Exploring Heritage and Cultural Tourism Management Strategies

This report provides a detailed analysis of heritage and cultural tourism management, beginning with an overview of the tourism sector and its significance. It explores the growth and development of the heritage and cultural industry, potential conflicts in conservation, and the purpose of heritage and cultural attractions in education, research, recreation, and entertainment. The impact of different types of ownership on heritage and cultural sites is examined, along with the roles and responsibilities of various entities in the industry. Furthermore, the report evaluates different methods and media used for interpreting tourism for tourists, emphasizing the importance of understanding, appreciation, and protection. The conclusion highlights the necessity of managing culture and heritage effectively to attract tourists and address challenges in the sector, stressing the importance of meeting diverse customer needs through both public and private sector initiatives. This assignment is available on Desklib, a platform offering a wide range of study resources for students.

Heritage and Cultural Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Growth and development in Heritage and Cultural Industry................................................1
1.2 Potential conflicts in the conservation of cultural and heritage resources............................3
TASK 2 ...........................................................................................................................................4
2.1 Purpose of heritage and cultural attraction............................................................................4
TASK 3 ..........................................................................................................................................5
3.1 Impact of different type of ownership on heritage and cultural sites....................................5
3.2 Roles and responsibilities of entities in heritage and culture industry .................................7
TASK 4 ...........................................................................................................................................7
4.1 Evaluating methods and media used for interpretation of tourism industry for tourists.......7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
As per the current scenario, tourism can be defined as activities of a person who is considered
as visitor. A visitor can be defined as person who is making a visit to a destination outside his\
her regular environment for various purposes like holidays, business, education and many more.
Tourism is a broad concept which is concerned with the involvement of visitor and culture
region . Basically tourism deals with several lifestyles of people who visit the destinations places
with several aims like leisure, business and many more due to their own needs and involvement.
Tourism is a separate sector that works for the satisfaction of customers who belong from
different demographics and want to visit various places which can be within their countries or
outside their regular environment. Tourism factor carries many advantages along with them like
employment, development of foreign currency and many others which help an organisation,
employee and country to grow and prosper. In this report, development of heritage sector in
various ways and kinds of visitors will be explained along with stating the way in which they are
affected by the ownership of an organisation. Furthermore, different techniques along with tools
used for beneficial growth of heritage cultural.
TASK 1
1.1 Growth and development in Heritage and Cultural Industry
To be covered in Poster
1.2 Potential conflicts in the conservation of cultural and heritage resources
In every business process there are high chances of arising conflicts and if it does then it
may place a huge impact on the firm and can hamper the performance level of an organisation
and also the economic condition of the country. As stated above that tourism is sector which is
growing on rapid speed and also contributing towards the economic growth of country. When
communication does not happen in an organisation in effective manner, high chances arises of
conflicts occuring and thus it will hamper the work (Graham, Ashworth and Tunbridge, 2016).
So it is highly required that cooperation and communication tools should be present among Govt.
So that healthy relationship can be maintained. Government of Italy and Spain faces several
problems which are related with the satisfaction level of customers by providing them effective
products and services.
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On the other aspect, tourism has shown many positive impacts on GDP rate natural and
cultural heritage and these places are attractive elements for a visitor and by attracting large
number of tourist high revenue can be generated . For example Barcelona is major part of Spain
which has maximum number of tourists but due to lack in many areas Govt. of Spain is not able
to apply effective policies which can regulate the position and status of the Barcelona. However,
there are various situation of conflicts which occurs between cultural and conservation resources
of heritage described below:
Disrespecting Tourist in terms of Rights: It is highly important for tourism sector to
respect an individual specially when he or she is taking their interest into their products and
services in a particular firm because if that is not taken care then it might have some serious
consequences and several sector and cultural practices, religion, beliefs and skills will be vastly
affected on the Govt. as well as society .
Lack of New Technology and Innovation: It is highly recommended for every business
process to be dynamic in nature because now-a-days market is changing at high speed and thus it
requires to adopt flexibility and dynamical nature in order to be successful and adopt technology
for making tourism sector more attractive and enhancing the performance level . Lack of correct
knowledge and experience can hamper the productivity and profitability, so Govt. and tourism
sector has been focusing on effective training session which can be provided with aim of
upgrading on regular basis in technological sector.
Preservation Threats against growth: If any Govt. who has been planning to update and
modify its heritage sights and are using outdates resources to upgrade them, then it will be next
to impossible for keeping them attractive for a visitor and just only government companies who
are following the same methodology then they won’t be able to attract clients towards their
products and services offered in market place .
Lack of Consultation: There are so many intellectual people who are taking step and
spreading awareness through various strategies for the prevention of any historical sites (Wang
and et. al., 2012). Thus they are helpful in finding best way for resolving issues which affect
growth and performance .
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TASK 2
2.1 Purpose of heritage and cultural attraction
Traveling comes with experience and knowledge because when a person becomes tourist by
going out of routine environment and watch new places and gains knowledge and positive
vibes. The main purpose of heritage and cultural is to upgrade knowledge and set of skills and
give knowledge about history we possess and ancestors' great work done. It is directly related
with country's religion, areas, art, architecture, religion, life style which is considered as
attractive point for that country .
Tourism states many country's religion, way of living, art and architecture, rituals and festivals
etc. to the visitor who belongs from other country . This brings unity as when living and
adopting same nature worldwide then unity can be formed and peace can be established.
Purpose of heritage and culture in context of education, research, recreation, entertainment are
as:
Educational Purpose: In today's scenario, education is new trend as now-er days people
specially students are preferring to study abroad for getting degree so that they can get new
cultural studies and new places. Aim differs from person to person like someone aims for better
quality studies and someone aim for new environment so it can be said that educational tourism
is growing on rapid speed. From the aspect of a student it is highly essential so that experienced
can be gained from the outside environment and thus confidence can be built and hence
personal development can be obtained (Timothy, 2011). Apart from that it helps to promote
culture and heritage which has been visited by them in one's own country . One of the well
known program 'cultural exchange' comes under tourism of education in which students
removes certain limits drawn and meeting up with new people for same educational purpose
and held some tasks and activities for knowledge.
Research Purpose: Conduction of visiting, observing and held research can be purpose behind
research. It can be said as pre-planned tour where visitors have academic reasons to visit. For
example making any documentary, researching up for any theory or for any invention purpose.
Research is considered as scientific element so that when people want higher research they can
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apply for it.
Recreation: It is all about a person who wants a break or morale boost from their routine life .
They mainly aim for leisure, relaxation and free time for satisfactory level. In tourism sector,
recreation plays vital role as it provides opportunities to the visitors to go to new place and meet
new people with different culture while having fun and enjoyment. Mostly people goes out with
friends, family or as couple for getting mentally refreshed .
Entertainment Purpose: Entertainment and tourism is interrelated with each other as the main
purpose for conducting tour is for spending time outside of routine life (Hakala, Lätti and
Sandberg, 2011). Mainly we can see the people going out for spending their vacations like
attending any festivals, concert. It can be explained with example like Brazil is famous for
organizing world's biggest musical festival which is Tomorrowland and people from different
cities come to Brazil for attending that festival for entertainment .
Therefore, tourism is the absolute thing which heighten the value of a country.
TASK 3
3.1 Impact of different type of ownership on heritage and cultural sites
To be covered in Leaflet
3.2 Roles and responsibilities of entities in heritage and culture industry
To be covered in Leaflet
TASK 4
4.1 Evaluating methods and media used for interpretation of tourism industry for tourists
Various methods can be evaluated by which particular knowledge can be obtained by the
managers on a certain topic and along with that surveys and feedbacks conducted towards any
tourist destination. These surveys and feedbacks helps those managers to analyse the areas in
which focus has to be done more. Same process and method has been adopted by the Govt., they
conduct feedbacks of visitors who came to visit historical places and thus by obtaining them,
evaluation can be done in the areas where more opportunities can be grabbed (Pearce, 2012). In
private sector, managers of the organisation can work on those sectors for effective performance.
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Various languages are being used in order to interact with people who have different
cultures. There are several heritages places like British museum and Albert museum of academy
are organising several programmes for attracting large amount of customers.
Methods of Interpretation:
There are three steps which are being followed by the firm in order to conduct
interpretation called understanding, appreciation and protection. The main focus is on optimise
the experience of visitors and enhance the knowledge. This in turn will improve the
accountability and effectiveness of management. This helps out in measuring the gathered
information in order to enhance the quality. There are some various methods which are being
used by the British museum (The British Museum. 2017) like they gather the vital data first and
thus the determination can be done of actual needs and wants of customer which needs to be
fulfilled. This all in turn helps out in conducting effective campaigns (Gavalas and Kenteris,
2011). Various kind of platform which are being used by both Albert and Victoria museum for
providing facilities to the people regrading historical elements. Further a well establish online
portal is used b y the firm which have a access to the scientific community. Common people can
also assess this for getting information.
CONCLUSION
On the basis of above report it get analyzed that management of culture and heritage is
essential thing which have to take in account by government and many other private institutes.
This concept is helpful in making and attracting vast number of tourist towards particular
location so that that experience get enhance properly. With course of time, there are various
number of issues are identify whom made a vast impact on culture tourism management. Thus,
appropriate actions have to be derive on them so that chances of depriving of business get
reduce. Every customer have distinct needs and demands which have to take in account by
government and all institutes whom are dealing in this sector so that maximum output could be
gain. Private and public sectors are working in this context whom support in gaining and
providing strength to every heritage and culture tourist spot which enable in enhancing number
of visitors over there.
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REFERENCES
Books and journals
Graham, B., Ashworth, G. and Tunbridge, J., 2016. A geography of heritage. Routledge.
Wang, G., and et. al., 2012. National park development in China: conservation or
commercialization?. Ambio. 41(3). pp.247-261.
Timothy, D.J., 2011. Cultural heritage and tourism: An introduction (Vol. 4). Channel View
Publications.
Hakala, U., Lätti, S. and Sandberg, B., 2011. Operationalising brand heritage and cultural
heritage. Journal of Product & Brand Management. 20(6). pp.447-456.
Pearce, P., 2012. The Ulysses factor: Evaluating visitors in tourist settings. Springer Science &
Business Media.
Gavalas, D. and Kenteris, M., 2011. A web-based pervasive recommendation system for mobile
tourist guides. Personal and Ubiquitous Computing. 15(7). pp.759-770.
Online
The British Museum. 2017. [Online]. Available through: <http://www.britishmuseum.org/>.
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