Digital System Management: Ola's Transformation Strategy Report

This report examines the digital transformation of Ola, a mobility platform, focusing on the impact of digitization on its business operations and customer satisfaction. The study analyzes Ola's current management issues, including customer dissatisfaction due to ride cancellations and challenges in adopting digital transformation strategies because of budget limitations and employee resistance. The report introduces a standard digitization strategy utilizing augmented reality to enhance the accessibility of the Ola app and improve the tracking system using Slack software to avoid fake rides. PESTLE and SWOT analyses are used to evaluate the external and internal environments, and an application portfolio is presented. The report concludes with recommendations for digital transformation, emphasizing the benefits of augmented reality in improving customer experience, service quality, and overall performance within the current mobile environment. The report also highlights the strategic importance of technologies like Slack and Skype for improved communication and operational efficiency.