ES Company: Managing Communications, Knowledge and Information Report

This report analyzes the communication, knowledge, and information management practices of ES Company, a food product seller seeking business expansion. The report examines the range of decisions required for growth, including tactical, operational, and strategic choices. It identifies the information and knowledge needed for effective decision-making, exploring both internal and external information sources. Stakeholder analysis is conducted to understand their influence on business expansion, and strategies for maintaining stakeholder relationships are discussed. The report also analyzes existing communication processes and recommends improvements for greater integration and future growth, including a personal development plan for enhancing communication skills. The report covers strategies for collecting, formatting, storing, and disseminating information, offering recommendations for improvement and new strategies to enhance business operations and stakeholder engagement.

Managing Communications,
Knowledge and Information

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Discussion about the range of decision to be taken..............................................................1
1.2 The information and knowledge needed to ensure effective decision taking.......................2
1.3 Analysing the external and internal source of information...................................................2
1.4 Recommendations for improvement.....................................................................................3
TASK 2............................................................................................................................................3
2.1 Identifying stake holder's actions to know how it influences in expansion of ES business .3
2.2 Different ways to stay connected and develop better relationship with these stakeholders. 4
2.3 Plan to include the identified people for decision making process.......................................4
2.4 Analyses the strategies for future improvements in this process..........................................4
TASK 3............................................................................................................................................5
3.1 Analyse the report on existing process of communication...................................................5
3.2 Describing the different communication process for growing up the business....................6
3.3 Implement the improvements to ensure greater integration of system of communication
process helps to future growth....................................................................................................6
3.4 Personal development plan for improvising own communication skills..............................6
TASK 4............................................................................................................................................7
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information..................................................................................................................................7
4.2 Implementation of new strategies........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
It is necessary for any business to gather all relevant information and knowledge about its
market so that by using this information it can easily expand its business. In this report there are a
company which name is ES and it is the best quality product selling company situated in European
union but not in UK (Rowley and Hartley 2017). This company wants to expand its business with
buying an existing Cafe business with use its communication process. In this report firstly
determine the range of decision and after than identifying existing and new communication
process. It completed with the business expansion and making several decisions about it.
TASK 1
1.1 Discussion about the range of decisions to be taken.
According to the given scenario, a new company ES established earlier for selling quality
food products to whole European union except the UK country. This business needs to take several
decisions for growth and to achieve set objectives. The range of decisions to be taken are discussed
as below:
 Tactical Decision – These decisions are essential for this type of organization. In these
decisions, it is important that company fulfils all variables like money, manpower and
resources which are available for it. These decisions are taken with personal experience and
these must be implemented properly. Example: In order to become the market leader and
gain competitive advantage ES decides to launch new improved goods and services or
establish their new branches.
 Operational Decision – In this type of decision, an organization should take all daily
routine decisions which are essential for carrying day to day business operations (Galliers
and Leidner 2014). Operational decisions help to achieve mission and by this, company can
easily run their business. Example: Regular ordering of supplies to meet the wants and
needs of customers to deliver quality services.
 Strategic Decision – Such type of decisions is made by the top level management and
implemented by them. These decisions are also very important because they include all
strategies and policies related to business. Example: As ES is planning to open a new
venture the management should conduct an internal and external environment analysis to
identify the strengths and weaknesses which can be leveraged.
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Any business when it starts it should follow all these above decisions so that it assure about
its plan and it can work easily to make profit. Every level of food selling business must require
applying these decisions to get desired targets and sustain its business in the competitive market.
1.2 The information and knowledge needed to ensure effective decision taking
Every business wants to achieve their business goals in short period. For this purpose, it takes
various decisions with using information. This business needs some information to take effective
decisions. This information is collected by various methods and after gathering this data, a business
becomes able to take perfect decisions. There are a company ES, it involves in sale high quality
food products. This business also needed all information about its customer choices and
preferences (Pearlson, 2016). The information collected helps business to increase its customer
base. By using information, a company gains knowledge about their suppliers of good quality raw
material for making the best quality products at cheap price. After formulating all decisions, a food
seller company can increase its sale and earn more profits. This information helps the organization
for hiring skilled and train existing employee. In advance, the workers can easily make the best and
high quality products as well as services.
1.3 Analysing the external and internal source of information
For gathering this information, a company gains external and internal sources. It is the
responsibility of managers that they should understand all the sources regarding this. After
understanding these sources, they will become able to make decisions and implement them in a
proper way. These are some sources of information as under: -
Internal sources Customer Record – All records about customers help company in providing better services
to them. Company makes better decisions for their repeated customers and give them those
products and services which they are more suitable for the customers.
 Sale Figure – it includes the Information about sales figure and allows to company in
further production so it will help to that how many products are sell. It also states that
requirement of storage (Yates and Paquette 2011). In other words, if any fluctuation in sale
variables then sales department need to focus on it and making new and innovative
products.
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External sources
 Multimedia – This source is the best in external sources. In Social media these are some
platforms like Facebook, twitter etc. are help in making decisions about quality of goods.
1.4 Recommendations for improvement
1. There are some recommendations to a high quality food selling company for improvement.
These are:
2. Company can provide better training facility to its employees so that they can easily
manage their tasks on time.
3. This organization can use various methods for advertising of their products and services and
increase their customers.
4. ES company sell its good quality products at reasonable price and give offers and discounts
to its customers.
5. This company also makes new products according to its customer’s preferences.
TASK 2
2.1 Identifying stake holder's actions to know how it influences in expansion of ES business
For this company, there are so many stakeholders and it is need for company that identify to
all those who influence the company's business. This company wants to expand its business and
actions of stakeholders is essential for this process. Stakeholders are of two types i.e. internal and
external. In internal stakeholders, there are employees, staff members, etc. In external stakeholders,
there are suppliers, public, government, etc. For this type of organization, there are internal
stakeholders who interact daily with a large number of customers and they collect information with
regard to products and services which are purchased mostly by customers. So, it is important for
company to encourage their employees and promote them(Abdillah, 2014). Further, company also
makes a better relationship with its external stakeholders so that it can easily expand its business
activities and earn more. Various types of investors are important for company because they invest
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in ES company and they become a part of capital and fund. This organization needs to contact with
them and also takes suggestion from them for the process of expansion.
2.2 Different ways to stay connected and develop better relationship with these stakeholders
The ES company should be connected with its stakeholders and maintain better relationship
with them. So, for making a better relationship, there are many methods and techniques to maintain
this:
Company can arrange meetings and seminars with them and this is the right way to stay connected
to it. This meeting is useful for the internal stakeholders. Company tells them about its goals and
aim as well as makes plan to achieve it in such a short time(Choi, et.al 2010). Through these
methods, a company understands their employee’s mentality and takes suggestions from them. For
contacted with company's external stake holders it choose survey method. These external stake
holders are also important for company because they make company to grown up. For example the
suppliers who deliver raw material to the company are an essential for organization because by
using best raw material company can make best products. In addition to stay connected with them
it is required that they make personal contact with various stake holders and communicate regular
basis. This will help in monitoring marketing operations.
2.3 Plan to include the identified people for decision making process.
It is important for company that it involve those stakeholders which are useful for it. The
involvement is a helpful process in decision making and from this a company can easily expand its
business. The ES company must know about it existing customers and external stakeholders so
that it achieve its target. It is an essential thing that is in meeting company allow all stakeholders
and make decisions with the their suggestion so they will also feel that they are the part of
organization and their suggestion also consider for making company's policy(Mulhern, 2013).
Apart from this ES make decisions with their available sources. Organization can also ask
questions from its regular customers and know about their willing and preferences. It will helps to
company to attract new customers and maintain them. This will help in production of new products
and services. Company must changes in their products and make it customer's preferences. So it
can says that with the help of these people the ES company expand its business and make better
decisions.
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2.4 Analyses the strategies for future improvements in this process
The ES company make new plans and strategies for expanding its business and collect all
information’s regards to expansions. It can also expand its business by using online method. Today
digital technology improve and with the help of this any business increase their customers and also
improve in their services. There are various types of strategies of expanding, company can use one
or more than one strategy for improving relationship with all stake holders and create goodwill.
The organization conduct events and meetings for discussing about the process for succeed
(Akhavan, et.al 2012). With the help of these methods company solve its customer's problems and
issues regarding their services and products. It also helpful for attracting new customers. ES must
follow the strategies and work according to it for achieve the target and expand its business.
Further email interaction is very good method for proper communication and it help for increase its
customer loyalty.
TASK 3
3.1 Analyse the report on existing process of communication.
With reference of the scenario there are ES company is established and operate its quality
food product selling business. The organization want to expand its business with applying various
strategies. They also focus on their existing communication process. Foe expansions of company it
get an offer which is given by a Cafe owner to buy his existing business. So for this process ES
company need all information regards to this. For this process they have different type of
communication process which are as under :-
Phone – the ES company management are directly communicate with its existing customers and
collect all information. Company take new decision on the basis of this information and make more
new customers with using phone.
Email – Email is one of best concept for interaction and stay connected with stake holders.
Company can use this method at each level of organization(Holsapple, 2013). The ES company use
this technology for a proper flow of information from upper level to lower level. In this they
communicate with any person in systematic manner.
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Internet – this is modern technique utilized for connecting maximum persons at a time. It is too
much useful in online business expansions. Threw internet facility company connect many person,
entity in short time.
3.2 Describing the different communication process for growing up the business.
ES company want to expand its business and it have already many communication process.
For expansion of their business there are so many communication process which can be useful for
this type of organization. Company can use these and improve their product quality and increase
their business. Letter is one of the additional method that is use in communication. This is use for
one side communication process. There are some extra technique which can use in this process like
phone calls, mails. They can also arrange meetings and solve issues regarding their problems. So
there are many ways of information collecting and communicating with them. It helps in business
expansion.
3.3 Implement the improvements to ensure greater integration of system of communication process
helps to future growth.
ES company's management should implement new strategies for effective communication
so that they grow more in future and they can also improve their business. In organization there are
no barrier to affect the proper communication. Flow of communication is not affected by any
barrier otherwise there are some error regarding conversation between sender and
receiver(Schwalbe 2015). In any business who is in starting phase there are the process of flow of
information is not strong and there are no medium available for better communication process. In
other side an existing business have many technical system to maintain better communication
process. In ES company they using LAN (local area network) for internet facility because this
technique is best in its segment and it is useful in communicating in an organization premises. In
LAN there are use internet facility in a building and it is safe and secure medium so it will apply
new businesses. Company use these medium of communication to collect information about the
Cafe business and management of ES organization discussed about the purchase decision of that
existing Cafe business. This will help in expansion of that business and flow of information are in
proper way. It will lead to increase in sale of products and services.
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3.4 Personal development plan for improvising own communication skills.
For improving my own personal skills regarding communication, I need to SWOT analysis
of myself and with this help I identified my strength and weakness.
Strength – in my strength these things are concluded that are formal communication and making
eye contact with dealing someone. I can convey my words with someone I want to do this.
Weakness – there are major thing is I never think what I say and I feel uncomfortable at that time
of communication.
Opportunities – I have many opportunities to improve my skills and this will I get through
training and development program.
Threat –I get demotivated when I am performing my speech.
Personal development plan:
Skill to be
developed
Resources
required
Action plan Timeframe
Communication
Skill
Books,
Magazines,
Newspapers,
Audio and video
recorded
conversations,
Training and
development
programs,
To improve my
communication
skill, I would
need to interact
with people by
communicating
or get involved in
conversations.
I will also start
reading books
and journals to
improvise my
vocabulary and
forms of speech. I
will also attend
lectures, classes
and development
2 Months.
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programs to
increase my
ability of
speaking, gain
confidence or
motivation by
interacting and
getting involved
in an
environment that
might foster me
to develop my
communication
skills.
TASK 4
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of
information.
ES company Reports of employee or customer and information of employee are important
for strong collection storage and formatting. This information is highly backup for a customer who
working or who are reliving his work. Also, it helps to connect with employee and communicate
with face to face. ES Company collecting his data in two ways:
Primary data
1. For interview of candidate.
2. Employee fill up the questionnaire.
Secondary data
1. ES company can selecting his candidate from books and journals.
When ES company collecting primary data, company next steps are to collect information
about customer or employee. It helps to company will find out employee information smoothly.
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After that company decided that who will longer or no longer, and who will have selected or not.
This referenced define that existing approach for ES are very impotent to the collection storage,
formatting of information.
4.2 Appropriate changes to improve collection, formatting, storage and
dissemination of information and knowledge
The condition, ES company change his information or correcting his information, ES
company is try to help with method to solve any changes of particular problems. After that,
company Checks that information relative with customer or employee and correcting data
evaluated with the help or hypothesis (Ravin, et.al 2011). Once ES company complied his primary
data and done with corrected after that ES company evaluated in secondary data, first company find
out with the help of books and journals and correcting data after that ES company decided and
implement without any some kind of obstruct. ES company are very carefully about his work, after
all this data greater ES company checked all the detail.
There are several standards through which appropriate changes to improve collection, formatting,
storage and dissemination of information and knowledge can be made. These can be achieved by
the following process: Identifying cause for decision making: Changes can be made only when the reason for
purpose of making decisions relating to it is known. This requires time and patience to
bring alterations or modifications. Reviewing information and knowledge: The decision undertaken must be then reviewed so
that analysis can be done to attain the target. Assessing sources: All internal and external sources must be assessed to take cautious
steps. Proper technique should be analyzed and chosen for this purpose as data comes from
various origins. Selecting the best tactic: After proper analyzing, planning and decision making selecting a
change out of the best is implemented that is acceptable by the audience at large. Thus, it
needs to be formulated properly. Implementing change: The final step is to implement changes accurately which can be
formulated in accordance with change in strategies.
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4.3 Implementation of strategy to improve access to systems of information and knowledge to
strengthen business and help future growth
Several problems occur while collecting and formulating data for efficient working of
organization. By developing certain strategies an improved system access in relation to
information and technology is made which are as follows:
 Forming comprehensive technology plan: Creating a technology might enable to satisfy
the requirements of formulating technological proposal to make it work in an
appropriate manner.
 Formulating technological usage agreement: By creating a technological usage
agreement in staff reduces the issue of network trafficking. Websites or webpages
which I not secured or have access permission by the employer will only be accessible.
 Use of free software: Usage of free software and upgrades is a method to save costs.
 Maintenance: After proper scheduling repairs or preservations can be done to the
system and software which is an effective method to reduce problems of virus and
infected files. To make the firm’s base strong implementing technology in ES
Company is necessary. Information technology is the best tool that can be used to bring
success to the company.
These strategies can be helpful for ES Company to strengthen business and promote its future
growth. The developed strategies help in quick decision making as all the authoritative data
would be available in a short timeframe which will increase the pace of operations of
organization. Strategies also helps in easy communication within and outside the organization
to counter issues effectively. Work without boundaries can be accomplished by implementing
these strategies as employees outside the company can be connected easily with the firm. This
helps in quick data transmission and access to the organization and employees without delay
would also help business to flourish.
CONCLUSION
From the above study, it can be concluded that business expansion methods and communication
techniques which is refers as existing and new business. These are taken for best decision and it can
be follow by every business. Whether it is new or existing. Here an organization that name is ES
company has been make all decisions and strategies.
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