Evaluating ERP System Implementation for Telstra Telecommunications

This report presents an ERP system implementation proposal for Telstra Telecommunications. It begins with a sponsor's cover letter and an executive summary outlining the need for an ERP system to manage information systems effectively. The report delves into Telstra's overview, internal and external factors influencing its marketing environment, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It explores IT problems, opportunities, and the proposed ERP system, including the SDLC model for implementation, post-implementation analysis, and change/risk management strategies. The report concludes with a discussion of the ERP system's benefits and a detailed reference list, providing a comprehensive analysis of the ERP system's potential for Telstra's growth and efficiency.

Running head: MANAGING INFORMATION SYSTEMS
Sponsor’s Cover Letter
To,
The Director,
Telstra Telecommunications,
2 42 Exhibition St.
Melbourne, VIC, 3000, AU.
Subject: - ERP implementation in Telstra Telecommunication
Beloved Sir/Madam,
I am here to inform you that Telstra needs certain backing of information arrangements as
our whole processes are operating by physically or the web network. These arrangements can
develop commercial representation. For the past six months, our organization has developed at a
rapid pace. Subsequently, this phase can be developing by using the material arrangement. The
outline of these reports my team suggesting an ERP system which can be applied in the Telstra
to develop several profitable areas.
These suggesting planning can authorize Telstra to conduct more than a few charges at an
equal time, which can increase the value of Telstra. It also supports Telstra to take operational
judgments. ERP process also approves these telecom industries with an appealing data stream
between all the profitable tactics as well as adjusts connection and communication between
every stockholder and customers. The supreme underlining section of using the enterprise
resource planning is the flawless efficiency which can certify the business to carry better class
abilities to the consumers.
So, our working team demands a respectable sponsor who can support to execute this
planning properly. My team and I want you as a guardian who can promote our plan. We have

1MANAGING INFORMATION SYSTEMS
integrated a financial record sheet and the recommendation such that your administrative team
can estimate these proposed systems and can make a sound decision about this concern. I would
like to thank you if you approved our request for the organization's betterment.
Thank you Yours Sincerely,
Jeremy Nicholas
CBO, Telstra

2MANAGING INFORMATION SYSTEMS
MANAGING INFORMATION SYSTEMS
Name of the Student:
Name of the University:
Author’s Note:

3MANAGING INFORMATION SYSTEMS
Executive Summary
The current technology is inspiring all the businesses. Web network and internet configuration
have a critical measure in Telstra. The Telstra authority uses internet ability to create their
facilities and services as well as their mechanical capability. It is also back them to carry their
services to their business client, shareholders and consumers. The IT configuration and facility
structures are the vital drivers of their profitable daily set-up. This definite learning will typically
bond with the ERP structure and their importance on these internet service providers. ERP has
been carrying more extensive choices for industrial executives to manage their engineering
procedure. This method has been simplifying in generating commercial frameworks that support
in attaining better approach to these sectors. Telstra is using appropriate software for developing
the ERP system in these industries. With the help of Microsoft Dynamics, this business authority
can execute their ERP planning appropriately. It is generally symbolizing as the combined
software that is practising to collect, adjust as well as recognize the indication from numerous
business shares. It delivers a unified estimation of the profitable process by relating the public
histories that are measured by the authorized database. The Telstra authority can be used to
navigate some valuable possessions such as the raw materials, cash and manufacturing skill. The
ERP system certifies the internet service provider industry with a charming evidence stream
among all the transactions procedures as well as adjusts communication and a connection
between all depositor. These arrangements are operating on a wide-ranging of processor
hardware and network creations. Subsequently, with the increasing concerns in the
telecommunication business, these planning can approve with the industry cope with their
activities fluently. In a similar approach, whole business progressions or tactics can be measured
using the ERP methods.

4MANAGING INFORMATION SYSTEMS
Table of Contents
Introduction:-...................................................................................................................................5
Discussion:-.....................................................................................................................................6
Overview of Telstra:-...................................................................................................................6
Internal and External factor:-.......................................................................................................7
Telstra Marketing environment:-.............................................................................................7
SWOT analysis:-......................................................................................................................8
IT problem and Opportunity:-...................................................................................................11
Telstra ERP system:-.................................................................................................................12
SDLC model:-............................................................................................................................13
Post Implementation Analysis:-.................................................................................................15
Change and Risk Management:-................................................................................................16
Conclusion:-...................................................................................................................................17
References:-...................................................................................................................................19

5MANAGING INFORMATION SYSTEMS
Introduction:-
The development of information technology extremely is subject to the developments in
the daily technical skills. In these present times, each manufacturing development is guiding with
the backing of internet ability (Telstra - Mobile Phones, 2020). These skills certify Telstra to
spread their specific commercial aims and dedications. Telstra is extremely earned with the
internet ability as all their manufacturing activities are greatly dependent on the internet
expertise. The services are also carrying through the internet and entire classifications of
statement among the business (Gatungo 2019). Their clients are supplementing through network
broadcasting. Telstra is also dependent on the IT structures which permit them to reach their
actions efficiently and more securely. These knowledgeable arrangements certify these
businesses to realize their professional ideas and purposes by authorizing the skilled with
dynamic communication, better-quality efficiency in the factory. This skill also permits the
Telstra to take a reasonable advantage and many more.
This special report regularly deals with the properties of ERP structures on some
businesses. The chosen company Telstra who is the network facility supplier in Australia. This
task decoratively describes the consequence of ERP structures on Telstra. It also reflects the
implementation technique of the ERP structure with the backing of the SDLC model (Telstra -
Mobile Phones, 2020). A system study is also focused in this report to show the possibility of
these proposed systems in the Telstra. In conclusion, these reports also claim the management
actions used to control and shift with the ERP structure in Telstra.

6MANAGING INFORMATION SYSTEMS
Discussion:-
Overview of Telstra:-
It is an Australian based telecommunications business which operates and builds
telecommunications server and mobile internet access, subscribe television and other products
and facilities (Telstra - Mobile Phones, 2020). This business organization is the leading
telecommunication industry in Australia. This organization are proposing a big range of
communications facilities and contending in all industrial markets.
This organization provide 19.34 million trade mobile facilities, 4.47 million retail static
packages and impartial data facilities and 2.14 million selling static standalone voice facilities in
all-over Australia. Apart from Australia, this organization are providing their facility minimum
of 23 countries in all over the world. The massive number of Telstra subsidiaries are Ooyala,
Foxtel and Pacnet etc.
At this moment, Telstra has around 3,750 workers based in 23 nations apart from
Australia, with an essential headcount in Asia, delivering facilities to large business,
management, and exporter and OTT clients (Yeoh and Popovič 2016). This industry provides
transformational involvements over inventive connectivity, cooperation and IT resolutions,
through one of the most excellent progressive network structure.
Telstra also authorizes any business with advanced technology explanations counting IP
networks and data structure (Telstra - Mobile Phones, 2020). The network application facilities
like achieved networks, cloud, integrated communications, industry explanations, assimilated
software facilities, and service network. These facilities are supported by their cable network,
with authorizes in Europe, Asia and the United States and access to 2,400 presence points in 250
countries and regions universally.

7MANAGING INFORMATION SYSTEMS
Telstra also started another program named as Telstra venture. It is a tactical venture
investment firm that is concentrating on delivering synergy incomes to its particular businesses
and monetary revenues to its limited associates (Shen, Chen and Wang 2016). Telstra Ventures
capitalizes in the leading market product and high growth technology businesses with
outstanding leaders and products.
Telstra is facing massive development, and network traffic is rising earlier than any
another period of digital technology and time is altering human world. The Telstra authority aims
to make a network linked future so everybody can communicate.
Internal and External factor:-
Telstra Marketing environment:-
The marketing atmosphere investigation of any business in specific needs a detailed
examination of the critical internal and external factors (Garg and Agarwal 2014). The
circumstance of the internal factors like as the workers and the domestic investors is a matter of
enormous attention and reflection on the part of the businesses in the query, with Telstra being
no exclusion to the regulation.
These is one of the essential explanations of why the business in question has coped with
keeping such an urgent situation in the publicizing condition of the communications business
(Telstra - Mobile Phones, 2020). In the same way, a good correlation has been sustaining
between the organization and its other in-house shareholders, which is essential for
accomplishing an appropriate amount of achievement.
Fortunately, the Government of Australia has understood in its opinions concerning
businesses like Telstra, which is maintained by the point that the industry always struggles to

8MANAGING INFORMATION SYSTEMS
effort following the instructions and guidelines arranged by the governing unit (Tarhini et al.
2015). Factually the promoting background of Telstra in question is a reasonable one with all of
the aspects as mentioned earlier being dynamic residents is approved and assumed by the
leaders. They have monitored and tried to follow to them to the greatest of their capability, which
has replicated in the respectable situation that Telstra has in the current market.
SWOT analysis:-
Telstra is one of the leading organizations within its sector, and it wants to recall this
situation. This organization is cautiously revising its SWOT analysis and using it to create
tactical judgments (Men and Stacks 2014). This analysis to be directing of the organization, a
collaborating procedure wants to be accepted by organizing among all the sections like strategic
planning, marketing, management information systems finance, human resource, logistics,
operations etc.
Strength:-
Telstra has a vast number of openings in nearly all state, maintained by a robust
circulation network that creates sure that its products are accessible definitely to a huge client in
an appropriate time (Mehrad 2015). This organization has a durable connection with its suppliers

9MANAGING INFORMATION SYSTEMS
that not only deliver them with materials but also concentrates on sponsoring the company's
goods and training.
Telstra has a stable monetary position with successive incomes in the earlier three years,
along with collected revenue investments that can be applying to investment upcoming capital
expenses (Telstra - Mobile Phones, 2020). This Australian organization has a robust existence on
a social platform with many followers some common social platform like Facebook and Twitter.
This organization has financed broadly in the employees training that has occasioned in it,
paying a considerable quantity of motivated and skilled workers (Shatat 2015). The advanced
teams of Telstra have permitted it to come up with innovative products and arrive in fresh
markets. It has been active in earlier, in most of the inspirations it has occupied in new markets.
It has excellent ranks of client appointment on these stages with low client reaction time (Rajan
and Baral 2015). Telstra recognizes the Tactical cooperation with its dealers, suppliers, vendors
and other shareholders. These permit it to influence them if essential, be in the upcoming.
Weakness:-
A substantial quantity of the possessions that Telstra keeps is borrowed rather than
bought. It has to repay vast amounts of fee on these totalling to its prices. Telstra has minimum
levels of existing assets associated with presenting accountabilities, and this can make liquidity
difficulties for it in processes. The workforce of these organization is focusing with generally
local employees, and low quantities of labours from other ethnic backgrounds. Deficiency of
divergence creates it problematic for workers from several tribal knowledge to regulate at the
workstation, leading to damage of the ability.
This organization has a higher worker income rate associated with participants. These
indicate that many workers were resigning the job, and as a consequence, it is expenses more on

10MANAGING INFORMATION SYSTEMS
development and training as staffs keep quitting and joining (Srima, Wannapiroon and Nilsook
2015). The capability of the work is a maximum according to the number of employees. These
put employees under psychosomatic pressure and is probably to be less creative. The
presentation evaluation is not in a systematic way. Persons are frequently not assessed for their
ability of performance. This deficiency of employees promotion chances is the biggest weakness
of Telstra.
Opportunities:-
There has been a rise in the number of internet operators in the entire world. These
indicate that there is a prospect for Telstra to enlarge their existence online. Telstra is easily
interacting with their client by using the internet.
There has been an innovative development and progress in trades of the e-commerce
business. These indicate that a considerable number of client making online purchases (Telstra -
Mobile Phones, 2020). This organization can receive income by opening online supplies and
creating transactions over these platforms (Cuevas‐Rodríguez et al. 2014). The technology
originates with several profits among various branches. Processes can be computerizing to
decrease budgets. Technology permits better data to be gathering on clients and recovers on
advertising efforts.
The inhabitants have been increasing and are predictable to raise at a sufficient rate for
the scheduled times. These are useful for Telstra as there will be a rise in the number of targeted
clients. The increase in proportion has been minimized and is anticipating to continue lower in
later times. These are a prospect for Telstra as its input price would remain minimum for
upcoming years.

11MANAGING INFORMATION SYSTEMS
The Australian transport business has been successful in earlier years and displays future
potential growth. These have decreased transportation costs, which is useful for Telstra as it will
lesser its general budgets (Nwankpa 2015). The Australian government has also declared funding
on the transaction of available imports in this segment. Telstra can concentrate on these eco-
friendly goods and create a profitable prospect.
Threats:-
Innovative technological expansions by a few participants within the business pose a risk
to Telstra as the client involved in this innovative technology. It can be gone to participants,
declining Telstra’s whole market stake (Alzeban and Gwilliam 2014). The rate of exchange
keeps mutable, and this marks a Telstra that has trades globally, while its dealers are local.
The Australian Political doubts show to be an obstacle in industry, delaying performance
and creating the business suffer excessive expenses. Customer tastes are varying, and this places
pressure on firms to continuously modify their products to satisfy their customers. Continuous
technological signs of progress need the workers to be training consequently as the incapability
to save up with these variations can lead to damage of industry for Telstra.
IT problem and Opportunity:-
The business faces typically challenge while supervising their entire financial
performances and thus involve great support from several information systems (Telstra - Mobile
Phones, 2020). All industrial operations of Telstra are performing through the internet, and
consequently, regulation of all practical methodologies is a challenging preparation. This
management argument can be resolute by the proper use of ERP structure through the industry.
Microsoft Dynamics is the ERP expansion software system which is using for integrating
every critical commercial area (Lin, Zhao and Wei 2014). It is generally symbolizing as the

12MANAGING INFORMATION SYSTEMS
participating software that is using to load, collect, and hold as well as recognize the signal from
quite a few proficient capacities. It delivers a continuous and integrated estimation of the
commercial procedure by relating the official proceedings that are measured by the authorized
database. The business can be executed to regulate some commercial properties like production
capability or raw materials or cash. ERP system permits the industry with a natural evidential
movement among all the profitable tactics as well as holds connection between every
stakeholder.
The structure partakes quite a few necessary actions as well as carry error-free production
and business deal. The frameworks are working on broad network range measures and system
hardware. Therefore, with the increasing distresses in the telecom business, the ERP structures
can authorize the industry to handle with their procedures naturally. Similarly, all manufacturing
approaches or methods can be measured by ERP systems.
Telstra ERP system:-
Telstra can integrate all the profitable tactics into a united section executing these
systems, which can allow the organization to function more skilfully (Verma 2014). The
networks can be incorporated with the estimated system as the concerned business has to deal
with some types of data like facts of delivery, tracking, and customers order description,
budgetary dealing detail, and customer account descriptions.

13MANAGING INFORMATION SYSTEMS
These report can be integrated with the ERP frame, which will reduce the option of error
actuality, and supports the business to information access in an enhanced way. Telstra was
penetrating for a communication standard that could add its evidence and its characters and be a
compact base for its estimated expansion into a 5 billion dollar business, authorizing for much
more agility across the organization (Pukdesree 2017). Telstra Profitable stepped in as a cluster
in this Business Modification Project, allocating the entire thing anticipated to continue its
intentions.
The reformed cloud that would approve the industry set up its Microsoft Dynamics ERP
arrangement securely and with minimum demand on its in-house assets. The modern ERP
system is useful for Telstra (Telstra - Mobile Phones, 2020). The implementation of the ERP
system in Telstra will decrease the data expiry as well will drop the view of error rate. Compact
the human contribution to drops the mistaken amount, which certifies the business to carry their
amenities or goods professionally to their users.
The Lower functioning budget also one advantage and it allows Telstra to exploit more
on other substantial funds. The subordinate functioning charge also accepts the business to
sponsor their services or inventories at least cost ratio (Alshamrani and Bahattab 2015). The

14MANAGING INFORMATION SYSTEMS
unusual preservation and application charge can be a massive weakness for the Telstra. The
minimum amount range and worker suitable networking platform increase the customer
execution element for the industry. These also certify the industry to remember their consumers
as well as approve them to contain new consumers into their industrial sectors. There are some
drawbacks even existing for these innovative approaches. The commercial agents must be skilled
and knowledgeable. Lacking knowledge, they are unable to grip the ERP system and cannot
execute the strategies effectively.
SDLC model:-
SDLC model is the intangible arrangement connecting all activities in a software
development plan from evolving to maintenance. This process is compared with specific models,
each including a variant of accountabilities and actions (Rajagopalan 2014). Optus should
recognize the development of ERP system cycle before performing such an industrial structure.
The SDLC arrangement will approve with the industry to execute the ERP system in a relaxed
technique. SDLC contains systematic tactics for planning and generates the Telstra ERP system.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Planning
Defining
Designing
Building
testing
Positioning

15MANAGING INFORMATION SYSTEMS
Integration:-
In the integration stage, this organization should track every financial complications or
projection that will be supported by the ERP system. The difficulties should consistently be
identifying before implementing any information system categories in the organization
environment. The problems can allow the business to execute the ERP system effectively like
that they can back the market to complete all commercial aims.
The business should also authorize that the suggested structure will adopt all the resolute
concerns. In the integration phase, Telstra also wants to conduct an opportunity for analysis like
that they can identify whether the recommended technique can clarify their difficulties or not.
This study approves with the industry to evaluate the ERP structure.
Investigation:-
Each signal needs of the functioning environment and the end-users are labelling in this
stage. The complete inspection authorizes the business to examine all the essential indication
required in each business area. The evidence compulsory for every commercial part are defining
in this investigation phase. The industry is also necessary to develop reasonable records and data
monitoring strategy.

16MANAGING INFORMATION SYSTEMS
Design and Execution:-
It is preparing on the source of the strategic system, and all the requirements are
gathering from some sources. Telstra wanted to connect all the automatic processor, which is
necessary for their probable operation (Telstra - Mobile Phones, 2020). Then, the implemented
technique is proving based on the structure presentation. The governments are capable of using
the executed system skillfully.
Post Implementation Analysis:-
ERP supports in distributing several views to the industrial society. Telstra has been a
Telecom industry and creation of ERP is an essential portion. ERP helps in adapting business
activities daily. This support in helping influential approach in commercial development. The
preparation of ERP supports in delivering an improved technique to the market inquiries. These
carry an eternal resource for Telstra to look out about customers in the industry. These prototype
has been executing better collections for head specialists to manage their activities in the
industrial sector. The Telstra market investigation has been improved quality with the
implementation of ERP structures in profitable developments.
The profits of the Telstra has been developing with the ERP system execution. It has been
supporting in generating frameworks that maintain in delivering an improved approach to the
market. Customers have been pleased with the implementation of ERP in the Telstra as they are
getting suitable reflection from the industry in the market. Client planning level has been better-
quality with the operation of Enterprise investigation scheduling in the Telstra.
ERP has been helping to generate automated manufacturing procedures in the business.
ERP has aided in eliminating the requirement of some software structures for each section and
reducing the costs of private integrating arrangements (Telstra - Mobile Phones, 2020).

17MANAGING INFORMATION SYSTEMS
Reforming systems elaborated in the separate divisions of the industry have been supporting in
industrializing structures. The effectiveness of constructions has been increasing with the use of
ERP in the Telstra. The performance of the business has been developing as all the preparations
have been automated and appropriately continued with the backing of ERP. The ERP application
has helped in rising revenue and dealings of the industry. The business database has been
automated, and data entry has been overwhelming usually. As an outcome, the ERP execution
has been beneficial for the development of the Telstra.
Change and Risk Management:-
The perfect recommended project approach, as well as the broadcasting outline, will
approve that the projected development of the Telstra will receive a huge reflection of both the
clients and industry. The planned strategy will be dynamic if the evaluation is founding from
every end. The project navigation team, administrative as well as the organizational project
requirement, also progress the project responsibilities. Telstra has the top organization
responsibility, which can authorize the business to execute the strategic system in a more direct
performance.
The system disappointment can occur at any point and therefore change management has
a crucial part in every project. The expected ERP system can collapse in any stage of the
business developments. Consequently, the change management will be vital by the Telstra to
handle with all the compulsory differences by the industry. The internal operatives have to
perform their development by constructing a group which can regulate the probable difficulties
of the planned system. Thus, maintenance from the extraordinary services and organization level
of change management is too compulsory for active implementation of the expected procedure.

18MANAGING INFORMATION SYSTEMS
Risk management approves the concerned business to achieve all dangers connected to
the expected ERP system execution. Few key threat disputes linked to the ERP system execution
in Telstra are letdown to restructuring the business tactics to fit the predictable system (Telstra -
Mobile Phones, 2020). All the business measures are managed and measured from the Telstra
leading team. Therefore, the business can face absence in the backing of senior administration.
These businesses can too face fault in the ability to engage capable administrators or people who
can professionally use the estimated system.
Conclusion:-
Therefore, it can be determining that ERP system be capable of executing in Telstra to
manage with every business in a specific unit. The manufacturing activities can be measured
from a central place as well as all the variations that can be done as per the marketable
requirements. The technical presentation can be enhanced with this suggested ERP structure. As
mentioned previously, the implementation process should also be continuous by the Telstra like
that the conventional technique can be implemented successfully. Telstra Industry has an
unexpected outlook to increase the number of customers as with the growing internet ability the
quantity of internet workers is also growing everyday basis, which can back the business to raise
the revenue. Digital publicizing approve Telstra to support their goods to the customers through
social media or other public website phases like Twitter and Facebook. The responsibility of
inputs is dropping in these present eras, which released the percentage of price rises.

19MANAGING INFORMATION SYSTEMS
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