Dacre Lakeside: Managing Accommodation Services in Hospitality

This report provides a comprehensive overview of managing accommodation services within the hospitality industry, focusing on Dacre Lakeside Park as a case study. It examines the size and scale of accommodation services, various forms of ownership, and the role of grading and online reviews. The report also details the organization of front office functions, roles within the housekeeping department, and the importance of forecasting linen stock. Furthermore, it highlights the interrelationships between housekeeping and other departments, the importance of scheduling maintenance and repair work, and the critical role of security in ensuring guest satisfaction and safety. The analysis emphasizes the impact of these factors on customer satisfaction and the overall success of accommodation service providers. Desklib offers a wide range of study tools and solved assignments for students.

Managing
accommodation
services

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Size and scale of accommodation service which is involve within the hospitality industry.
................................................................................................................................................1
P2 Elaborate various type of form of ownership available to accommodation services........2
P3 Discuss the role that, grading, classifications systems and online review sites play when
potential guests look for and book accommodation...............................................................4
TASK 2............................................................................................................................................7
P4 Explain the organisation of front office functions within several accommodation services. 7
P5 Roles within the front office department within the selected organisation.......................7
TASK 3............................................................................................................................................8
P6 Roles found within the housekeeping department in a selected organisation...................8
P7 Importance of forecasting linen stock and other guest supplies to assure sufficient supply
to meet demand.......................................................................................................................8
P8 Importance of interrelationships between housekeeping and other departments..............9
TASK 4..........................................................................................................................................10
P9 Importance of scheduling maintenance and repair work to minimise disruption to all guests
..............................................................................................................................................10
P10 Importance of security within the chosen organisation ................................................10
CONCLUSION..............................................................................................................................11
REFERENCES ............................................................................................................................12

INTRODUCTION
Accommodation services are involving the different types of hospitality and logistic
services for the customers, with equipped rooms and sheltered services. There are the different
types of the accommodation services which cover the satisfaction of customers’ needs related to
the facilitated rooms for the overnight and day stay along with the lodging, food and travel space
services (Vargas-Sánchez, and Moral-Moral, 2019). Types of the accommodation services are,
hotels, guest house, apartments, cottage, bed and breakfasts etc. in the hospitality industry
accommodation services are the key source of higher revenue and profit as it is the key demand
of the customers in the tourist and hospitality industry and make the higher revenue with the
higher numbers of the accommodation booking.. Dacre Lakeside Park is the four-star hotel
located in the Driffield YO25 8SD, United Kingdom. This accommodation service organisation
is providing beautiful and luxurious holiday lodges. In this essay, analysis and evaluation of the
different size and scale of the accommodation services is done along with the analysis of
different type of the ownership. The role of the front office department and the role of
housekeeping department is evaluated in context to the effective accommodation services, along
with the study of importance of these departments interrelationship in customers satisfaction.
The role of the security is also identified in context to the effective accommodation services.
TASK 1
P1 Size and scale of accommodation service which is involve within the hospitality industry.
In this, the hospitality industry used to engaged with various kind of service which is
associated for the customer, such as accommodation service. The scale and size of the services
are continuously increasing day-to-day which help to formulate the effective growth of the
hospitality industry. When individual used to travel from one place to another, it is important to
receive all kind of facilities which is associated with the food, transportation, one of the key
services from that is accommodation which cover the shelter and food services too. The
accommodation services are helpful to customers or audiences and this is provide by hotel
industry. In this, there are some type of accommodation service which is budgeted friendly and
have luxury service. This include:
Luxury services: In the context with Dacre Lakeside park have always a top level of
staff and member who focus on the target of businessman, celebrities and so on. As per this, they
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have high paying guest which also expect high standard facilities. As per this, the luxury hotel
which is comes in the category of five to four-star hotel which is comes in range. They used to
deliver quality of food, dinning and so on which is look likewise luxury (Priporas, 2017).
Mid range service: These kind of service show the three-star label for the hotel. In this,
the staff and other member are usually associated with key services and do not offer the
elaborated services. This is well considered that the combination of both comfort and value of
money show the impact of mid range service and which is food and beverage for room facilities.
This is usually contains normal service such as Wi-Fi and many more.
Budget services: As per this, while taking the Dacre Lakeside park they also provide
budgeted service to the number of people in the low cost as per the need of customer. The budget
services are used to made clean, comfortable and various adjustable room which is required by
consumer as per their requirement. The main purpose of those guest to fulfil the need and stay
comfortable and they do not used to spend money on paying additional cost. In the context with
Dacre Lakeside park, in this, hotel used to provide some of service such as butler service spa, car
parking and so on.
P2 Elaborate various type of form of ownership available to accommodation services
There are various type of ownership which is use in the accommodation services businesses,
mentioned below:
Independent own properties versus chain hotel management: The independent hotel is
defined as the place or area which is independently run with sole ownership. In this type of the
ownership owner do note permit the use of their brand name, by other contractors or business
men. In other hand the type of chain ownership hotel is involving the management of multiple
branches of the hotel in different market segment by the owner of the organization through
different management techniques.
Advantage and disadvantage of independent properties
Advantage:
 There is higher opportunity of organisation control independently.
 Owner possess the complete liability over the whole profit of the organisation as well as
in losses.
 Sole ownership is beneficial in terms of higher security, because owner is individually
managing all the confidential process and information without the inclusion of others .
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Disadvantage:
 There is the higher responsibility over the owner along with the several associated risk
factors.
 There is the lower amount support and funding along with lack of innovative
participants.
Advantage and disadvantage of chain hotel management
Advantage:
 There is the higher customers demands for services chain hotel management services.
 Chain hotel system is beneficial in terms of the different accommodation holiday services
flexibility, as within the chain ownership the higher response is can be given to the
special requirements of the customers (Mody, 2019)
Disadvantage:
 This is the type of ownership under which organisation face higher competitive rivalry.
 There are challenges related to the higher cost of staff training.
Managed Contracts: This is the type of ownership under which operational control of the
organisation is given to the other separate enterprise, with the responsibility of essential
managerial function in exchange of the return fee.
Advantages
 Clear roles and responsibility along with the clear goals.
 There is the effective support of the renowned brand for running the Contracted
accommodation business.
Disadvantages
 Owner possess limited rights and control over the organisation.
 There is the higher standards and criteria which have to be met by the owner of the
contracted accommodation business services.
 Owner have to manage the higher revenues according to the main business party
standards and contract terms and condition.
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Franchises: That is another type of the ownership through which individual can use the
name and resources of the internation or nation hotel in exchange of the profit share and fee.
Through this owner can run the particular accommodation business under the stabilise brand.
Advantages
 Effective influence of the brand value and image on customers buying behaviour, which
helps to increaser sale and profit.
 Facility of pre-planned business strategies and structure to serve best services.
Disadvantages
 Due to the limited liabilities of the owner over the brand there is less control of the owner
in organization operation and decision making process .
 There is the higher risk associated with different branches of the brand as this get effected
by performance of each and every franchisers (Horng, 2017) .
P3 Discuss the role that, grading, classifications systems and online review sites play when
potential guests look for and book accommodation
Role of the grading system and online review is very important because this influence the
buying action of the customers who are looking for the accommodation on the basis of their
requirements and convenience. Organisation grading attract the customers because this is the
representative of the higher quality services and the review over the online sites are other key
factors which represents the customers’ satisfactory comments about the organisation. So the
level of the grading and positive comments of the older customer helps to attract and make new
customers. Now a day’s customers first look at the grading and reviews of the organisation in
order to select best one which can fulfil their needs. Below is the brief explanation of the grading
system classification and online reviews.
Grading Explanation Example
1 star Organisation with the basic
accommodation services,
provide the necessary services
along with the basic
infrastructure and limited
Corbigoe Hotel
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facilities like telephones.
2 star This rating criteria is for the
accommodation services which
provide more comfortable and
affordable services along with
some selected amenities such
as this type of the hotels
provide, television, phone, Wi-
Fi.
OYO Boston Court Hotel
3 star This type of rating is
illustrating the organisation
with the more effective and
quality accommodation
services. Some unique
amenities are provided within
the 3 star hotels. This is
involving interactive Public
areas along with 24h services.
Central Park Hotel
4 star The accommodation services
which facilitate the
extraordinary services and
quality services throughout the
24 hours. Room services,
laundry and dry-cleaning along
with essential and quality
amenities (Yan, 2019).
Dacre Lakeside park
5 star The accommodation services
organization which offers the
luxurious premises along with
the higher range of guest
The rectory crudwell
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services, swimming pool, sport
and exercise facilities.
Online review sites- Online reviews on the sites are comments of the old customers
related to the services which review by the new customers while they are looking for the
accommodation booking. Dacre Lakeside park have to manage the positive reviews on the site
by providing the customers satisfactory services on the basis of their feedbacks, as this represents
the quality of organisation accommodation services to the new customers (Lee, 2017).
Encourage customers to directly do the booking- The key advantage of the higher
rating and positive reviews is its beneficial influence on the peoples who are looking for the
appropriate accommodation on the basis of their needs. Because this attract the customers and
encourage to make the booking. This also helps in the brand promotion with values and positive
image.
Trends in accommodation services-
 Themed and concept hotel- Now a day peoples are passionate about the themed based
hotels, this is involving the hotels features according to the specific motif, which should
represent through each and every parts of the hotel. Such through decors, dining and
personnel. Dacre Lakeside park is following the trends with their effective park theme,
which is involving the cabins village and hainsworth park golf club along with fishing
lake.
 Digital trends- The most trading thing in the hospitality industry is the digital
technology, which helps the organisation to provide effective services to the customers
along with the time saving management. This also helps in the modification of the
accommodation services with automation.
Impact of digital technology-
 Increased level of loyalty- This facilitates the innovative accommodation services along
with the effective online management of the consumers by 24-hour services.
 real time guest insights- Digital technology helps in the detail understanding of the
customers needs and satisfaction with in the right time (Alrowwad and Abualoush,
2020).
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TASK 2
P4 Explain the organisation of front office functions within several accommodation services
In the hospitality industry the key area or department of the Dacre Lakeside park which
first come in contact with customers in front office department. There are the various roles and
responsibility of the front office department. Such as the reservations, reception, guest services
and night audit for which manager with the specific role work at the front office departments.
Such as front office manager, Reservation Manager, Reception Manager, Guest services
Manager and Night Audit Manager. Reservation manager role is to monitor and manage online
and offline booking along with the proper guidance of the customers relate to the services and
packages. Reception Manager role is to greet the guests and then help them with their booking
status and guide them to their rooms guest services managers have to take care of the other
hospitality needs of customers and help them out with services which they need. Managers have
to make sure the effective hospitality and logistic skills of the front office staff, such as effective
communication, problems solving and time management. This is important for the
accomplishment of overall business goals, because this is the centre point of the hotel
management which helps to manager overall needs of the customers with the effective
coordination with other functional departments (Zhang, 2018).
P5 Roles within the front office department within the selected organisation
The key roles and responsibilities of the front office department is involving the
management of guest with the room services and guiding them for their booking services and
status. In other hand they have to make sure the check-in and checkout along with the clear
transactions or collections of the booking and service charges. They have to assure the high level
of the customers satisfaction with the effective collaboration of the other functional department
in order to meet the requirements within the right time (Murphy, 2019).
There are the several more important role of the front office department in context to the
Dacre Lakeside park and their customers. Such as management of the customers records to keep
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in touch for further more sale of the services and customers awareness about the offers. They
have to assure the effective training of the staff with essential skills and technical knowledge,
effective transfer of the customers needs and requirements information to the other functional
department for right time fulfilment.
Front office executives have to manage the effective communication with customers
regarding their booking through mail and with other departments to assure the smooth flow of
the services and customers satisfaction (Russell, and Gover, 2017).
TASK 3
P6 Roles found within the housekeeping department in a selected organisation
Within the selected organisation housekeeping department is having very important role,
because organization aims to provide four star services to the customers. Which means room
services by 24hours with all essential facilitates of housekeeping and other hospitality needs.
Key role of the housekeeping department within Dacre Lakeside park is to assure the daily
cleaning of the hotel rooms and public area along with the maintenance of hotel furnishing and
equipments, to assure safety and hygiene. This is also involving the bringing of essential linen to
the customers rooms. This organisation main objective is to meet the standards of higher quality
services in context to which the major role of the housekeeping department is to satisfy the
customers through effective care and services with all assets by 24h . housekeeping executive
role is to perform the key functions such as recruitment of the housekeeping staff and their
training with the guidelines of sustainable housekeeping and impressive behaviour. They are also
responsible for the employees motivation , work task scheduling, assessment of the key
housekeeping resources and budgeting for the effective allocation of the essential resources into
the housekeeping inventories. Managor have to build the multicultural and multitasking team
which can effectively deal with the guests and provide best services to them (Benzidia, 2019).
P7 Importance of forecasting linen stock and other guest supplies to assure sufficient supply to
meet demand
Forecasting is the process of assessing needs of the resources and supplies in the
inventories in order to manage housekeeping essentials, like linen stocks and guest supply's.
Housekeeping resources are the cleaning products, maintenance products and customers supplies
such as soaps, shampoos, conditioners, mouthwash etc., presence of which in appropriator
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amount at the inventories is very important. Because this effects the accommodation services
impression and customers satisfaction. Staff uniforms, guest loan items, equipment, managing
linens, cleaning supplies and guest supplies Consumable versus non-consumable items are the
key assets if the housekeeping stoke. In the forecasting process each and every item of the stoke
should identified from the inventories and compared with the new requirement in order to make
the new plan of resources, collection and supply. Such as forecasting of Dacre Lakeside park
involving the budget control by the calculation of Operating ,Capital Expenditure budget, this is
also involving the security concern for the secure establishment inventories. This is important in
the satisfaction of consumers demands because this helps to assess and meet each and every
requirement of the customers and also helps in the effective budgeting through which
organisation can implement effective services. By the forecasting, assessment of the each and
every rooms and place of the hotel is done along with the analysis of customers information in
order to identify the needs and develop the effective plan for meeting all those needs with all
essential assets. This process is essential as it facilitates the smooth functioning of the
housekeeping department with the effective management of the key stoke in inventory on the
basis of constant demand (Van Heugten,2018).
P8 Importance of interrelationships between housekeeping and other departments
In the Accommodation services organisation one of the most important thing is inter-
relationships between the housekeeping and other functional departments, such as with front
Office, food and Beverage, conference and events. This collaboration is important in Dacre
Lakeside park to meet the goal of quality services and satisfaction. Because for the quick
response to the customers needs that is important to have the effective collaboration with
housekeeping and front office department as they inform the housekeeping staff about the
customers requirement and housekeeping managers have to inform the front office executives
about the work compliment and resources need in order to balance the smooth work flow. In the
conference and event department that is important to build the effective collaboration of
housekeeping department, because during the events there can be sudden requirement of the
cleaning and customers supplies. For which both department have to be keep in contact and met
the customers needs at time. Similar to this food and beverage department is the key area, from
where customers satisfy their food needs and in that place, that is important for the housekeeping
department to have effective coordination with food department as their can be different
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requirement of cleaning, which have to be met within right time to maintain customers
comfortable level.
TASK 4
P9 Importance of scheduling maintenance and repair work to minimise disruption to all guests
Within the hospitality organisation in the accommodation services there are the various
area where the regular maintenance and repair is requires and important in order to assure the
safety and reduction of the loss. This is important function which assure the each and every
technical system of the hotels, are working good without any risk. In Dacre Lakeside park there
are the different types of maintenance work are done in the interval of some time such as routine
or preventive maintenance . In the process of routine maintenance the basically the management
of property on the regular basis is done by the management of hygiene and effective cleaning
within the hotel. Where in the preventive maintenance, assessment of the hotel technical
services like water pipe and walls, projectors, electricity is done in Oder to find out the damages
and repair it within time (Peng, and Lee, 2019).
In the other hand the schedule maintenance is the process of routine assessment, analysis
and identification of the risk in order to avoid the unexpected damage and customer services
issues with any problem in the management system or techniques. In order to manage the
effective accommodation services and prevent any risk refurbishments is important. This will
enhance the functionality and efficiency.
The schedule maintenance is the key process in order to manage the proper maintenance
of the hotels with in the selected period of time without effecting the guest services and facilities.
Within the selected organisation this methods is use to make the proper management of hotel
maintenance and repairer along with assurance of customers satisfaction (Scase, and Goffee,
2017).
P10 Importance of security within the chosen organisation
The Dacre Lakeside park is the higher class hotel brand with the positive image in the
market and to manage it with further more growth and positive impact, one of the most important
function is management of the customers and working staff security. This is important because
that is the regulatory standards comes under the data protection act 2018. customers are
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belonging from the different background and having their own confidential information and
privacy for which hey want security and that is their legal right which have to be fulfil by the
hotel. This is important because its helps in the safe feeling of the customers and staff too. This
is involving the information and customers security from the harm, from which organisation are
using the data protection tools and security camera along with the security guards to assure the
safety of customers from any strangers. Security maintenance is also very essential for the
organisation to keep their own assets and information safe (Tansey, 2021).
CONCLUSION
From the above study it has been concluded that there are the different types of
accommodation services on the basis of different size and scale. There are the different types of
ownership with different befits and drawbacks. Success of the organization is depending on their
size and type of the accommodation services. For the higher profit and higher numbers of the
customers organisation have to improve their accommodation services and meet the grading
classification standards along with the management of positive review in site. Because this
attract the customers towards the organisation. Another then grading and review some of the key
factors of internal operation system is front office, housekeeping and security department
effective collaboration to meet the customers needs with higher quality services. As there
collaborative work lead to the best accommodation services with the assurance of customers
safety and quality of the services.
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