Managing Innovation in Business: Dyson's Executive Summary Report

This report provides an executive summary of Dyson's innovation strategies, focusing on the future of the technology industry beyond 2020. It examines the company's innovation requirements, including the integration of artificial intelligence, smart factories, and 4D printing. The report highlights Dyson's need for robotics engineers and the importance of building innovation capabilities through employee training and resource allocation. It analyzes the impact of globalization and increasing consumer demand on the household appliance market, projected to reach $435 billion by 2021. The report emphasizes the need for resources such as land, labor, capital, and human expertise to foster innovation and development within the company. The report explores the evolution of technology from simple machines to AI, and how AI and machine learning have boosted many companies for innovation, leading to smart factories, 3D and 4D printing, and the development of robotics engineers. It highlights Dyson's history of innovation and its focus on customer needs and utilization of technology to drive new product development. The report concludes with a discussion on how Dyson can build its future innovation capabilities by providing innovation training to employees and linking core technologies and strategies with innovation.

MANAGING INNOVATION
IN BUSINESS PART 2

EXECUTIVE SUMMARY
This assignment consists of future of technological industry 2020 and beyond. Today
innovation in technology industry is continuously growing. Already many innovations in this
industry have been done which has made our lives simpler and easier. Technology industry
innovations starts from simple machines to complex and now it is moving towards artificial
intelligence. AI and machine learning is composed of different techniques and technologies
which has boosted many companies for innovation. Many companies are trying to build smart
factories which will involve digital manufacturing, lean manufacturing principles, smart
automation of products safely, efficiently and effectively which will produce zero waste. Maybe
in future it will be possible to create such smart factories which will reduce waste, noise
pollution, and increase safety in technological industries. This advanced smart industries will
also help companies to scale their production operations globally. Today 3D scanning and
printing of products and services are done easily.
Many companies are trying to move ahead and make 4 dimensional scanning and printing
of products which will help companies to reduce lead time, etc. in it might be possible to do
scanning and printing in 4 D as well. There are many companies like Dyson are also trying to
build robotics engineers, maybe till 2020 they will get successful in developing these robotics
engineers. These robotics engineers will be able to successfully be able to work on different
projects of the company, perform all the assigned tasks in time and will be able to do services of
machines or any other product developed and manufactured by the companies. Dyson is one of
the leading innovative company that has always thought of innovating various products.
Dyson has created various innovative products such as automatic vacuum-cleaners,
automatic hand-dryers and many more. One of the major requirement of Dyson Company for
innovation as they want to innovate new products as their customers another requirement of
innovation for the organizations is utilization which inspires Dyson to innovate new products and
bring it to the market. Innovation capabilities enable a firm to expand and implement new
technologies. Dyson Company has always focused on innovation as their main area of concern.
The current advancement in technology will help them to incorporate new ideas into their
business using which they can innovate new products. For this they can build a roadmap through
which they can improve their future innovation capabilities. Such as: Employees can be provided

with innovation training by establishing reward programs which will encourage employees to
find more resources faster to accomplish basic tasks differently. This will help the workers to
think of new ideas, how to implement them and accomplish a task within the allotted time which
will further help the company in innovating something new. All these resources are required to
by Dyson Organization to bring innovation in the company. With the help of all these resources
they can build innovation capabilities of the organization to boost innovation in the future. With
the help of these technologies' organization can link their core technologies and the strategies
used with innovation and its strategy. This will also give them an advantage to move ahead in
the competition in this technology industry.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................5
Purpose of the Report and Structure................................................................................................5
The Future of the Industry 2020 And Beyond.................................................................................5
The Organisation Innovation Requirements 2020 And Beyond......................................................6
Building the Future Innovation Capabilities for the Organization..................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Innovation can simply be defined as a creative thought, new idea or imagination in form
of a method, product or device. It is normally seen as an application that can be used for
providing better solutions which needs new needs, requirements or accomplishes new market
needs. This assignment will focus on future of technology industry beyond 2020, Dyson
organization's innovation requirements beyond 2020 and building future innovation capabilities
for the Organization. Dyson Company is a technology company which was established by James
Dyson in 1991. It designs and manufactures home appliances like hand dryers, vacuum-cleaners,
hair dryers etc. It has worldwide presence with more than 12000 employees (Erol et al., 2016).
Dyson is an innovative company and till 2020 they are trying to enter into artificial intelligence
sector also.
Purpose of the Report and Structure
Main purpose of this report is management of innovation in business. This report consist
of introduction which explains the overview of the assignment then future of technological
industry has been discussed where various advancement in technology has been discussed, how
it is used in business and what is its future. Further Dyson organizations future innovation
requirements till and beyond 2020 are discussed. In this different reasons and requirement or
needs of innovation in Dyson company has been explained. Then how future innovation
capabilities can be built in the organization is discussed. At last whole report has been concluded
with the overall summary of the report.
The Future of the Industry 2020 And Beyond
Dyson Company is an organisation which belongs to household industry which produces
household appliances. In house hold industry items like electronic items, cleaning items, kitchen
items and various other are manufactured. Today innovation in this house hold industry is
continuously growing. Already many innovations in this industry are done such as household
products like hair dryer have been done which has made our lives simpler and easier. Dyson is
one of those companies which has done many innovations and is still continuing to do so.
Technology industry innovations starts from simple machines to complex and now it is moving
towards artificial intelligence. Till now Dyson has made many innovative household products
such as vacuum-cleaners, hand dryers, desk fans etc. and now they are moving towards using
Artificial intelligence (Rajala, 2012).

AI and machine learning is composed of different techniques and technologies which has
boosted many companies for innovation (Soldani and Manzalini, 2015). Artificial intelligence is
also used in many manufacturing technological companies today predictive data analysis is the
most important advancement in technology especially in manufacturing which has a much
brighter future ahead. Many companies are trying to build smart factories which will involve
digital manufacturing, lean manufacturing principles, smart automation of products safely,
efficiently and effectively which will produce zero waste. Maybe in future it will be possible to
create such smart factories which will reduce waste, noise pollution, and increase safety in
technological industries. This advanced smart industries will also help companies to scale their
production operations globally.
Activities 2017 2018 2019 2020 2021
Increase in
advertisements,
social media
endorsements,
and celebrity
endorsements
Growing demand
for smartphone
application in
enforcing
demand and
behaviour of
consumer
Convenience and
accessibility
within on-the-go
home service
needs for
customers
Increasing

impact of
urbanisation
which is leading
to growth of
global online on-
the-go demand
home services
Projection of
market to reach
about $435
billion by 2021
Growth of globalization is impacting this industry in many ways and because of this
demand for online demand for home appliances is increasing. In future this industry will also
offer free home services for all kind of household products. Many household products are being
innovated as per the increasing demand and comfort of consumers. For example nowadays handy
vacuum cleaners are available, automatic juicers are available which work without electricity. In
future demand for more innovative household product will only increase.
It is mostly used to increase the quality of product, lower cost of the product. It is also
used in making household appliances such as easy pallets, holders etc. Today scientist have
discovered that there are 11 dimensions that exist, So many companies are trying to move ahead
and make 4 dimensional scanning and printing of products which will help companies to reduce
lead time, etc. in it might be possible to do scanning and printing in 4 D as well (Resch et al.,
2013 ).
The integration of artificial intelligence, machine learning and analytics is a billion dollar
market and is used in various sectors. AI is used in companies in technology industry for various
purposes for example today robots are being used in various jobs and have replaced labours but
still these robots are not capable enough to perform complicated tasks. Companies like Dyson
are also trying to build robotics engineers, maybe till 2020 they will get successful in developing
these robotics engineers. These robotics engineers will be able to successfully be able to work on

different projects of the company, perform all the assigned tasks in time and will be able to do
services of machines or any other product developed and manufactured by the companies.
The Organisation Innovation Requirements 2020 And Beyond
As Dyson is always focusses on innovation, so this has increased dependency of the
company on technology. Like Dyson has created various innovative products such as automatic
vacuum-cleaners, automatic hand-dryers and many more. These products have made customers
completely dependent on these technologies like vacuum-cleaners are nowadays used for daily
vacuuming purpose in households (Forest, 2017). This innovation has increased the expectation
of their customers to bring new products in market which can be used by them. This one of the
major requirement of Dyson Company for innovation as they want to innovate new products as
their customers another requirement of innovation for the organizations is utilization (Röcker,
Ziefleand and Holzinger, 2014). Today these innovative products are used in various ways which
has decreased the overall expense and cost of the company as implementation of this advanced
technology has increase the efficiency of the company, decreased unwanted expense etc. and
increased the overall growth of the company. This utilization of advanced technology is one of
the major requirement of innovation in the company for example Dyson is now trying to make
easy to use and lightweight vacuum cleaners which needs advance technology, more technicians,
funds to be invested on their research etc (Fisk, 2014).
For all the above stated innovation and future needs and demand within industry of
household appliance it could be included that there are many different types of resources which
are required for the company to incorporate. Among all there are 3 organisational requirements
which company need to have mostly like setting up goals and vision, objectives and deciding
over performance and plan for assuring quality. It is very much important that company is having
all required resources in terms of land, labour and capital. As it could be analysed that household
appliance market is set to grow till $435 billion till 2021 so it is very much important to have
funds for the same. Most importantly human expertise in dealing out with strategies and plans so
that innovation and development could be marked is very essential. It would be vital for the need
in coming future to have experienced and expert employees who are capable for handling and
addressing innovation.
For this it is also required to formulate a specified and flexible innovation strategy so that
Dyson would be able to meet competition into industry with market leader like Samsung and

Haier. Predicting the trends in future market, the commercial patterns and then building up
strategy will be main priority for company itself. So for Dyson it would be preferred that they are
designing for speed, adaptability and agility so that they could be able to compete in market.
Workforce need to be very much strong so that they are incorporating the right type of
technology so that innovation and future need could be fulfilled. The digital transformation
within business landscape in building up the successful organisation of future of company will be
rapidly growing.
This is also one of the major requirement which has lead Dyson towards innovation. To
remain on the top of technology industry has created another requirement for the organization
innovation as it will give them a great advance over their competitors, make their existing system
more compatible and has given them an opportunity to expand their business in different sectors
as well (Bailey et al., 2018). This creativity in innovation shown by the organization a way to
move further in other sectors as well and expand their business globally. All these factors are the
main reason for Dyson Company innovation requirement as through innovation in their products
they can satisfy customers need, expand their client’s base, give a tough competition to their
competitors and remain at the top in their industry. These requirements of innovation have made
the company to focus on their use of technology, up-gradation and advancement in their
business. These requirements also inspire Dyson to innovate new products and bring it to the
market (Trotter and Vaughan, 2012).
Building the Future Innovation Capabilities for the Organization
Innovation capabilities are defined as the ability to continuously transform ideas and
knowledge into new products, systems or processes which can benefit the company and its
stakeholders such as customers, employees clients etc. Innovation capabilities enable a firm to
expand and implement new technologies. Dyson Company has always focused on innovation as
their main area of concern and uses various technologies for manufacturing their products. They
are engaged in building electronic products for their customers. They use their current
technology to build products like home appliances, vacuum-cleaners etc. The technologies used
by the company enables in easy manufacturing of its products with improved performance.
Dyson Company needed to incorporate new technologies with their current technology to
implement innovation (Keeley and et.al., 2013). They can use these technologies for their future
innovation. They use 3-D printing technology for manufacturing as this helps them to create a

replica of the product's original design for example with the help of this printing Flex door
cabinets, juicer can be designed and printed easily. They use advance material to speed up their
production with low cost and extend their range of products. Cloud computing is also used by
them to connect remote services to process and manage their data. Internet is the most common
used technology in organizations which helps them to develop new goods by gaining
information. With the help of internet, they can do further research on their products or the
current trend that is going on, so that in future they can bring something new. They have
exceptionally good IT infrastructure that they use for manufacturing of new products but they
need to incorporate new advance technologies with their existing system for innovation.
For Dyson Company it could be very much essential that they are building up innovation
road map so that this will be possible for them to incorporate the changes. There are certain
elements and steps for building up this road map which company need to focus onto these
includes the following:
Building up corporate leadership principle in organisation- Under this it would be required
for the company to create the leadership within innovation road map as this will not be separated
with general leadership or innovation efforts.
Developing objectives for their efforts- It would be better if company is setting up their
objectives like growing market share or becoming more competitive. This will be helping Dyson
in transforming and meeting challenges of faster and changing future.
Identification of relevant key area- It become important to identify all relevant and important
areas for further development like into process, products and infrastructure support if needed.
Creating pool of resources- People are the most important resource for the organisation who are
trained and developed people.
Committed and responsible executives- Developing a system which will be holding up key
executives and managers personally committed towards contribution.
Developing capabilities- It is very much vital to have experiments on products and services so
that something new and better is always initiated within team and organisation.
Dyson's business operations are mostly dependent on technology, so it is important to
focus on its IT infrastructure and focus on development of new applications and software which
can be incorporated within their organizations which will support innovation in the company.
They can install automated manufacturing processes which will reduce the consumption and

wastage of resources, improve business processes, deliver fast service to the customers and at
last which will allow development of new products. There is various other software available
through which company can reduce the risk of failure in their innovation projects by calculating
all the risks associated with that project in advance so that different risk mitigation strategies can
be applied and risk of project failure can be reduced. This will enhance the companies'
innovation capabilities. Dyson Company can use advance storage systems to store all the
research done on innovation in a more secure way (Moloneyand Suarez, 2015). They can also
virtual reality software to create a stimulated environment. With the help of this technology they
can step up their innovation capabilities that can be in the future.
The current advancement in technology will help them to incorporate new ideas into their
business using which they can innovate new products. For this they can build a roadmap through
which they can improve their future innovation capabilities. Such as: Employees can be provided
with innovation training by establishing reward programs which will encourage employees to
find more resources faster to accomplish basic tasks differently. This will help the workers to
think of new ideas, how to implement them and accomplish a task within the allotted time which
will further help the company in innovating something new. These rewards and incentive brings
employees attention towards the importance of innovation. This will create an innovative culture
which and encourage employees to participate more in such kinds of training programs to
improve their skills and way of thinking so that they can participate in innovating fresh ideas for
new product innovation (Gulariand Fremantle, 2015). After these training programs feedbacks
and follow-ups should be done so that the organization can know the success or failure of the
program and they can plan their further steps. Many activities can be organized where
employees can show their talent, skills, creativity to the maximum so that they can learn
something new and apply it to their work. They should be appreciated and rewarded for trying
something new which might be useful and beneficial for the organization.
For building this innovative culture through training programs more experienced persons
or employees in company can provide training and guidance to other employees. They can
organise various sessions for their juniors so that they can guide and teach them to think
differently, apply their knowledge and skills differently in order to innovate something new.
They can share their experiences and the difficulties or issues that they faced and how they
tackled it and achieved their goal of innovating something new. This will motivate other

employees to think differently and apply their tactics and try to think new ways of building new
innovation products. They should be rewarded even if they fail in trying to innovate something
new. Further all the higher post employees with special skills should also give training to boost
their skills teach them new ways, tactics and new advanced technologies incorporated in their
business. For this many seminars, meeting or training sessions should be conducted where they
are thought new advance technologies on which they need to learn and build skills of excellences
over that technology. They should be tested through some activities or by giving them some task
to accomplish in order to test whether they have developed the desired skills over that new
technology used or not. This will accomplish the requirement of skilled employees who can use
the new advance systems which they have incorporated with their existing system which will
eventually boost innovation capabilities. Company should also provide will all the desired
resources that are required by the employees to implement their innovation ideas, by doing this
company will build their core competencies like assets their employee skills which gives
employees freedom to utilize their skills to provide innovative solutions or ideas instead of
boxing themselves into a fixed format.
For innovating something new Dyson Organization need to raise their funds, capitals so
that they can invest required amount of capital on innovation. For this they can collaborate with
venture capitals which will invest in their innovation related research and on new advance
technologies, as venture capital inverters are always ready to invest and take the risk in order to
gain return on their investments. They can also raise their capital through corporation where
shareholder of the organization buys companies stock. This will raise their capital which they
can use on new research projects for innovative products. Through this they can also fund the
research program that is going on. Lastly they can use bootstrapping as a funding option to raise
their capital. These raised capital can also be used to install new software and tools that can be
used to train new employees to bring innovation in the company.
All these resources are required to by Dyson Organization to bring innovation in the
company. With the help of all these resources they can build innovation capabilities of the
organization to boost innovation in the future. With the help of these technologies' organization
can link their core technologies and the strategies used with innovation and its strategy. This
will also give them an advantage to move ahead in the competition in this technology industry.
They can implement these technologies and resources in different departs of the organization like