Managing People & Systems: Recruiting Marketing Manager at Brand Way

This presentation focuses on the recruitment and selection process for a Marketing Manager at Brand Way, a fictional medium-sized clothing and accessories company based in London. It outlines the company's structure, including departments like marketing, finance, operations, HR, and IT, and the hierarchy with the CEO at the top. The presentation details the job vacancy for a marketing manager, including responsibilities such as creating marketing strategies, conducting market research, and managing the marketing team. It covers essential and desirable qualifications, skills, and experience required for the role. The presentation also addresses budget responsibilities and general organizational responsibilities, emphasizing equal opportunity and training. This document is available on Desklib, where students can find a variety of study tools and solved assignments.

MANAGING PEOPLE AND
SYSTEMS

Table of Contents
Introduction......................................................................................................................................1
Company structure.......................................................................................................................2
Job vacancy for marketing manager............................................................................................2
Conclusion.......................................................................................................................................3
References........................................................................................................................................4
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Introduction
This report focuses on providing information about managing people and system. In this report a
company called Brand Way has been taken (Komarac and et.al 2017). This company deals in
clothing and accessories. The particular company is located in London and it’s headquarter is
also situated in London. Brand Way wants to expand their business in other cities of United
Kingdom and their form this company is looking for marketing manager so that they can make
proper Strategies for the promotion and marketing activities of this company.
Company structure
A structure of a company describes about different departments which contributes to attain the
objective and goals of the organisation. The structure of the company includes various
departments such as marketing finance operational human resources in IT Department. The Mini
structure also referred as the hierarchy in which CEO of the company remains on the highest
level apart from this there are various senior management works under the CEO. With the help
of proper structure of the company level of authority and responsibilities can be categorised in a
better form and each and every individual must know whom they need to report. Where is
functional organisation structure also remains which show the highest responsibility level from
top to down? So that each and every employee can focuses on their individual role and by having
proper function organisation specialisation can be encouraged within the organisation.
Job vacancy for marketing manager
Marketing manager is responsible for setting various marketing objectives for the company.
Marketing manager also conduct various marketing programs and make a creative team
Job title: Marketing manager
Purpose of job:
 To create marketing strategies for the company
 Build various marketing programs and guide the team
 To conduct market research
 To handle day-to-day marketing operations
Report to
Marketing manager need to report to the senior marketing manager
Responsible for
 Execute the marketing strategies
 Guide the entire team
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Organisation chart
 Marketing manager need to report their senior manger
 Marketing manager has to form different policies as per the need of company
Budget responsibility
Marketing manager is responsible for making budget for marketing activities (Terziev and et.al
2017). It is the responsibility of marketing manager to create accurate budget which satisfy the
need of company and increase the sales as well.
General responsibility
This organisation will provide equal opportunity and also focuses on giving proper training to the
staff.
Job requirement Essential Desirable
Qualification Master's degree in marketing Bachelor’s in marketing
Knowledge Knowledge of digital marketing Must have knowledge about
marketing activities
Skills Teamwork skill
Communication skill
Problem solving skill
Numerical skill
Creativity
Experience Must have experience in handling
the team
Experience in knowing the
complexity of products
Should create appropriate strategies
Must have experience in convincing
people
Personal qualities Innovative thinker
Curiosity to learn new things
People skill
Adaptability
Expertise in selling products
Conclusion
It is been concluded that this report provides detail information about the structure of company.
This report also gives job description for the profile of marketing manager. Job specification has
also been mentioned in this report.
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References
Books and journals
Komarac, T., Ozretic-Dosen, D. and Skare, V., 2017. Understanding competition and service
offer in museum marketing. Academia RevistaLatinoamericana de Administración.
Terziev, V. and Arabska, E., 2017. Examining social enterprise business advisors job profiles
and qualifications. Review of Finance.21(6). pp.1339-1355.
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