Strategic Growth Plan for SMEs: An In-Depth Analysis & Report

This report examines the management and growth of small and medium-sized enterprises (SMEs), focusing on Oak Cash and Carry Limited as a case study. It explores the nature of entrepreneurship, the SME start-up process, business concepts, and competitive advantages. The report identifies challenges in managing SMEs, including cash flow issues and talent acquisition, and discusses current growth and development strategies, such as Porter's model and Ansoff Matrix. It also highlights government support schemes available to SMEs. The conclusion emphasizes the importance of SMEs for economic development and the role of government support. Recommendations include designing a growth policy and effectively managing change within the SME context. The report utilizes both primary and secondary research to provide a comprehensive analysis.

Managing small and
medium enterprises

Contents
INTRODUCTION...........................................................................................................................3
Findings...........................................................................................................................................3
Conclusion.......................................................................................................................................6
Recommendations............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Small and medium size enterprises are known as the organizations that manages several elements
like assets, revenue and the several number of the workers below specific threshold. Every nation
has its own understanding regarding the medium as well as small scale enterprises. There are
several kinds of business which are known by their scope and size like small medium and large
sized organization which are having several objectives and goals as well. In the following report
the chosen company is oak cash and carry limited which was founded in the year 2000 of 19th
October. In addition to this company is basically situated in Banbury United Kingdom and it is
specialises in the wholesaling of industry. Companies having more than 50 workers who
basically generates around 5 million with the help of sales. The company is also working in
selling groceries item (Akel, and Candan, 2022). The entrepreneur of the respective
organization is Nicholas jondhale who was the reason behind the establishment of the company
and also having the creative as well as encouraged vision and mission in order to attain success
for the long period of time there are several issues which are encountered by small as well as
medium scaled organization which impacts the operating and functioning of the company. Hence
the government imposed several rules and policies in order to assist these organization in
accordance to make sure there smooth functioning as well. The following report will also cover
about the contemporary difficulties of small as well as medium organization and also legal
authority supports to meet and overcome these problems of the companies. Organizational
growth policies different ways of finance or small and medium enterprises and methods of
growth are mentioned in this respective report. In this report both primary as well as secondary
research is utilised which offers more genuine and effectual information and data.
Findings
There are several features which are involved in findings which assist to analyse the entire topic
in an effective way (Alvarado, 2022). Respective company is an organization of grocery
wholesale in in which every other element of the company are mentioned below.
Nature of entrepreneur:
Entrepreneur is the person who is basically focused in making the new venture as well as have
the motivation to bear the risk and cherish the rewards also. The entrepreneur of the respective
organization is Nicholas jondhale who basically represents that the start-up businesses the

essential for the entrepreneur in order to achieve all the goals and objectives effectively and
efficiently as well as motivate more people in order to contribute towards the growth and
progress of the organization (Blommerde-Winters, 2022). Moreover to this the entrepreneur of
the respective company is very passionate regarding the attainment of its schools as well as
entrepreneur basically focused in innovating the ideas and methods in accordance to achieve the
desired objectives and goals. Visions of the entrepreneur are very much measurable, achievable,
certain, and clear which the person requires to achieve and possess the clear ways in order to
accomplish these goals and which assets and sources will be utilised in the process of operation.
The contraband need to have adequate motivation and confidence in its own self as well as on
the merchandise which is manufactured by him. Efficient as well as effectual making of decision
is the crucial thing which supports the entrepreneur in order to take the essential action in order
to attain more growth opportunities. All these skills and capabilities are crucial in the
entrepreneur in order to task of the organization in an effective way.
Business start-up process:
There is an appropriate method which is operated by the entrepreneur in order to position small
and medium scale business. In accordance to position and establish the respective organization
entrepreneurs requires to perform every practice like entrepreneur need to conduct the in depth
research of the market in order to analyse the current trend of the market, he also need to identify
all the existing opportunities and collect information and data regarding it in accordance to attain
more consumer ways and also getting an edge over the competition which are functioning in the
same industry (Salamzadeh, and Dana, 2022). All these outcomes of the research supports the
company in order to attain several advantages over there competition. After evaluating the trend
of the market suitable plan of business is made which is the base of every business venture. The
plan of businesses the road map which guide the entire company accordance to operate its
function in an appropriate way which will lead to attainment of the long term goals and
objectives of the organization effectively. In addition to this business plan assist the company to
understand the requirement of the investment and determine every fiscal sources like financial
institution, loans on small businesses as well as other corporate communities including bank.
After the fulfilment of the physical resources of the company then the business will be focusing
on the location of it which is the most crucial decision to take in order to launch the business
operations which impacts the tax policies, revenues and legal needs. After this stage suitable

structure of the business is decided then the appropriate design as well as name of the
organization will be implemented and given. Furthermore after the fulfilment of all these above
formalities then the next stage to create the organization more legal and security by registering it
with legal authorities.
Business concept and competitive advantages:
The respective organization is supplying the food items as well as several products related to their
consumers and other organization on the basis of wholesaling. The organization is providing
numerous of the nondurable as well as durable to consider them in the category of the product. The
organiser utilised several methods of marketing in which online modes to offer their product and
services to the potential consumer base (Saratchandra, and Shrestha, 2022). In addition to this
competitive advantage is known as the element which offers the company to manufacture top quality
products as well as goods at the minimum price possible in comparison to the competitors in the
marketplace. It permits the business in order to generate more production and increases the sales and
also attain more profit margin if compared to the rivals in the industry. Moreover to this innovation in
the process of the business as well as practices are needed in accordance to sustain and overcome the
competitive atmosphere of the organization. In relation to the walk cash and carry limited organization
involves several aspects of technology in the process of their business and offers top quality offerings
to their potential consumer base in order to retain them fed the company which Cam give them an
edge over their competitors. As the respective organization offers retail and grocery products on the
wholesale best to the businesses as well as to the consumers in the retail basis the organization majorly
uses social media platforms in order to increase the brand awareness in the marketplace of the
company. It helps them in maintaining effectual bond with the consumers in order to enhance the
potential base of the consumers (Vu, and et.al., 2022). Hence there are several opportunities for the
respective company in accordance to make in the competitive atmosphere also.
Challenges of managing and running the SME and current growth and development strategy
Small as well as medium scale organization encounter several issues as well as difficulties in
order to operate and maintain all the functions of the company in an effective as well as smooth way.
These issues influence the performance of the business negatively as the respective firm encounter
several difficulties like issues of cash flow to manage and run every function of the organization in an
efficient way. As the small business venture does not have adequate fiscal resources, funding,
identifying experienced and talented workers as these issues are determined by the company

appropriately and suitable techniques are imposed in order to reduce the impact of these challenges
and overcome it. The several techniques which are executed by the respective organization in order to
make sure its development as well as success within the industry as this offers them an edge over their
competitors as well. The firm utilise is porter’s model in order to remain competitive within their
market area as this framework involves cost leadership, focus and differentiation strategies which
gives the organization an advantage over the other rivals in the market. Moreover to this to evaluate
the external environment of the organization pestle framework is crucial for that as this offers every
data regarding the external factor of the company (Zahoor, and Lew, 2022). On the other hand ends
of matrix technique also utilised by the company which consist of several other techniques like market
penetration, market development as well as product development.
Government support schemes that may be available to the business
The small as well as medium size business organization offers more and more employment to
the numerous of the people and assist in the growth as well as development of the economy. In
addition to this there are several schemes which are formed by the government or the legal authorities
in order to assist and support the small scale organizations like providing them with the fiscal support
in lower interest rate, several opportunities of research and making different rules in order to provide
training for the staff in accordance to indoor the growth of the industry (Zide, and Jokonya, 2022).
Government offers several campaign and program for the development of economy in order to
support the small ventures to launch, Pertaining success and allocating the venture entity in the
particular place, several financial support as well as incentive is also given for the improvement of the
instant structure, giving training to the workers for the performing of the specific work and given the
license to the organization. In addition to this loan guarantee program in which legal authorities
provide financial support to the small organization in order to place their organization or for its
scaling.
Conclusion
In accordance to the above finding it can be concluded that the medium as well as small scale
organization are known to be the venture in which number of the workers are decided in the
specific restrictions. Entrepreneur poses several attributes and particular behaviour which assist
them to launch a new organization. Moreover to this government start end several intervention
and also make numerous of the programs and schemes in order to assist the small as well as
medium scale companies which are connected to giving the technical and financial support to

venture and operate the business in such the competitive environment. Moreover to this, rules
and norms regarding the loan, betterment of the infrastructure as well as training is also given by
the authorities in order to make the company more effective and competitive in order to make
sure their long term growth as well as success in the market area.
Recommendations
Designing a growth policy for an Small and medium enterprises:
It has been recommended to the company that development as well as growth of these
industries is needed for the betterment of the economy. To make sure growth of the
respective organization management need to opt diversification strategy wait support
the company to scale their business operation in more market area.
Understanding about how to manage change issues in an SME context
In the existing environment of the business several external and internal elements which
influence the activities of the business and performance of these organizations. To maintain these
changes effectually company suitably communicate every alteration to the workers, making
effective plan according to it and executing changes in the company as well as determine the
effect of the changes on the performance of the company.

REFERENCES
Books and Journals
Akel, G. and Candan, G., 2022. Adoption of Online Advertising by Small and Medium
Enterprises. In Moving Businesses Online and Embracing E-Commerce: Impact and
Opportunities Caused by COVID-19 (pp. 180-198). IGI Global.
Alvarado, A.A., 2022. Small and Medium Enterprises in Mexico and the Craft Beer Sector in
Baja California: Dynamic Capabilities, Culture, and Innovation. Journal of Evolutionary
Studies in Business, 7(1), pp.166-203.
Blommerde-Winters, T., 2022. The roles of NSD performance and standardized service
development processes in the performance of micro, small, and medium-sized
enterprises. Journal of Business Research, 139, pp.56-68.
Salamzadeh, A. and Dana, L.P., 2022. A systematic literature review of crisis management in
and by small and medium-sized enterprises. Small and Medium Sized Enterprises and
the COVID-19 Response.
Saratchandra, M. and Shrestha, A., 2022. The role of cloud computing in knowledge
management for small and medium enterprises: a systematic literature review. Journal
of Knowledge Management.
Vu, T., and et.al., 2022. The impact of supply chain financing on SMEs performance in Global
supply chain. Uncertain Supply Chain Management, 10(1), pp.255-270.
Zahoor, N. and Lew, Y.K., 2022. Sustaining superior international performance: Strategic
orientations and dynamic capability of environmentally concerned small‐and medium‐
sized enterprises. Business Strategy and the Environment, 31(3), pp.1002-1017.
Zide, O. and Jokonya, O., 2022. Factors affecting the adoption of Data Management as a Service
(DMaaS) in Small and Medium Enterprises (SMEs). Procedia Computer Science, 196,
pp.340-347.