Managing Leadership and Change in a Sustainable Business

This report examines the critical role of leadership and change management in achieving sustainable business success, particularly in the context of the COVID-19 pandemic. It delves into various leadership approaches, including transformational and flexible leadership, and explores the importance of change management models like the Lewin model. The report analyzes how flexible leadership is essential for navigating market uncertainties and adapting to crises. It also assesses the impact of leadership on stakeholders and provides recommendations for effective strategies. The report emphasizes the need for understanding individual perspectives and implementing appropriate marketing strategies. Furthermore, it highlights the role of human resource development professionals in crisis management and the importance of adapting to changing environments. The report emphasizes the interrelation between leadership and change management to deal with the changing business market.

Managing Financial
and Human Resources
for Sustainable
Business

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY ......................................................................................................................................3
Critically provide information about concept and methods of leadership and change management
.........................................................................................................................................................3
Analyse role of flexible leadership and individual perspectives in relation to leaders managing
change of pandemic ........................................................................................................................6
Critical analysis of why the issue has strategic importance in understanding leadership
approaches and its impact on its stakeholders whilst proffering some recommendations..............8
CONCLUSION ...................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal: ..........................................................................................................................10

INTRODUCTION
Market is wider and broader which consists of wide range of businesses. It is crucial for
organisations to focus on development and change that take place in enterprise. In organisation,
leaders as well as managers are important without which it is not possible for business to achieve
goals and objectives (Daniels, 2020). Main aim of this report is to examine the importance of
leadership approaches in business to deal with problems. This report is based on approaches of
leadership and managers used by organisation to deal with uncertain changes (COVID 19). This
report comprises of brief overview about concept and approaches of change management, role of
flexible leadership, analysis why issue has strategic importance in understanding leadership
methods and impact on stakeholders and reflection.
MAIN BODY
Critically provide information about concept and methods of leadership and change management
The market of business is wider and expanding at rapid scale. Leadership is to be defined as
process of influencing decisions of others to get work done. In organisations, both leaders as well a
managers are important as they help in accessing to business goals within period of time. Also it has
been stated that it is necessary to be aware about market situations so that better decisions are being
undertaken. Due to flexibility of market, it is not easy for firm to implement effective strategies and
achieve competitive benefits, For example- due to occur of COVID 19 it has become difficult for
many enterprises to access and execute their business operations and functions (Huynh, 2018).
Leadership involves establishing a clear vision, sharing the vision so others will follow willingly
and providing the knowledge, information and methods to realize the vision. Further, leadership is
ability of an individual or organization to lead or guide other individuals.
In enterprises, it is critically important to focus on change and change management in
order to achieve competitive advantage in market. Also, to examine the need for change many
enterprises conduct market research analysis as well as scanning of business environment. With
help of market research, it is easy for entrepreneurs to obtain relevant information about changing
situations and factors that impact on leadership of leaders and organisational functions. With
considering of change management, it is easy to access the benefits and use effective strategies that
leads to higher productivity and profit. Moreover, it has been too stated that leaders need to apply
appropriate form of style as well as methods so that goals are accomplished.
There are many models of change management which are used by leaders to in order to
access and adopt change in effective manner. For example- Lewin Change management model,

Kotters 8 step model and many more.
Change management-
It is to be defined as process which guides to support and equip individual to successfully
adopt the change with aim of achieving organisational success and growth. It is important to focus
on need for change within business so that it is easy to access the benefits in easy way. Most of the
firms uses change management model in order to examine need for change. With consideration of
change management, it is easy for leaders to access and reduce chances of uncertainty. While all
changes are unique and all individuals are unique, decades of research shows there are actions we
can take to influence people in their individual transitions. Change management deliver a structured
approach for supporting individuals in organization to move from their own current states to their
own growth or development states. So, Lewin change management model is being described as
follows-
Unfreeze- It is first step in which main focus is on preparing firm and other to be ready for
change. In this stage, it is essential to be well aware of root cause of change so that better decisions
are made. In relation of corporate sector, changes can be arise due to external as well as internal
factors. This is essential to unfreeze the static situation so that new changes and need for change is
easily analysed (Kirchner, 2021).
Change- It is second aspect in which it states about the desire of individual to accept the
change or not. It is difficult for individual to focus on new things or processes. This is because it is
not easy to determine the future situations. The reason for adopting change is being determined in
correct way. So flexible leadership approach is used by leader of firm. Convincing employee for for
adopting a specific change is essential as well as difficult task.
Freeze- In this, it focuses on carrying out adopted change in future period and with higher
consistency. With implementation of freeze, it depicts the stability in employees, form of new
relationships etc. It is critically necessary for leaders of organisation to manage and further execute
the change in static way which leads to benefits of firm. Once change has been adopted, it is
necessary to make ensure that that change is further processed and is being carried out (Kovalenko,
2020).
With consideration of above discussed mode, leaders analyse the change in proper manner
and make assure that appropriate type of decisions are adopted. Also, it has been analysed that
appropriate type of market analysis is being conducted so that changed are made accordingly.
There are also various types of leadership methods which are described as follows-
Participative- It is effective method and technique of leadership in which it focuses on

involvement with people and others in order to encourage participation. With help of participative
leadership style, it is easy to enhance the motivation level of subordinates within a firm. In this
competitive market, it is necessary to involve every individual in decision making process so that
issues are resolved at appropriate level.
Authoritarian style- It is another method of leadership style in which it reflects about
ruling of leaders over employees and taking of all the decisions in independent way. This form of
leadership is required when control is needed in management. During the pandemic situation, this
style was not used by any leader. This because adopting this style can create a major issues as well
as problems (Lee, 2020).
Laissez Faire- In this form of style, it reflects that employees make decision in effective
manner and has ability to deal with different situations. It is kind of style on the basis of which
leaders give freedom to subordinates and execute the activities in proper manner. By providing
freedom to employees, leaders become and free from their role and only support is given by them to
subordinates when any problem occur. With focusing on this form of method, leader is able to
achieve objectives.
Transformational- It is also an effective form of style in which leader communicates
effectively with subordinates and which leads to enhancing of productivity as well as higher
efficiency level. Main benefit of this style is that it is beneficial to develop a positive relations and
reduce problems within management by properly communicating with employees in most efficient
way (Leroy, 2018). Main aim of transformation leader is to analyse the employees mind set and
deliver relevant information to them within business management.
From the specified above leadership approached, the most appropriate form of style is
transformational leadership style as because in this flexible market, it is crucial for leaders to have
appropriate knowledge of employees and access to their behaviour easily. Both change management
as well as leadership are to be applied simultaneously so that it is easy to deal with ongoing
pandemic situation ion effective manner. Also, these using of leadership methods help in
Analyse role of flexible leadership and individual perspectives in relation to leaders managing
change of pandemic
In 2019, a situation arises which created a massive impact on business sector. COVID 19
impacted at wider level and every one become devastated. Many measures and other were taken to
deal with this pandemic situation. So, it was important for leaders to adopt the change and
implement strategies in effective manner. This has been also analysed that it is essential to focus on
role of leaders so that solutions are produced in appropriate manner. Role of flexible leadership is

an effective approach as because it leads to facing of flexibility of market in proper manner. The
leadership of human resource development professionals in crisis management efforts are important
which are to be adopted as well as help in reconstruction of crisis system. It is critically necessary
for leaders to be flexible so that response to pandemic situation is properly given by leaders.
Furthermore, due to this flexible situation of market, leaders need to be well aware about what and
how pandemic crisis has affected the overall business field. Being flexible leader is beneficial which
directly assist leaders as well as employees to examine the situations in proper manner & adopt
change in appropriate way (Ngwenya, 2017).
The pandemic of COVID-19 has drastically changed the way of work, communicate, &
socialize and left us with the challenge of making significant changes in a matter of days on an
extraordinary scale. Social distancing guidelines put forth by our respective governments and public
health officials have resulted schools and business closures that have affected many people and had
to cope with level of changes that are unprecedented. Online learning and working from home are
ways to easy of others for many but others might not be as good (Nikolaeva, 2019). For some
industries such as manufacturing and hospitality, the work could not be conducted online or from
home, unless business is considered ‘essential’, some workers have lost their jobs because of
pandemic.
Leaders are required to be flexible so that it is easy for them to access benefits and face
problems effectively. Main advantage of flexible leader is that they have capability to deal with
different situations in appropriate manner by using this role strategies are also easily implemented
within organisation. Moreover, pandemic situations affected the mind set of individual at larger
level as most of the people were afraid of doing jobs due to COVID19. During the occur of crisis
leaders focuses on several elements which are communication, decision making, core values,
realism, innovation, humanism etc. Perspectives of both individual and leaders are crucial and
needed to be understood in proper manner. In managing change in pandemic, both are focused
towards health and safety, security and development. It is further analysed it is essential to use
different marketing strategies to face the pandemic appropriately. Leaders of organisations uses
different types of techniques as well as methods on basis of which it is easy for them to make
appropriate decisions and deal with crisis situation in well organised way (Soria, 2019).
The perspective level of both individual and leaders have deep impact on enterprise as both
these people are responsible for generating higher productivity in firm. Through conducting a
proper market research analysis, it is easy to gain relevant information about the individual and
changing perspectives. The role of flexible leadership is helpful for both individual and enterprise
as it leads to accessing to solution of problem in effective manner.

Research into people management is beneficial as it assist in supporting thinking of others
for example, with use of HR practice leader of firm is able to make decisions and achieve benefits
in easy way. Furthermore, it has been stated that it is duty of HR manager to use most beneficial
practices that leads to higher productivity as well as efficiency. The practices of HR are critically to
be used so that problems are resolved and planning is done. Also, it is essential to adopt models and
theories of HRM such as 5P's Model is discussed as follows-
5P's Model
According to this model, it states about form of strategic HRM which was developed by
Randall S. Schuler and this model consists of five P's which are purposes, principles, processes,
people, and performance. This model reflects the with properly alignment of these components
assist in achieving of organisational goals (Reiche, 2019.
Purpose- This element depicts about mission, vision and objective of company. It is
essential to focus on achieving purpose.
Principles- These refers to guidelines or directions which are used by leaders and managers
in order to achieve objective. Principles are crucial to be adopted so that it is easy to access correct
decisions and accordingly tactics are applied.
Processes- It is another crucial element which is used to execute business activities in proper
manner by method of operation, architecture systems etc.
People- In this, people are important who have ability to deliver positive output. Without
people or individual, work cannot be done and activities cannot be processed further.
Performance- It is too essential component in which main aim is to examine and analyse
the progress level of employees by using appropriate standards. Performance is essential as it assist
in access to improvement level of subordinates.
In case of COVID19 this model can be used by leaders to access the benefits in easy way.
Also, it is necessary to have information about these HRM models as by applying of 5P's of model
leaders are able to access the firm goals in appropriate manner. Thus, it is important to use these
frameworks so that appropriate benefits are obtained. By applying this model into real course of
actions, leaders are able to achieve their set objectives and common desired goals within time
period.
Critical analysis of why the issue has strategic importance in understanding leadership approaches
and its impact on its stakeholders whilst proffering some recommendations
In business, strategy is important to be applied so that it is easy to achieve competitive

benefits. It is responsibility of leaders to make assure that reason for issue and adoption of
leadership methods. In this changing time period, is is necessary to have information regarding
different strategies that can be applied in correct way. Leadership approaches are important to be
used so that better decision making is undertaken. Strategic importance has also many issue in firm.
Also, it is analysed that it is necessary for leader to be strategic so that vision and mission of firm is
achieved within time period. Issues arises in business and slow down the growth rate of entity. With
this ongoing pandemic situation, many firms have changed policies, structure and procedures of
functions as well as operations.
Main reason for being strategic leader is that it is easy for leaders to deal with issues and
produce solutions in appropriate manner. Leaders are required to use most appropriate strategy that
advantages are achieved in appropriate manner. In business, stakeholders play role without which it
is not possible for an organisation to process their management activities in correct way. There are
several types of stakeholders in enterprises such as customers, employees, owners, shareholders
who have interest in company. This has been too stated that proper knowledge is needed to face the
problems. For example- due to COVID19, it is not easy for leaders to fulfil needs and requirements
of every stakeholders. Strategic leaders have wider effect on both stakeholders as well as enterprise.
In firm, most of decisions are being undertaken with consideration of stakeholders point of view.
According to the viewpoint of (Prikshat, 2018) the strategic leaders in a particular
organisation uses tools as well as techniques that can improve their effectiveness of work and
deliver positive results to business. Main focus of firm is on decision making process, strategic
thinking, with aim of accessing to objectives in most efficient manner. Moreover, with proper
internal and external analysis, it is easy to analyse what strategy is to be used by leaders. The human
resource department is required to use HR practices on basis of which it is easier to adopt strategies
& access the positive side of situation. According to BBC, they have critically evaluated that global
leaders have different way of perception and they have their own way to deal with changes in
practical life. Furthermore, globally leaders uses a detailed analysis which assist them in making
effective decisions.
From above explained paragraph, it is analysed that appropriate type of market and
environment scanning is to be done so that better strategies are implemented and situations are
being encountered in appropriate way.

CONCLUSION
After a brief analysis of above report, it has been concluded that with occur of pandemic
situation, it was difficult for firm to execute business activities in proper manner. In this changing
market situation, it is not easy to make decisions in proper manner. So, discussions have been made
about leadership methods and change management, role of flexible leadership and detailed analysis
on strategic importance. This is examined that it is necessary for enterprise to have relevant
knowledge of market and crucial factors that are needed to be adopted on basis of which it is easy to
achieve business goals without facing any issue or problem. With this changing time period, change
has become a first priority of organisation without which it is not easy to achieve competitive
benefits and goals. Furthermore, it is necessary for enterprises to focus on level of leadership and
methods used by leaders so that goals are accomplished within given period of time.

REFERENCES
Books & Journal:
Daniels, 2020. Twenty-First-Century Global Human Resource Management: Strategic Business
Partner and Servant Leader. In Paradigm Shift in Management Philosophy(pp. 37-63).
Palgrave Macmillan, Cham.
Huynh, 2018. Transformational leadership in primary care: Clinicians’ patterned approaches to care
predict patient satisfaction and health expectations. Journal of health psychology, 23(5),
pp.743-753.
Kirchner, 2021. COVID-19 leadership challenges in knowledge work. Knowledge Management
Research & Practice, pp.1-8.
Kovalenko, 2020, January. Approaches to Organizational Leadership in the Digital Age. In 5th
International Conference on Social, Economic, and Academic Leadership (ICSEALV 2019)
(pp. 235-239). Atlantis Press.
Lee, 2020. Covid-19: agnotology, inequality, and leadership. Human Resource Development
International, 23(4), pp.333-346.
Leroy, 2018. Managing people in organizations: Integrating the study of HRM and leadership.
Ngwenya, L. and Aigbavboa, C., 2017. Improvement of productivity and employee performance
through an efficient human resource management practices. In Advances in human factors,
business management, training and education(pp. 727-737). Springer, Cham.
Nikolaeva, V., 2019. Strategic leadership of the business organization and the role of the manager-
leader. Известия на Съюза на учените-Варна. Серия Икономически науки, 8(1),
pp.118-128.
Prikshat, 2018. Indian HR competency modelling: Profiling, mapping and an investigation of HRM
roles and competencies. The Journal of Developing Areas, 52(4), pp.269-282.
Reiche, 2019. Global leadership research: Where do we go from here?. In Advances in global
leadership. Emerald Publishing Limited.
Soria, 2019. Strengths-based Approaches in Co-Curricular and Curricular Leadership:
Opportunities to Magnify Students' Thriving. Journal of Leadership Education, 18(1).
Weiss, 2020. Toward nanotechnology-enabled approaches against the COVID-19 pandemic. ACS
nano, 14(6), pp.6383-6406.