Managing Innovation and Creativity: A Dyson Company Analysis Report

This report provides a comprehensive analysis of Dyson's innovation and creativity management. It begins with a company overview and then delves into various analytical models, including SWOT and PESTLE analyses, and the BCG matrix to assess Dyson's internal and external environments. The report explores different methodologies to enhance the company's operations, such as Six Sigma, Agile, and Design Thinking, as well as the global creativity management methodology. It also includes a discussion on building and executing a solution strategy, along with a creativity audit methodology and recommendations to address the challenges faced by Dyson. The report highlights the importance of innovation in maintaining a competitive advantage, and it suggests ways to improve the company's strategies for future success.

Managing &
Developing Innovation
& Creativity

Table of Contents
INTRODUCTION ........................................................................................................................1
MAIN BODY ................................................................................................................................1
Company overview - ..................................................................................................................1
Models for examine the internal and external surroundings of the company - .....................1
Pestle analysis - ..........................................................................................................................1
Equity matrix - ...........................................................................................................................2
Different methodologies to develop the total actions of the companies- ................................2
Global creativity management methodology - .........................................................................3
Building a solution strategy which can be executed - .............................................................4
Execution creativity audit methodology and giving suggestions -........................................4
Recommendations - ....................................................................................................................5
CONCLUSION .............................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
Creativity assists the company to being more accountable in the market place and
offer different goods and services to the users . Dyson is a british company which gives
electronic goods just as hair dryer and many others (Shen,. and Wang, , 2018,). The major gaol
of the business is to encourage the new youth of technology. They give quality goods to
enrich the living standard of different users. They assist the company to raise at an
expandable ratio in the marketplace. On the other side, in this presentation there will be
explanation regarding a particular issues which exists in the industry. Along with this , there
would be application of innovative methodology to reach out the operations systematically
in an organisation. In instance this will elaborate construction and execution of a successful
strategy .
MAIN BODY
Company overview -
Dyson is the international company which deals in hair dryers and many other new
things the company was founded in 1991 at Malmesbury, England . It gives electronic
household appliances like vacuum cleaner and many others. Because of the ethical activity
the company has created answers and added a competitive benefits in comparison of others
rivals. They have managed to have success the goals and aims in a systematic manner. The
major issues which is braked the company to act by their complete efficiency of the goods.
Here are different kinds of competitors which is giving the similar goods and services at a
reasonable cost. This is the main factors in which Dyson is backing behind. They requires
to lower value of the goods to add a rivalry benefits in the business (Jugend, and et., al,
2020).
Vision of the company
the major vision of the company is to give quality goods to the users and inspire the
new generation of technicians and assist to attain a systematic growth in the company.
Models for examine the internal and external surroundings of the company -
Swot analysis -
it is framework that helps in understanding the internal factors that effect the company.
1. Strength - this is the positive points if the company that makes it the unique identity.
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1. Dyson has executed different technological components in command to attain success in
the market .
2. They are serving high quality which serves them to manage maximum users
satisfaction.
2. Weakness - it has some lacking points that is listed in below -
1. the major weakness in which the company back steps is huge value of the goods.
This is stopping their growth and they are recording low sales in the marketplace.
3. Opportunity - the company is diversifying in various areas to influence users in the
market (de Melo, , and et., al, 2021).
4. Threat - the major threat for Dyson is the cost of their goods which is stopping their
development there are various other brands giving the similar goods at reasonable
value in the market.
Pestle analysis -
It is the frame work that is used to analysed the external factors that impact the company
operations.
 Political - It is the factor that considers various giverning policies and norms which
can attracts the business operations. Dyson is imposes with every rules and
regulations which Is abide by national governing bodies.
 Economical - It includes the effect of economic system on business dyson company is
impacted by the economic factors in a normative ways . The value of their goods
is huge and because of inflation there is reduction in sales.
 Social - Dyson is the wanted industry it includes users buying ways and many
others they have executed different creative promotion techniques In reagrads to
attain positive brand integrity.
 Technological - this includes the new technology and other factors that are to attain a
sustainable actions in the market . Dyson creativity in the company of the new
technology to attain the effective growth in the market place.
 Environmental - the Dyson company is giving goods which assist in cleaning. The
requirements of saving the surroundings is fulfilled with the goods and services.
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 Legal - Dyson management is valuable to the employees and the system of the
organisation to make a healthy surroundings of the employees. This assist them to
offer quality goods to the users as per the market benchmarks .
Equity matrix -
BCG matrix is created by Boston consulting units. It is strategic framework which assist
the company to give the goods and services to the users in an impressive ways. The
company can assess various elements which can develop the total actions in the
marketplace. This matrix is divided into four components which is listed in below -
1. dogs and pets - this components evaluate the goods if they are producing business
from that goods they are included as dogs and must not be sell in the market. Dyson
compliments from the users. This is impacting their sales and makes a negative
brand integration in the market which is huge issue for the company.
2. Cash cow - this components advices that there are different other goods which Is
low in growth but they have accessed framework. Dyson home essentials helps the
company to generate impressive sales in the marketplace.
3. Stars - there are few goods in the company which is attaining huge sales and
boosting the company activity in the market place. The major goods of Dyson is their
hair-dryer and air purifier , they are best selling goods in market place.
4. Question marks - here are different kinds on which the company can capitalise. This
there are various goods which the company has introduce but they are not recognised
by people (Cooper, , 2021.).
Different methodologies to develop the total actions of the companies-
Six sigma
It is the basic methodology in regards to business actions through tools and
approaches via techniques and rapprochements. There are various main factors which are
include like measuring the actions, determine the crucial factors and searching different
solutions to analysed an alteration in the marketplace. The major components which is
stopping their development is high value of goods . They can reduce their cost prototypes of
Dyson to add a competitive benefits and boost the sales of the company. There are
assorted kinds of sources that losses to catch the market share. The management can utilise
the research and development in an effective manner. This will assist to give the goods and
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services on the basis of changes market needs. Just as Dyson can determine different
factors and attain a total growth which can assist the company to elaborate various factors
effectively. They can attain growth and stability which is the main requirement of the
company.
Agile
The business requires to execute agile system in the company , it assist them to reach out the
activities systematically and easily as well as it also increases the workers operations in a
systematic ways. Dyson management has accurate learnings in order to make a haelthy
working services to the users. The main part of attainment success comes by execution a
smooth process in the company. This will aids the company to being beneficial and develops
the total actions in the marketplace . Just as Dyson can utilise autocratic structure in the
company in this they gives order to various workers. They can execute different amrks
which requires to satisfied by them. This will assist the workers to raise their efforts and it
can be advantageous for the business.
Design thinking -
The best section of business is to make new and innovative ideas to attain the goals
and aims in an effective ways. The main reason of this theory in an impressive ways which
includes the users needs and satisfaction. Dyson requires to establish many new goods
which cab assist them to attract a lot of capable users in the market. They can become more
answerable over various introduced brands.
Global creativity management methodology -
It is one of the most crucial approach which assist the company to execute different
destructive modification in the company. Dyson can give the users oriented goods which
complete their requirements and demands. It is basic five step approach which the company
can use in order to become more effective in reaching out the activity systematically in the
organisation. The five factors are listed in below-
1. determines goals and aims - Dyson requires to reduce the values of their high end
goods. It can assist the company to influence different users in the market and add
a competitive advantages over various rivals. They can become more accountable in
the company by establishing new and improved goods in the selling place.
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2. Conducting accurate research - The business administration of Dyson can analysis the
dynamic market trends. With the correct research they cab serve improved quality
goods in the marketplace. It can assist them to add more users satisfaction and
manage a positive integration in the business.
3. Aligning new policy on the basis of ability - during creating the creative policies
Dyson requires to check all the affirmative and negative factors In an impressive
ways. Growing their aims can assist the company to attain the total aims and targets.
4. Improving contents - the company requires to improve concepts to add a rivalry
advantages in the wanted industry. Dyson can calculate the activity of the employees
it will assist them to access different significant elements. The company can use
assorted content which can grow the productivity of the research and improvement
team to give new creative goods in the market place.
5. Creating new ideas - the major concentration is to develop new changes to fulfil the
needs of the users. The management can develop their employees to grow creativity
ideas and attain huge outcome in the market. Building an ennobling idea ca assist
the company to attain sustainable action in the business (Kashan, Lay, Wiewiora, and
Bradley, 2022).
Building a solution strategy which can be executed -
A resolution plan is a technique which determines different issues and create
impressive solutions (Samoilikova, 2020). Here are various needs which the company
execute in the organisation. The issues of high valuation in which Dyson is back step. The
company requires to elaborate this issues and find an impressive solution.
Smart objective -
1. specific – to deduct the high value of the goods and raises the income by good value of
percentages.
2. Measurable - The company can claculate the actions by the sales and customers
satisfaction.
3. Attainable - this objectives can be attained by utilising different policy.
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4. Relevant - The company can attain growth by executing different scenes and
theory.
5. Time bound - This aims can be attained in up coming year end.
Steps to cope up from issues -
Dyson can develop the total actions and the value components to catch a high market
share. The company can deducts the value of the goods by managing the value of raw
material it can assist the company to attain goals and aims in a systematic way.
Execution creativity audit methodology and giving suggestions -
Creativity audit methodology – it is navigation which assist the company to secure different
issues which is breaking them to action according their full capability. There are different
areas on which the company can concentrate are listed in below -
1. Assets and resources - Dyson can use their resources in order to attain a
systematic growth in the market . They can attain huge outcome by resolving the
issues of high cost and can gain a competitive benefits.
2. Trends and leadership – Dyson can adapts agile system in the organisation it can raise
the productivity. They are capable to grow their actions and can add a rivalry benefits.
The trends of the business surroundings must be healthy to attain greater results.
3. Business structure - Dyson requires to adapts autocratic goals in which the business
calculates measures the activities systematically. They can go serve improve goods
to the users and attain a positive brand integrity (Da Silva, and et., al, 2020).
Recommendations -
1. Dyson can develop the value of the goods to attain more competitiveness . They will
more incomes in the market by resolving this issues.
2. The company requires to manage imposed brand integration in the market place
by serving the quality goods and services and achieving high users satisfaction.
CONCLUSION
It is concluded from above report that the company requires the execution of different
policies and theories. On the other side there are assorted instruments and frameworks via
which the company can develop their total actions. As well as that there will be explanation
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and elaboration regarding different approaches which can assist the company too being
more accountable in the marketplace.
References:
Books and Journals
Amati, G., Motta, V. and Vecchiato, R., 2020. Roadmapping for innovation management:
Evidence from Pirelli. R&D Management, 50(4), pp.462-477.
Cooper, R.G., 2021. Accelerating innovation: some lessons from the pandemic. Journal of
Product Innovation Management, 38(2), pp.221-232.
Da Silva, R.H., and et., al, 2020. Improving new product development innovation effectiveness
by using problem solving tools during the conceptual development phase: Integrating
Design Thinking and TRIZ. Creativity and Innovation Management, 29(4), pp.685-700.
de Melo, J.C.F., and et., al, 2021. Reprint of: From open innovation projects to open innovation
project management capabilities: A process-based approach. International Journal of
Project Management, 39(2), pp.170-182.
Jugend, D., and et., al, 2020. Public support for innovation: A systematic review of the literature
and implications for open innovation. Technological Forecasting and Social Change,
156, p.119985.
Kashan, A.J., Lay, J., Wiewiora, A. and Bradley, L., 2022. The innovation process in mining:
Integrating insights from innovation and change management. Resources Policy, 76,
p.102575.
Prokopenko, O., Omelyanenko, V. and Klisinski, J., 2018. Innovation policy development
conceptual framework for national resource security providing. Journal of
Environmental Management and Tourism, 9(5), pp.1099-1107.
Samoilikova, A., 2020. Financial Policy of Innovation Development Providing: The Impact
Formalization. Financial Markets, Institutions and Risks, 4(2), pp.5-15.
Sharma, M.K. and Sharma, R.C., 2021. Innovation framework for excellence in higher education
institutions. Global Journal of Flexible Systems Management, 22(2), pp.141-155.
Shen, S. and Wang, Q., 2018, January. Innovation Strategy of traditional village tourism
development in Liaoning Province under the background of Smart Village Construction.
In 2018 International Conference on Intelligent Transportation, Big Data & Smart City
(ICITBS) (pp. 85-88). IEEE.
Temel, S. and Vanhaverbeke, W., 2020. Knowledge risk management during implementation of
open innovation. In Knowledge Risk Management (pp. 207-227). Springer, Cham.
Urbinati, A., Landoni, P., Cococcioni, F. and De Giudici, L., 2020. Stakeholder management in
open innovation projects: a multiple case study analysis. European journal of innovation
management.
van der Merwe, E., Grobbelaar, S. and Bam, W., 2019. Exploring the functional dynamics of
innovation for inclusive development innovation systems: a case study of a large scale
maternal mHealth project in South Africa. Innovation and Development.
Yin, S. and Li, B., 2019. Academic research institutes-construction enterprises linkages for the
development of urban green building: Selecting management of green building
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