Business Plan: Managing Entrepreneurship, Innovation and Creativity

This project report examines key themes in managing entrepreneurship, innovation, and creativity, supported by theoretical frameworks and real-world examples. It begins with a personal reflection on the author's entrepreneurial background and skills, followed by an analysis of social entrepreneurship, including its skills, motivational factors, and challenges. The report then presents a business plan for an augmented reality (AR) clothing application, detailing market research, target market segmentation, marketing strategies, human resources, operations, and financial considerations. The business plan focuses on an application that allows users to find clothing items online through image uploads and virtual try-on features, aiming to enhance the online shopping experience and capitalize on the growth of digital retail. The report concludes with an overview of the business model canvas, risk assessment, and potential exit strategies.