This report provides a comprehensive analysis of Samsung's innovation strategies, examining various theories and their practical application within the company. It begins with an introduction to innovation and its significance, followed by an overview of key innovation theories such as disruptive innovation and double innovation, also known as ambidextrous organizations. The report delves into how Samsung implements these theories, exploring its organizational structure, competitive supply chain, and emphasis on effectual teamwork. It also discusses the creation of an innovative climate and the company's approach to product development, comparing its strategies to those of competitors like Apple. The report further analyzes Samsung's future prospects, offering predictions on product development and the importance of independent innovation. Overall, the report highlights Samsung's commitment to innovation and its strategies for maintaining a competitive edge in the market, emphasizing the importance of adapting to consumer needs and market trends.