Analysis of Managing Food and Beverage Operations - Report

This report provides a comprehensive overview of the food and beverage (F&B) industry, examining different business types such as restaurants, contract catering, and casual dining, while profiling a chosen business within each area. It explores various rating systems like Michelin stars and hotel stars, used to evaluate the quality of F&B establishments. The report also discusses current and future trends affecting the industry, including the impact of technology, online ordering, and changing consumer preferences. Furthermore, it compares and contrasts operational and marketing technologies employed by F&B businesses, analyzing factors that influence consumer decisions, such as staff service, product quality, and the strategies used to attract and retain customers, like discounts and local events. The report highlights the importance of adapting to market changes and consumer demands for businesses to remain competitive. The report also covers the company Heathrow Airport Restaurant and Lounge Ltd.

Managing Food & Beverages
operations

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry........................................................................1
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................3
P3 Discuss the current and future trends affecting food and beverage businesses.....................3
TASK 2............................................................................................................................................4
Covered in PPT............................................................................................................................4
TASK 3............................................................................................................................................4
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.........................................................................4
TASK 4............................................................................................................................................5
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose.......................................................................................................................5
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base...............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Food and beverages is considered to be the board sector as well as provides several
opportunities of jobs to persons. Moreover, this industry incorporates various practices which
tends to undertake particular of persons in respect to buying of raw materials, food services
maintenances, preparations of food and others. In addition to this, this also tends to determining
prominent business results that is helpful into important upcoming norms as well as policies of
business (Amos and et. al., 2020). Furthermore, this intent of this sector is to facilitate qualitative
facilities of guests associated to foods effectively. For this report the undertaken company is
Heathrow Airport Restaurant and Lounge Ltd. which is a leading entity which has sequences of
food productions within market area. It is mainly located in United Kingdom. The topics which
are going to be covered in this report are kinds of business into food & beverages, various rating
systems, currents and future trends. Moreover, comparison between operational as well as
marketing technology and factors which influences customers decisions upon respective outlets.
Apart from this, several strategies utilised into range of food & beverage outlets are also
discussed in this report.
TASK 1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry.
Business Description Advantages Disadvantages Examples
Restaurants The restaurants
business are very
much popular as
at present times
as they perform
to develop as
well as serve this
to targeted
customers in
respect of money
for staying
The main
advantage of
respective
business is that it
has various
options and
suppleness for
boosting its
ventures with
targeted
customers due to
The disadvantage
of respective
business is that
this have for
brining
innovation after
time duration
that few times is
not possible.
Such as Aizle is
main food as
well as beverage
service
facilitators into
whole market of
United Kingdom.
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competitive
within
marketplace.
huge
competitions
within
restaurants. Also,
it may obtain
higher discount
as well as
packages in
simpler way.
Contract
catering
It aids in
providing
effectual as well
as for serving the
targeted
customers.
This allows them
for improving the
degree of
accountabilities
as well as
incorporates with
task into group.
It has to perform
techniques for
longer period in
regular way so
that task nature is
more annoying
as well as paying
is not
consequently.
There are various
services of
catering that
overcomes into
UK marketplace
that is Aramark
is known into
that sector.
Casual dining This is vital
kinds of food and
beverages
services
facilitator that
aids in
facilitating one
of the effectual
facilities to
audiences.
With aids of
casual dining the
targeted
customers grab
the attention of
targeted clients.
Also, this is one
of the officious
manners of
providing
services in
proper way.
This is not much
cost effectual
kind for
representing
them.
Within present
times, the casual
dining is highly
famous as well as
several
restaurants are
facilitating these
forms of
services.
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Therefore, there are various kinds of business that are related with food and beverages
sector are having much possibilities for being competitive within marketplace by accomplishing
the desires and demands of targeted individuals so that trusts have to be managed favourably
(Bałdowska-Witos, Chen and Voigt, 2020).
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.
Rating system is considered as the system that aids restaurants based upon the quality that is
utilised notation like this introduces along with another symbols through adapting different
factors. In respect to food and beverages industry, this have been determine that there are several
rating system which are adapted through entity in order to raise offerings for their employees
which is vital functions for all entity which is implemented into sector in order to grab the
attention of huge clients (Ihunwo, 2020). Also, in context of Heathrow Airport Restaurant and
Lounge Ltd., this have been evaluated that it adapts effective system which aids firm to manage
consumer base through tracking several clients during specified durations.
 Michelin stars: It is undertaken as system whcih is adapted through entity in order to
determine the quality associated with facilities which is provided through restaurants into
food and beverages industry. In respect of Heathrow Airport Restaurant and Lounge Ltd., it
provides appropriates benchmarks for improving their services. In addition to this, its key
function is to satisfy their customers through them facilities based upon its requirements.
 Hotel stars: Respective rating system that is utilised through firm into this industry in order
to promote functions associated to firm. Moreover, it is adapted through firm in order to
offers rating to food producing firm or hotel. Also, this indicates the rating of hotels
initiating from one star to five. In addition to this, it ascertains benchmarking system
adapted through respective firm based upon facilities and cost. In context of Heathrow
Airport Restaurant and Lounge Ltd., this analysed as four stars hotel which is advantageous
for restaurants. In this, it may perform its functions based on services.
P3 Discuss the current and future trends affecting food and beverage businesses.
Overview of trends
This indicates whole guidance associated to marketing and cost of assets. So, the
concentration is upon approaching backgrounds associated with technology which is related with
price which aids into development in upcoming time duration (Joshi and et. al., 2020). Based
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upon the present situation, there are several forms of trends which enforce direct affects upon
firm that is related with food and beverages industry.
Impacting by current trends of food and beverages business:
Because of enhancing pandemic situation associated with COVID- 19, the whole world
concentrates upon safety as well as it has a needs which is related with hygiene from various
forms of hotel. In aids of it, this maximises uncertainty in respect to minimising income,
reducing supply scope, less interaction which is associated with customers while provide various
dishes (Katsikouli and et. al., 2020). In aids of it, there are several types of factors that suffer
from several kinds of government regulations as well as application which incurs to online food
orders. Also, it also facilitates online food service, home delivery. As well as whole these aspects
have direct impacts upon food and beverage firm such as Heathrow Airport Restaurant and
Lounge Ltd. in respect to productivity.
Impacting by future trends of food and beverages business:
Through having future trends into food and beverages industry which aids in maximising
development at market areas. Moreover, the innovation concentrates upon brining creative ideas
which provides support to firm through adapting unique technological factors like, digital
appliances, self services and other which aids firm for satisfying needs of their customer during
specified time duration. It also emphasise upon adapting online service which enhances
consumers loyalty. Along with this, through adopting respective trends which aids to attract
various clients in respect of food and beverage firm.
TASK 2
Covered in PPT.
TASK 3
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses.
Within Food and beverage sectors, they executes various technologies for developing as
well as serving dishes for obtaining experiences to definite audiences (Lugosi and et. al., 2020).
With aids of marketing as well as operational technology, the firm such as Heathrow Airport
Restaurant and Lounge Ltd., gaining competitive advantages which are described below:
Operational technology Marketing technology
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Operational technology indicates as software
as well as hard ware that aids in forming
affirmative changes with assistance of
determining industrial equipments, diverse
methods and other for gaining finest outcomes.
Moreover, this is much effectual for Food and
beverage industry for providing one of the
essential food and services after interacting
appearing desires of clients. At present times,
various hotels and restaurants facilitates
cashless transactions so that offers would be
convinces for targeted customers.
Marketing technology is considered to be one
of the vital aspects within present world for
reaching at board range of clients in
affirmative way. With aids of social media,
firm may able to reach at huge number of
audiences optimistically. In addition to this, it
aids in developing affirmative reputations in
front of clients for being competitive by
developing norms as well as methods for
performing in systematized way in order to
attain determined objectives.
TASK 4
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose.
Within Food and beverage sector, their services plays main role which indirectly aids into
consumer decision taking. In respect to Heathrow Airport Restaurant and Lounge Ltd., it used
various aspects that aid in developing consumer decision making which are described below:
 Staff services: Within food and beverages sector, they provide services of chefs as well
as assisting workers are much vital for providing pleasant understanding of clients
(Merkle and Golding, 2020). In respect of Heathrow Airport Restaurant and Lounge Ltd.,
it renders fast services, ways of welcoming guests as well as friendly aspects along with
pleasant smiles are more crucial for meeting the knowledge of targeted customers.
 Product quality: This is crucial for consumers as it become much health conscious day by
day mainly into the pandemic situation. For this, food and beverages firm like Heathrow
Airport Restaurant and Lounge Ltd., should adapt effectual safety as well as hygiene as well
as determined by ensuring efficacious superiority quality so that it may able to develop
trusts in appropriate way.
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P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
Strategies are much vital for entities for always becoming competitive within market areas.
In context of Food and beverage sector, they have to adapt few crucial kinds of tactics for staying
competitive. So, there are some strategies which are utilised by respective industry for grabbing
the attention of targeted customers.
 Discounting and other offers: The discount attracts customers as well as maximises
growth of business within food and beverages industry which also developed effective
base of consumers. In context of Heathrow Airport Restaurant and Lounge Ltd., it also
facilitates offers such as minimisation into customer’s bills and others so they want to
come again and again. Therefore, thus is much efficacious and essential for respective
industry for representing offers to targeted clients which would aids them to become
competitive within marketplace (Mohamed, Rahim and Ma'aram, 2020).
 Local events: This is very much vital for food and beverage sector for developing
effective consumer base in affirmative way as well as also this formulates targeted clients
trust. In addition to this, it proved effectual efficacious for bringing new services during
festivals, and special occasions and others.
CONCLUSION
As per the above report, this has been concluded that food & beverage sector plays role as
incorporates various practices which tends to undertake particular of persons in respect to buying
of raw materials, food services maintenances, preparations of food and others. Moreover, it tends
to determining prominent business results that is helpful into important upcoming norms as well
as policies of business. In addition to this, there are several rating system that shows the level of
firm based upon their services, facilities, offerings and so on. Also, respective industry this intent
of this sector is to facilitate qualitative facilities of guests associated to foods effectively. Along
with this, the current as well as future trends of food & beverage system and develop effective
comparison among marketing and operational technologies. Apart from this, there are several
factors that impact the decision taking procedures of customers as well as determined the
strategies that are helpful in formulating effective relation and loyal client’s base in appropriate
way.
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REFERENCES
Books and Journal
Amos, N.B. and et. al., 2020. Lean manufacturing and production efficiency of the food and
beverages sector in Nigeria. International Journal of Advanced Operations
Management, 12(4), pp.330-350.
Bałdowska-Witos, P. and et. al., 2020. Managing the uncertainty and accuracy of life cycle
assessment results for the process of beverage bottle moulding. Polymers, 12(6), p.1320.
Chen, X. and Voigt, T., 2020. Implementation of the Manufacturing Execution System in the
food and beverage industry. Journal of Food Engineering, 278, p.109932.
Ihunwo, E., 2020. Remanufacturing and Marketing Effectiveness of Food and Beverages Firms
in Nigeria. Felix Tonye Barasin Department of Marketing, Rivers State University.
Joshi, A.B. and et. al., 2020. DETERMINANTS OF WORKING CAPITAL MANAGEMENT:
EVIDENCE FROM FOOD & BEVERAGES COMPANIES–NESTLE INDIA. PalArch's
Journal of Archaeology of Egypt/Egyptology, 17(7), pp.7432-7440.
Katsikouli, P. and et. al., 2020. On the benefits and challenges of blockchains for managing food
supply chains. Journal of the Science of Food and Agriculture.
Lugosi, P. and et. al., 2020. Managing experience co-creation practices: Direct and indirect
inducement in pop-up food tourism events. Tourism Management Perspectives, 35,
p.100702.
Merkle, T. and Golding, P., 2020. A Global Perspective. The Routledge Companion to
International Hospitality Management, p.379.
Mohamed, Y.H., Rahim, A.R.A. and Ma'aram, A., 2020. The effect of halal supply chain
management on halal integrity assurance for the food industry in Malaysia. Journal of
Islamic Marketing.
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