, de Fuentes and
Laffarga, 2017). Equality at workplace motivate, influence employees to take interest in business
activities and carry out with full potential. Moreover, it builds an enthusiasm among the
employees towards the attainment of goals within the specified time frame. This will also
enhance employee’s performance which further in turns increases company profits as well as
market share. In addition to this, it also helps company to compete with their rivals and gain
leading position at marketplace.
Cultural diversity concept
According to the Kwame molden, 2016 it has been stated that the group of people
belongs from different culture as well as societies exist at same place for working is refer as
cultural diversity. Cultural Diversity involves various factors such as language, age differences,
sexual orientation, gender, religion, racism, ethnicity and many more factors as well. Due to
continuously change in trends as well as perception of employees prevailing at the workplace,
many companies adopts the concept of cultural diversity within the organization. Along with
this, there are also more factors which is part of diversity such as personality, culture, social
status and so on. In companies, there are employees who belongs from different places, from
different culture, having different language, different way of perceive the things and many more
as it is a tough task for higher authorities of an organization to develop as well as maintain
positive culture on environment at the workplace.
It is also essential for a company to have non-judgmental as well as open minded
employees which builds healthy environment at the workplace that is beneficial for both
employees and for the company also. The behavior as well as attitude of employees changes
because of cultural diversity which in turns effect on their performance negatively. Difference in
mouth.
Selection as well as acquisition of people from various background brings more
creativity and innovation within the organization which leads to raise in sales and profit level of
company. It has also been stated that diverse teams resolve issues and problems effectively and
rapidly as compare to similar teams. Equality and diversity at workplace assist companies to
understand customer needs and issues in a better way. This will also allow companies to
emphasize more on customer requirements and then fulfill it (Reguera-Alvarado, de Fuentes and
Laffarga, 2017). Equality at workplace motivate, influence employees to take interest in business
activities and carry out with full potential. Moreover, it builds an enthusiasm among the
employees towards the attainment of goals within the specified time frame. This will also
enhance employee’s performance which further in turns increases company profits as well as
market share. In addition to this, it also helps company to compete with their rivals and gain
leading position at marketplace.
Cultural diversity concept
According to the Kwame molden, 2016 it has been stated that the group of people
belongs from different culture as well as societies exist at same place for working is refer as
cultural diversity. Cultural Diversity involves various factors such as language, age differences,
sexual orientation, gender, religion, racism, ethnicity and many more factors as well. Due to
continuously change in trends as well as perception of employees prevailing at the workplace,
many companies adopts the concept of cultural diversity within the organization. Along with
this, there are also more factors which is part of diversity such as personality, culture, social
status and so on. In companies, there are employees who belongs from different places, from
different culture, having different language, different way of perceive the things and many more
as it is a tough task for higher authorities of an organization to develop as well as maintain
positive culture on environment at the workplace.
It is also essential for a company to have non-judgmental as well as open minded
employees which builds healthy environment at the workplace that is beneficial for both
employees and for the company also. The behavior as well as attitude of employees changes
because of cultural diversity which in turns effect on their performance negatively. Difference in

the culture and perception develops hurdles, miscommunication which leads to decline in the
performance level of both the staff members and the company. This will also builds an effective
communication channel between the higher authorities and the employees of the company. In
context to company, if cultural diversity is effectively managed by the top level management of
an organisation than it will leads to rise in the profitability and productivity level of the
company. Development of cultural diversity positively within the organization declines the
overall cost as company has not to hire new candidates. Along with this, it reduces employee
turnover rate as well as absenteeism rate of subordinates.
Moreover, Cultural diversity assists senior management of an association to engage
employees for longer time frame. This will only take place when higher authorities gives a
chance to employees to participate in decision making and works as per employees opinions as
well as suggestions. In addition to this, valuing diversity helps an organization to find potential
and skilled employees who have the capability to effectively perform activities and operations of
the company and enhance their sales level (Shemla and et. al., 2016). Having diverse workforce
assist Company to enter into different markets and gain an insight regarding customer needs and
requirements. It will automatically raises the level of customer base that affect in company sales
positively as well. It is significant for every organisation to maintain cultural diversity at
workplace so that business activities can be performed and the goals is achieved within the
specified time frame. Stereotypes employees prevailing in the organisation creates
miscommunication as well as hurdles at workplace as it can only be remove if HR manager of
company have the ability to maintain healthy relationship with all the staff members.
Cultural diversity also leads to the development of innovation which enhance the
productivity and profitability level of company. Furthermore, managing of cultural diversity
motivates workforce to work with full zeal and contribute towards the attainment if
organisational goals effectively. Along with this, a company can gain competitive advantage
within the market if it embrace diversity appropriately.
Drawbacks of diverse culture employees in retailing
As per the view point of Sawyer, (2018), it has been said that within an organization there
are ample number of employees working within the organization mainly belongs to different
background. Cultural diversity plays very essential role in the overall growth and development of
performance level of both the staff members and the company. This will also builds an effective
communication channel between the higher authorities and the employees of the company. In
context to company, if cultural diversity is effectively managed by the top level management of
an organisation than it will leads to rise in the profitability and productivity level of the
company. Development of cultural diversity positively within the organization declines the
overall cost as company has not to hire new candidates. Along with this, it reduces employee
turnover rate as well as absenteeism rate of subordinates.
Moreover, Cultural diversity assists senior management of an association to engage
employees for longer time frame. This will only take place when higher authorities gives a
chance to employees to participate in decision making and works as per employees opinions as
well as suggestions. In addition to this, valuing diversity helps an organization to find potential
and skilled employees who have the capability to effectively perform activities and operations of
the company and enhance their sales level (Shemla and et. al., 2016). Having diverse workforce
assist Company to enter into different markets and gain an insight regarding customer needs and
requirements. It will automatically raises the level of customer base that affect in company sales
positively as well. It is significant for every organisation to maintain cultural diversity at
workplace so that business activities can be performed and the goals is achieved within the
specified time frame. Stereotypes employees prevailing in the organisation creates
miscommunication as well as hurdles at workplace as it can only be remove if HR manager of
company have the ability to maintain healthy relationship with all the staff members.
Cultural diversity also leads to the development of innovation which enhance the
productivity and profitability level of company. Furthermore, managing of cultural diversity
motivates workforce to work with full zeal and contribute towards the attainment if
organisational goals effectively. Along with this, a company can gain competitive advantage
within the market if it embrace diversity appropriately.
Drawbacks of diverse culture employees in retailing
As per the view point of Sawyer, (2018), it has been said that within an organization there
are ample number of employees working within the organization mainly belongs to different
background. Cultural diversity plays very essential role in the overall growth and development of
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the company at the competitive marketplace. Due to difference in the background of employees,
there might be disputes and conflicts arise within the workplace. This highly affect the
performance as well as efficiency of the organisation which leads towards the reduction of
profitability of the company.
Each & every individual working within the organization has their own background and
religion. Therefore, it is very essential for the management team to consider each and every
aspects and develop strategies as well as products which might not affect the belief of
individuals. It has been said that in today’s competitive world, cultural diversity is increases
rapidly. There are various drawbacks of diverse culture staff members which affect the overall
business functions as well as working environment of the company in a negative manner. It is
said that cultural diversity is increasing rapidly due to business expansion which is done by large
number of business organisations in the present competitive marketplace (Srikanth, Harvey and
Peterson, 2016).
It has been said that there are various drawbacks of cultural diversity which includes
communication barrier, difference in the understanding of people, resistance to change,
workplace issues and many more. It has been said that one of the major disadvantage of diverse
culture is language or communication barrier. Due to language barrier sometimes staff members
does not understand the actual meaning of the words which directly affects the overall outcome
of the project. if a manager of an organisation belongs to different culture and speak in other
language might create problem for the staff members in order to understand their direction. Apart
from this, it has also been said that due to communication barrier overall productivity of the
company might get reduce which affects the profit margin or goodwill in a negative manner.
Furthermore, it has been said that due to difference in culture of employees it is required
by the staff members to change themselves and the way of there working. In addition to this, it is
also very important for the managers to modify their strategies and policies in such manner that
no individual feel neglected. This will assist them in performing their tasks and goals in an
effective manner so that they can produce best and high quality products and services. It has also
been said that some of the staff members or investors face harassment as well as negative attitude
of the managers towards different cultural background of employees. This might affect the whole
image of the company in a negative manner as it is considered as one of the major drawback.
there might be disputes and conflicts arise within the workplace. This highly affect the
performance as well as efficiency of the organisation which leads towards the reduction of
profitability of the company.
Each & every individual working within the organization has their own background and
religion. Therefore, it is very essential for the management team to consider each and every
aspects and develop strategies as well as products which might not affect the belief of
individuals. It has been said that in today’s competitive world, cultural diversity is increases
rapidly. There are various drawbacks of diverse culture staff members which affect the overall
business functions as well as working environment of the company in a negative manner. It is
said that cultural diversity is increasing rapidly due to business expansion which is done by large
number of business organisations in the present competitive marketplace (Srikanth, Harvey and
Peterson, 2016).
It has been said that there are various drawbacks of cultural diversity which includes
communication barrier, difference in the understanding of people, resistance to change,
workplace issues and many more. It has been said that one of the major disadvantage of diverse
culture is language or communication barrier. Due to language barrier sometimes staff members
does not understand the actual meaning of the words which directly affects the overall outcome
of the project. if a manager of an organisation belongs to different culture and speak in other
language might create problem for the staff members in order to understand their direction. Apart
from this, it has also been said that due to communication barrier overall productivity of the
company might get reduce which affects the profit margin or goodwill in a negative manner.
Furthermore, it has been said that due to difference in culture of employees it is required
by the staff members to change themselves and the way of there working. In addition to this, it is
also very important for the managers to modify their strategies and policies in such manner that
no individual feel neglected. This will assist them in performing their tasks and goals in an
effective manner so that they can produce best and high quality products and services. It has also
been said that some of the staff members or investors face harassment as well as negative attitude
of the managers towards different cultural background of employees. This might affect the whole
image of the company in a negative manner as it is considered as one of the major drawback.
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Impact of the conflicts which occur due to varied cultures of employees
According to the view point of Seidel, (2019), it has been identified that due to different
cultural employees working within the organisation there might be arising of disputes and
conflicts. It has been said that in every business organization there must be arise of some
conflicts and issues which affect the working of the company in a negative manner. It has been
said that the impact of conflict might be both positive as well as negative which influences the
performance of business organization. Some of the negative impact of the conflicts are reduce in
performance and productivity, increase in employee turnover, affect the mental health of the
individual and soon. All these influence the overall result or outcome of the company in a
negative manner. It has also been said that due to conflicts and disputes arise within the
organization, employees lose their motivation which affect the effectiveness of the company.
According to the Martin and et. al., 2017, conflict is a main issue faced by an
organization due to diversity at workplace. There are several negative effects of workplace
conflict such as work disruptions, project failure, absenteeism, decreased productivity, turnover
and termination. Along with this, emotional stress can be both a cause as well as an effect of
workplace conflict. As it has negative impact on business as well as employees performance. It is
very essential for the management team to develop conflict free environment in order to reduce
the negative impact on the performance of the company. For this, manager needs to motivate
their staff members on a regular basis as well as provide them ample number of growth
opportunities. Along with this, managers need to listen all the issues and problems faced by the
staff members so that they can resolve their problems and create positive working environment.
This might increase the level of motivation among the employees which leads towards the
enhancement of efficiency of workers. It is also very important for the management team of the
company to examine the environment of the company on a regular basis so that they can resolve
any kind of issues within given time frame (Schleussner and et. al., 2016).
It has also been said that sometimes the reason behind conflicts and dispute is difference
between the culture of employees. In an organisation there are ample number of employees who
belongs to different cultural background which might create negative impact on the performance
of the company. Along with this it has also been identified that there conflicts sometimes creates
positive impact which helps in accomplishing pre define goals and objectives. Positive impact of
According to the view point of Seidel, (2019), it has been identified that due to different
cultural employees working within the organisation there might be arising of disputes and
conflicts. It has been said that in every business organization there must be arise of some
conflicts and issues which affect the working of the company in a negative manner. It has been
said that the impact of conflict might be both positive as well as negative which influences the
performance of business organization. Some of the negative impact of the conflicts are reduce in
performance and productivity, increase in employee turnover, affect the mental health of the
individual and soon. All these influence the overall result or outcome of the company in a
negative manner. It has also been said that due to conflicts and disputes arise within the
organization, employees lose their motivation which affect the effectiveness of the company.
According to the Martin and et. al., 2017, conflict is a main issue faced by an
organization due to diversity at workplace. There are several negative effects of workplace
conflict such as work disruptions, project failure, absenteeism, decreased productivity, turnover
and termination. Along with this, emotional stress can be both a cause as well as an effect of
workplace conflict. As it has negative impact on business as well as employees performance. It is
very essential for the management team to develop conflict free environment in order to reduce
the negative impact on the performance of the company. For this, manager needs to motivate
their staff members on a regular basis as well as provide them ample number of growth
opportunities. Along with this, managers need to listen all the issues and problems faced by the
staff members so that they can resolve their problems and create positive working environment.
This might increase the level of motivation among the employees which leads towards the
enhancement of efficiency of workers. It is also very important for the management team of the
company to examine the environment of the company on a regular basis so that they can resolve
any kind of issues within given time frame (Schleussner and et. al., 2016).
It has also been said that sometimes the reason behind conflicts and dispute is difference
between the culture of employees. In an organisation there are ample number of employees who
belongs to different cultural background which might create negative impact on the performance
of the company. Along with this it has also been identified that there conflicts sometimes creates
positive impact which helps in accomplishing pre define goals and objectives. Positive impact of

conflict is that employees feel encouraged in order to perform their task in an effective manner.
Threats for the company which might arise from the conflicts is that there is increase in the
overall turnover ratio as well as poor communication. This affects the overall profitability of the
company in a negative manner. Apart from this, positive impact of disputes and conflicts is that
it helps in increasing the innovativeness as well as provides ample number of growth and
development opportunities to the staff members. This will enhance the overall brand image of
the company at the competitive marketplace (Desmet, Ortuño-Ortín and Wacziarg, 2017).
Summary
It has been stated that literature review provides the detailed explanation and address the
research questions in a systematic manner. There has been discussed about the equality and
diversity concepts and also about the cultural diversity. It is necessary to treating the different
backgrounds people in equal way so that they can perform in better manner. There has been
studied about the drawbacks of diverse culture employees in retailing such as communication
barrier, difference in the understanding of people, resistance to change, workplace issues etc.
Impact of conflicts which occur due to varied cultures of employees has been discussed in
literature review part. There has been included the negative effects of workplace conflict such as
work disruptions, project failure, absenteeism, decreased productivity, turnover and termination.
Threats for the company which might arise from the conflicts is that there is increase in the
overall turnover ratio as well as poor communication. This affects the overall profitability of the
company in a negative manner. Apart from this, positive impact of disputes and conflicts is that
it helps in increasing the innovativeness as well as provides ample number of growth and
development opportunities to the staff members. This will enhance the overall brand image of
the company at the competitive marketplace (Desmet, Ortuño-Ortín and Wacziarg, 2017).
Summary
It has been stated that literature review provides the detailed explanation and address the
research questions in a systematic manner. There has been discussed about the equality and
diversity concepts and also about the cultural diversity. It is necessary to treating the different
backgrounds people in equal way so that they can perform in better manner. There has been
studied about the drawbacks of diverse culture employees in retailing such as communication
barrier, difference in the understanding of people, resistance to change, workplace issues etc.
Impact of conflicts which occur due to varied cultures of employees has been discussed in
literature review part. There has been included the negative effects of workplace conflict such as
work disruptions, project failure, absenteeism, decreased productivity, turnover and termination.
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