Conference and Event Management at Hilton Hotels: A Report

This report provides a comprehensive analysis of conference and event management within the context of Hilton Hotels. It begins by exploring the diverse dimensions and categories of events, from cultural and leisure events to personal and organizational gatherings. The report then delves into current and future trends influencing the events sector, such as security and safety measures, the advancement of event technologies, and the impact of mergers and acquisitions. The report highlights the importance of event layout, using a conference room example to illustrate how space is utilized. Additional services, including food, security, and projectors, are discussed in terms of meeting client requirements. Furthermore, the report outlines various management roles within the event industry, such as event managers, operations managers, and event planners, and links these roles to current job opportunities. It also details the management skills and personal attributes needed to meet stakeholder needs. Finally, the report emphasizes the significance of safety and security measures, offering insights into how to create a safe environment for both guests and event staff. The report concludes by underscoring the importance of these factors in successful event management.

MANAGING CONFERENCE AND
EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1) different dimensions and categories of the events.................................................................1
P2) Different categories of events, current and feature trends influence events sector...............2
P3) Event layout to correctly set the event room to meet particular client and requirement.......3
......................................................................................................................................................3
P4) Additional services available within event environment & essential to provide to meet
client requirements.......................................................................................................................4
P5) Different management roles with in the event industry, reference to the current job
opportunity...................................................................................................................................4
P6) Management skills & personal attribute that required to work in event industry & meet
stakeholders need.........................................................................................................................5
P7) Appropriate measure to provide safe and secure event venue, safe environment for guest
working environment for event....................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Management conference and event is a budgeting planning that raise the revenue &
improve the bottom line that proven the strategies. Such as emergency planning response. Hilton
hotel is a global brand hotel & flagship brand of the American MNC company. In this report it
reveals the different dimension and categories of events and different categories events of current
and features trends (Routledge and et.al., 2016). Also reveal the event layout that correctly set up
a conference event to meet a particular client and the additional services available within
conference event environment & importance. Management skill and require the personal
attributes within the event in industry. It also reveals appropriate measure that require to give a
safe and secure environment for safe workplace for event staff and guest. In this regard the
present report has been prepared.
P1) different dimensions and categories of the events
Different categories and dimensions of wide range of events are organized by the Hilton
hotel. Such events are organize for the small groups of the people or big events with the
thousands of an attendee. Hilton company different kinds of events that are.
Cultural events- It means to enrich the cultural standing where the city are held. Cultural
events make a different festival, accessible entertainment, unexpected arts etc. For such cultural
events mangers require finance and fundraising, marketing and the public relations (Bangor and
et.al., 2016). To organize such events the Hilton hotel have tight budget and dependent on
freelancer contractors and enthusiastic volunteers.
Leisure events- It is an interesting and the diverse field. That involves the managing
field like recreation centre, sports ground entertainment venues etc. Also, it manages festival or
celebration, sporting concert. Hilton hotel that manage the activities that hire enthusiastic
engaged workforce, which know target audience. Moreover, professional are expertise that carry
out the necessary planning and administration.
Personal events- As the personal event organize by the Hilton hotel it brings party to life
with patterns, colours, lighting effects and spectacular backdrops that can enhance the guest
present (Bathiya, International Business Machines Corp, 2016). The company can consult with
the buyers to discuss precise needs and the tailor event in the line with buyer budget. Venue
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booking , menu planning & live entertainment that are included in the service. Hence, personal
event can enlisted that to organize the part of event. For example- hiring the catering.
Organisational events- It includes the charitable, political & commercial events, Such as
product launches etc. Hilton hotel hosts day event for the several of thousands of people in that
catering, accommodation and entertainment arranging for guests. Staff also recruited to host the
room event that have to be chosen and determine the seating arrangement and event budget are
established.
P2) Different categories of events, current and feature trends influence events sector
To be professional in the event industry, Hilton hotel adapt emergence og the new trends and
current state of the political affairs. That are.
Security and safety- As from the natural disasters and act of risk management, terrorism
that creates weighs on the mind of many people. Hence, given the national security around the
world. In this the event industry Hilton hotel have to adopt and develop the current developing
security and safety guidelines and designation for the convention centrers that to meet the
department of the homeland security and accreditation (Cooke and et.al., 2016). It influences the
event sectors as it has to form the work group and to develop the additional resources to meet a
professional and to became more proactive and educated on the safety issues.
Advancing the profession in event- fear of declining the relevance are constant, as it
ability to give consistent ROI. Hilton looking to take such profession for new level are looking
for the different range of the solution, from the artificial intelligence to the augmented reality.
While the advancing people making the person far from the personal interaction, such tools make
changes in the people in the consume engage and content with other. Hence, it can affect the
event industries and to make a right balance than adapt an advance in the event professional.
Mergers and acquisitions (M&A)- It is a general and continuous to experience the
heavy acquisition and merger activity. A trend that events industry not immune. M&A influence
the Hilton event sector (Huang and et.al., 2015). For example- Due to such M&A activity
continues it reduces the membership in the organizations. That ultimately impact on events that
are executed and planned.
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P3) Event layout to correctly set the event room to meet particular client and requirement
From the above picture it shows the layout of the conference room, where the twenty-six
people can be sat in the conference room. It has four in which two are the front gate from were
the people can enter into the reference room & near to entrance one presenter is their and one
projector kept for the presentation. Another two gates which are shown below the picture are exit
gate (May and et.al., 2015). Also, near to exit gate three tables are their where kinds of
refreshment and water facility are kept. Likewise, the whole conference room are made.
Additional to this various facilities are provided.
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P4) Additional services available within event environment & essential to provide to meet client
requirements.
An event management firm that is Hilton which not just plan the event but also provide
the services to create event memorable. Here some additional services that are offered by the
Hilton hotel to meet the need of the client, that are.
Water and food- Hilton hotel also providing the additional services to the client within
the event environment like food and drinking water to the client, so that it can fulfil the
requirement of the people.
Security- Hilton also more concern about the safety and security of the people. Because
of that they are providing security in the event by assigning the proper safe guard and proper
checking system, so that the people may feel fearless and more comfortable and safer.
Stationary- It provides the stationary facility to the guest so that they not feel bore while
they are leaving in the Hilton hotel (Prime and et.al., 2017). It also helps in many ways like for
the business person they may get the valuable things or idea from taking the helps of books,
magazine etc.
Projectors- In many case projectors are also provided in the additional services because
many guest are belong to the business field, and they require projector for their work. By
providing the such services to the people it can help the people more comfortable.
P5) Different management roles with in the event industry, reference to the current job
opportunity
There are different jobs roles and responsibility in the event industry that are-
Event manager- Event manager roles that can help the Hilton hotel in hosting the events
that can in-hence the firm image, improve the loyalty of the client and enhance the brand of the
company to client experience. It roles and responsibility to do research and venue securing,
managing and planning the events, negotiating quotes, calenders and agreements with the
vendors, that assisting by an event marketing, budgets, monitoring time frame and delivering
brief objective of the objectives (Rogers and Davidson, 2015). Through the creativity of the
event manger it helps the Hilton to improve the firm growth by events that effectively make
communicate brand personality and business strategy.
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Operation manager- It also plays a vital role in the success in the event industry by its
various functions such as, it makes the estimate of each client by knowing the requirements of
the clients and taking care of all the operations for the event industry. It also responsible fir the
event production as it deal with the various vendors than can help in the production of the event.
Checking on various current activities so to make ensure for the smooth execution of the event
(Tripathi and et.al., 2017). Help the organization to promote more usage of products so to
support brand which help to generate more revenue.
Event planner- It also plays a various role in the event industry. It helps the organization
by designing & production with in the limited time and also it works with the clients so to
identify the wants and needs of the customer and accordingly make the plan, which can satisfy
the customer and also various responsibility that facilitate the Hilton hotel that are, catering,
entertainment, décor location, promotional material etc.
P6) Management skills & personal attribute that required to work in event industry & meet
stakeholders need.
Event manager- Several skills are to require to work in the event industry as an event manager
that helps the stakeholders requirements, some skill that possess for an event manager that are.
 Manager need to be had the skill of the project management, so that it can easily handle
the project work of the event industry easily (Wuthnow and et.al., 2017).
 It should be good in organization skill, and know all norms and practices of the firm
 Proficient skill are to be needed in MS Office, so that it can be easily maintained all the
the data in the proper way and also help the share holder needs, by providing any data
whenever any requirement is their.
 Good in problem solving skill is required, so that if any problem is their it can easily
solve out the problem of the shareholders.
Operational manager- It is a key part of a management team and oversees the huge level of the
HR duties. To become a good operational manager it should require various skill such as.
 Operation manager have good understand skill of the planning, policy and strategy of
event industry (Prime and et.al., 2017). So that it can easily understand the policy of the
Hilton organisation and can easily operate the things and also fulfil the needs of the
stakeholders by helping them to understand the policy.
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 Ability to develop, review and implement the procedure and policies , so that easily
implement the plan and policy and have good monitor over it so that to reduce the bias in
the practices. And meet the requirements of the stakeholders by continuous review
policies.
P7) Appropriate measure to provide safe and secure event venue, safe environment for guest
working environment for event
Various appropriate measure are to be provided for safe and secure event.
Safety measure for the employees- Hilton provides the proper safety measure to their
employee by providing the various safety equipment to the employees, which can help the
employees to became safe during the event. Such equipments are shoes, helmet, dress code etc.
(May and et.al., 2015). So that the employee feel comfortable and fearless.
Safety measures for guest- On the basis if the safety and security purpose event industry
can hire the safety guard on each gate and proper checking facility are be their, so to stop the
meet of any accident and also attach the CCTV camera, so that keep on watching over the
movement of the guest during the event organization.
Hygiene food- Hilton also provide the healthy food to the gust, by keeping in mind the
safety purpose of the guest. For that it can measure the quality of food before handover to the
guest and serve the proper food to them.
CONCLUSION
From the above study it is concluded that management conference and event is a
budgeting planning that increase the revenue of the event industry. Such events are organized for
the small group and the big event for a thousand attendee. Various current trends that influence
the event management and also providing the additional facilitates to the guest to meed their
needs. Also, concluded that event industry also providing the safety and healthy food to their
guest and employee's. The different management roles and skill are to be required during the
event organization.
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REFERENCES
Books and journals
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drinking water quality events in distribution systems. Urban Water Journal. 13(7). pp.727-
738.
Bangor and et.al.,2016. Methods and apparatus to manage conference call activity with internet
protocol (IP) networks. 9,325,749.
Bathiya, M.B., International Business Machines Corp, 2016. Managing potential meeting
conflicts. Application 14/686,902.
Cooke and et.al., 2016. System and method for managing concurrent events. 9,495,227.
Huang and et.al., 2015. Method and system for managing meeting resources in a network
environment. 9,203,875.
May and et.al., 2015. Methods and apparatus for managing hierarchical calender events.
Application 14/418,845.
Prime and et.al., 2017, April. The potential of tidal barrages and lagoons to manage future
coastal flood risk. In EGU General Assembly Conference Abstracts (Vol. 19, p. 18785).
Rogers, T. and Davidson, R., 2015. Marketing destinations and venues for conferences,
conventions and business events.
Tripathi and et.al., 2017. Techniques to manage recordings for multimedia conference events.
9,705,691.
Wuthnow and et.al., 2017. Managing Sustainable Use on Community Conservation Lands.
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