A Comprehensive Report on Uber's Innovation Management Strategies

This report provides a detailed analysis of Uber's innovation management, focusing on the application of innovation theories such as TRIZ and building a culture of innovation. It explores the historical development of Uber, highlighting key milestones and the evolution of its services. The report examines the advantages and disadvantages of Uber's innovative strategies, offering insights into its market position and competitive advantages. Furthermore, the analysis includes the various services offered by Uber, its global presence, and the impact of its innovative approach on the transportation and logistics industries. This report aims to provide a comprehensive understanding of Uber's innovation journey and its implications for business development.

Managing Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
STEP 1.............................................................................................................................................2
Innovation theories......................................................................................................................2
STEP 2.............................................................................................................................................6
Historical development of the product and services...................................................................6
STEP 3.............................................................................................................................................8
Advantages and disadvantage of innovation theory....................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Managing innovations is the creative aspect that helps to consider creative results at
workplace. In this regard, every enterprises concern about the development and coordination in
the market of development (Van de Ven, Adner and Schilling, 2017). Improvement in the
process also consider and begin with new functions so that it make different from creation. Main
element of the innovations is different from creativity. In the present study, innovation consist
theories that helps to create creative results at workplace. With the help of theories, interpretation
will be develop to make proper understanding and serve systematic results at workplace (Kafu
and Simwelo, 2015). It helpful to make sure that company able to consider innovations with
creative activities in different areas of the world. In the report, theories considered for selected
products and services to make proper discussion and maintain successful results. Therefore,
success will be accomplish to predict future development. Furthermore, it includes historical
development of the particular products and services (Pearlson, Saunders and Galletta, 2016).
Moreover, it helps to analysis advantages and disadvantage to make sure creative results will be
attain.
In the present study, Uber has been selected that is riding car and came up with the
simple idea. They are providing facility of riding in different areas and consider logistic fabric in
cities in all over the world (Singh and Lillrank, 2015). We are also using technology to provide
people what they want. It is the innovative consideration that helps to make new activities and
improve access to transportation. They are also gathering customers and connect each other to
look towards the systematic activities. With the help of the creative innovations, theory also
develop understanding applying innovative results at workplace (Kafu and Simwelo, 2015).
Furthermore, it also based on the TRIZ and building a culture of innovation theories that assists
to make creative results at workplace. In this context, HR culture document also signify that
develop concept in many businesses. It also helps to encourage more innovation behaviour in the
different level of people.
With the help of these theories, innovations will be consider to expand and undertake
creative results at workplace. In this manner, different activities also promoted to in the
innovations that assists to create further production system at workplace (Miller, Hauer and
Werner, 2015). Innovative activities helps to analysis and collecting major invention in the
global patent literature. This theory create framework and collect strategies and tools to find

useful inventive solution to the difficult problems. Successful solve problems considered
principles that helps to solve different issues and problems in creative way (Schaltegger and
Burritt, 2014). Furthermore, it also carries approximately approaches to make solution towards
the activities. Apart from this theory, new ideas also generated to create basic understanding with
effective ways of innovations. It helps to make view and understanding developing innovative
results. In the cultural innovations, specific theory make sure that corporate culture actually
encourage behaviour to face challenge. Every business need to look this side to build its
innovations and right results in the own processes (Lopez-Valeiras, Gonzalez-Sanchez and
Gomez-Conde, 2016). Therefore, it enables and encourage to more creative ideas for the people
at all level of the company.
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Uber providing services that helps to attract new customer regularly. This the innovative
operation to the company that helps to increase peer to peer riding, food delivery and
transportation network. Its headquarter exist in San Francisco, California with several operations
in 633 cities in all over the world (Batkovskiy, Kalachikhin and Fomina, 2016). The company is
dealing to access through websites and mobile apps easily. Main innovation service of the
company is vehicle for hire delivery. The company offers different kinds of services at different
levels that are available to each city. At lowest cost of the service, the company mainly dealing
to share ride in general guidance. With the help of the innovative ideas and operations, the
company attract several customers easily (Howden and Jacobs, 2016). The company also
providing their services in different perspective such as Uber TAXI, Uber EATS, UberX, Uber
BOAT, Uber RUSH, Uber BLACK, Uber Auto, etc. The company dealing to make additional
booking fee and leave gratuity with the using apps. Services are also designed to appease taxi
drivers that protest and increase competition from Uber. With the help of the rides, the company
can easily develop their promotions with collaboration of the activities.
STEP 1
Innovation theories
In respect to determine creative aspect, following are two innovative theories has been
implemented that help to create and develop innovations in Uber:
TRIZ: It is problem solving, analysis and forecasting tool. Further, it is also derived from
the study in which pattern of invention consider in the patent literature. This is also comes from
the original Russian name which develop theory of inventive problem solving and TIPS
(Wallace, Salisbury and Smith, 2015). This framework also helps to collect strategies and tools
to find invention solution towards the difficult problems. In respect to analysis the thousand
pattern, problems will be solved successfully to consider research. There are mainly 40
principles included which helps to make successful results at workplace. With the help of
analysis, it can be assess that what are parameters will be included to find solution towards the
problems. It also suggests that looking towards the problems also determines comparing which
assists to take solution (Berthet, Barnaud and Martin, 2016). Following are certain principles
explains that helps to provide discussion of the theory:
Principles:
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 Division is the one of the important element that help to create multilevel activities in
Uber.
 Another principle is taking out which placed on the building elevation.
 Local quality is also useful that captured tiny droplets.
 Asymmetry is left and right-handed rules of priority in the right road.
 Merging is principle in which several aspects combined together.
 University principle consider use of one element in different perspective.
 Inversion is reversing working mode that upside down and assembling to the turning in
object against milling (Morillo, Dell'Era and Verganti, 2015).
 Continuity actions are also implemented in this aspect that is useful action for enlarging
drill.
With the help of this theory, problems of Uber will be solved that are continuously
repeated. Therefore, evolution in the industries and science consider with using effect in the
field. In order to improve products and services in the system, it will help to prepare application
in technical contradictions. Concepts are also develops in technical contradictions with
developing physical standards and laws of the evolutions (Veiseh, Tang and Langer, 2015).
Numerous theoretical and practical approaches also create pattern of thinking which develop
tools and techniques. TRIZ model also developing in respect to move towards the established
activities. Attention also away that started through individual creativity. Mainly it includes
systematic approach that helps to understand and define challenges problems in the invention
solution. Therefore, it provides range of the strategies and tools which find creative aspects
which reflect on the problems (Morillo, Dell'Era and Verganti, 2015). Central purpose of the
TRIZ analysis consider systematically apply strategies and tools for the superior solution. In the
several decades of research covers a hundred of thousand patent in the pattern. Further,
combination of the different concept together in the analysis also consider contradictions and
ideas solution. Hence, principles also implements which designed and engage in the process to
accomplish purpose.
Building a culture of innovations: As compare to make specific theory and
methodology, in the business culture consist innovation. In this regard, corporate culture need to
implement that encourage people for their behaviour and make challenging environment as well.
In the industry, it also helps to consider rights things. In this regard, organisation copying other
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innovative companies to work very simple instead of encourage innovative behaviours. In Uber,
this theory applied in specific situation in which new way finding to work simply instead of
encourage innovative behaviours. According to this theory, digital advisor also taking important
part to consider disruptive innovation theory. In this aspect, article also shows that disruption in
the news industry also make cultural advantages. Culture manifests included three major
elements such as resources, processes and priorities. Culture is made up with these things to set
the priorities as high parameter. Leaders cannot simply mandate new culture to develop new
routines which fit into the context of the existing culture (Schaltegger and Burritt, 2014).
In the research about the organisational change, it has been identified that existing culture
of the business create key barrier to ascertain real changes as per the business requirement.
Culture is also ultimate source in the mechanisms which helps to consider organisational change
to prevent learning. Traditional organisation also consider things in particular way for a long
time. In this regard, people also work and interact which create reflection in the innovative way.
Elements that are existed in process of all reinforce consider cultural perspective. In Uber, this
theory emphasis on the functions and mission which need to accomplish in systematic manner.
Culture is also shared phenomena that assists to leaders to play creative role and shape to the
behaviour. It completely works with well established assumptions to make traditional success. In
the starting point, clear understanding of the existing culture also denotes that assists to make
different changes in it (Batkovskiy, Kalachikhin and Fomina, 2016).
Process also consider define existing culture which include things that are helps to
understand work and actions. Celebration and rewards develop in the self reflective process that
assists to solve issue and run operations in creative way. Leaders are seeking to involve culture
with greater iteration and learning needs. It also carefully examine through reward and punish. It
recognised with critical role to play several actions. One of the most important key aspect of
culture defines nurtures innovation with collaboration in different department and teams. It is
also valuable consideration that assists to make more guidance in the business to develop
understanding and determine successful results. More and more leaders realising that culture is
permeating and guiding in the business. With the help of the present theory, the chosen business
able to acknowledge and reward of the innovations in the scorecard. It is the systematic activity
in which employees encouraged towards the innovative tasks. However, Uber can increase
standard practice in progressive enterprises in which compensation consist important results at
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workplace. In time of innovation dedication require among employees so that it helps to focus on
the strategically influence innovations at organisational level.
Innovation also influence to leaders and focus on the business at organisational level.
Therefore, people can overlook to the culture with creative ideas and interpersonal effectiveness.
In Uber, there are different circumstances exist in which leaders could implement interaction
with employees. Openness and increasing engagement of the activities helps to engage several
people and they are also interacted with employees easily. Suspend assumptions and judgement
activities helps to make innovative results and thinking. Leaders requires consciously in which
inclination add with layers of meaning and inference to the ideas. Critical observation also closes
down with innovative thinking. There are several powerful tools implemented that helps to
leaders to make proper judgement with remain receptive to new ideas.
Active listening also considered in order to attain competitive advantages and growth in
the business. In the 2016, there is innovation index in which it has been shows that there are
annual ranking for the innovation capabilities are very high. Therefore, performances of
economies work in all over the world. It also helps to focus on the capabilities and performances
which create conductive environment for the innovation thrive (Morillo, Dell'Era and Verganti,
2015).
STEP 2
Historical development of the product and services
In the earlier months, Uber design many times to make friendlier. In this regard, they take
several new activities through company able to deliver their creative and effective services in
different areas.
Past of Uber
In the starting time, Uber consider their changes in different phases. In 2010, when it was
come the company has several issues that make changes day by day. In respect to look towards
the company, it has been evolved with judgement. The above is logo which consider in starting
time:
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In addition to this, company continuous revolving their outcomes to develop their
activities in different areas of the world. Therefore, it helpful to make different innovations and
select best from different elements. On the website, there are similar activities design that helps
to consider review and prominently displayed as well. Further, they determine their activities on
mobile apps through customers' attraction will be increasing (Lopez-Valeiras, Gonzalez-Sanchez
and Gomez-Conde, 2016). In 2013, the company upgrade their artistic that helps to make
creative results in the business. Apps are also considered in black and white perspective.
Therefore, design made very sharper. In 2014, Uber determines three steps of verifications and
make payment on it.
Present of Uber
Presently, Uber considered relationship maintenance to solve issue and problems in
systematic manner. In this regard, creative results will be considered that helps to make proper
research for the session and paper proposal with creative and panel discussion. Employment
relations also considered relevant topics which address theme in the contingent work. Temporary
and part-time work also encouraged towards the systematic results and activities.
Future of Uber
Uber considered several activities that assists to make sure the company developing their
activities to capture large areas of the world. In addition to this, Uber also arriving ride in the
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Illustration 1: Old logo of Uber
Source: (MCALONE, 2016)

business in which they can enter with agreement to purchase and modified different aspects. The
chosen company also wants to expand their businesses in different areas so that it is essential to
create strategic agreement in the joint venture. It brings the largest transportation in all over the
world to lead with several activities. They are determines operational excellence and innovation
technology on the scale of operational activities (Berthet, Barnaud and Martin, 2016). Future
development of Uber make successful results because it helps to create more revenue and
profitability in systematic manner. Therefore, it enhances more creative objectives at workplace.
It is the systematic process in which development will be made at workplace. It is the systematic
view of activities that assists to set targets and goals at global market.
STEP 3
Advantages and disadvantage of innovation theory
As per the view of Berthet, Barnaud and Martin, (2016), innovation theory helps to make
competitive advantages at workplace through brings brand of the new products. In this context,
the business also charges high price to make systematic activities at workplace and ascertain
creative results in the business. Furthermore, it helps to concentrate on the producing high
quality products through business able to gain their high reputation and innovative results. On
the other hand, Schaltegger and Burritt, (2014) stated that there are several disadvantages exist
with using innovation theories in the business. In this context, research requires more money
which reduce creativity at workplace. Furthermore, it also helps to take consideration amount so
that investors need to wait for long period to get return.
In addition to this, Morillo, Dell'Era and Verganti, (2015) stated that innovation creates
values for existing products and services so that it will helpful to make systematic records of the
activities in creative manner. Furthermore, it makes more innovative products and services at
workplace that helps to take economies advantages in the scope. Therefore, naturally future
products are also enhances in the business. Beside this, Lopez-Valeiras, Gonzalez-Sanchez and
Gomez-Conde, (2016) argued that it take more cost so that negative impact will be seen at
workplace. Furthermore, businesses are also runs smoothly to invest too much amount and get
products more quickly. At the end, resources are also waste when business not get success. The
selected business unable to get new products at large scale at low cost. Therefore, it impacts
negatively on the operations. When there is no possibility to produce products on the large scale,
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the company unable to get large scale at low cost, they are not able to get return on investment.
Businesses are also getting risks running their operations and reputation for the new products
quality.
CONCLUSION
From the above report, it can be concluded that management innovation is the important
aspect that helps to make creative results at workplace. In this regard, different activities are
taking important part to make sure that aims and objectives will be accomplish with innovations.
In this context, present report is based on the Uber which is the riding car and providing services
of Taxi in different areas of the world. Furthermore, it summarised about the services that are
taken on the basis of different perspective in the market. Moreover, it considered discussion on
the business to implement innovation theories. Therefore, it helps to concentrate on the running
outcomes and activities in business. It makes proper concentration on the different activities that
are investing several opportunities at workplace.
In addition to this, report also make concentration on the simplified activities that focus
on the different factors in it. It assists to make complex, cultural and economic factors impact on
the new products. It is also important to ascertain creative results at workplace. With the help of
past, present and future of the business innovations, it can be seen that important decisions could
be attain in systematic manner at workplace. It will also help to draw proper conclusion with
history and growth of the company. Therefore, aims and objectives of the business will be attain
in systematic way. It shows positive image of the company in front of customer that attract
different people in the business.
Along with this, report articulated about the two different theories that helps to make
concentration on the different elements that make successful results in the business. In this
context, development of the activities ascertain with larger theory that make target in systematic
manner. Furthermore, it concentrates on the creative results that drawn to make effectiveness at
workplace. It assists to increase profits and revenue at workplace to make sure that themes will
be ascertain in systematic manner. With the help of the innovative ideas, Uber will able to
develop their systematic activities in different areas that helps to company to make creative
results at workplace. Advantages and disadvantage also considered in this aspect that helps to set
different activities in all over the world.
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