Detailed Report on Managing Food and Beverage Operations Strategies

This report delves into the management of food and beverage operations, examining various aspects of the industry. It begins by exploring different types of businesses, such as restaurants and cafes, and profiles a chosen business within each area. The report then explains national and international rating systems used in the industry, such as the Michelin star system. It discusses current and future trends affecting food and beverage businesses, including plant-based foods and cashless systems, and analyzes how these trends influence product and service development to meet business objectives. Furthermore, the report investigates factors influencing consumer decisions and analyzes strategies employed by food and beverage outlets to attract and retain customers, such as Roots York. The report also examines the role of technology in operational and marketing strategies, providing insights into how businesses can adapt to changing consumer demands and market dynamics.

Managing Food
&
Beverage Operations
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry...................................................................3
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally.........................................................................................................................4
P3 Discuss the current and future trends affecting food and beverage businesses................5
M1 Analyse how current and future trends are affecting food and beverage businesses
products and services to meet business objectives.................................................................6
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose.................................................................................................................8
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer bases........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Management of Food and Beverages plays an important role in the hospitality business it
helps in maintaining the activities of the business like inventory and ordering, costing and
planning menus, managing budget etc. It also involves various HR functions like, training,
recruiting,managing which helps in the providing the best services to the customers. Proper
planning is very important in the organisation to achieve its goals because it helps in increasing
the demand of the company in the market also maintaining its customer loyalty. If main motive
of the organisation is to satisfy its customer by the services which they are providing for this
proper management is very important. If the organisation will not follow the proper management
system then it can affect the growth of the company in the market (Firdiansjah and Widyaratna,
2020).
Roots York is among one of the top Restaurant of UK it was developed by Tommy Banks. This
restaurant is located in the historic york. It provides the best services of lunch and dinner to the
customers Tommy banks created its menu according to the needs and requirement of the
customer so that there demand in the market can be increased. Its infrastructure attracts the
attentions of the customers due to which it has increased its revenue in the menu.
In this report it will be observe that how food and beverages management helps the organisation
to achieve its target in the marketplace.
MAIN BODY
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
There are different types of businesses in food and beverages industry like cafes,
restaurants, fast food joints, food manufacturing, food transportation services etc. these
businesses mainly focus in preparing to packaging, transporting the food to the customer.
Roots york is the restaurants business it provides the best and hygienic food services to the
customers with proper food manufacturing it also provide the delivering services to the customer
so that they can experience the services of the restaurant without moving from one place yo
another. It involves proper management of food and beverages so that customer cannot face any
issue proper management in the business helps in the growth of the business so that more profit
can be earned proper manufacturing and delivering of is very important for the business to
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increase it profit in the markets different business types provides different services to the
customer like pubs basically focuses on the alcoholic drinks they don't focus in the foods
products, restaurants main focus is on dining part their main aim is to provide best food services
to the customer, cafes also focus on the coffee and soft drink they have limited focus on the food
products. Hotels includes every sections so that needs and requirement of the customer’s can be
fulfilled easily. Food transportation and food manufacturing is also a part of food and beverages
industries they helps the business to manufacture and transport their food to different location so
that demand of the business can be increased in the market. They helps the industries in
promoting their products which will helps the business to achieve their targets easily (Pitrchart
and Anderson, 2018).
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally
Rating systems is a kind of feedback which is provided by the customer for the services
which is given by the organisation it helps the organisation in improving and developing the
services so that it can increase its customer loyalty and profit in the market. There are different
types of rating according to which company can judge there performance and develop the
changes so that customer cannot face the same issue again. Especially in the reputative
organisation feedback plays an important role because if it will not ask for the feedback from the
customer then it can affect the goodwill of the company in the market. When the new
organisation enters in the market it creates tough competition for the exiting company because
new firms enter with new strategies which can affect the demand of the existing companies due
to which rating has been created so that organisation can understand the areas where
improvements is needed.
Roots york is the Michelin star restaurant it is an international rating system given to the chef of
the restaurant for the services which is provided by them it is a still a dream for many chefs to be
listed in Michelin star rating. It is basically given to the top restaurant around the world.
At national level the rating is provided between one to five star according to the services
provided by the company Five star is the highest rating its is given for the luxurious services
provided by the company. If the rating is under one to three start that it means that services
provided is not as per the customer expectations. In that case company needs to improve their
services so that their demand can be increased in the market.
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P3 Discuss the current and future trends affecting food and beverage businesses
In order to survive in the market for a long period of time it is very important for the
organisation to develop its product and services in the market so that its demand in the market
cannot get affected if the organisation will provides the same services which it is providing then
it can affect the growth of the company in the market because in today's world people like to
follow the new trends which can change their lifestyle which they are living for which people
need new and innovative products in the markets because people usually get bored by using the
same services of the organisation due to which they switch the organisation which is providing
new and innovative products which can affect the demand of the company in the market to avoid
this situation company uses innovative products and services so that more people can get
attracted and demand can also increase in the market. Roots york is one of the best restaurant of
UK they provides the new and innovative foods products to the customer by keeping in mind the
needs and requirement of the customers they develop their menu in a way that should attract the
attention of customer which helps them to increase its profit in the market.
Emerging trends which can affect food and beverages businesses
 As customer are looking for healthier lifestyle in the coming years plant based food will
take place which will provide healthy food products to the customers also it will increase
the demand of the company in the market.
 Going cashless will be an emerging trend in the business which will save the time of the
organisation to visit bank and deposit the money instead of this customer can directly
deposit the money to the money to the bank. It also helps in avoiding the theft issue.
 In the coming years values and ethics will be considered more so that proper culture can
be followed by the organisation.
 Demand of home-made food will be increased in the coming years so that company
promote the dishes which are made at home so that people can experience a change in
the services which the organisation is providing (Mahbub, 2019).
 In the coming years food security will be given the top priority so that customer cannot
face any issue related the food which the organisation is provided as compared to current
situation more focus will be provided on the food safety.
 More protein based food will be provided to the customer so that company cannot face
any issue related to the food because in today's world people love fast food more as
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compared to their home made foods which affects the health of the customers so to avoid
this protein will be added to the food which is provided to the customer.
Current Trends that can affect the food and beverages businesses
 In today's world people are demanding products made with full transparency for this
organisation has to provide all the required information related to the product to the
customers (Hussain, 2020).
 Due to increase in the snacking people can suffer from various diseases which can affect
the growth and demand of the company.
 Reduction of sugar helps the business to provide best services to the customers so that
people who are suffering from sugar diseases can also experience their services.
 In today's scenario companies are more focus on the technologies so that they can reduce
their workload but it can also affect the demand of the company in the market.
 Companies develop the texture of the food as per the requirement of the customer which
helps in increasing the demand of the product in the market if products will be developed
as per the requirement of the customer then it will helps the business to increase its profit
in the market its market share will also be increased.
 Most of the companies provides healthy services to the customer which increases its
demand in the market for which if the organisation will provide the healthy services it
will helps the business to grow in the market also it will helps in developing the demand
of the business in the market.
M1 Analyse how current and future trends are affecting food and beverage businesses products
and services to meet business objectives
In order to achieve profit in the market organisation innovate its services so that demand
of the business can be increased there are various current and future trends which can affect the
food and beverage like in the future people will demand of home made food due to Covid-19
situation because of which company has to develop its services so that it can increase its demand
in the market. Various food and beverage organisation are providing snacks with can affect the
health of the customers due to which demand of the business can also decrease so to avoid this
situation company has to analyse the needs and requirement of the customers and provide the
services accordingly so that goals of the business can be achieved. Company can to innovate its
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services as per the future trends so that demand and profit of the business cannot get affected in
the coming years.
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
In today's world technology plays an important role for the growth and development of
the business with the helps of technology companies can reduce their workload also can provide
better services to the customer with the helps of technology people can easily satisfy their needs
and requirement it also helps in the economic development of the country. Different operational
and marketing technologies had been used by food and beverages businesses.
 With the help of cloud platform company can easily save and stores their data which
helps them to perform their activities properly also it helps in reducing the workload of
the bushiness if data and information will be saved properly then organisation does not
have the requirement to maintain a record of data which helps them to save their time and
earn profit.
 Through the help of e-commerce platform company can easily sell and promote their
products around the world without the any physical attraction with the customer in
today's world various food and beverage industries uses commerce platform like amazon,
zomato etc. so that people experience the services of the business. It helps the business to
increase its demand across the world.
 Organisation generally focus on providing transparency to the customers for the products
and services which they providing through the help of technology better technology helps
the business to create transparency for which customers are willing to pay more better
transparency help the business to increase their demand in the market.
 Food and beverages business uses various equipment to perform their activities so that
they can reduce their workload and satisfy their customers by providing the best services
one of the technology used by them is the Era of voice technology. With the helps of this
technology customer can easily buy there goods and services through the app which are
provided by the organisation voice helps in increasing the demand of the product in the
markets because customer can easily contact with the business without any physical
attraction (Denizci and Chu, 2021).
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These are few technology which helps the business to increase there productivity in the market
with the helps technology can provides better services to the customers which helps them to
increase there market share and profit. Technology helps the business to perform effectively in
the market also it provide various option to the customer to experience the services of the
business.
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose
There are various factors which affects the consumers decisions for choosing the food
and beverages outlets.
 Economic factor: This is the most important factors of consumer decision because if
people will not able to afford the product which the company is providing then it
customer cannot buy that products and services to avoid this company should set
reasonable prices of the foods products which they are providing so that their demand can
be increased in the market.
 Marketing mix: this factors affects the buying decision of the customer in the food and
beverage industry it includes four elements product, place,price and promotion
availability of product in the required location is important so that customer can buy it
easily also it price and promotion is very important so that people can get aware about the
product and services which company is providing (Muteshi, 2018).
 Personal factors: it includes the occupation, age, lifestyle of the customer if the products
accordingly to their lifestyle which they are living then it attract the attention of the buyer
to buy the products of the business.
 Cultural factors: it influence the purchasing decision of the customer. if the organisation
is manufacturing its product by keeping in mind the tradition and culture which the
customers are following then it helps the business to increase its profit in the market.
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer bases
There are various strategies used in building a loyal customer base.
 Offering packages to local companies: various companies organise the events which need
proper catering services which can be great opportunities of the food and beverage
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industries to promotes their products and services which can increase its customer
demand in the market.
 Social Media coverage: with the help of media promotion companies can easily increase
its demand in the market which helps them to increase their profit in today's world social
media is the best source to promote the product and services of the company.
 Customers interaction: communicating with the customer helps in building the strong
relationship between the buyer and the seller companies can provide link on the social
media platform with the post so that interested customer can contact to the business and
clear their queries
By applying these strategies companies can easily build their customer loyalty which will help
the businesses to increase their profit in the market. Customer loyalty is very important for the
organisation to grow in the market.
CONCLUSION
As per the report it has been analysed that food and beverage management helps in
maintaining proper management in the organisation so that performance of the organisation can
be improved the main aim of every food and beverage industry is to satisfy its customer with the
product and services which they are providing. It also helps in maintaining the complete record
of inventory used by the organisation to perform its activities which helps the organisation to
grow in the market.
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