Managing People and Careers Portfolio: IPSOS Mori Application Analysis

This portfolio presents a student's application for a Graduate Research Executive position at IPSOS Mori. It includes a cover letter expressing interest and highlighting relevant skills such as research abilities, creative thinking, and managerial capabilities. The CV provides details on the candidate's education, internship experience at TNS Limited, achievements, awards, interests, technical skills, and personal information. The application form responses address the candidate's motivations for working at IPSOS Mori, group work experiences, problem-solving approaches, time management skills, and persuasive abilities. The portfolio demonstrates the candidate's qualifications and enthusiasm for the role, emphasizing skills and experiences relevant to market research and business management. The student highlights key strengths, including commercial awareness, numerical skills, organizational skills, and interpersonal skills.

Managing People and
Careers Portfolio

COVER LETTER – COPY AND PASTE YOUR COVER LETTER HERE (MAX. 500
WORDS)
COVER LETTER
15 Thomas More St, St Katharine's &
Wapping, London E1W 1YW,
United Kingdom
[e-mail]
([phone]
25th November 2019
Mike Everett
Global Human Resource Director
IPSOS Mori
[e-mail]
JOB TITLE: Graduate Research Executive
Dear Sir,
This letter is to show my interest in IPSOS Mori organisation for a position of Graduate Research
Executive. I am highly interested in opportunities that provides me chance to make lot of research
and enhance my skills and knowledge to assess future market condition. Skills are the expertise or
talent that needed in order to so a job or task (Baruch, Altman and Tung, 2016). IPSOS Mori is one
of the highly recognised organisation in research industry and I kept on checking your website on
regular basis. Last week I found a post in which vacancy for a post of Graduate Research Executive
was mentioned. I am so much interested in this job profile as this suits my present skills and abilities
and will motivate me to develop me to become one of the best asset in your organisation. To become
a research executive like innovative, creating thinking, good managerial abilities and capacity to
analyse must be present in an individual. Creative thinking is based on the concept regarding
assessing an idea in a new way that has not been considered yet (Deuze, 2016). It helps to provide
fresh perspective in relation to any issue or problem. I would like to inform you that all these skills
are present in me to more then an average level when a fresher is compared. Skills to access the data
from past and present and making it useful for future is one of the best quality that in have with me. I
am able to perform number of activities that will help me to perform my job in better manner and
become an asset for business. I am quite capable to perform my work on time to meet allotted
deadlines. Commercial awareness, numerical skills and organisational skills will help me in making
my performance to meet the set organisational standards. My interpersonal skills and verbal
communication skills leads to generation of good relationship within the organisation and also with
clients for which work is performed.
I am a fresher and studied in business management and together with all the skills that I possess
when I will work in your organisation I will help to attain targeted objectives. The positive and
encouraging working environment will make help me to perform what needs to be achieve while

working in this job position. As I have studied a lot amount business management this helps me to
generate capabilities through which new marketing scenario will be measured and changes will be
adopted with appropriate research. Recent marketing trends and its impact on business operation will
be analysed in most appropriate manner to make research viable as per requirements (Furniss,
Curzon and Blandford, 2018). Assessing market conditions on the basis of market trends helps to
analyses movement of market and research in relation to market will be made more effectively. I am
a quick learner and as market research is one of my keen interest which will help to me learn all the
related scenario in relation to research in easy and effective manner. My innovative skills and
knowledge in relation to research market and technological environment helps me to understand the
research work more appropriately and to generate better results. As I am completing my studies in
the coming month and while making various projects and attending training I was praised for my
efforts and skills that I put to conduct any operation.
My capabilities matches with all the requirements needed for job profile of Graduate Research
Executive. This opportunity will provide me to explore my interest area. CV is attached with the
letter to inform about my skills and educational qualification.
Thank you for your time and hoping for a positive replay form you.
Yours Sincerely
MR. XYZ
CV – COPY AND PASTE YOUR CV HERE (Maximum 2 sides of A4)
Curriculum Vitae (CV)
Name- XYZ
Address- 15 Thomas More St, St Katharine's &
Wapping, London E1W 1YW,
United Kingdom
Contact no.- ([phone]
Email id- [e-mail]
CAREER OBJECTIVE
Working in a an organisation which provides me challenging roles and opportunity to improve my
skills and knowledge to grow in market research field.
PERSONAL DETAILES
Education and Qualifications
Year Educational
Qualification
School / College University Grades
1991-1995 Bachelorette
Biology/Chemistr
National Collage - A

y Emil Racovita
2013 Management
Administrative
Assistant
- Zabeel
International
Institute of
Management &
Technology
A
2017 till present Business
Management
(BSC)
- University of
Roehampton
A+
INTERNSHIP EXPERIENCE
I have completed my internship with TNS Limited organisation for 6 months.
Responsibilities taken-
 Consulting clients about required projects and personalised requirements
 Collecting of data for qualitative and quantitative research
 Agreeing timescales and budgets
 Writing reports and clients recommendations
 Analysing, translating and presenting results
 Assisting clients to make best use of the results provided to them
ACHIEVEMNETS
 Recognised for meeting all the deadlines for projects
 Praised by superiors for hard work and enthusiasm towards work
AWARDS AND RECOGNITION
 Awarded for providing one of the best innovative idea while working on a project
 Received best internal award in my training period
INTERSET AND HOBBIES
 Reading books and Novels
 Watching Movies
 Playing Football
 Listening Songs
TECHNICAL KNOWLEDGE
 Micro-soft PowerPoint
 Micro-soft Excel
 Micro-soft Word
 SAP

 HTML
SKILLS AND ABILITIES
 Creativity and innovative skills
 Team work management skills
 Verbal communication skills
 Enthusiasm to work in complex working conditions
 Quick learner and self motivated
 Good listener with effective analytical skills
 Problem solving attitude and effective decision maker
ADDITIONAL SKILLS
 Managing business operations
 Taxation knowledg
PERSONAL INFORMATION
Father's name: ABC
Mother's name: VWX
Nationality: British
Date of birth- 21st June, 1980
INBULD ABILITIES
 Sense the vibe in atmosphere
 Highly motivated
 Energetic for work and better results
 Competitive to work more effectively
DECLARATION
I XYZ herby declare that all the information provided in CV is true and fair to best of my
knowledge and mentioned qualification is assured with degree of the renounced collage and
university.
APPLICATION FORM (maximum 200 words per answer)
1. Why do you want to work for us?
When an individual wants to make his or her carrier in market research industry then IPSOS Mori
is considered to be one of the best organisation one can look for. As my natural curiosity to a
career in research will help me to serve more and more consumers with smarter decisions by
offering them a unique depth of knowledge and expertise. As IPSOS Mori organisation works on
the scenario where they help each employee to have a career by nursing a culture of collaboration

and continuous development. In organisation individuals with high calibre is attracted that possess
ability to work hard and achieve all the set objective (Horak, 2017). While working is such an
organisation will help me to mould some of my skills to become best and get more and more
expertise experience to work in market research. Together with this IPSOS Mori offers
competitive salary and benefits packages, flexible working hours, holiday programmes.
Opportunity for working on live projects are provided and comprehensive foundation on research
and its application on commercial environment training is provided. All these reasons make me
keen to work with this organisation.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
When I was at my internship at TNS Limited I got three opportunities to work in a team. While
working with group of individuals I experienced that it helps in enhancing my capabilities to
interact with others and to perform a task with team in more productive manner. Last time a group
task to make a market research in relation to adaptation of new technologies to consumers was
assigned to me with 7 other people in team. This task was quite an experience for all of us. We
started performance with a group meeting in which whole scenario of the activity was drafted.
Each individual on the basis of their skills and inters allotted work and opinion of each group
member was taken into consideration. Goals were set and each individual is provided with a clear
vision and mission that needs to be achieved in specified time duration. Outcome was positive as
we all perform our work quite well and conducted operation in most effective manner. Collective
performance with clear allocation of roles and responsibilities helps in achieving objectives of
team work in corrective manner (Horváth, 2017). This helps us to boost our moral and in future
we become more enthusiast towards assigned work.
3. Tell us about a time when you identified a new approach to solve a problem. (what
did you do and what was the outcome?)
In my draining days number of situations arises that demands out of the box idea to accomplish
desired target. In market research business problems keeps on arising on day-to-day basis they
can be small or large but hindered operations drastically. In this situation any one working on the
issue has to come up with something new to resolve the problem. I was a internal and was
performing number of activities to learn more and more. While I was working in a team an issue
to make market research in relation to how sales can be increased for a FMCG product. Discounts
were quite an old idea to attract more and more consumers. This time an out of box idea needs to
be implemented to boost sales. Then I suggested to join sales with social welfare. As a
contribution through purchase will leads to more and more amount of donation towards education
of poor children's. When this idea was implemented it was seen that it actually worked and people
started buying more and more of that product. Together with this it enhance brand image and
provide long term sustainability. Introducing this scheme through effective marketing channel
helps in providing more positive results.
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what
was the outcome?)
As a trainee in such a huge organisation demands an individual to become multi-tasking to make a
position and get recognisance form superiors. Once I was provided number of activities that I

needs to be performed one by one but their priority needs to be decided by myself. When I was
provided number of activities then for first instance I choose to analyse all the work assigned and
then deciding their priority level. At that time I learned to manage number of activities at the same
time and also to manage different task on preferential basis. Initially when I was provided various
activities and all at the same time then I started panicking and thought that it is not possible to do
it all together. Then I start motivating myself and convened that with a effective strategy anything
can be possible. Task that seems important and immediate need to be performed is completed by
me at first place. While completing important task initiation of other task was made and they all
were completed with hard work and success. Setting priorities in relation to different activities are
considered to be one of the best technique towards time management and accomplish each work
in more appropriate manner (Huemann, 2016). One thing that I really took with this incidence is
how to manage time and perform more efficiently.
5. Tell us about a project you worked on that required you to persuade others to your
point of view (what did you do and what was the outcome?)
In recent time when I was completing my masters in business management a group project was
assigned to us in which a leading organisation needs to be consider to identify their leadership an
management style. Together with such identification new ideas must be introduced so that new and
effective leadership and management can be introduced as per changing environment. The whole
group was involved with this work and agreed on one name to make all the analysis. We all find how
operations are managed and employees are motivated in that particular business model. Suggestions
that are made by us was quite different and I need to convene others with my point of view. For this I
presented facts as they possess ability to make others think same. I discussed with all the group
together and tried to express my point of view and considering their too. All efforts made by me so
that I can implement my idea on which each team member gets agree. This helps me to learn
convincing skills and team work skills while completing a project.
INTERVIEW PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES FROM
YOUR INTERVIEW PRACTICE HERE (MAX 200 WORDS IN BULLET POINT FORMAT)
When I was preparing form interview skills that I generated form school and my higher education
plays an important role. Every time in school and collage I was encouraged for public speakings and
to conduct a program. This helps to boost my confidence level and communication and presentation
skills keeps on improving. Personality development is one of the important thing that is required to
work in the competitive business environment (Kasemsap, 2017). I have read a lot of books and
attended various seminars that helps to be grab more and more knowledge in research field. Watching
various interviews clips online provides me a gimps how to crack an interview. Some of the key
points that I keep in consideration while preparation for interview are as follows-
 Keep basic knowledge in relation to all the relative areas of marketing research.
 Response of all the answers to all the questions matters and they must be provided in
appropriate manner.
 All the required documents and certificates for education and achievements must be available
with you.
 Postures while we communicate and language that we prefer attracts interviewer and that
needs to be improved to impress everyone to crack interview.

All these points I learned while preparing for an interview and these help me to develop my
personality and skills to a great extent.
ASSESSMENT CENTRE PRACTICE – COPY AND PASTE YOUR REFLECTION NOTES
HERE (MAX. 200 WORDS IN BULLET POINT FORMAT)
When I was preparing with this project then I realised that one thing that push me all throughout is my
interest in marketing research. A career of our interest fills new blood in our vanes so that hard work
can be done to the maximum. All the activities that are performed in my education and training period
has a great influence on my personality development. As interviews given by me in collage helps me
to identify areas where improvements needs to be done. Points and experiences that are collected
through seminars and training helps me to enhance my skills and attitude. The key points that I
assessed are as follows-
 Self motivation and confidence is required at each level while working in a industry that deals
with research work (Mainiero and Gibson, 2018).
 Effective communication as per demand of situation is recommend so that each activity can
be performed individually or in group.
 Adaption to changing environment and technology needs to be done to become successful.
 Time management and analytical skills are key to become successful and to gain positive
response of superiors and subordinates.

References
Books and Journals
Baruch, Y., Altman, Y. and Tung, R. L., 2016. Career mobility in a global era: Advances in managing
expatriation and repatriation. The Academy of Management Annals. 10(1). pp.841-889.
Deuze, M., 2016. Managing media workers. In Managing Media Firms and Industries (pp. 329-341).
Springer, Cham.
Furniss, D., Curzon, P. and Blandford, A., 2018. Exploring organisational competences in Human
Factors and UX project work: managing careers, project tactics and organisational
strategy. Ergonomics. 61(6). pp.739-761.
Horak, S., 2017. The informal dimension of human resource management in Korea: Yongo, recruiting
practices and career progression. The International Journal of Human Resource
Management. 28(10). pp.1409-1432.
Horváth, Z. E., 2017. Recent issues of employability and career management. Opus et Educatio. 4(2).
Huemann, M., 2016. Managing the project-oriented organization. In Gower Handbook of Project
Management (pp. 493-506). Routledge.
Kasemsap, K., 2017. Career Management in the Knowledge-Based Organizations. International
Journal of Knowledge-Based Organizations (IJKBO). 7(2). pp.60-73.
Mainiero, L. A. and Gibson, D. E., 2018. The Kaleidoscope Career Model revisited: How midcareer
men and women diverge on authenticity, balance, and challenge. Journal of Career
Development. 45(4). pp.361-377.