Managing Food and Beverage Operations

This report delves into the management of food and beverage operations, covering various business types, rating systems, current and future trends, and strategies for attracting and retaining customers. It emphasizes the importance of quality service, operational technologies, and marketing strategies in enhancing customer satisfaction and loyalty within the food and beverage industry.

UNIT 6
MANAGING FOOD
AND BEVERAGE
OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1.............................................................................................................................................1
P1 Explore different types of businesses within food and beverage industry.............................1
P2 Explain different rating systems used for food and beverage industry nationally and
internationally.............................................................................................................................4
P3 Discuss current and future trends affecting food and beverage businesses...........................5
LO2.............................................................................................................................................6
COVERED IN PPT.....................................................................................................................6
LO3 ............................................................................................................................................7
P6 Compare and contrast different operational and marketing technology for range of
differnet types of food and beverage businesses.........................................................................7
LO4.............................................................................................................................................7
P7 Investigate factors that influence consumers decision on which food and beverage outlet
they choose..................................................................................................................................7
P8 Analyse strategies used in range of food and beverage outlets to attracts and build a loyal
customer base..............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Food and beverage industry within the business industry is the largest company by
covering the wide area within the marketplace. It also offers the major opportunities for job to
the people. It involves the several activities such as processing of raw food materials, distributing
packaging, maintenance quality of services and many more. It also helps in understand a decision
making so that outcomes are presented effectively within an organisation. The major purpose of
this sector is to offer the qualitative food and beverage services to the customers in an effective
and efficient manner. This report is based on the London based food and beverage company that
is Mustard Foods that helps in guiding the students and people in enhancing and developing their
career and path. This project report includes the type of food and beverages industries, rating
system, current and future trends also distinct the several operational and marketing
technologies. It also demonstrate the food and beverage management skills that needs the legal
requirements and norms. Further it also explains the several factors that may impact the decision
making of the buyers and examine the strategies that helps in building and raising the team of
loyal customer base(Artto, Ahola and Vartiainen, 2016).
LO1
P1 Explore several types of businesses within food and beverage industry
Sector Description Advantage Disadvantage Example
Employer
Fine dine This type of
sector denoted as
white tablecloth
restaurants
because in this
highly
experienced and
trained chefs are
needed who
develops the
The key
advantage of this
type of sector is
that it enhances
the instant brand
recognition that is
difficult for other
type of food
sector.
Due to their POS
The major
disadvantage of
this type of sector
is that it invests
high cost in hiring
the best and
professional chefs
who offers quality
and innovative
food and
The example of
Fine dine is Core
by Clare Smyth.
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unique food items
for satisfying
customer’s
demands. This
type of industry
sector has amaze
working
environment and
reflects the
cooperation
within staff. They
represents as a
sophisticated type
in terms of
offering quality
services.
system staff can
delivers the
orders quickly to
their customers
and this helps in
quick turnover
within
market(Bellido
and Heras, 2017).
beverage to their
customers. The
growth is also
limited due to
restriction of
parental company
territorial.
Casual dining It defines to that
restaurant that
offers the food on
moderate priced
and in relaxed
environment.
They offer the
typical table
service.
The chief
advantage of this
is that they are
very elastic in
their offerings.
Disadvantage of
casual dining is
that they offer the
low quality food
because they
deliver it to their
customers on low
cost (Bloom and
et. al., 2020).
Barrafina is the
best example of
casual dining in
London.
Counter service It refers to that
type in which
customers can
order the food
directly from the
The main
advantage is that
it makes the order
more efficient and
this also enhances
To enhance the
upfront
technology they
need to invest
more amounts
LEON
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counter and
pickup their food
by the name
announce.
the customer
experience by
satisfying there
with good
conversations and
services.
that is difficult for
independent
counter service
owners (Chen and
Voigt, 2020).
Coffee shops It refers to a part
of speciality
eaters industry
that specialise in
donuts, coffee,
snacks, ice-cream
etc. It is a type of
informal
restaurant that
found in hotels or
a departmental
store.
It is the best way
to earn money by
selling only
coffee and some
type of snacks
and cookies.
Customers are
easily get
attracted towards
it.
The major
disadvantage of
this type of food
and beverage
industry is hiring
a candidate or
offering a training
that helps in
attracting
customers.
Fuckoffee
Mobile Food
service
It refers to that
business in which
firm sells their
prepared food on
some sort of
vehicle. It is used
to offer the food
to people at the
time of
emergency.
This type of
restaurant is less
risky and they
also have ample
of opportunities
that they can
reach the
customers to
promote their
business.
The major
disadvantage of
this is that they
can abide by the
zoning laws that
may affect the
schedule to park
in certain
locations.
Food2Go
Contract
caterers
This defines as
that type of
The major
advantage is that
The major
disadvantage of
Marcia's Kitchen
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restaurant which
works for the
organisation or
people who hires
than as
independent
caterers on the
basis of some
contract.
they hold the risk
and responsibility
for attaining
success. This can
be effectively
managed by HR
professionals that
help in catering
specialism.
contract caterers
is that they lose
the day to day
control over the
service level and
policies that they
committed.
Pop-up
restaurant
It defines to the
temporary
restaurant that is
operated from
former factory,
private homes and
also during
festivals. They
are very popular
in Britain,
London
etc(Donnelly,
2016).
It is inexpensive
start for the chefs
for getting public
familiar to the
work in the new
area. In this
different
restaurant chefs
can cook together
that helps in
enhancing
knowledge and
technique.
The main
drawback of this
type of restaurant
is that there are
no great money
making
operations. Due
to this they
cannot focus on
developing it on
large extent.
The BBQ Club
P2 Demonstrate several rating systems used for food and beverage industry nationally and
internationally
Safety of food is one of the major issues within food and beverage industry and in this
chefs have the major responsibility to taken care of this at the time of making and presenting
food. It includes the hygiene, taste and services of the food and beverage that is majorly analysed
by the customers or it can be measured by taken the customer follow ups. In this they examine
the impact of any sort of illness that are unhygienic that will impact the health of the people. As
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this issue will harm the reputation of the food and beverage company that will also impact the
people and economy of the country. In this organisation can focus on protecting the firm from
hazards and threats by taking the essential steps related to safety and taste and in this they use the
rating system for improving the quality of their offerings so that high rating scale would be
captured. In this the major step is taken by the food and safety management system that is
implemented at each and every level for setting the quality and standards of the foods. In this
several types of rating system that is adopted by the food and beverage industry such as Michelin
star or the scores on the door that can helpful for travellers and visitors to select the best place as
per the quality and rating of the scale (Greenwell, Danzey-Bussell and Shonk, 2019). It involves
the several types of rating scale that a company’s can adopts internationally and nationally:
 1 star- This star rating scale offers the facilities to the guest within budget without
compromising on the security and hygiene. In this guest may enjoy the fee based services
or getting the facility upon request. For example- Heathrow stay, London, Central Hotel
etc.
 2 stars- It involves that guest who are price conscious travellers. In this services and
guest facilities and highly limited where hotels can keep their rates affordable and also
based on rivalry (Han and et. al., 2019). These will good in context of 1 star hotel as it
includes the windows, wall coverings, furniture etc. For instance- Holland Inn Hotel, the
London Hotel etc.
 3 star- Hotels that are placed under this category are delivered their several range of
amenities to their guest who needs above average accommodation needs, design, good
quality services and corporal attributes that can helpful for matching the exceptions of the
guest. Examples are The Cranley Hotel, Arbor Hyde Park etc.
 4 stars- In this guest experience the deluxe experience that includes the superior quality
services that are basically complicated by the service standards that can show the varied
needs of the customers. The example of this is The Waldorf Hilton, London, Leonardo
Royal London etc.
 5 stars- The hotels under this category is placing and offering the luxurious class
operations and services to their guest. These services are highly personalised that display
the excellent hygiene quality and attention to their customers.
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P3 Discuss current and future trends affecting food and beverage businesses
There are several opportunities that are followed by the food and beverage industries but
to stay on high position and maintain the loyal customer base firms will follows the trends that
can influence the food and beverage company in gaining higher success. Due to Covid some
trends that are adopted by the industry mainly is safety and hygiene, contactless payments, chat
bots, artificial intelligence etc. based on these factors Mustard foods can focusing on the trends
that includes some current and future trends which can be shown below:
Current trends
In current scenario, food and beverage industry major focus on offering the street food
that are ready to eat food and drink that is sold by the hawker and vendor to earn a profits and
attracts the large base of customers. Currently the industry is removing their interest in opening
the traditional pubs and focus on veganism that means offering the organic foods and drinks that
are presently demanding in the market because people are majorly focus on their health and
physical appearance. As most of the restaurant and hospitality sector also offers the door to door
services by using the Just eat, deliveroo etc. application so that people can get the food as per
their convince. Now days people are busy and due to this currently food and beverage company
can focus on offering the foods to them by using online modes and due to COVID they can also
focus on following hygiene and contactless payment in it (Kaur, 2017).
Future Trends
Fusion cooking- The future trend within food and beverage industry is that many
companies can focus on offerings the food and drinks by using fusion cooking in which chefs
can combine the culinary traditions and techniques within single dish. This fusion is based on the
regional, country that can helps in combining the two culture food. This will majorly attracts the
customers in future terms.
Robot Waiters- In this food and Beverage Company can focus on introducing the robot
waiters in their outlet as this helpful in less human contact that is important in pandemic. This
looks attractive that can attracts the large base of customers who are also happy with that
services. It also enhances the profit(Kenyon, Robinson and Musgrave, 2020).
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LO2
COVERED IN PPT
LO3
P6 Compare and contrast different operational and marketing technology for range of differnet
types of food and beverage businesses
Food and beverage sector majorly focus on satisfying customer demands by promoting
and attracting them. With the enhancement of business meeting, social events several technology
are used for saving the time. After completing the graduation, a person wants to start a restaurant
by name of Frappy restaurant. That is a 3 star hotel and offers the varieties of foods and beverage
to their customers as fine diners. This helps in attracting the large base of customers with their
food and beverage that includes the fusion of American and British dish to attracts the people.
Operational technologies Marketing technologies
Frappy restaurant can develop the software so
that they can track the reviews of customers
and attracts the large base of people towards it.
This app helps in managing the operations of
the restaurant and also focusing on sales and
delivery products. They also adopts the use of
Webcam for recording the employees data so
that if there is any misconduct is happen that
manager can punish them. This app helps in
maintaining the regulations and safety codes.
In this employees are also monitor that they
wear gloves or hat at the time of working or
not so that proper hygiene would be
maintained.
The major issue that a food and beverage
company can face it to promote and offer the
sufficient quality food to their customers. Due
to this Frappy restaurant can use the
application that can analyse the purchasing
preference of the buyers so that they can offers
the same to them. This will denoted as best
marketing technology which the restaurant
adopts for attracting and sustaining within the
marketplace. In this they can use the Artificial
intelligence so that they can capture customer
attention in an effective and efficient way. This
also helps in their operational technologies. In
this orders can be verify by using the invoices
and vendors bid amount (Lodolo, 2020).
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LO4
P7 Investigate factors that influence consumers decision on which food and beverage outlet they
choose
It involves the various factors that can influencing customer decision making that can shown
below:
 Quality in service- This is a significant element that reflects the procedure of delivery
and service providers and customers. In this quality is the main aspect that can affect the
sales and profits of the company. The quality of service helps in satisfying the demands
of customers and also gains the competitive advantage within the marketplace. IN this
firm will focus on offering quality services like hygiene’s, warm welcome, listening their
issues etc. that also looks quite impressive in gaining the customer attention. If the proper
services cannot offer by the customers that restaurant can face the major loss and loss in
number of customer (Maier and Prusty, 2016).
 Physical environment- This factor is one of the major aspects for influencing the
customers and attracting the attention of buyers in effective and efficient way. It reflects
the ambience that can influence the buying decision of customers to stay within the
restaurant. If the environment is not friendly and pleasant within the restaurant than it
will spoil the company image and also dissatisfy the customers. So it is very essential for
the firm to provide the effective physical appearance to their customers so that feel happy
and thinks to their repeat visit (Salim and et. al., 2018).
 Word of mouth- It refers to the effective tool for marketing that is very effective for
promoting and influencing the customers towards the food and beverage company
services and products. It reflects the communication between person to person where one
can give their opinion to another one regarding the views of company so that they can
influence to visit the restaurant. It is very essential to enhance the image of company
within current marketplace. It reflects the best service of employees in front of customers
that is denoted as word of mouth.
These are some factors that can adopt by the Frappy restaurant to enhance their customer
presence and sustainability within marketplace.
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P8 Examine strategies used in range of food and beverage outlets to attracts and build a loyal
customer base
In this manager of the food and beverage company is focus on several new ideas for
attracting the large base of customers for a longer period of time. For attracting the large base of
customers restaurant need to minimising their rates so that large base of people are attracted. For
this several strategies are to be included that can elaborated below:
 Special offers- This strategic is one of the famous to attracts and retain the customers for
a longer period of time and gaining high profits and revenues. IN this they use several
type of discounts, promotions, club cards etc for boosting the sales and customer visiting.
By using this firm will easily attract the attention of people because many customers
cannot pay high price for buying the food and drinks within the restaurant. AS it is very
effective to attracts them and build them for a loyal towards the company by proving the
several vouchers, coupons. Entertainment venues etc. so that it will sustain for longer
time with good base of customers (Weber and Saunders-Hogberg, 2018).
 Quality and fusion food- In this firm will focus on taste and quality of the food that
every customer enjoys. In this they mainly focus on offering the fusion food to their
customers that look attractive and impressive for retaining the customers and attracting
the potential one. As people in London majorly focus on taste and presentation of food
rather than their pricing so this helps in enhancing the reputation of the restaurant within
marketplace. Quality involves hygiene, taste and many other services that will majorly
influence the customers to become loyal for the organisation.
CONCLUSION
From the above report it is to be concluded that food and beverage department is
majorly concerned with satisfying the needs and taste of customers with proper hygiene
and safety. For this they can bifurcate with the grading rating scale. Therefore, it also
determined the current and future trends for maintaining the trends for attracting
customers. In this they also include the start-up restaurant that includes the several
strategies and comparison between operational and marketing technology that helps in
attracting large base of customers.
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REFERENCES
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Bloom, J.D., and et. al., 2020. Food and beverage item identification and tracking device and
system for improving supply chain logistical operations and inventory management.
U.S. Patent Application 16/565,391.
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Donnelly, P., 2016. Managing 8 Venue Operations for a Newly Opened PAC. Performing Arts
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Weber, O. and Saunders-Hogberg, G., 2018. Water management and corporate social
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