Managing Food & Beverage Operations: A Comprehensive Industry Analysis

This report provides a comprehensive overview of the food and beverage industry, examining various business types like fine dining, casual restaurants, and mobile food services. It delves into different rating systems, such as star ratings, used to assess food quality and service standards. The report identifies current and future trends influencing the industry, including changing customer preferences, the importance of food safety, and the need for differentiation and innovation. Furthermore, it compares and contrasts operational and marketing technologies, such as restaurant management software and digital marketing tools, highlighting their impact on business efficiency and customer engagement. Finally, the report analyzes factors influencing consumer decision-making and explores strategies for attracting and building a loyal customer base within the competitive food and beverage sector.

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Various types of businesses in food and beverage industry.............................................3
P2. Different rating systems used in this industry..................................................................6
P3. Current and future trends which influence the business..................................................7
TASK 2............................................................................................................................................8
Covered in PPT.......................................................................................................................8
TASK 3............................................................................................................................................8
P6. Compare and contrast various operational and marketing technology for different types of
business...................................................................................................................................8
TASK 4............................................................................................................................................9
P7. Various factors which influence the decision making of consumers...............................9
P8. Different strategies used in order to attract and build loyal customer base...................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Food and beverage is the big industry and also tends to offer suitable job opportunities to
various people. Moreover, this sector undertake several activities that leads to undertake
significant rights of employees in terms of purchasing raw materials, maintaining food services,
food preparation, managing events and conferences and so on. Besides this, it also tends to
identify the prominent business results which is helpful in deciding the prominent future norms
and policies (Najafi, 2019). Moreover, the objective of this sector is to offer significant quality of
food services in an effective way. To carry forward this report, The craft cocktail company is
undertaken which provide food and beverages options and services and tends to develop some of
the great bartenders in industry to make suitable drinks. Moreover, the report tends to cover
several types of food and beverages industry, different rating system, future and current trends
and also tends to compare them with several operational and marketing technologies. It also
depict several factors which influence the decision making of customers and analyse the
strategies which is useful in developing loyal customer base.
TASK 1
P1. Various types of businesses in food and beverage industry
Food and beverage industry tends to contribute towards the great deal regarding the
profitability and increased revenues in hospitality industry. For this, the food and beverages
services tends to offer prominent business in terms of offering effective facilities to their
customers at the specific location or customer's premises (Mohammad, 2017). This industry is
considered as the important factor within the hospitality industry and also tends to offer broad
range of scope in terms of earning maximum profitability. For this, the significant industry has
several types of businesses which are discussed as underneath:
Sector Description Advantages Disadvantages Example
Fine dining
restaurant
These restaurants
comes under
prominently
trained and
managed which is
These restaurants
does not require
owner as they
have significant
knowledge and
These restaurant
need large
amount of
investment that
comes under the
Seven Park Place
by William
Drabble

helpful in making
difficult food
items in terms of
satisfying the
needs to
customers.
support for the
entire fine dine
restaurant.
brand itself and
also need
prominent upfront
investment.
Family and
casual restaurant
These restaurants
tends to offer
prominent meal
three times in a
day with the
affordable prices
and also offer
wide range of
choice in their
menu considering
the taste of
customers (Maier,
2016).
These restaurant
tends to motivate
guests in terms of
developing
suitable
interaction by
creating warm
welcome to their
potential
customers as in
this, customers
feel relax and
enjoy their meal.
For this,
restaurant need to
pass platters for
the food across
the table
considering the
family style and
effective meals in
terms of getting
potential
customers.
The Jones family
project
Counter service These restaurants
include fast food
industry for the
mass production
of food items
which is
developed and
offer quick and
fast services.
These restaurants
tends to save time
and deliver food
services within
just 15-30
minutes and also
make food more
affordable by
offering at the
cheap rates.
It is not so easy to
find fresh and
organic food in
fast food
restaurants as
they offer quick
services and due
to this, they tends
to make semi-
finished products.
Bocca di Lupo
Branded Branded These restaurants Branded Harvey Nichols

restaurant restaurants tends
to offer classic
services
considering the
premium
customers and
they also need
effective and
large investment
considering the
hospitality
technology as
they are first one
to test the
technology
(Dsouza, 2020).
have well known
and prominent
image among the
food service
industry and they
are prominently
true for their
restaurant
franchise and
prominent
funding is also
simple in terms of
involving the
opening of
restaurant.
restaurants have
high employee
turnover because
of prominent
pressure for best
employee
services.
Wine bars These restaurants
tends to offer
suitable drinks
considering the
alcohol services
and also tends to
put emphasis on
selling wines
instead of beer
and other liquor.
Wine is
undertaken as the
base of suitable
attraction and
entertainment of
individuals that
somehow leads to
increase their
sales and
revenues.
It depicts that
operating cost of
bars leads to
become quite
cheaper in terms
of running for the
traditional
restaurant and it
is depends on
their size and
theme of bar.
Rise and Vine
Assisted service In this, guests
enters in the
dining area and
This system tends
to allow excellent
way to serve to
Most of the times,
it is quite
embarrassing for
Signor Sassi

serve themselves
in terms of
getting their food
which is either
from the buffet
and also serve
partly by the
waiters
(Kilibarda,
Djokovic and
Suzic, 2019).
there guests in
terms of offering
wide variety of
options in terms
of arranging for
effective and
suitable delivery.
the guests in
terms of standing
in queue with
plates in their
hands and does
not want self
service.
Mobile food
service
These are the
restaurants who
tends to deliver
food service with
the help of mobile
phone and also
tends to provide
menu in the
mobile phones of
customers.
These restaurants
relies under the
cheap and reliable
services and they
are their own boss
in terms of
creating food
menus.
These restaurants
does not follow
proper hygiene,
health and safety
standards as they
run and operate
their functions at
the small space.
Wokasaurus
Asian Food
P2. Different rating systems used in this industry
Food safety is undertaken as the important problem within the industry and also need to
taken care by the chefs and managers of restaurant. It tends to depict the taste of food and
hygiene which is identified by customers in relation with the feedback of customers that
significantly influence the health conditions of individuals and somehow can be quite dangerous
for the health of people. Furthermore, it tends to harm the prominent image of restaurants and
also tends to put severe impact on the economy of nation (Weber, 2019). It also tends to protect
from the uninvited threats and hazards by this people in this industry need to consider the

suitable safety of food with the help of prominent rating system in terms of enhancing the quality
of food. Away with this, taking care of the safety of food is undertaken as the major step for the
food safety management and need to implement at each and every level of the management
considering the food standards. For this, there are various types of rating system but the most
standard is the star rating that leads to make things effective in terms of selecting best place for
food offerings. Moreover, star rating is useful for the Food Fusion which is the newly opened
restaurant and also has presence with 4 star rating considering the taste of food which is
discussed as: 1 Star: In this, the guests tends to expect well managed accommodation that tends to
provide effective services and facilities to their customers. It tends to undertake several
elements considering the room size, storage of clothes, parking facilities and so on. 2 Stars: It undertake mid range of accommodation services that tends to improve the
prominent level of 1 star in terms of its offerings considering the quality of windows,
mattresses, wall coverings, furniture of room and parking. 3 Stars: They provide wide variety of services with extra benefits including additional
amenities like clock or alarm, luxurious furniture, Wash room, qualitative mattresses and
so on. 4 Stars: It leads to depict the exceptional quality of services which is provided in
significant areas in terms of offering excellent services considering the offerings
including valet and laundry services.
 5 Stars: This services provide luxurious facilities, considering the prominent offerings of
amenities and guests.
P3. Current and future trends which influence the business
There are various opportunities which are present in food and beverage industry and also
want to stay on the top in terms of maintaining their customer base that leads to consider several
trends and factors which effectively impact the business of Food Fusion by focusing on the
prominent trends that are mentioned as: Changing customer's preferences: By undertaking the preferences and taste of
customers and demand, company need to accomplish success and identify the needs of
customers to organise market research. Moreover, by identifying the existing trends,
people want healthy, organic and hygienic food by considering the physical evidence and

health factors (Maier and Prusty, 2016). Furthermore, the demands of customers for the
food need to consider by the Food Fusion like attractive packaging and taste which is
more environment friendly. Besides this, they also want clarity in the making of food and
for this, restaurant tends to show their primary ingredients of food. Food safety: This factor is essential as it need to be taken care by the manager of
company and for this, customers need to know regarding the want and their eating by
considering the ingredients in terms of prominent making of food. Hence, it is essential
for the restaurant to effectively take care of the hygiene factor and the significant taste of
customers as it tends to satisfy the needs and also helpful for company regarding its
success and growth.
 Differentiation and innovation: In this, customer tends to attract effective food services
in terms of offering the variety of food in unique manner and also tends to undertake for
the food and beverage industry. In this, customers are prominently attracted for the taste
of food and company need to offer effective taste considering the effective innovation
which is helpful for them to grow to accomplish growth and success in market (Merkle
and Lewis, 2016). Furthermore, it is also helpful in developing loyal and healthy
customer base which is useful in terms of developing effective image of restaurant.
Hence, Food Fusion need to undertake all the prominent factors which leads to impact
industry and also become to food delivering company in world by its offerings.
TASK 2
Covered in PPT
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business
Food and beverage industry significantly contribute towards the big problem in terms of
dealing with suitable profitability in hospitality sector. Furthermore, enhancing the significance
of business meetings, social events and so on leads to hype the industry and also tends to use
various types of technologies in terms of saving time of customers which is helpful regarding the
operations and marketing of business. For this, the suitable elements are mentioned as
underneath:

Operational technologies Marketing technologies
Management of restaurant with tablets is the
significant software which is quite flexible
application and also tends to offer effective
reviews on table, menu and offer various
services at just one click. Furthermore, it leads
to enhance the sales procedure regarding the
sales and delivery of products (Alcee, 2017).
For this, Food Fusion tends to use webcam for
suitable monitoring which is useful in taking
effective records of employees for preparing
food and consider it at the workplace in terms
of detecting any sort of misconduct with
suitable health and safety codes. They also
tends to monitor employees as if they are
wearing hats and gloves at the time of making
food by offering suitable management vision to
their employees for effective guidance.
It represent the big mistake which is made by
restaurants in terms of not having proper
amount for the food which is served to their
customers. Moreover, it leads to undertake the
effective technique which is useful for the
managers in terms of protecting from suitable
tools which are automated considering the
buying techniques. For this, effective digital
tools are helpful for the managers in terms of
staying on the top and also represent the
effective purchasing which is depends on the
forecasted sales (Chen and Voigt, 2020). For
this, managers also tends to use automatic
orders at the prominent place considering the
inventory reach for the threshold. For this, the
software is useful in effective marketing of
restaurants and also useful in developing
suitable customer base. Therefore, the
purchasing process need to manage from the
effective orders at it leads to verify invoices
and suitable price factor.
TASK 4
P7. Various factors which influence the decision making of consumers
It depict that there are several factors which leads to impact the decision making of
customers and some of them are mentioned as underneath: Quality of service: Services are undertaken as the essential element considering the
variance which occur for the effective process of delivery among the suitable service
provider and customers (Kaur, 2017). Besides this, quality is the essential component that

has major impact on the image and sales of Food Fusion. For this, it leads to depict the
effective satisfaction of customer in terms of delivering the products with suitable process
and also present at the market area in terms of becoming competitive and for this,
employers need to undertake suitable amount of services that are valuable in terms of
gaining competitive advantage. For this, the services which are not offered in effective
manner then hotel tends to face huge loss as per the number of customers. Physical environment: It is the essential factor that leads to influence the presence of
customers in restaurant and also undertake prominent surroundings which impact the
desire of customers in terms of staying at the place. For this, the overall environment of
Food Fusion is not much effective and pleasant that leads to impact the presence of
customers and also comprise the tangible facilities that improve the services and
performance which tends to define the suitable surroundings considering the facilities
such as communication, personnel and other tangible factors which is helpful in terms of
delivering the prominent services (Han and et. al., 2019). Word of mouth: This type of marketing technique is useful for the Food Fusion in terms
of promoting the effective services. It also tends to define the suitable communication
information in terms of spreading the private opinion and evaluation of suitable products
and services to the restaurant. It also depends on the effective satisfaction and
disagreement of employees considering the probable experience and basic reason that
leads to shape the effective services of employees which is related with word of mouth.
 Customer reviews: The well known brands and businesses are prominently impact by the
digital space in terms of getting constant exposure for the effective success and growth of
company. In regard of Food Fusion, it leads to effectively impact the running of
restaurant as it is the newly opened and need to develop suitable standards in terms of
maintaining positive image in market (Patiar and et. al., 2017). For this, customers tends
to turn their brand reviews towards their business which is more critical in terms of
optimising the effective conversion.
Hence, these are the factors which should be considered by the Food Fusion in terms of
promoting the effective presence of customers.

P8. Different strategies used in order to attract and build loyal customer base Collaborate with Local Businesses on special offers: Food Fusion must involve in using
promotions and special discounts to drive sales at lower cost. Initiate an offer that is
attracting enough to gain attention of new as well as existing customers. Offering Free Wi-Fi: Internet is powerful enough for the tactics to attract the customers.
Firm must utilise the internet to assist promoting it's business and manages it's operations,
firm must offer internet to their consumers. So that they can get new people and loyalty
through them. E-mail Marketing: By providing discount or offer codes to the large number of
consumers through random mailing can get customer's interest to step in to the business.
Offering exclusive incentives on daily basis or occasionally to online customers can also
help in attracting loyalty with the customers. Connecting with the Local Foodies in nearby Areas: Nearby localities and restaurants
used to convey the messages to the people about their openings and offerings, now they
are having a much wider customer range (Weber and Saunders-Hogberg, 2018). They
generally post reviews on Instagram, Yelp, Facebook, personal blog, twitter and many
more, customers with fine taste and exciting eating habits usually find themselves with a
lots of followers every time and regularly in a short period of time. Finding out to these
customers individually is a remarkable way to utilise their influences on their social
media for the firm's benefit.
 Using Online Ordering App: There are variety of different options of user-friendly apps
with less expense and investments, that can help with the business for online ordering and
food delivery. For example, Yelp, it allows the Food Fusion to upload it's food menu to
the yrlp's website so that consumers can view and order. There are other apps also who
does the same job, firm's needs to find out that.
CONCLUSION
Therefore, it is identified that food and beverages department is related with fulfilment of
basic needs and desires considering the preferences of their customers. In regard of this, several
kinds of businesses are identified in this industry undertaking the grading system for effective
ratings. Despite from this, it is also identified that the existing and future trends should be
maintained undertaking the better working conditions and also define prominent professional

management capabilities and needed legal standards in their stores. For this, the prominent
observation and critical analysis is important in terms of influencing the decision making process
of customers and several strategies which are discussed in terms of attracting maximum number
of customers.

REFERENCES
Books and Journals
Alcee, M., 2017. Investigation of the water use ratio and the importance of Christchurch aquifers
to the food and beverage industry.
Chen, X. and Voigt, T., 2020. Implementation of the Manufacturing Execution System in the
food and beverage industry. Journal of Food Engineering, 278, p.109932.
Dsouza, A., 2020. Managing Food Loss and Food Waste in the Supply Chain (Doctoral
dissertation, Arizona State University).
Han, H and et. al., 2019. Role of airline food quality, price reasonableness, image, satisfaction,
and attachment in building re-flying intention. International Journal of Hospitality
Management, 80, pp.91-100.
Kaur, I., 2017. Role of hotel management and catering technology institutes in ensuring food
safety. In Food Safety in the 21st Century (pp. 321-335). Academic Press.
Kilibarda, N., Djokovic, F. and Suzic, R., 2019. Food waste management–reducing and
managing food waste in hospitality. Scientific journal" Meat Technology", 60(2),
pp.134-142.
Maier, T.A. and Prusty, S., 2016. Managing customer retention in private clubs using churn
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Maier, T.A., 2016. Convention hotel food and beverage operating efficiency profile. Journal of
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Patiar, A and et. al., 2017. Information and communication technology–Enabled innovation:
Application of the virtual field trip in hospitality education. Journal of Hospitality &
Tourism Education, 29(3), pp.129-140.
Weber, C., 2019. Operational Efficiency in the Food and Beverage Industry Through Sustainable
Water Consumption.
Weber, O. and Saunders-Hogberg, G., 2018. Water management and corporate social
performance in the food and beverage industry. Journal of cleaner production, 195,
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