Managing Enterprise in 21st Century: A Report Analysis and Strategy

This report provides a detailed analysis of managing enterprise in the 21st century, focusing on the case study of Growing Stars Nursery. The report covers essential aspects of business management, including marketing strategies, operational procedures, financial planning, and technological advancements. It examines the importance of marketing strategies, such as product, price, place, and promotion, in expanding a business. The operational section delves into mission, vision, objectives, goals, procedures, and timelines. The financial plan emphasizes the significance of financial statements and transaction recording. Furthermore, the report highlights the role of technology in enhancing productivity and achieving business expansion goals. It concludes that effective enterprise management in the 21st century requires a deep understanding of market dynamics and the strategic implementation of various business plans. The report also includes references to relevant books and journals.

Managing Enterprise in the 21st
Century

TABLE OF CONTENT
 Introduction
 Overview of a nursing company (Growing Stars Nursery)
 Marketing strategy
 Operations
 Financial plan
 Technological plan
 Conclusion
 References

INTRODUCTION
In this contemporary business environment, business expansion is an
important task which is needed to be carried out in proper manner so that
goals are accomplished. The level of competition in education sector is
rising at rapid scale. Managing entity in 21st CE requires a deep level of
market information on the basis of which it is easy to execute the business
activities in correct way. The education and child care industry is growing
which makes it necessary to expand the business at wider level. Growing
Stars Nursery, a Nursery in Harrow, United Kingdom that provides the
best quality of health care to children. This report consists of a marketing
plan, strategy, financial plan and technology plan.

Overview of a nursing company (Growing Stars Nursery)
Growing Stars Nursery is a firm in the childcare sector that aims at
delivering of best quality of childcare services. Enterprise is located in
Harrow, United Kingdom and is also aiming towards the development of
business for further accessing to success as well as growth. At the location,
firm has 8 employees and generates around $328,378 in sales (USD). In
UK, there are many types of nursing firms and provide wider range of
services to public and parents.

Marketing strategy
Marketing strategy in business are essential to be used on basis of which
it is easy to carry out the product and service development. When main
aim is to develop and expand the business, a proper marketing strategy is
needed at all aspect. Without use of marketing strategy, it is difficult to
access the competitive benefits. It is critically important for businesses to
adopt the marketing strategies in such a way that all goals are
accomplished.
Product- A product refers to item or thing which is used for sale.
Product is needed to be examined and identified so that it is easy to
access to market and customers. In relation of selected entity, they
provide child care services which is known as their product. Without a
product it is not possible to execute business operations. By providing
of services, they are able to develop new way childcare.

Continue.
Price- A price refers to set of value which is applied on product or a
service. Price play crucial role in marketing strategy as because it
helps in analyzing of value of a product or item. In business, price is
flexible and changes on basis of market situations. In relation of
chosen nursing firm, they too need to use pricing strategy such as
premium pricing, skimming, penetration etc. The price of child care
service depends on market and competitors.
Place- A place refers to location or a distribution from where the
products or services are distributed. In relation of selected firm, they
are locate at Harrow from where it is easy for customers to use the
service in easier way. Place is important to be considered so that
services are distributed easily.

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They need to more enhance their branches so that child care services is
provided at wider scale. To enhance business, new branches are to be
developed so that it is easy to be developed so that services are
delivered.
Promotion- This is another type of marketing strategy which is required
to be focused so that benefits are obtained. A promotion is defined as
way of promoting and advertising a brand name or a product. In
business, promotion helps in increase of goodwill of brand and makes
people aware about the product or service in market which are to be
distributed within a new business to customers. So, in case of Growing
Stars Nursery to develop a business they are going to be used digital
channels for promotion of their child care services.

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Operations
This is an important part of business plan as because it reflects
about what is to be achieved and accessed. Business operations are
properly needed to be executed so that positive benefits are achieved. In
relation of chosen firm, they make assure that proper operations activities
are appropriate executed. Appropriate type of techniques and technologies
are needed to be used in correct manner. Operation is a wider concept
which comprises of several elements which are described below-

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Mission
Mission of Growing Stars Nursery is to assist firms and hire the right
talent properly to discover and develop careers they love.
Vision
Vision is to create a world with new learnings and development.
Objectives
Main objective of Growing Stars Nursery is to increase their child care
services.
To access the new business opportunities in order to achieve business
goals.
To deliver best quality of services to customers and clients in every
situation.

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Goals
The goal of company is to achieve a brand image through providing of a
good quality of services.
Procedures
A procedure refers to way or a path through which business is going to be
carried out. The procedure consists of a different kinds of a systems,
techniques which are to be used to develop a new business. With
consideration of these procedures, it is easy to carry out the new business
in appropriate manner.
Timeline
When launching a new business, it is essential to set a time line for every
activity so that goals and objectives are achieved in most efficient manner.
With consideration of timeline, it is easier to make decisions in systematic
way. Moreover it is analysed that supervisor of chosen business have set a

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Financial plan
In situation of new enterprise, finance is needed at all aspect which is
required to be used with proper considerations. A financial plan can be
prepared by using a correct statements, recording of transactions etc. It is
stated that this plan is crucial which need a advanced level of knowledge.

Continue..

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Technological plan
A technological is defined as process or a procedure which is used to
understand and examine what is actual good for staff and organisation.
With development of this plan, it is easier to
achieve technological activities and enhance the productivity level of
business at higher scale. It is a critical process which is to be carried out in
most efficient way. When developing a new business, technology is needed
a all level, so it is crucial to prepare a technological plan so that benefits are
obtained in easy way.
Vision
Vision of a technological plan is to develop and achieve effective system
for business expansion.

Continue..Objective
 Main objective of technological plan is to achieve a higher
benefits and productivity.
 To examine the faults in current system of business.
Specification of system requirements
Before using a technology in new business, speciation of system
requirement are needed to be identified and examined so that technology is
used in positive way. Specification of systems requirements helps in
making of decisions appropriately. Moreover, it is too seen that correct type
of system is to be used so that proper kind of system requirements are to be
adopted.
So, different types of specifications of system requirements are mentioned
as follows-
 Advanced software and tools
 Efficient resources such as WI-Fi

CONCLUSION
After a brief analysis of above report, it has been concluded that it
managing enterprise in 21st CE is not easy and which requires a proper
knowledge and level of expertise. With changing period of time, it is
becoming necessary to expand the business for future growth and
development. So, discussions have been made about the business and
financial plan, marketing strategy and technology plan as well as
operations. It is too stated that level of competition in every area of
industry has been rising and which increases the rivalry in sector.

REFERENCES
Books & Journal:
Miller, R., 2018. Transforming the future: Anticipation in the 21st century
(p. 300). Taylor & Francis.
Van Laar, E., Van Deursen, A.J., Van Dijk, J.A. and De Haan, J., 2017.
The relation between 21st-century skills and digital skills: A systematic
literature review. Computers in human behavior, 72, pp.577-588.
Mullakhmetov, K.S., 2018. Technological factors and management
transformation in social and economic systems.