Report on Logistics, Marketing, and Negotiation for Drink Healthy

This report provides a detailed analysis of the logistics and marketing strategies employed by Drink Healthy Shop, a UK-based health and wellness retailer. It explores various marketing channels, including websites, email marketing, social media, and search engine optimization, alongside current marketing trends such as artificial intelligence, chatbots, and personalization. The report outlines the process of creating a product procurement profile, focusing on identifying and acquiring goods and services. Key elements of logistics, including order processing, materials handling, warehousing, and transportation, are examined in relation to Drink Healthy's supply chain. Furthermore, the report identifies potential risks within supply chain management, such as raw material shortages, safety recalls, and climate change impacts. The conclusion summarizes the key findings and emphasizes the importance of effective logistics and negotiation strategies for the company's success. This report is a valuable resource for students studying business development and supply chain management.

MANAGING LOGISTICS
AND NEGOTIATIONS

TABLE OF CONTENT
• INTRODUCTION
• Marketing channels in Drink Healthy Shop.
• Marketing trends in Drink Healthy Shop.
• Creating a product procurement profile for the two drinks.
• Logistics for the DHS.
• Risks issues in Supply Chain Management.
• CONCLUSION
• REFERENCES

INTRODUCTION
• Logistics is a part of supply chain management that features transportation,
delivery, storage, packaging, cargo handling, distribution and information
processing and many systems that have been put into place to deliver products
from the production location to the customer quickly and on time.
• The report is going to discuss on the company “Drink Healthy”. This is the health
and well being retailer in the UK. This brand competes with Holland and Barrett in
the respect of its low calorie nutrition drinks. Drink Healthy Shop is not desirous
on plastic bottle drinks as it goes against Corporate Social Responsibility (CSR)
move to reduce plastic wastes and step forward to sustainable packagings and
green logistics

MARKETING CHANNELS IN DRINK
HEALTHY SHOP
• Marketing Channels refers to the ecosystem required for getting intangible or
tangible products from the point of production to the point of consumption
that includes people, organisations and the required activities. Whereas
channel management is defined as the process where the company
develops several marketing techniques and sales strategy to reach its
customer base. There are several ways and means of consumer
communication which company may use to advertising their products and
servicing such as; affiliate marketing, blogs, websites, email, social media
networks, events, TV commercials, chatbots, mobile ads, direct sales,
conference booths, PR advertising and many more

• The company do not need to focus on every channel possible. In fact, trying to do so
will almost certainly result in failure but its better to master few. There are some
most effective marketing channels that the respective company can use to promote
their goods and services are mentioned below:
• Websites and blogs: It is one of the best effective ways to build awareness, while
providing relevant and useful contents to target viewers is through consistent
blogging. Blogging is an inexpensive way for small businesses as well to drive their
sites, enhance inbound marketing efforts and attract more perspective customer.
• Email Marketing: Email marketing can include newsletters with updates of the DHS
company, or promotions of sales and exclusive deals for susbscribers.

• Organic Social Media Marketing: Social media offers tons of brand value to the
respective company. The company can use social media platforms like facebook, twitter,
instagram, twitter, snapchat, we chat and many more. Its important to approach social
media with a smart strategy in addition to disciplined approach to channel selection.
• Video / Youtube: The DHS can benefit from creating clear how to content, Youtube is a
channel that should be considered. It can be used for everything from building customer
fellowship, to promoting brand, services or products.
• Search Engine Optimization: This is a simple process of communication in which
improvising sites to increase its visibility on relevant searches. The DHS can use this way
to promote their products and services.

MARKETING TRENDS IN DRINK HEALTHY
SHOP
• Each business is a victim of “Digital Darwinism”, the evolution of consumer
behaviour when society and technology evolve faster than the ability to
exploit it. It does not discriminate. The DHS also threatened by the point of
natural selection by which it might be survive. Here are some marketing
trends that will help the DHS business not just to survive but flourish at this
times of innovation:
• Artificial Intelligence: It enables to perform such intellectual tasks as
decision making, problem solving, understanding human communication and
many more. It can analyse consumer behaviour and search patterns, and use
data from social media platforms and blog post to help the DHS business.

• Chatbots: It is going to be an important part of digital marketing in 2021. This Al
based technologies uses instant messaging to chat in real time, day or night, with
customers or sites visitors.
• Conversational Marketing: It facilitates a one to one, real time connection
between marketers and customers. This trend helps the DHS brand to meet
customers on their terms, on the devices, platforms and time schedules that suits
the customer best.
• Personalization: This marketing trend helps to personalize the marketing that
means personalized contents, products, emails and more. This can help the DHS to
increase market share, with more customers preferring brand over competitors.

CREATING A PRODUCT PROCUREMENT
PROFILE FOR THE TWO DRINKS
• Procurement identifies the process of identifying, short-listing, selecting and
acquiring suitable goods and services or works from a third party vendor
through a direct purchase, competitive bidding, or tendering process while
ensuring timely delivery in the right quality and the right quantity. There are
several procurement tools and techniques which are utilized by the Drink
Healthy Shop to investigate purchase order and creation and delivery, billing,
real time budgeting, spend data analysis and many more. Overall it can be
viewed as a strategic function working to improve organisation's profitability.
It helps in raw material prices and costs and identifies better source of supply

LOGISTICS FOR THE DHS
• Logistics plays a very vital role in DHS' supply chain of management. This mainly involves
three elements: transportation, storage and distribution. Logistics functions on order
processing, materials handling, warehousing, inventory control, packagings and
transportation.
Functions of Logistics:
• Order Processing: It is a work flow from order placement to delivery. This is a key element
of retail order fulfilment where reliability and accuracy lead to customer satisfaction.
• Materials Handling: It is the general term for the machines used to make logistics work
more efficient. There are several material handling devices used by DHS at logistic
websites such as forklifts, carts, pallets, conveyors, sorters and many more.

RISKS ISSUES IN SUPPLY CHAIN
MANAGEMENT
• The report provides further risks issues in supply chain management are described under:-
• Raw Material Shortage: Political instability and plant shutdowns are likely to result in shortages of
critical raw material. DHS also faced this kind of issues in Covid period in order to produce and
supply the products to their customers.
• Safety Recalls: Quality issues happens in every type of organisation. As discussing about DHS,
products like food and drinks have their shelf life. If products are expired then will be poisonous
for the consumption.
• Climate Change Risk: Climate changes will continue to bring more frequent and severe weather
patterns like droughts, flooding, volcano eruptions, earthquakes and many more- with wide range
and devastating effects on the the respective firm. This will affects in production process as well
as in supply chain management.

CONCLUSION
• As per the above study, the discussion is on the managing logistics and their
negotiations in the company Drink Healthy. The report includes the
marketing channels used by the respective company like social websites,
youtubes, email marketing, search engine optimization and many more.
Then the report describes the marketing trends followed by the DHS like
artificial intelligence, chatbots, influencing, personalisation and so on. As
moving to the next, report explains what function of supply chain company
adapt and their risk issues facing by the DHS.