Managing Enterprise: SWOT Analysis for GELAU Earphones (BMSW4006)

This assignment presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for GELAU earphones, a new product concept. The analysis identifies the earphones' strengths, such as their technological advancements and competitive pricing, while acknowledging weaknesses like limited marketing. Opportunities include the potential for global market expansion, leveraging the product's unique selling proposition. Threats include strong competition from established brands. The analysis concludes with a strategic business plan framework. The assignment is part of a larger group project for the 'Managing Enterprise in the 21st Century' course (BMSW4006), where students are tasked with creating a business plan. The solution is a 2000-word paper created by a student and is available on Desklib for study purposes.

S.W.O.T Matrix
The marketers have conducted a SWOT analysis
which states (Bull, et al. 2016):
STRENGTHS:
Technological
Advancement
Durability
Cost effectiveness
WEAKNESS:
Weak Marketing strategy
Selling approach is more
local than global
OPPORTUNITIES:
Well integrated
technology
Using more customer
oriented and cost effective
strategies for expansion
THREATS:
High market competition
Building up consumers
trust

Strengths:
The brand aims to become one stop solution
for travel friendly and smart living gadgets.
The Earphones are technologically
advanced with censor and artificial
intelligence. Moreover the price is
comparatively low compared to its
competitors

Weakness:
However the brand has not extended much
attention to strengthen its marketing
techniques and has a more local than global
appeal

Opportunities:
The most attractive feature of this brand
which intends to launch itself in the global
market is its well integrated technological
solution offering which is regarded as its
strongest unique selling proposition (USP)
as well as an attractive pricing strategy.

Threats:
The existing market has varied strong competitors
with brands as powerful as IBM, Apple, Samsung
and many more which could be a possible hindrance
for this new brand to establish itself and gain
consumer’s trust.

Conclusion:
After a comprehensive SWOT analysis the marketers can
develop a strategic Business plan for Digital
Innovation that would be a blueprint or the road map
for this new brand to make its entry in the market
with its new range of earphones name GELAU

References:
Botha, M., & Robertson, C. L. (2014). Potential entrepreneurs' assessment of
opportunities through the rendering of a business plan. South African Journal of
Economic and Management Sciences, 17(3), 249-265.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N.,
Baulcomb, C., ... & Carter-Silk, E. (2016). Strengths, Weaknesses, Opportunities
and Threats: A SWOT analysis of the ecosystem services framework. Ecosystem
services, 17, 99-111.
Thank you