Event Planning and Management Report: Dream Sales Machine Ltd, 2020

This report provides a comprehensive overview of event planning and management, focusing on the application of management models, resource allocation, and evaluation strategies. It begins by outlining different management models applicable to various event types, including private, corporate, and charity events, emphasizing the importance of adapting management approaches based on event size and objectives. The report then delves into the resources required for successful event execution, such as venues, teams, and marketing tools, considering their dependence on event scale and attendee expectations. Furthermore, it highlights essential management skills like flexibility and team management. The second part of the report concentrates on monitoring and evaluating event success through techniques like social media analysis, post-event surveys, and revenue measurement. It concludes with recommendations for improving future events, such as incorporating current industry trends and leveraging technology. The report aims to equip event managers with the necessary knowledge to ensure high event efficacy and success. The report is based on the scenario of a HND student working for Dream Sales Machine Ltd.

Managing and Planning an Event

INTRODUCTION
Event planning is associated with organisation, planning and
coordination of the entire activities those are associated with
events such as meetings, conferences, parties and many more in
order to conduct the same in appropriate manner in which
event's objective can be met. There are many aspects which are
added within event planning such as budgeting, deciding
timeline, selection and reservation of event sites and many
more by which all the facilities which are requisite in events can
be completed by minimising risk factor.

Topic1 Different management
models used in a range of events
• Majorly there are three types of events such as private,
corporate and charity in which number of management
theories are included in order to manage the event in most
effective manner. Depending on the size, type and aim of the
events there are number of management theories which are
utilised in order to manage team and people in effective
manner.

Approaches of managing different
types of events
• Event management does require planning, organising, and final
execution of various events along with applicability of 5C's which
are defined as concept, control, coordination, culmination and
close out, b y these aspects an event can be executed in efficient
manner. Basically three types of events does require various
approaches in which event objectives are achieved and up kept.
The event managers are required to ascertain goals of the event
so that arrangements could be made in that manner by keeping
size and event type as constant factor.
•

Resources required during an event
• In accordance with size, type and purpose of the proposed event
numerous resources are requisite so as to meet event objective in
prominent manner. Teams, venue of event, facilities, tools, instrument,
marketing and many more are the requisite factors which is lead the
event to make success. On the other side on the basis of members of
events these resources are dependent, in which expectations of the
events are being catered. For example at the time of private event
some of the aspect such as music, catering, venue, decoration are to be
selected on the basis of number of persons attending event.

Management skills required during
event management
• In order to manage event in effective manner some of the
skills are required which are enumerated as under:
• Flexibility: This is the skill which may be helpful within
adoption of new policies as accordance to the demands of
customers existing within industry.
• Team management: This is known as most significant skill as
this is helpful in managing team members in effective manner
so as to met event objectives.

Topic2 Approaches to monitoring
and evaluating event success
This is essential that success of the proposed event is measured
in the basis of using various techniques in order to analyse
effectiveness of the event and any improvement can be
inculcated in best possible manner. Some of the ways in which
event can be monitored and evaluated which are elaborated as
under:
• Monitor social media activity: The social media activities are
helpful in popularise the event to the mass audience in order
to promote the same and inherit success as well.

Continue…
• Post event survey : With the help of survey collection those
areas of the event can be recognised which are requiring
improvements so this can be beneficial in putting additional
efforts on those areas so as to make the proposed event
successful.
• Measuring revenue : The upliftment in revenue from events
by which cost can be compared so that success evaluation of
the event can be made.

Recommendations on improving
future events
For the major purpose to attain high success within event some of
the recommendations are given to Dream sales Machine Ltd which
are significant to them:
• Implementing current trends and features which influence the
events industry so as to remain competitive.
• Usage of those technologies which are technology centric such as
augmented reality, automation, AI and many more in order to
provide better experience to the customers.
• Implementation of current market trends and methods so as to
receive distinct competitive edge within marketplace.

Conclusion
From the above PPT it can be concluded that usage of effective
managerial theories and models are required so as to make the
event a success, by which planned efficiency can be maintained
through out the event. For the managers this is required that they
inherit certain qualities by which event may have high efficacy and
high probability of success. At the last event is to be monitored on
regular basis so that any improvement can be applied in early
manner by which event can be made successful.

References
• Park, S.B. and Park, K., 2017. Thematic trends in event
management research. International Journal of Contemporary
Hospitality Management.
• Getz, D., 2018. Event evaluation: theory and methods for event
management and tourism. Goodfellow Publishers Limited.

Thank you