An Analysis of Managing Food and Beverage Operations

This report provides a comprehensive overview of food and beverage operations, exploring various business types such as restaurants, contract catering, and casual dining, and analyzing their advantages and disadvantages. It delves into national and international rating systems like hotel and Michelin stars, highlighting their impact on service quality. The report also examines current trends such as hygiene and contactless payment, and future trends like AI and robotics. Furthermore, it compares and contrasts operational and marketing technologies used in the industry, and investigates factors influencing consumer choices, including product quality and ambiance. Finally, the report analyzes strategies for attracting and building a loyal customer base, such as local events and email marketing, offering insights into effective business practices within the food and beverage sector.

Managing Food & Beverages
operations

ContentsINTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry........................................................................1
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................3
P3 Discuss the current and future trends affecting food and beverage businesses.....................3
TASK 2............................................................................................................................................4
Covered in PPT............................................................................................................................4
TASK 3............................................................................................................................................4
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.........................................................................4
TASK 4............................................................................................................................................5
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose.......................................................................................................................5
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base...............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Food and beverages is undertaken as wider sector and renders various employment
opportunities to individuals. Additionally, respective sector involves numerous activities that
tend to consider specific individuals in regards of raw material purchases, maintenances of food
services, food making and so on (Mor and et. al., 2020). Furthermore, it also be apt to ascertain
prominent enterprises outcomes which would be aids in vital future business rules and norms.
Also, the key aim of respective industry is to render qualitative services of consumers related
with food in effectual way. In order to accomplish this report, the chosen company is Craft
Cocktail Company that provides food and beverage facilities that aids them in gaining huge
revenues within food and beverage marketplace. The topics that are discussed in this report are
several forms of business, various systems of rating, upcoming and existent trends. Moreover,
contrasting among marketing as well as operative technology, factors that affects client’s
decision making are also described. Apart from this, different tactics applied into foods and
beverage outlets are also explained in this report.
TASK 1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry.
Business Description Advantages Disadvantages Examples
Restaurants Respective
business is one
the famous
business within
Food and
beverage
industry. As it
indicates varied
functions which
is helpful to
target customers
as well as
The fundamental
benefits are to
rendered
effective quality
of offerings to
their clients in
lesser price in
order to satisfy
them.
The one of the
vital drawbacks
of entity is
related with
alteration into
functions at
particular time
durations.
For example, this
kind of firm is
Aisle that renders
restaurant
services within
market of United
Kingdom.
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providing
services for
satisfying their
clients.
Contract
catering
Respective
business would
aids in
maximising
functions for
targeting clients
at particular time
phase.
The fundamental
advantage of
adapting contract
catering is that
this facilitates
favourable
environment to
their customers
for attaining
profitable results
in upcoming time
duration.
The key
drawback of
adapting
respective form
of business is
that they
undertakes more
time.
.
There are several
forms of catering
services within
United Kingdom
that facilitates
within respective
industry as well
as Aramark is
ascertained as
effective
example of it.
Casual dining Respective
business is
undertaken as a
portion of food
and beverage
industry which
renders several
forms of
facilities for
meeting their
customer’s
requirements.
As per benefit
from services,
they attract large
number of
audience by
adopting proper
services which
offer favourable
results.
The drawback
that is related
with casual
dining where
cost is consumed
in order to
implement
several functions
in efficient way.
At present times,
there are several
forms of well
known entity
who are
performing
respective kind
of business.
Also, renders
different kinds of
production
services.
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So, there are several forms of business which are associated with food and beverage
industry and also having so many chances in order to be competitive into market areas through
attaining requirements and demands of targeted persons so that faiths has to be arranged in
favourable way.
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.
In respect of entity, rating plays an effectual role as well as explained for utilisation of
quality services that are rendered through restaurants to its targeted clients. Also, this aids in
determining level of implementation with techniques within sector of food and beverages. Into
few countries, the national authority develops the rating schemes instead of it few doe not obey
norms for managing the extended services (Okumus, 2020). So, the description related to few
values for managing the excellence level within food and beverage sector are as follows:
 Hotel stars: The rating system of hotel stars are mainly used by various Food and
beverages firms into various countries. Moreover, the particular rating system facilitates
remarks by using one to five starts based upon determined benchmarks with hospitalities
services rendered by them. In addition to this, five stars rating represents higher level
facilities. Four stars indicates formal types of facilities that are essentially for evaluating
own experiences as well as quality that provides through firm to clients.
 Michelin stars: This is undertaken as other essential kind of rating that is vital rating
system which is applied for determining quality services that are rendered through food
and beverage sector. Moreover, this is used through Red Michelin lead as well as only
undertakes one to three stars for rating implementation phases. Additionally, there are
few set benchmarks as well as perform as hallmarks towards effective dining. Within it,
one start indicates much efficient group as well as two for excellent cooking. Along with
third start they facilitate additional dishes for appropriate services such as Craft Cocktail
Company is facilitating.
P3 Discuss the current and future trends affecting food and beverage businesses.
Food and beverages sectors has various possibilities due to cause of enhancing technology
which are block chain as well as changes into the desires and preferences of consumers along
with maximising cost are much effectual aspects of specific sectors (Okumus and et. al., 2020).
Within present times, clients become full of expectations as well as there are various forms of
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modifications as well as trends are faced through food and beverage firms. The explanation of
few existent as well as upcoming trends is described below in context of food and beverage
firms:
 Current trends: With present times, the whole world is facing issues of COVID- 19 as
well as due to that there are various forms of modifications are performed through Food
and beverages business. Also, the hygiene as well as safety is considered to be one of
them that are much influence the food businesses. Due to this, the firm such as Craft
Cocktail Company develops much concentration upon hygiene and safety associated with
practices into restaurants as well as also arranges seating arrangements by considering all
safety measures. The other trend is contactless payment that influences food and
beverages sector. Additionally, because of corona virus problem, the firm of specific
sectors develops contactless payment through forming highly utilisation of technologies
in context of payment applications.
 Future trends: Within future times, there would be various forms of modifications as
well as trends plays crucial role within business. Into Food and beverage industry, in
future the artificial intelligences, robotics into restaurants as well as maximises food and
beverage home delivery would few trends that would occurs. In addition to this, as
individuals are much utilisation of technology into its regular life which based upon for
its key task and desires. Therefore, within future, it utilises these for food ordering at door
steps delivery and so on. Entities would also develop usages of advanced technology in
respect of robot related to food serving and others. Also, it impacts the firm in respect of
investing higher cost for making usages of artificial intelligences.
TASK 2
Covered in PPT
TASK 3
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses.
Into sector of food and beverages, it implements diverse technology in order to form and
serve food items for acquiring experiences to targeted clients (Olajide, 2020). Also, with assists
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of operative and marketing technology, entities like Craft Cocktail Company obtain competitive
edges that are discussed underneath:
Operational technology Marketing technology
Operational technology represents as
hardware and software which assists o formed
favourable changes with aids of ascertaining
the equipments of industries, varied method
and many more in order to obtain finest
solutions. Additionally, it is much efficacious
for the industry like food and beverage for
rendering vital facilities after interacting
appearing consumers appearing. At recent
times, several restaurants service such as
contact less payment so that offers could
influence targeted clients.
Marketing technology is undertaken as crucial
as crucial prospects into recent world in order
to reach at wider range of audiences in
favourable manner. With assists of social
media, consumers can become competent for
reaching at larger number of customer
affirmatively. Furthermore, this is helpful in
forming favourable image in front of audiences
for being competitive through formulating
procedures in order to perform systematically
for accomplishing specified goals (Pryce,
2020).
TASK 4
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose.
Into Food and beverages industry, it facilities plays key role that indirectly assists within
several decision formulating (Rozhdestvenskaya, Rogova and Cherednichenko, 2020). In context
of Craft Cocktail Company, this utilise varied prospects which assists to develop the decision
making of clients that are explained underneath:
 Product quality: It is vital for customers as now days they are becoming more conscious
about health regularly within pandemic situations. For instance, the food and beverage
business such as Craft Cocktail Company have to opt efficacious hygiene as analysed
through assuring effectual quality so that they become competent for forming faiths
properly.
 Ambience: This is much crucial within Food and Beverage sector atmospheres that are
greatly efficient to obtain huge base of audiences in favourable manner. For this, fragrance,
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lighting and hygiene is more vital for developing effectual atmosphere in which all may
incorporates much for self development as well as firms.
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
Strategies are more crucial for organisation in order to always be competitive into
marketplace. In regards of Food and beverage industry, it has to apt some essential forms of
strategies in order to be competitive (Rutherford, 2021). Therefore, there are few tactics that are
applied through this particular sector in order to obtain the attention of targeted clients.
 Local events: It is more essential for food and beverage industry for forming efficacious
base of clients in favourable manner and also it develops targeted consumers faiths and
trusts. Along with this, they also proved efficient in order to brining new facilities at the
time of special occasions, festival and many more.
 E-mail marketing: This is undertaken to be one of the vital functions of food and
beverage industry for reaching at board range of targeted customers by arranging the
schedules at yearly or monthly. In that respects, the e-mailers are much faster as well as
simple for sending at board number of customers which inhabiting new developed
offerings, existent occasions as well as vouchers for incorporating number of audiences.
Within respective entities, the management mails its applicable understandings as well as
information to persons in order to obtain much profitable outcomes (Telukdarie,
Munsamy and Mohlala, 2020).
CONCLUSION
Based upon the above report this has been concluded that Food and beverages industry plays
one of the vital roles within particular marketplaces as they facilitate many opportunities of
employment. In addition to this, this is much vital to efficaciously manage as well as organise the
services of food and beverage for rendering effective services to targeted clients for maintaining
this for longer durations with intent of gaining revenues. Additionally, for administering
excellence facilities, there are various norms as well as regulations for accomplishing changes to
obtain expected outcomes. Moreover, there are those factors that impact the consumer decision
making into indirect as well as direct way. Apart from this, there are divergent tactics that are
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crucial for obtaining client attentions as well as formulating a loyal base of audiences
appropriately.
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REFERENCES
Books and Journal
Mor, R.S., and et. al., 2020. Managing Food Supply Chains Post COVID-19: A
Perspective. International Journal of Supply and Operations Management, 7(3), pp.295-
298.
Okumus, B., 2020. How do hotels manage food waste? evidence from hotels in Orlando,
Florida. Journal of Hospitality Marketing & Management, 29(3), pp.291-309.
Okumus, B. and et. al., 2020. Tackling food waste in all-inclusive resort hotels. International
Journal of Hospitality Management, 88, p.102543.
Olajide, O.T., 2020. Effects of Business Process Reengineering on Organisational Performance
in the Food and Beverage Industry in Nigeria. Journal of Business and Management
Research, 3(1-2), pp.57-74.
Pryce, J., 2020. Managing workers in hospitality operations. Managing Hospitality Experiences,
p.46.
Rozhdestvenskaya, L.N., Rogova, O.V. and Cherednichenko, L.Y., 2020, May. Digital
Technologies in Managing Food Industry Enterprises. In 2nd International Scientific and
Practical Conference “Modern Management Trends and the Digital Economy: from
Regional Development to Global Economic Growth”(MTDE 2020) (pp. 591-597).
Atlantis Press.
Rutherford, D.G., 2021. Hotel management and operations.
Telukdarie, A., Munsamy, M. and Mohlala, P., 2020. Analysis of the Impact of COVID-19 on
the Food and Beverages Manufacturing Sector. Sustainability, 12(22), p.9331.
Wanja, I.N. and Achuora, J., 2020. Sustainable procurement practices and performance of
procurement in food and beverages manufacturing firms in Kenya.
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