Report: Managing Entrepreneurship, Innovation & Creativity, UGB 234

This report, submitted for the UGB 234 module, explores the concepts of entrepreneurship, innovation, and creativity. It begins with a personal reflection on the author's entrepreneurial aspirations and skills. The report then delves into social entrepreneurship, defining its principles and motivations, and examines the characteristics of a social entrepreneur. A significant portion of the report focuses on a new business idea, the "Touch Sensor Car", including market research, target market analysis, and marketing strategies. It also covers human resources, operations using the business model canvas, and addresses legal and financial considerations. The report concludes with a discussion of risks, contingency plans, and exit strategies, providing a comprehensive overview of the key elements of a business plan and the management of entrepreneurship.