Sales Machine Ltd: Unit 29 Event Management and Planning Report

This report analyzes the key aspects of event management, focusing on the Sales Machine Ltd London event. It begins by outlining the resources required for a successful event, including checklists, facilities, and supplies, followed by an examination of essential management skills such as creativity, organization, communication, and decisiveness. The report then explores different management models, including the EMBOK and Five-Step models, and discusses various approaches for managing corporate events and conferences. Recommendations are provided, suggesting the use of the EMBOK model for Sales Machine Ltd and emphasizing the importance of identifying and mitigating risks. Methods for monitoring and evaluating event success are detailed, with key performance indicators, social media activity, and post-event surveys highlighted. The report also addresses variance management, emphasizing the need to address staffing issues and budget fluctuations. Finally, it concludes by summarizing the key findings and recommending the use of social media activity and post-event surveys for optimal results. The report also includes a reference section with sources used for research.

Unit 29: Managing and
Planning an Event

Table of Content
 Introduction
 Resources required to deliver and effective event
 Key management skills for an event
 Different management models used for event
 Different approaches to manage different types of event
 Recommendation
 Methods of monitoring and evaluating the success of an event
 Identify and deal with variance for success of an event
 Results of success of an event and Recommendation
 Conclusion
 References

Introduction
 The presentation is based upon the Sales Machine Ltd London where it is planning to
organize and event
 Through this study, an understanding of managing event is generated and this it describe
how to manage the resource and logistics for delivering an effective event
 It also monitor and evaluate the event to ensure customers and business requirement are
met.

Resources required to deliver and effective
event
 Checklist
 facilities, tools, refreshments
 Furniture, supplies
Checklist
Furniture and
supplies
Facilities, tools
and
refreshment

Key management skills for an event
 Creativity in technology
 Organizing and problem solving
 Communication
 Decisive skills
Creativity in
technology
Organizing and
problem solving
Communication
skill Decisive skills
Management
skills

Different management models used for
event
 EMBOK model
 Five step Model
Management
models
EMBOK
model
Five step
model

Different approaches to manage different
types of event
 To manage corporate events, lanner uses the success formula as an approach i.e. brief,
creative, plan, delivery and evaluation. With the help of this five step formula, customer will
learn to understand the brand profile and deliver the best in order to evaluate the success.
 For conference meeting of a high company, event planner design, print and make an
application so that proper arrangement can be done in proper manner without affecting the
results.

Recommendations
 For Sales Machine Ltd London, it is recommended to use EMBOK model which is
suitable for all kind of event that are mostly happen within a company.
 Through this model, risk are also identified which may cause the entire event towards
failure. Thus, it can be stated that with the help of this model, planner will be easily
launch the event in successful manner.

Methods of monitoring and evaluating the
success of an event
 Key performance indicators
 Social media activity
 Post survey
 Revenue vs Overhead
Monitoring
method
Key performance
indicators
Social media
activity
Post Survey
Revenue vs
Overhead

Identify and deal with variance for success
of an event
 In order to deal with variance for a success of an event, planner or a company should
make sure that there is no staffing issue because internal conflict may lead to cause failure
and they do not lead an event towards success direction.
 If there is a price fluctuation within a single product used within an event, then it leads to
variance and to deal with the same, event planner should make sure that they have to
adjust in further things in order to manage the budget.

Results of success of an event and
Recommendation
 By analyzing the methods of monitoring event, it is recommended that using Social media
activity is best because most of the people are uses social media in order to get latest
updates. That is why, for getting the success result of post event, it is necessary for the
company to use this method in order to collect reviews.
 With the help of this, event planner also determine the strength and weakness of an event
and in future make further improvement as well.

Conclusion
 By summing up above it has been concluded that in order to deliver the event in
successful manner, there is a need to manage the things and make sure that company uses
proper resources.
 Further, proper monitoring and evaluation process should be ensured which in turn leads
to manage the event. For that social media activity and post survey are consider the best
way that help to analyze the success results.