Managing Enterprise in the 21st Century Report - BMSW4006 Module
VerifiedAdded on 2023/06/18
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Report
AI Summary
This report provides an analysis of managing enterprise in the 21st century, focusing on a shop application for online shoppers. It covers product and service offerings, highlighting affordable prices and deals. The market analysis uses Porter's Five Forces, noting high bargaining power for consumers. The marketing strategy emphasizes application distribution for profitability and a strong consumer base. Financial planning includes funding methods like crowdfunding and venture capital, with a detailed budget considering variable costs, sales, and fixed costs. The conclusion stresses the importance of a business plan for achieving company goals and the role of research and development teams in analyzing products and services.
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