Managing Conference and Events: A Sainsbury's Business Report

This report analyzes event management strategies within the context of Sainsbury's potential expansion into the event sector. It begins with an introduction to event management, highlighting the importance of planning and coordination. The report then delves into the management roles within the event industry, including maintaining relationships, planning, and seizing opportunities. It emphasizes the need for flexibility, people management, and interpersonal skills. The report evaluates the impact of management skills on event success, offering recommendations for skill development. Furthermore, it details essential safety and security measures for event venues, such as ID verification and security checkpoints, comparing and contrasting safety and security provisions. The report concludes by summarizing key aspects of event management and emphasizing the importance of safety, security, and effective management skills for Sainsbury's success in the events sector. The report also references various books and journals to support the findings and recommendations.

Managing Conference
and Events

Contents
INTRODUCTION...........................................................................................................................3
Project 2...........................................................................................................................................3
Introduction of the report........................................................................................................3
Exploration of management roles & current job opportunities within the events sector.......3
Review Management skills as well as personal attributes which are required in events sectors
................................................................................................................................................4
Critical evaluation of the impact of management skills on creating a successful event and
justifying recommendations to meet stakeholder requirements.............................................5
Explanation & specification of appropriate measures needed to provide secure as well as safe
event venue and environment for guests and staff.................................................................5
Comparison and contrast of the security and safety provisions for specific events...............6
Conclusion to the report.........................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Event management refers to an effective execution of different projects which consist of
organising, planning, coordinating as well as implementing whole event in a well defined
manner. It is said that there are ample number of events like conference, wedding, birthday
parties, sport shows, corporate events and many more. For conducting a successful event, it is
necessary to plan and coordinate with team members in an effective manner Posenato, R.,
(Jepson and Clarke, 2016). In this report, Sainsbury is chosen as the base company. It is a
supermarket chain deals in groceries but now decide to expand their business functions in the
event management sector. For this, they need to identify different factors, elements, challenges
and dimensions which is required to be considered by higher authorities while doing business
expansion. The present project will gives detail information about various categories as well as
dimensions among event industry. In addition to this, it also analyses conferences and events as
per the professional needs. Furthermore, it has also been analysed that there are different sort of
management skills which aid in organising a successful event. At last, discussion about the
measures needed to manage safe and secure events for the guest are going to be discussed.
Project 2
Introduction of the report
It is the section of this report, where different management roles which are required in event
sector are going to be discussed. Along with this, various management skills and personal
attributes are there which increases the working quality of staff members which leads towards
the attainment of clients requirements. All these sections are going to be discussed in detail
manner in the below part.
Exploration of management roles & current job opportunities within the events sector
It is said that competition in the event sector is intense therefore, individual need to ensure
that they must have upgraded skills and knowledge so they can remain at the competition for
long. In addition to this, management individuals need to develop their capabilities, skills and
competencies so they can grab higher growth rate at the marketplace (Hope, 2020). In reference
to the present scenario, some of the key roles which are needed are going to be discussed as

follows:
 Maintaining positive connection with different parties:- Major role of an event
manager is to produce strong and positive relationship with catering, vendors, customers,
venue holder and many more. This as a result aid them in completing all the task in an
appropriate way and satisfy the requirements of customers.
 Planning & management of event functions:- Another influential role of a event
planner is to plan, manage, coordinate as well as monitor all the events in an effective
manner. For this, managers need to indulge themselves in effective planning which as a
result guide them for executing all the activities in an effective manner.
There are ample number of job opportunities at event industry with the help of which they
grow at the competitive marketplace. With the help of innovation and creativity an event
manager can effectively grab opportunities available at the marketplace. There are digital events,
online shows and many more which can easily increase the efficiency of individuals.
Review Management skills as well as personal attributes which are required in events sectors
There are ample number of modifications taking place within event management sector.
All these changes are affected by external environment elements which as a result create firth
coming alterations. This as a result creates need for developing some management and personal
skills so they can positively adopt changes. In reference to the present context of Sainsbury,
which is going to expand their functions in event management filed needs some sort of
management skills as well as personal attribute are going to be discussed as follows:
Management skills
Flexibility:- It is very important for an event planner to be flexible and can easily mould
according to the changing situations and requirements. With the help of flexibility skills, they
can easily satisfy the requirements and demands of their guest, clients and customers. This is
because they are going to organize everything as per their expectations and requirements.
People management:- Another most important skill of an event manager is that they
must know how to manage and coordinate all the people according to the requirement of

situation. Along with this, event manager keep a check on whether every individual will perform
their work as per the expectations or not. With the help of effective knowledge each and every
task will be executed in an effective manner which as a result reduces conflicts & errors which
leads towards the enhancement of efficiency and productivity of staff.
Personal attribute:
Effective interpersonal skills:- It is said that event managers need to own the skill of
interacting with individuals in an appropriate manner which as a result create positive impact.
With the help of good interpersonal skills, an individual will be able to maintain strong
relationship with their clients, parties and guest.
Creative as well as innovative:- For improving customer satisfaction, it has been
identified that event manager must bring innovation and creativity so they can fulfil all the
requirements in innovative manner. As a result expectations of clients will be fulfilled in
effective and efficient way.
Critical evaluation of the impact of management skills on creating a successful event and
justifying recommendations to meet stakeholder requirements
Effective management skills help in creating the event successful as event manager have
sufficient skills and attributes which leads towards the attainment of requirements of customers.
It has also been identified that effective management skills help in attaining various goals and
objectives with the help of fulfilling needs and demands of clients and guest (Emery, 2016).
There are both positive and negative influence of management skills which leads towards the
successful accomplishments of requirements. Apart from this, there are some recommendations
that managers need to upgrade their skills and capabilities on a regular period of time by taking
training and development session, attending seminars and conferences related to management
skills and personal attributes.
Explanation & specification of appropriate measures needed to provide secure as well as safe
event venue and environment for guests and staff.
It is said that main responsibility of a event manager or planner is to create safe as well as
secure venue for their clients, guests & staff so they feel comfortable and safe. For this, there are

ample number of measures need to be given to the customers while entering in the event. Some
basic measures which need to be considered by the Sainsbury management while doing business
expansion in the event management field. These measures are going to be discussed as follows:
Cross check the IDs to the Registration information:- First and the foremost measure
which is taken by the event manager of a hotel sector, it that every individual who goes to attend
the event must go through the verification procedure. Therefore, every person must have visiting
card along with all the essential documents needed while entering. As a result, they will be able
to provide safe environment to the clients.
Create security checkpoints:- There must be establishment of different checkpoints
which needed by every visitor to go through it. As a result it will aid in ensuring that every
person enter into the venue without any sort if harmful gadgets. Apart from this, it bring security
and trust of guest and staff regarding the event management company.
With the help of above stated points it has been said that event planner of Sainsbury who
goes to start its new venture in event sector need to consider all these elements. This will help
then in creating customer trust and experience as they feel safe and secure while attending the
event. This will influence the future of event sector as they grab attention of large number of
clients and guest towards them. Therefore providing security and safety with the help of
effective security measures an event management company can gain competitive advantage at
the market place.
Comparison and contrast of the security and safety provisions for specific events
With the help of above information, it has been identified that both are the situation where
individuals feel protected without any sort of risks. Main aim is to protect others by creating safe
and secure environment so that threats and hazard situation. On the other hand, there are some
differences among security as well as safety where security is against deliberate threats and in
reference to safety is from unintended threats. It has been recommended to the event manager
that they must consider all the security and safety measures while conducting an event. This will
help them in retaining their clients for a longer period of time by providing them safe and secure
environment.

Conclusion to the report.
With the help of information mention above, it is concluded that there are different types
of management roles which need to be considered by the higher authorities of event management
team. Along with this, it has also been identified that management skills and personal attributes
which help in attaining organizational goals and objectives in an effective manner. There must be
flexibility and management of staff members so that business goals will be attained. At last, there
must be some safety and security measures which needs to be considered by the event managers
so they provide best and most effective services to their guest and staff.

REFERENCES
Books & Journals
Lucey, C. E. and et. al., 2016. Method and apparatus for managing private moderator codes for
conference calls. U.S. Patent 9,258,338.
Harmeling, C. M. and Palmatier, R. W., 2016. Managing Disruptive Change in Channel
Relationships. In Let’s Get Engaged! Crossing the Threshold of Marketing’s
Engagement Era (pp. 527-527). Springer, Cham.
Li, J., Hallsworth, A.G. and Coca-Stefaniak, J.A., 2020. THE CHANGING GROCERY
SHOPPING BEHAVIOUR OF CHINESE CONSUMERS AT THE OUTSET OF THE
COVID-19 OUTBREAK. Age, 6(53), pp.5-5.
Garrigós, J.A. and Molina, M.D.M., 2020. Integrating Customers and Suppliers in Retail Co-
innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in
which customers and suppliers collaborate to create new products. Research-
Technology Management, 63(3), pp.33-41.
Upright, C.B., 2020. Grocery Activism: The Radical History of Food Cooperatives in
Minnesota. U of Minnesota Press.
Naraine, M.L. and Parent, M.M., 2020. Managing stakeholders. Routledge Handbook of Sport
Governance, p.203.
Walther-Puri, M., 2020. Protecting the Big Apple: Managing Cyber Risk at the City Level.
Trestini, S., Giampietri, E. and Śmiglak-Krajewska, M., 2020. The adoption of agricultural
insurance to manage farm risk: preliminary evidences from a field survey among Italian
and Polish farmers. The CAP and National Priorities within the EU Budget after.